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Program Information

Aim

This program aims to graduate students who will have the competency to work in public relations and advertising sectors. Graduates will use effective communications in work environment, follow up the new trends, have good command on the new communication technologies and have ethical responsibility.

Qualification Awarded

First Cycle (Bachelor's Degree)

Registration and Admission Requirements

Students must have successfully graduated from high schools (or equals). The placements are done following the rules of Turkish Higher Education Council (YÖK) respect to the scores obtained from the nation-wide Student Selection and Placement (YGS and LYS). Student register to programmes on the days declared by the Rectorship Students should have earned a high school or an equivalent diploma and sufficient score on nation-wide Student Selection and Placement (YGS and LYS). Admission is based on the scores, according to the rules determined by Higher Education Council. For international students who will be accepted according to the National or International Exams, Quota and conditions are announced on our University’s website.

Graduation Requirements

Students who complete their required/elective theoretical and applied courses with success and acquire at least 240 ECTS are eligible for a Bachelor of Arts Diploma. Graduation achievement degree is based on the CGPA (Cumulative General Point Average)

Recognition of Prior Learning

Students may apply for exemption from the courses they have taken in another higher education or equally accredited institution. Exemption requests are decided by the board of governors of the School, which considers the opinion of the lecturer responsible for that course.

Lesson Plan - AKTS Credits

* The courses indicated in this course table shows current course plan information in Student Affairs.

** Compulsory courses are certainly opened whereas opening of elective and optional courses may differ according to preferences and quota condition in related term.

*** Theoretical and practical course hours of vocational (professional) clinical courses are not considered weekly. These course hours refer to total course hours.

Please click on the course title in the table below in order to see detailed information about course objectives and learning outcomes etc.

Fall Semester Courses Plan
CodeCourseLanguage of InstructionT+UUKECTSDownload
PR1138250INTRODUCTION to COMMUNICATION SCIENCEEnglish3-6
PR1138260INTRODUCTION to POLITICAL SCIENCEEnglish3-5
PR1138270FUNDAMENTALS of LAWEnglish3-5
PR1138280INTRODUCTION to PUBLIC RELATIONSEnglish3-6
PR1190130ACADEMIC ENGLISH IEnglish4-4
ATA1110300HISTORY of the TURKISH REPUBLIC IEnglish2-2
TDL1110400TURKISH LANGUAGE ITurkish2-2
Spring Semester Courses Plan
CodeCourseLanguage of InstructionT+UUKECTSDownload
PR1238290INTRODUCTION to SOCIOLOGYEnglish3-5
PR1238310COMMUNICATION LAWEnglish3-5
PR1238330INTRODUCTION to ADVERTISING English3-6
PR1250650COMMUNICATION SKILLS and PRESENTATION TECHNIQUES English1+2-6
PR1290140ACADEMIC ENGLISH IIEnglish4-4
ATA1210500HISTORY of the TURKISH REPUBLIC IIEnglish2-2
TDL1210600TURKISH LANGUAGE IITurkish2-2

Program Qualification

Theoretical, Factual

Knows the basic concepts and theoretical grounds related to the field.
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.


Employment Opportunities

Graduates will have the opportunity to work in a broad business environment, both in private and public sector. The graduates can work in national/international advertising agencies, public relations companies, digital communication companies, media organizations, event management companies, media planning and purchasing companies, non-profit organizations, political parties. They can also work as a strategic communication expert, corporate communication expert or public relation expert in national and international companies.The graduates would also have the opportunity of starting from scratch and build their own agency. Besides they may proceed with masters and doctorate degree and be an academician or have a pedagogic formation education and teach in high schools.

Upgrading

Students may apply for the graduate programs, to obtain Master and PhD degrees in related field, following the rules defined by the Turkish Higher Education Council.

Type of Training

Full Time

Assessment and Evaluation

Assestment is done via written exams, projects, assignments, in-class tasks and presentations. Students have to take mid-term and final exams. Avarage of these exams must be 60 and above to pass a course. Upon completing 240 ECTS, the student earns the right to graduate.

