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Program Information

Aim

This program aims to graduate students who will have the competency to work in public relations and advertising sectors. Graduates will use effective communications in work environment, follow up the new trends, have good command on the new communication technologies and have ethical responsibility.

Qualification Awarded

First Cycle (Bachelor's Degree)

Registration and Admission Requirements

Students must have successfully graduated from high schools (or equals). The placements are done following the rules of Turkish Higher Education Council (YÖK) respect to the scores obtained from the nation-wide Student Selection and Placement (YGS and LYS). Student register to programmes on the days declared by the Rectorship Students should have earned a high school or an equivalent diploma and sufficient score on nation-wide Student Selection and Placement (YGS and LYS). Admission is based on the scores, according to the rules determined by Higher Education Council. For international students who will be accepted according to the National or International Exams, Quota and conditions are announced on our University’s website.

Graduation Requirements

Students who complete their required/elective theoretical and applied courses with success and acquire at least 240 ECTS are eligible for a Bachelor of Arts Diploma. Graduation achievement degree is based on the CGPA (Cumulative General Point Average)In order to be eligible to graduate from the undergraduate program, students must take and complete Occupational Health and Safety training.

Recognition of Prior Learning

Students may apply for exemption from the courses they have taken in another higher education or equally accredited institution. Exemption requests are decided by the board of governors of the School, which considers the opinion of the lecturer responsible for that course.

Lesson Plan - ECTS Credits

* The courses indicated in this course table shows current course plan information in Student Affairs.

** Compulsory courses are certainly opened whereas opening of elective and optional courses may differ according to preferences and quota condition in related term.

*** Theoretical and practical course hours of vocational (professional) clinical courses are not considered weekly. These course hours refer to total course hours.

Please click on the course title in the table below in order to see detailed information about course objectives and learning outcomes etc.

Fall Semester Courses Plan
CodeCourseLanguage of InstructionT+UUKECTSDownload
HR1138080INTRODUCTION to COMMUNICATION SCIENCETurkish336
HR1138090INTRODUCTION to POLITICAL SCIENCETurkish335
HR1138110INTRODUCTION to PUBLIC RELATIONSTurkish336
HR1140430FUNDAMENTALS of LAWTurkish335
ATA1110800HISTORY of the TURKISH REPUBLIC ITurkish222
İNG1111600ENGLISH IEnglish334
TDL1110200TURKISH LANGUAGE ITurkish222
Spring Semester Courses Plan
CodeCourseLanguage of InstructionT+UUKECTSDownload
HR1238120COMMUNICATION LAWTurkish335
HR1238140INTRODUCTION to ADVERTISINGTurkish336
HR1238210INTRODUCTION to SOCIOLOGYTurkish335
HR1250520COMMUNICATION SKILLS and PRESENTATION TECHNIQUESTurkish1+226
ATA1210000HISTORY of the TURKISH REPUBLIC IITurkish222
İNG1211700ENGLISH IIEnglish334
TDL1220000TURKISH LANGUAGE IITurkish222

Program Qualification

Theoretical, Factual

Knows the basic concepts and theoretical grounds related to the field.
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.


Program Output TYYÇ Basic Area Matrix
Basic Area QualificationProgram Qualification
KNOWLEDGE
Theoretical, Factual

1-Listing the basic concepts of law and the basic characteristics of the main legal disciplines.

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2-Having basic knowledge of the legal methodology.

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3-Having knowledge of the basic problems encountered in legal practice.

-



-

SKILLS
Cognitive, Practical

1-The decision is examining, interpreting and evaluating the basic legal texts at a minimum level.

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2- Solving lean legal problems based on basic knowledge of basic concepts of law and legal methodology.

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3- Using the knowledge acquired in relation to the basic concepts of law, legal methodology and basic legal problems in the fields of law and other close social sciences.

-

COMPETENCIES
Ability to work independently and take responsibility

1- Conducting a basic level study on the field of law independently.

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2- Carrying out activities for the development of employees within the framework of a project under its responsibility.

-

Learning Competence

1- Evaluating knowledge and skills related to the basic concepts and problems of law with a critical approach.

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2- Directing his/her education to the undergraduate law education level or justice auxiliary services.

