Program Information
Aim
This program aims to graduate students who will have the competency to work in public relations and advertising sectors. Graduates will use effective communications in work environment, follow up the new trends, have good command on the new communication technologies and have ethical responsibility.Qualification Awarded
First Cycle (Bachelor's Degree)Registration and Admission Requirements
Students must have successfully graduated from high schools (or equals). The placements are done following the rules of Turkish Higher Education Council (YÖK) respect to the scores obtained from the nation-wide Student Selection and Placement (YGS and LYS). Student register to programmes on the days declared by the Rectorship Students should have earned a high school or an equivalent diploma and sufficient score on nation-wide Student Selection and Placement (YGS and LYS). Admission is based on the scores, according to the rules determined by Higher Education Council. For international students who will be accepted according to the National or International Exams, Quota and conditions are announced on our University’s website.Graduation Requirements
Students who complete their required/elective theoretical and applied courses with success and acquire at least 240 ECTS are eligible for a Bachelor of Arts Diploma. Graduation achievement degree is based on the CGPA (Cumulative General Point Average)Recognition of Prior Learning
Students may apply for exemption from the courses they have taken in another higher education or equally accredited institution. Exemption requests are decided by the board of governors of the School, which considers the opinion of the lecturer responsible for that course.Lesson Plan - AKTS Credits
* The courses indicated in this course table shows current course plan information in Student Affairs.
** Compulsory courses are certainly opened whereas opening of elective and optional courses may differ according to preferences and quota condition in related term.
*** Theoretical and practical course hours of vocational (professional) clinical courses are not considered weekly. These course hours refer to total course hours.
Please click on the course title in the table below in order to see detailed information about course objectives and learning outcomes etc.
| Fall Semester Courses Plan | ||||||
| Code | Course | Language of Instruction | T+U | UK | ECTS | Download |
| PR1138250 | INTRODUCTION to COMMUNICATION SCIENCE | English | 3 | - | 6 | |
| PR1138260 | INTRODUCTION to POLITICAL SCIENCE | English | 3 | - | 5 | |
| PR1138270 | FUNDAMENTALS of LAW | English | 3 | - | 5 | |
| PR1138280 | INTRODUCTION to PUBLIC RELATIONS | English | 3 | - | 6 | |
| PR1190130 | ACADEMIC ENGLISH I | English | 4 | - | 4 | |
| ATA1110300 | HISTORY of the TURKISH REPUBLIC I | English | 2 | - | 2 | |
| TDL1110400 | TURKISH LANGUAGE I | Turkish | 2 | - | 2 | |
| Spring Semester Courses Plan | ||||||
| Code | Course | Language of Instruction | T+U | UK | ECTS | Download |
| PR1238290 | INTRODUCTION to SOCIOLOGY | English | 3 | - | 5 | |
| PR1238310 | COMMUNICATION LAW | English | 3 | - | 5 | |
| PR1238330 | INTRODUCTION to ADVERTISING | English | 3 | - | 6 | |
| PR1250650 | COMMUNICATION SKILLS and PRESENTATION TECHNIQUES | English | 1+2 | - | 6 | |
| PR1290140 | ACADEMIC ENGLISH II | English | 4 | - | 4 | |
| ATA1210500 | HISTORY of the TURKISH REPUBLIC II | English | 2 | - | 2 | |
| TDL1210600 | TURKISH LANGUAGE II | Turkish | 2 | - | 2 | |
Program Qualification
Theoretical, Factual
Knows the basic concepts and theoretical grounds related to the field.