Head of Department

Prof.Dr. Ayşen AKYÜZ

Teaching Methods

Teaching - learning methods and strategies are selected in such a way as to increase the skills of the students such as self - study, lifelong learning, observation, teaching to others, critical thinking, team work, effective use of information. It is also noted that the teaching style is designed to support students with different abilities. The teaching methods used in the program are given in the following list **:

Education Teaching Procedure *

Learning Activities

Tools Used

Lecture

Listening and understanding

Standard classroom technologies, multimedia tools, projector, computer, overhead projector

Brainstorming

Listening and understanding, observing/processing situations, critical thinking, development, teamwor

Standard classroom technologies, multimedia tools, projector, computer, overhead projector

Seminar

Learn to transferring one subject an audience by preparing presentations on various subjects and to speaking in front of the public.

Standard classroom technologies, multimedia tools, projector, computer

Case study

Ability to interpret the case report

Experiment / Laboratory

Performance experiments, support visual learning and develop manual skills.

Laboratory, Laboratory equipment and tools

Self-Study

Investigation of details within the scope of the lecture or similar subjects

Investigation of details within the scope of the lecture or computer, textbook/ supplementary books, databases of similar subjects

Problem solving

Pre-planned special skills

Project Based Learning

Describing the subject, determining the methods to be used and interpreting the results

databases, books

Reflective Thinking

Supporting learning by an active, persistent, and careful consideration of a belief or supposed form of knowledge

Case Study

Pre-planned special skills

Concept map

Question - Answer

Interactive brainstorming with question-answer

Standard classroom technologies, multimedia tools, projector, computer

Discussion

Listening and understanding, observation/processing situations, critical thinking, question development

Standard classroom technologies, multimedia tools, projector, computer

Exercise, Practice

Research and lifelong learning, writing, reading, critical thinking and application

Laboratory, standard classroom technologies, multimedia tools, projector, computer

Demonstration

Field trip, demonstration of the subjects/techniques learned in the lectures and visits at the facilities.

Mannequin, laboratory equipment and device

Role Model, Making an example

Supporting learning by seeing

Video, film, databases

Teamwork

Realization of projects, assignments and experiments, learning, gaining teamwork skills

Standard classroom technologies, library

Simulation

Supporting learning by the imitation of the operation of a real-world process or system over time

Computer models, virtual reality tools

Written Exam

Research – lifelong learning, processing situations, question development, interpretation

Oral Exam

Research – lifelong learning, processing situations, question development, interpretation, presentation

Homework

Research – lifelong learning, writing, reading, Informatics

Internet databases, library databases, e-mail, textbooks, or supplementary books

Project / Design

Identifies, field of application, collecting, and analyzing data, literature review, preparing and presenting report

Internet databases, library databases, e-mail, textbooks, or supplementary books

Quiz

Learning, processing context/states, learning questions, interpreting

Performance task

Project-based presentation techniques

Presentation, smart board, projector, computer.