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3- Gaining awareness of lifelong learning.

-

Communication and Social Competence

1-Conveying his/her thoughts in writing and verbally at the level of basic knowledge and skills he/she has about the basic concepts and problems of law.

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2- Sharing their opinions on basic issues related to the field of law with experts and non-experts.

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3-Being able to monitor the information in the field and communicate with colleagues by using a foreign language at least at the General Level of the European Language Portfolio A2.

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4- Using information and communication technologies together with computer software at the Basic Level of the European Computer Use License required by the field.

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Field-based Competence

1- Adopting these principles by becoming aware of the importance and indispensability of basic principles in constitutional value such as democracy, secularism, social state and rule of law.

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2-Having an awareness of honesty, justice and ethics required by the legal profession.

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-



-

Employment Opportunities

Graduates will have the opportunity to work in a broad business environment, both in private and public sector. The graduates can work in national/international advertising agencies, public relations companies, digital communication companies, media organizations, event management companies, media planning and purchasing companies, non-profit organizations, political parties. They can also work as a strategic communication expert, corporate communication expert or public relation expert in national and international companies.The graduates would also have the opportunity of starting from scratch and build their own agency. Besides they may proceed with masters and doctorate degree and be an academician or have a pedagogic formation education and teach in high schools.

Upgrading

Students may apply for the graduate programs, to obtain Master and PhD degrees in related field, following the rules defined by the Turkish Higher Education Council.

Type of Training

Full Time

Assessment and Evaluation

Assestment is done via written exams, projects, assignments, in-class tasks and presentations. Students have to take mid-term and final exams. Valid for all courses, a student who does not get at least 50 points from the final exam is deemed to have failed that course. of these exams must be 60 and above to pass a course. Upon completing 240 ECTS, the student earns the right to graduate.

Head of Department/Program

Head Of Department

Prof.Dr. Ayşen AKYÜZ

Learning Experiences

Learning situations aim to develop students' creative, critical, reflective thinking skills and higher level thinking skills such as logical and mathematical thinking skills. In addition, it aims to develop students' meta-cognitive skills. Learning situations include learning strategies, methods and techniques as well as the tools used and assessment and evaluation methods. The learning situations used in the programs are given in the list below:

Learning Experiences *

Learning Activities

Tools Used

Discussion Method

Listening, speaking, asking questions, producing answers, developing and questioning opinions, examining and researching opinions, producing critical thinking, producing creative thinking, (workshop, panel, opposite panel, open forum, debate techniques are applied) collegium, forum, aquarium technique application, talking circle technique, application.

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer, projection, online environments, conference room, workshop, panel, panel opposite, open forum collegial, forum environments.

Demonstration Method

The instructor demonstrates the use of a tool or equipment, the instructor demonstrates a performance/practice/practice to the student, the students repeat the use of the tool or equipment, the student repeats a performance/practice/practice.

Real tools or model tools and equipment, multimedia tools, videos and animations), computer.

Problem Solving Method

Identifying a scientific / theoretical and / or real life problem, analyzing the data related to the problem, developing alternative solutions, choosing the appropriate solution method, evaluating the solution to the problem, individual study

Textbooks, research reports, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer

Case Study Method

Presentation of case studies, exploring case studies, sampling typical cases, sampling outlier cases, alternative cases, comparing case studies, case study analysis, case study interpretation, case study evaluation.

Standard classroom technologies, multimedia tools (text, images, graphics, drawings, audio, video and animation, cartoons), computer, projection, online environments.

Self Study Method

Student interest, curiosity and motivation, learning objective, detailed research and investigation according to the topic; in- depth research and investigation, extensive reading, listening and watching, repeating a performance.

Library, e-library, laboratory, workshop

Role Play and Drama Technique

Introducing the text to the scenario, distributing the roles to the students, students working on the roles, students performing the scenario in cooperation, analyzing and evaluating the scenario text. The subject and situation to be dramatized is determined by the instructor. When the drama technique is applied, the students improvise a real-life problem. The drama situation is analyzed together with the students.

Script text, theater, classroom, conference room, video and audio, visual recordings.