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
Employment Opportunities
Graduates will have the opportunity to work in a broad business environment, both in private and public sector. The graduates can work in national/international advertising agencies, public relations companies, digital communication companies, media organizations, event management companies, media planning and purchasing companies, non-profit organizations, political parties. They can also work as a strategic communication expert, corporate communication expert or public relation expert in national and international companies.The graduates would also have the opportunity of starting from scratch and build their own agency. Besides they may proceed with masters and doctorate degree and be an academician or have a pedagogic formation education and teach in high schools.Upgrading
Students may apply for the graduate programs, to obtain Master and PhD degrees in related field, following the rules defined by the Turkish Higher Education Council.Type of Training
Full TimeAssessment and Evaluation
Assestment is done via written exams, projects, assignments, in-class tasks and presentations. Students have to take mid-term and final exams. Avarage of these exams must be 60 and above to pass a course. Upon completing 240 ECTS, the student earns the right to graduate.Head of Department
Prof.Dr. Ayşen AKYÜZTeaching Methods
Teaching - learning methods and strategies are selected in such a way as to increase the skills of the students such as self - study, lifelong learning, observation, teaching to others, critical thinking, team work, effective use of information. It is also noted that the teaching style is designed to support students with different abilities. The teaching methods used in the program are given in the following list **:
Education Teaching Procedure * | Learning Activities | Tools Used |
|---|---|---|
Lecture | Listening and understanding | Standard classroom technologies, multimedia tools, projector, computer, overhead projector |
Brainstorming | Listening and understanding, observing/processing situations, critical thinking, development, teamwor | Standard classroom technologies, multimedia tools, projector, computer, overhead projector |
Seminar | Learn to transferring one subject an audience by preparing presentations on various subjects and to speaking in front of the public. | Standard classroom technologies, multimedia tools, projector, computer |
Case study | Ability to interpret the case report | |
Experiment / Laboratory | Performance experiments, support visual learning and develop manual skills. | Laboratory, Laboratory equipment and tools |
Self-Study | Investigation of details within the scope of the lecture or similar subjects | Investigation of details within the scope of the lecture or computer, textbook/ supplementary books, databases of similar subjects |
Problem solving | Pre-planned special skills | |
Project Based Learning | Describing the subject, determining the methods to be used and interpreting the results | databases, books |
Reflective Thinking | Supporting learning by an active, persistent, and careful consideration of a belief or supposed form of knowledge | |
Case Study | Pre-planned special skills | |
Concept map | ||
Question - Answer | Interactive brainstorming with question-answer | Standard classroom technologies, multimedia tools, projector, computer |
Discussion | Listening and understanding, observation/processing situations, critical thinking, question development | Standard classroom technologies, multimedia tools, projector, computer |
Exercise, Practice | Research and lifelong learning, writing, reading, critical thinking and application | Laboratory, standard classroom technologies, multimedia tools, projector, computer |
Demonstration | Field trip, demonstration of the subjects/techniques learned in the lectures and visits at the facilities. | Mannequin, laboratory equipment and device |
Role Model, Making an example | Supporting learning by seeing | Video, film, databases |