Course - Program Competencies Relations

Course1234567891011121314
ACADEMIC ENGLISH I00000005543000
ACADEMIC ENGLISH II02110205543022
ADVERTISING COPYWRITING23323255545334
ADVERTISING DESIGN55535405000050
ADVERTISING LANGUAGE and DIS00440500000000
ADVERTISING MODELS and STRATEGIES04353403321553
ADVERTISING WORKSHOP25233534445332
CASE STUDIES in MARKETING COMMUNICATION44545455554534
CINEMA ART11455445534545
COMMERCIAL CONSTRUCTION and MANAGEMENT22334443223255
COMMUNICATION LAW12220121034523
COMMUNICATION SKILLS and PRESENTATION TECHNIQUES 33333333322231
COMMUNICATION THEORIES32304323343542
CONSUMER BEHAVIOUR23344542434442
CORPORATE IDENTITY54445500054050
CREATIVE ADVERTISING22444555455355
CUSTOMER EXPERIENCE MANAGEMENT55555555555555
CUSTOMER RELATIONSHIP MANAGEMENT44545544344555
DDD44433405050034
DICTION00000000400000
DIGITAL ADVERTISING22334234234354
DIGITAL CONTENT MANAGEMENT04454505000004
EDITING34453443544355
EDITING APPLICATIONS I34453443544355
EDITING APPLICATIONS II34453443544355
ENTREPRENEURSHIP55555555555555
FUNDAMENTALS of LAW12220121034523
GRAPHIC ANIMATION55454505050050
HEALTH COMMUNICATION23322234343454
HEALTH TOURISM MARKETING53434344332344
HUMAN RESOURCES MANAGEMENT00200101000000
INTERCULTURAL COMMUNIICATIONS00002024203000
INTRODUCTION to ADVERTISING 53222223543222
INTRODUCTION to BUSINESS ADMINISTRATION55555555555555
INTRODUCTION to COMMUNICATION SCIENCE21134125245214
INTRODUCTION to POLITICAL SCIENCE01300033400230
INTRODUCTION to PUBLIC RELATIONS53212213543521
INTRODUCTION to SOCIOLOGY11100320000500
JOURNALISM WORKSHOP23434224320534
MARKETING PRINCIPLES55555555555555
MEDIA and POLITICS44444334434455
MEDIA PLANNING23422224234413
MODELS and STRATEGIES of PUBLIC RELATIONS23342445000000
PERSUASION STRATIGIES44444444444444
PHOTOGRAPHY and VISUAL COMMUNICATION33333333333333
POLITICAL COMMUNICATION33444444444444
PR and ADVERTISING PHOTOGRAPHY22323234345554
PR and ADVERTISING PRACTICES in NEW MEDIA40045500055050
PROFESSIONAL PRACTICE55555555555555
PUBLIC DIPLOMACY and LOBBYING55555555555555
PUBLIC RELATIONS and ADVERTSING PROJECT23355445235555
PUBLIC RELATIONS COPYWRITING23233244235544
PUBLIC RELATIONS WORKSHOP04054504055050
REPUTATION MANAGEMENT44444444444444
RESEARCH METHODS23435334325554
SCENARIO WRITING TECHNIQUES43535555555554
SEMIOTICS00000141000044
SOCIAL MEDIA and DIGITAL CAMPAIGNS00555500000054
STRATEGIC PUBLIC RELATIONS43342445343442
TYPOGRAPHY and DESIGN34423344543455
İlişkili Ders Sayısı / 60/77158172193191192203164217173194187186211181

Surveys for Students

Öğretim elemanı değerlendirme anketiKesinlikle katılmıyorumKatılmıyorumKısmen katılıyorumKatılıyorumKesinlikle katılıyorumFikrim yok
Dönem başında dersin amacını, kapsamını ve öğrencidenbeklenenleri anlaşılır bir şekilde açıklar.
Dersin kaynaklarını dersin amaçlarına uygun olarak seçer veduyurur.
Ders için önerdiği kaynaklara ulaşmada öğrencilere yolgösterir/yardımcı olur.
Anlatımı (Dersi sunumu) akıcı, açık ve anlaşılırdır.
Öğretim teknolojilerini (etkili bir şekilde) kullanabilir.
Sınıfta çok yönlü iletişim ve etkileşim sağlayacakuygulamalara yer verir.
Geleneksel öğretim strateji yöntem ve teknikleri konusundagelişmiş bir bilgi birikimine sahiptir.
Derste işlediği öğretim yöntemlerini kendi uygulamalarındakullanır.
Ders saatleri dışında ders ile ilgili öğrenciye yeterince zamanayırır.
Derse düzenli olarak gelir ve zamanı etkin kullanır.
Ders sırasında sınıfa hakimiyeti kurmada oldukça başarılıdır.
Güncel konular hakkında öğrencileri bilgilendirir.
Öğrenci görüşlerine açık tutum ve davranışları ile örnek teşkileder.
Başarı ölçme yöntemleri ve araçları (klasik/test/sözlü sınav/proje/ödev vb.) dersin hedef ve içeriği ile uyumludur.
Sınav kağıdımla ilgili soru sormak istediğimde bana yardımcı olur.
Laboratuvar/saha/uygulama çalışmaları dersin amacı ileuyuşmaktadır.
Dersin öğrenme ve öğretme sürecinin yaratıcı düşünme süreç vebecerilerini geliştirir.
Ders güncel konu ve konuklarla desteklenir.
Yukarıdaki sorular dışında iletmek istedikleriniz

Numerical Data

Number of Students by years

Student Success

Graduate Success