Question - Answer Technique

Asking Socratic questions, criticizing answers, generating questions, generating answers, criticizing, analyzing and evaluating creative answers, asking structured questions and generating answers, asking closed-ended questions and generating answers

Textbooks, recommended books, worksheets, question bank, multimedia tools (text, images, graphics, drawings, audio, video, cartoons and animations)

Experimental Technique

Setting up a scientific experiment, conducting a scientific experiment, collecting, processing and transforming data from a scientific experiment, predicting the results of a scientific experiment, explaining a scientific experiment, evaluating the results of a scientific experiment, simulation of an experiment.

Laboratory, workshop, application areas, computer software, standard classroom technologies.

Micro Teaching Technique

Performance of presentation, development of reflective thinking skills, student self-evaluation. The lecturer distributes topics (seminar topics can also be) to the students. Students examine the topics; research. Student presentations are prepared. Students make their presentations. Students' video recordings are watched.

Camera, video recording devices, checklist, rubric, rating scale, observation form.

Brainstorming Technique

Developing opinions, developing questions, expressing observation situations, developing critical thinking, problem solving, group/team work, listening and speaking.

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computers, projectors, online environments.

Project Based Learning Model

Creating a real-life problem situation scenario, identifying a real-life problem situation, collecting data related to the problem, analyzing data, data processing, data conversion, developing alternative solutions, choosing the appropriate solution method, applying the solution method / creating a model / design / concrete product / producing a concrete service, evaluating the model / design / concrete product / service, exhibiting project products

Problem scenario texts / Sample projects, databases, books, research reports, laboratory, workshop, application areas, library, computer software, standard classroom technologies, tools and equipment according to the project subject

Reverse Brainstorming Technique

Identifying problems, sorting problems, classifying problems

Standard classroom technologies, multimedia tools (fishbones, text, images, graphics, graphics, drawings, audio, video and animations),computers, projectors, online environments

Simulation Technique

Realization of simulations for risky, dangerous, expensive, time-consuming applications/practices.

Simulation environment, Computer

Concept Map Technique

Distinguishing concepts, sorting concepts, counting concepts, associating concepts, analyzing conceptual framework

Concept maps

Semantic Features Analyses Table

Understanding, classification, discrimination, dimensioning, association

Semantic analysis tables

Problem Baded Learning Model

Creating a reflective scenario of a real-life problem situation, identifying a real-life problem situation, collecting data about the problem, analyzing data, data processing, data transformation, developing alternative solutions

Problem scenario texts, databases, books, research reports, laboratory, workshop, application areas, library, computer software, standard classroom technologies, tools and equipment according to the project subject

Storytelling Techniques

Imagining, predicting, identifying the problem, empathizing

Semi-structured problem situation texts

Computer-Internet Supported Instruction

Online Course Platforms : Collaboration and communication, digital literacy activities, sharing information, improving technology use, creative thinking activities, problem solving, generating critical thinking. These are environments where instructors share course materials, collect assignments and interact with students. E-Books and Digital Content : Reading, writing, comprehension, interpretation, creative thinking activities, language use, examination, research, using technology, critical thinking activities. Learning environment and materials are made more attractive by presenting interactive content to students. Webinars and synchronize meeting : Communication, collaboration, teamwork, presentation, technology skills, problem solving, live interaction with studentsremotely. Simulations : Problem solving, using technology, analytical thinking, communication, decision making, teamwork and collaboration. They are environments where students have the opportunity to experience the concepts. Audio and Visual aids : Communication skills, language skills, emotional intelligence and empathy, social skills, attention and focus, use of technology. Animations, graphics and interactive visuals are used to help students master the topics. Digital Game- Based Learning : Problem solving skills, ability to use technology, creative thinking, quick decision making, strategy development, cooperation and teamwork. Games prepared or played in digital environments to make learning fun and increase retention in learning. Adaptive Learning Systems : Logical mathematical thinking activities, reading, writing, comprehension, interpretation, critical thinking activities. These are environments where students identify their weaknesses and are offered to carry out studies and activities specific to that area. Virtual Reality (VR) and Augmented Reality (AR) : Simulation and practical applications, creative thinking activities, using technology, planning, programming, social interaction and communication. 3D virtual environments are used to make learning fun and interactive. Social Media and Interactive Platforms : Communication, collaboration, teamwork, project management, interactive content creation, critical thinking activities. Personal platforms for students to share their thoughts on any topic, interact and produce content. Data Analysis and Monitoring Tools : Analytical thinking activities, logical mathematical thinking activities, problem solving, decision making, communication. These are tools used to assess and monitor student performance, identify student difficulties and create lesson plans accordingly. Artificial Intelligence Technologies : Data analysis and forecasting, game and strategy development, security and threat analysis, technology utilization skills, robotics and automation skills, creative thinking skills, computational thinking skills.