Teamwork | Realization of projects, assignments and experiments, learning, gaining teamwork skills | Standard classroom technologies, library |
Simulation | Supporting learning by the imitation of the operation of a real-world process or system over time | Computer models, virtual reality tools |
Written Exam | Research – lifelong learning, processing situations, question development, interpretation | |
Oral Exam | Research – lifelong learning, processing situations, question development, interpretation, presentation | |
Homework | Research – lifelong learning, writing, reading, Informatics | Internet databases, library databases, e-mail, textbooks, or supplementary books |
Project / Design | Identifies, field of application, collecting, and analyzing data, literature review, preparing and presenting report | Internet databases, library databases, e-mail, textbooks, or supplementary books |
Quiz | Learning, processing context/states, learning questions, interpreting | |
Performance task | Project-based presentation techniques | Presentation, smart board, projector, computer. |
Course - Program Competencies Relations
| Course | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ACADEMIC ENGLISH I | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 5 | 4 | 3 | 0 | 0 | 0 |
| ACADEMIC ENGLISH II | 0 | 2 | 1 | 1 | 0 | 2 | 0 | 5 | 5 | 4 | 3 | 0 | 2 | 2 |
| ADVERTISING COPYWRITING | 2 | 3 | 3 | 2 | 3 | 2 | 5 | 5 | 5 | 4 | 5 | 3 | 3 | 4 |
| ADVERTISING DESIGN | 5 | 5 | 5 | 3 | 5 | 4 | 0 | 5 | 0 | 0 | 0 | 0 | 5 | 0 |
| ADVERTISING LANGUAGE and DIS | 0 | 0 | 4 | 4 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| ADVERTISING MODELS and STRATEGIES | 0 | 4 | 3 | 5 | 3 | 4 | 0 | 3 | 3 | 2 | 1 | 5 | 5 | 3 |
| ADVERTISING WORKSHOP | 2 | 5 | 2 | 3 | 3 | 5 | 3 | 4 | 4 | 4 | 5 | 3 | 3 | 2 |
| CASE STUDIES in MARKETING COMMUNICATION | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 5 | 4 | 5 | 3 | 4 |
| CINEMA ART | 1 | 1 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 3 | 4 | 5 | 4 | 5 |
| COMMERCIAL CONSTRUCTION and MANAGEMENT | 2 | 2 | 3 | 3 | 4 | 4 | 4 | 3 | 2 | 2 | 3 | 2 | 5 | 5 |
| COMMUNICATION LAW | 1 | 2 | 2 | 2 | 0 | 1 | 2 | 1 | 0 | 3 | 4 | 5 | 2 | 3 |
| COMMUNICATION SKILLS and PRESENTATION TECHNIQUES | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 2 | 2 | 2 | 3 | 1 |
| COMMUNICATION THEORIES | 3 | 2 | 3 | 0 | 4 | 3 | 2 | 3 | 3 | 4 | 3 | 5 | 4 | 2 |
| CONSUMER BEHAVIOUR | 2 | 3 | 3 | 4 | 4 | 5 | 4 | 2 | 4 | 3 | 4 | 4 | 4 | 2 |
| CORPORATE IDENTITY | 5 | 4 | 4 | 4 | 5 | 5 | 0 | 0 | 0 | 5 | 4 | 0 | 5 | 0 |
| CREATIVE ADVERTISING | 2 | 2 | 4 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | 5 | 3 | 5 | 5 |
| CUSTOMER EXPERIENCE MANAGEMENT | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| CUSTOMER RELATIONSHIP MANAGEMENT | 4 | 4 | 5 | 4 | 5 | 5 | 4 | 4 | 3 | 4 | 4 | 5 | 5 | 5 |
| DDD | 4 | 4 | 4 | 3 | 3 | 4 | 0 | 5 | 0 | 5 | 0 | 0 | 3 | 4 |
| DICTION | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 |
| DIGITAL ADVERTISING | 2 | 2 | 3 | 3 | 4 | 2 | 3 | 4 | 2 | 3 | 4 | 3 | 5 | 4 |
| DIGITAL CONTENT MANAGEMENT | 0 | 4 | 4 | 5 | 4 | 5 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 4 |
| EDITING | 3 | 4 | 4 | 5 | 3 | 4 | 4 | 3 | 5 | 4 | 4 | 3 | 5 | 5 |
| EDITING APPLICATIONS I | 3 | 4 | 4 | 5 | 3 | 4 | 4 | 3 | 5 | 4 | 4 | 3 | 5 | 5 |
| EDITING APPLICATIONS II | 3 | 4 | 4 | 5 | 3 | 4 | 4 | 3 | 5 | 4 | 4 | 3 | 5 | 5 |
| ENTREPRENEURSHIP | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| FUNDAMENTALS of LAW | 1 | 2 | 2 | 2 | 0 | 1 | 2 | 1 | 0 | 3 | 4 | 5 | 2 | 3 |
| GRAPHIC ANIMATION | 5 | 5 | 4 | 5 | 4 | 5 | 0 | 5 | 0 | 5 | 0 | 0 | 5 | 0 |
| HEALTH COMMUNICATION | 2 | 3 | 3 | 2 | 2 | 2 | 3 | 4 | 3 | 4 | 3 | 4 | 5 | 4 |
| HEALTH TOURISM MARKETING | 5 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 3 | 3 | 2 | 3 | 4 | 4 |
| HUMAN RESOURCES MANAGEMENT | 0 | 0 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| INTERCULTURAL COMMUNIICATIONS | 0 | 0 | 0 | 0 | 2 | 0 | 2 | 4 | 2 | 0 | 3 | 0 | 0 | 0 |
| INTRODUCTION to ADVERTISING | 5 | 3 | 2 | 2 | 2 | 2 | 2 | 3 | 5 | 4 | 3 | 2 | 2 | 2 |
| INTRODUCTION to BUSINESS ADMINISTRATION | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| INTRODUCTION to COMMUNICATION SCIENCE | 2 | 1 | 1 | 3 | 4 | 1 | 2 | 5 | 2 | 4 | 5 | 2 | 1 | 4 |
| INTRODUCTION to POLITICAL SCIENCE | 0 | 1 | 3 | 0 | 0 | 0 | 3 | 3 | 4 | 0 | 0 | 2 | 3 | 0 |
| INTRODUCTION to PUBLIC RELATIONS | 5 | 3 | 2 | 1 | 2 | 2 | 1 | 3 | 5 | 4 | 3 | 5 | 2 | 1 |
| INTRODUCTION to SOCIOLOGY | 1 | 1 | 1 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 0 | 5 | 0 | 0 |
| JOURNALISM WORKSHOP | 2 | 3 | 4 | 3 | 4 | 2 | 2 | 4 | 3 | 2 | 0 | 5 | 3 | 4 |
| MARKETING PRINCIPLES | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| MEDIA and POLITICS | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 3 | 4 | 4 | 5 | 5 |
| MEDIA PLANNING | 2 | 3 | 4 | 2 | 2 | 2 | 2 | 4 | 2 | 3 | 4 | 4 | 1 | 3 |
| MODELS and STRATEGIES of PUBLIC RELATIONS | 2 | 3 | 3 | 4 | 2 | 4 | 4 | 5 | 0 | 0 | 0 | 0 | 0 | 0 |
| PERSUASION STRATIGIES | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PHOTOGRAPHY and VISUAL COMMUNICATION | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| POLITICAL COMMUNICATION | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PR and ADVERTISING PHOTOGRAPHY | 2 | 2 | 3 | 2 | 3 | 2 | 3 | 4 | 3 | 4 | 5 | 5 | 5 | 4 |
| PR and ADVERTISING PRACTICES in NEW MEDIA | 4 | 0 | 0 | 4 | 5 | 5 | 0 | 0 | 0 | 5 | 5 | 0 | 5 | 0 |
| PROFESSIONAL PRACTICE | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PUBLIC DIPLOMACY and LOBBYING | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PUBLIC RELATIONS and ADVERTSING PROJECT | 2 | 3 | 3 | 5 | 5 | 4 | 4 | 5 | 2 | 3 | 5 | 5 | 5 | 5 |
| PUBLIC RELATIONS COPYWRITING | 2 | 3 | 2 | 3 | 3 | 2 | 4 | 4 | 2 | 3 | 5 | 5 | 4 | 4 |
| PUBLIC RELATIONS WORKSHOP | 0 | 4 | 0 | 5 | 4 | 5 | 0 | 4 | 0 | 5 | 5 | 0 | 5 | 0 |
| REPUTATION MANAGEMENT | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| RESEARCH METHODS | 2 | 3 | 4 | 3 | 5 | 3 | 3 | 4 | 3 | 2 | 5 | 5 | 5 | 4 |
| SCENARIO WRITING TECHNIQUES | 4 | 3 | 5 | 3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 |
| SEMIOTICS | 0 | 0 | 0 | 0 | 0 | 1 | 4 | 1 | 0 | 0 | 0 | 0 | 4 | 4 |
| SOCIAL MEDIA and DIGITAL CAMPAIGNS | 0 | 0 | 5 | 5 | 5 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 4 |
| STRATEGIC PUBLIC RELATIONS | 4 | 3 | 3 | 4 | 2 | 4 | 4 | 5 | 3 | 4 | 3 | 4 | 4 | 2 |
| TYPOGRAPHY and DESIGN | 3 | 4 | 4 | 2 | 3 | 3 | 4 | 4 | 5 | 4 | 3 | 4 | 5 | 5 |
| İlişkili Ders Sayısı / 60/77 | 158 | 172 | 193 | 191 | 192 | 203 | 164 | 217 | 173 | 194 | 187 | 186 | 211 | 181 |
Surveys for Students
| Öğretim elemanı değerlendirme anketi | Kesinlikle katılmıyorum | Katılmıyorum | Kısmen katılıyorum | Katılıyorum | Kesinlikle katılıyorum | Fikrim yok |
|---|---|---|---|---|---|---|
| Dönem başında dersin amacını, kapsamını ve öğrencidenbeklenenleri anlaşılır bir şekilde açıklar. | ||||||
| Dersin kaynaklarını dersin amaçlarına uygun olarak seçer veduyurur. | ||||||
| Ders için önerdiği kaynaklara ulaşmada öğrencilere yolgösterir/yardımcı olur. | ||||||
| Anlatımı (Dersi sunumu) akıcı, açık ve anlaşılırdır. | ||||||
| Öğretim teknolojilerini (etkili bir şekilde) kullanabilir. | ||||||
| Sınıfta çok yönlü iletişim ve etkileşim sağlayacakuygulamalara yer verir. | ||||||
| Geleneksel öğretim strateji yöntem ve teknikleri konusundagelişmiş bir bilgi birikimine sahiptir. | ||||||
| Derste işlediği öğretim yöntemlerini kendi uygulamalarındakullanır. | ||||||
| Ders saatleri dışında ders ile ilgili öğrenciye yeterince zamanayırır. | ||||||
| Derse düzenli olarak gelir ve zamanı etkin kullanır. | ||||||
| Ders sırasında sınıfa hakimiyeti kurmada oldukça başarılıdır. | ||||||
| Güncel konular hakkında öğrencileri bilgilendirir. | ||||||
| Öğrenci görüşlerine açık tutum ve davranışları ile örnek teşkileder. | ||||||
| Başarı ölçme yöntemleri ve araçları (klasik/test/sözlü sınav/proje/ödev vb.) dersin hedef ve içeriği ile uyumludur. | ||||||
| Sınav kağıdımla ilgili soru sormak istediğimde bana yardımcı olur. | ||||||
| Laboratuvar/saha/uygulama çalışmaları dersin amacı ileuyuşmaktadır. | ||||||
| Dersin öğrenme ve öğretme sürecinin yaratıcı düşünme süreç vebecerilerini geliştirir. | ||||||
| Ders güncel konu ve konuklarla desteklenir. | ||||||
| Yukarıdaki sorular dışında iletmek istedikleriniz |