Moodle, Google Classroom, Edmodo, Edupage etc. Google Play Books, Apple Books, Amazon Kindle Store, BookBoon, OpenStax, etc. Zoom, Microsoft Teams, Google Meet, Adobe Connect, GoToMeeting, etc. NASA Eyes on the Solar System, FlightGear, Virtual Biology Lab, CarSim, SimCity, etc. Infographics, maps and graphs, charts and diagrams, tables, Podcast, audio books, interviews and chats, etc. Strategy and puzzle games, Simulation and construction games, mission games, real-time multiplayer games, etc. Udemy, Khan Academy, Duolingo, Cognii, Smart Sparrow, etc. Oculus Rift, PlayStation VR, Samsung Gear VR, Google CardBoard, Pokemon Go, Arlit, Facebook, instagram, twitter, linledIn, snapchat, pinterest, youtube, twitch, reddit, discord etc. Google Analytics, Microsoft Power BI, Splunk, Adobe Analytics, etc. ChatGPT, Google AI, Deeply, DıaloGPT. Amazon Alexa, Tesla Autopilot, etc.

Inquiry-Based Learning

Exploring, finding case studies, establishing cause and effect relationship, questioning, examining, researching (learning circle=3E,5E,7E models

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer, projection, online environments, conference room

Cooperative Learning

Cooperation, communication, leadership, sharing tasks, sharing responsibility, learning together, social interaction. Heterogeneous groups are formed among the students. The task is given to the groups. Groups of students do tasks such as project, performance, problem solving, role playing, classical homework together.

In-class and out-of-class, in-school and out-of- school environments.

Experiential Learning

Faculty-external stakeholder (industrial organizations, schools and others) cooperation is established. Students directly observe professional skills in the real environment. Observation results are analyzed in the classroom environment.

Internship places according to the program, professional practice places, Student product file sample, observation forms and other alterative measurement tools

Flipped Classroom Learning

Problem solving, discussion, case study presentation, case analysis, critical thinking, creative thinking, video recordings appropriate to the learning objective are created or selected. Students make preliminary preparation by watching video recordings. The problem is solved in the classroom. The problem is discussed.

Video recordings, online environments, classroom

Lecture Method

Listening, speaking, (lecture, conference, seminar, speech, statement and briefing techniques are applied)

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer, projection, online environments, conference room

Traditional Written Exam

Classical written exams to assess creative, critical and reflective thinking. Multiple- choice, short-answer (fill-in-the-blank, matching, true-false and other) exams to assess cognitive skills such as knowledge, comprehension, application and analysis.

Written exam papers, multiple choice tests, short answer tests, mixed tests, answer keys

Short Answer Exam

Multiple-Choice Exam

Oral Exam

It aims to assess student-specific, creative, critical, reflective thinking skills and cognitive skills such as knowledge, comprehension, application, analysis and synthesis. It is not a general measurement and evaluation method. It is not applied in every program; it is program specific.

Oral question bank/ oral question pool, answer keys, checklists, rubrics, rating scales

Homework

It is used to improve students' knowledge and skills, to encourage them to research and study, to complete their learning deficiencies, and to deepen their understanding of a subject.

Library, e-library, books, articles

Project Task

Identifies, field of application, collecting, and analyzing data, literature review, preparing and presenting report

Internet databases, library databases, e-mail, textbooks, or supplementary books

Quiz

It is done to identify learning gaps. In this case, student grades are not reflected. The level of realization of learning objectives can be evaluated depending on the process. In this case, it can be reflected in student grades.

Worksheets, question bank, question pool, answer key

Performance Task

It is used when it is aimed to evaluate students holistically (cognitive, affective and psychomotor). It is used to measure and evaluate the learning process and learning products. Performance assignments involve a workload of at least two weeks.

Problem scenario texts, checklists, rubrics, grading scales

Portfolio Task

It is used to assess students holistically (intellectually, behaviorally, socially). It includes at least one year of student activities. In special cases, it may be for a semester.

Sample protfolios, checklists, rubrics, rating scales

Group Assessment Technique

In cases where the cooperative learning model is applied, the instructor evaluates the group. The evaluation result can be converted into a grade.

Group evaluation form (can be used in contor list rubric, grading scale form)

Simulation-Based Evaluation

It is the evaluation of different clinical situations with a simulation or a model.

Can use the checklist in rubric, rating scale form

Course - Program Competencies Relations

Course1234567891011121314151617
ADVERTISEMENT ANALYSIS03403343000044004
ADVERTISING and POPULAR CULTURE24000040000000003
ADVERTISING COPYWRITING10010000000000000
ADVERTISING DESIGN12111110000000000
ADVERTISING MODELS and STRATEGIES20100000010001000
ADVERTISING WORKSHOP21012200000000000
AGENCY MANAGEMENT33433432221333113
ART THEORIES and PRACTICES00011203330332002
BRAND MANAGEMENT00101101110101000
CASE STUDIES in MARKETING COMMUNICATION33332222111243114
CINEMA ART13222323330322002
COMMERCIAL FILM MARKING and MANAGEMENT22324255430542003
COMMUNICATION LAW21313123130525003
COMMUNICATION SKILLS and PRESENTATION TECHNIQUES22334444441344024
COMMUNICATION THEORIES33000020000300000
CONSUMER BEHAVIOR00101111510500010
CORPORATE COMMUNICATION33343323341333143
CORPORATE IDENTITY33000000020000002
CREATIVE ADVERTISING22201120010000001
CREATIVE IDEA and AESTHETIC in ART 12203210000033000
CRISIS COMMUNICATION and MANAGEMENT33233300030403045
CROSS-CULTURAL COMMUNICATION00002024200030000
CULTURE, COMMUNICATION and SOCIETY11211212120121122
CUSTOMER EXPERIENCE MANAGEMENT12333332120123013
CUSTOMER RELATIONSHIP MANAGEMENT21232313120112013
DESKTOP PUBLISHING43345445250455005
DICTION00000001500400000
DIGITAL ADVERTISING32131212130113003
DIGITAL CONTENT MANAGEMENT11222312130123022
DIGITAL MEDIA LITERACY12203133220013011
EDITING45344355440534005
EDITING APPLICATIONS I45344355440534005
EDITING APPLICATIONS II22334234320424004
ENGLISH I00000003530000000
ENGLISH II00000003530000000
ENTREPRENEURSHIP00211201100100000
FUNDAMENTALS of LAW00202000000400002
GAMIFICATION APPLICATIONS22333302010001002
GRAPHIC ANIMATION00003003000000000
HEALTH COMMUNICATION32122111230422002
HEALTH TOURISM MARKETING01230200000000000
HUMAN RESOURCES MANAGEMENT00101101100100100
INTERPERSONEL COMMONICATION33333334331333121
INTRO to GAMIFICATION22334003020101002
INTRODUCTION to ADVERTISING21110020010000000
INTRODUCTION to COMMUNICATION SCIENCE21134125240254001
INTRODUCTION to DRAMATURGY 00504443030404000
INTRODUCTION to ECONOMICS00330303000000002
INTRODUCTION to POLITICAL SCIENCE00124412110122002
INTRODUCTION to PSYCHOLOGY11232333330332003
INTRODUCTION to PUBLIC RELATIONS44333433231332122
INTRODUCTION to SOCIOLOGY11025334040020000
INTRODUCTION to WEB DESIGN35555554340545005
JOURNALISM WORKSHOP11212201220113112
LANGUAGE of ADVERTISING and RHETORIC00440500000000000
MARKETING PRINCIPLES11121101110100010
MEDIA ANALYSIS and DISCOURSE22232313320222013
MEDIA and POLICY21232441233200043
MEDIA PLANNING11132212130113003
MODELS and STRATEGIES of PUBLIC RELATIONS53320323320220003
OCCUPATIONAL HEALTH and SAFETY00000000000000500
ORGANIZATIONAL BEHAVIOUR00101101100100000
PERSUASION STRATEGIES33434444441444034
PHOTOGRAPHY and VISUAL COMMUNICATION22224425350551002
POLITICAL COMMUNICATION00333204000303000
PROFESSIONAL ENGLISH I00000001005000000
PROFESSIONAL PRACTICE42333423331343314
PUBLIC OPINION RESEARCH00124412110122002
PUBLIC RELATIONS and ADVER. PRAC. in NEW MEDIA32343305050223003
PUBLIC RELATIONS and ADVERTISING PHOTOGRAPHY00000000010000002
PUBLIC RELATIONS and ADVERTSING PROJECT44444433221343134
PUBLIC RELATIONS WORKSHOP33232200220233005
PUBLIC RELATIONS WRITING TECHNIQUES33022303210053004
RESEARCH TECHNIQUES00000042030003000
SCREENPLAY ADAPTATIONS00101000300101000
SEMIOLOGY02002053030003000
SOCIAL MEDIA and DIGITALCAMPAIGNS21122200000000002
SOFTWARE APPLICATIONS00010002030000000
SPSS PRACTICES in COMMUNICATION STUDIES00000031030014000
STRATEGIC PUBLIC RELATIONS44444444441444144
TOTAL QUALITY MANAGEMENT33444434441434134
TYPOGRAPHY and DESIGN00012103030002003
VISUAL CULTURE01322113120331002
VISUAL EFFECT and PRACTICE12332222330200002
VOLUNTEERING11111112111342143
İlişkili Ders Sayısı / 85/95127129152151173166134188128165201491311512049160

Surveys for Students

Öğretim elemanı değerlendirme anketiKesinlikle katılmıyorumKatılmıyorumKısmen katılıyorumKatılıyorumKesinlikle katılıyorumFikrim yok
Dönem başında dersin amacını, kapsamını ve öğrencidenbeklenenleri anlaşılır bir şekilde açıklar.
Dersin kaynaklarını dersin amaçlarına uygun olarak seçer veduyurur.
Ders için önerdiği kaynaklara ulaşmada öğrencilere yolgösterir/yardımcı olur.
Anlatımı (Dersi sunumu) akıcı, açık ve anlaşılırdır.
Öğretim teknolojilerini (etkili bir şekilde) kullanabilir.
Sınıfta çok yönlü iletişim ve etkileşim sağlayacakuygulamalara yer verir.
Geleneksel öğretim strateji yöntem ve teknikleri konusundagelişmiş bir bilgi birikimine sahiptir.
Derste işlediği öğretim yöntemlerini kendi uygulamalarındakullanır.
Ders saatleri dışında ders ile ilgili öğrenciye yeterince zamanayırır.
Derse düzenli olarak gelir ve zamanı etkin kullanır.
Ders sırasında sınıfa hakimiyeti kurmada oldukça başarılıdır.
Güncel konular hakkında öğrencileri bilgilendirir.
Öğrenci görüşlerine açık tutum ve davranışları ile örnek teşkileder.
Başarı ölçme yöntemleri ve araçları (klasik/test/sözlü sınav/proje/ödev vb.) dersin hedef ve içeriği ile uyumludur.
Sınav kağıdımla ilgili soru sormak istediğimde bana yardımcı olur.
Laboratuvar/saha/uygulama çalışmaları dersin amacı ileuyuşmaktadır.
Dersin öğrenme ve öğretme sürecinin yaratıcı düşünme süreç vebecerilerini geliştirir.
Ders güncel konu ve konuklarla desteklenir.
Yukarıdaki sorular dışında iletmek istedikleriniz

Numerical Data

Number of Students by years

Student Success

Graduate Success

Ekleme Tarihi: 09/08/2022 - 15:02Son Güncelleme Tarihi: 07/12/2023 - 09:15