Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SEMIOLOGY | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ali BÜYÜKASLAN |
| Name of Lecturer(s) | Prof.Dr. Ali BÜYÜKASLAN |
| Assistant(s) | |
| Aim | The aim of this course is to introduce students to general theories in the context of semiotics and to explain the basic concepts of structural and social semiotics. |
| Course Content | This course contains; Presentation of the Course: An Overview of Semiotics Boundaries and Basic Concepts,Introduction to Semiotics, Formation Process of Meaning, Historical Development Process of Semiotics,Pioneers of Semiotics: Ferdinand de Saussure Linguistics and Semiotics,Pioneers of Semiotics: Charles Sanders Peirce and Types of Signs, Logic and Semiotics,Pioneers of Semiotics: Roland Barthes Semiotics and Meaning,Semiotics and Signification: Denotation, Connotation, Metaphor, Metonymy, Myths, Codes,Culture and Meaning: The Importance of Context in the Construction of Meaning,Formation of Meaning in Text: Codes and Analysis,Semiotic Text Analysis, Advertising Reading,Semiotics and the Functions of Language: Roman Jacobson and the Diagram of Communication,Advertising and Meaning, Analysis of Advertisements, Connotation and Myths in Advertisement,Structuralism and Semiotics,Algirdas Julien Greimas: Semiotic Quadrilateral, Semiotics Overview,Final Exam. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehends the subject of sign and sign systems. | 19, 9 | A |
| Teaches the basic vocabulary of semiotic concepts. | 19, 9 | A |
| Explain the signs encountered in their daily lives using a semiotic perspective. | 10, 16, 9 | A |
| Recognizes a message as a semiotic text. | 10, 16, 9 | A |
| Analyzes the indicators and comprehends the text. | 19, 9 | A |
| Comprehends the methodology related to semiotic analysis. | 10, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Presentation of the Course: An Overview of Semiotics Boundaries and Basic Concepts | Reading the related lecture note/document |
| 2 | Introduction to Semiotics, Formation Process of Meaning, Historical Development Process of Semiotics | Reading the related lecture note/document |
| 3 | Pioneers of Semiotics: Ferdinand de Saussure Linguistics and Semiotics | Reading the related lecture note/document |
| 4 | Pioneers of Semiotics: Charles Sanders Peirce and Types of Signs, Logic and Semiotics | Reading the related lecture note/document |
| 5 | Pioneers of Semiotics: Roland Barthes Semiotics and Meaning | Reading the related lecture note/document |
| 6 | Semiotics and Signification: Denotation, Connotation, Metaphor, Metonymy, Myths, Codes | Reading the related lecture note/document |
| 7 | Culture and Meaning: The Importance of Context in the Construction of Meaning | Reading the related lecture note/document |
| 8 | Formation of Meaning in Text: Codes and Analysis | Reading the related lecture note/document |
| 9 | Semiotic Text Analysis, Advertising Reading | Reading the related lecture note/document |
| 10 | Semiotics and the Functions of Language: Roman Jacobson and the Diagram of Communication | Reading the related lecture note/document |
| 11 | Advertising and Meaning, Analysis of Advertisements, Connotation and Myths in Advertisement | Reading the related lecture note/document |
| 12 | Structuralism and Semiotics | Reading the related lecture note/document |
| 13 | Algirdas Julien Greimas: Semiotic Quadrilateral, Semiotics Overview | Reading the related lecture note/document |
| 14 | Final Exam | Reading the related lecture note/document |
| Resources |
| 1- B. Roland, Göstergebilimsel Serüven, İstanbul: Yapı Kredi Yayınları, 2009. 2- D. Chandler. Semiotics: The Basics. London: Routledge. 2002. 3- M. Rıfat. Genel Göstergebilim Sorunları : Kuram ve Uygulama. İstanbul: Sözce Yayınları. 1986. 4- İletişim çalışmalarına giriş / John Fiske, İngilizceden çeviren: Süleyman İrvan ; yayıma hazırlayan: Erkan Uzun 5- F. E. Akerson Göstergebilime Giriş. İstanbul: Alan Yayıncılık, 1987. 6- F.D. Saussure. Genel Dilbilim Dersleri. Yayımlayanlar Charles Bally, Albert Sechehaye, Albert Riedlinger ; çev. Berke Vardar Ankara: Türk Dil Kurumu Yayınları, 1976. |
| Lecture Notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 10 | 20 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 1 | 10 | 10 | |||
| Midterm Exam | 1 | 12 | 12 | |||
| General Exam | 1 | 24 | 24 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 136 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(136/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SEMIOLOGY | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Ali BÜYÜKASLAN |
| Name of Lecturer(s) | Prof.Dr. Ali BÜYÜKASLAN |
| Assistant(s) | |
| Aim | The aim of this course is to introduce students to general theories in the context of semiotics and to explain the basic concepts of structural and social semiotics. |
| Course Content | This course contains; Presentation of the Course: An Overview of Semiotics Boundaries and Basic Concepts,Introduction to Semiotics, Formation Process of Meaning, Historical Development Process of Semiotics,Pioneers of Semiotics: Ferdinand de Saussure Linguistics and Semiotics,Pioneers of Semiotics: Charles Sanders Peirce and Types of Signs, Logic and Semiotics,Pioneers of Semiotics: Roland Barthes Semiotics and Meaning,Semiotics and Signification: Denotation, Connotation, Metaphor, Metonymy, Myths, Codes,Culture and Meaning: The Importance of Context in the Construction of Meaning,Formation of Meaning in Text: Codes and Analysis,Semiotic Text Analysis, Advertising Reading,Semiotics and the Functions of Language: Roman Jacobson and the Diagram of Communication,Advertising and Meaning, Analysis of Advertisements, Connotation and Myths in Advertisement,Structuralism and Semiotics,Algirdas Julien Greimas: Semiotic Quadrilateral, Semiotics Overview,Final Exam. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehends the subject of sign and sign systems. | 19, 9 | A |
| Teaches the basic vocabulary of semiotic concepts. | 19, 9 | A |
| Explain the signs encountered in their daily lives using a semiotic perspective. | 10, 16, 9 | A |
| Recognizes a message as a semiotic text. | 10, 16, 9 | A |
| Analyzes the indicators and comprehends the text. | 19, 9 | A |
| Comprehends the methodology related to semiotic analysis. | 10, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Presentation of the Course: An Overview of Semiotics Boundaries and Basic Concepts | Reading the related lecture note/document |
| 2 | Introduction to Semiotics, Formation Process of Meaning, Historical Development Process of Semiotics | Reading the related lecture note/document |
| 3 | Pioneers of Semiotics: Ferdinand de Saussure Linguistics and Semiotics | Reading the related lecture note/document |
| 4 | Pioneers of Semiotics: Charles Sanders Peirce and Types of Signs, Logic and Semiotics | Reading the related lecture note/document |
| 5 | Pioneers of Semiotics: Roland Barthes Semiotics and Meaning | Reading the related lecture note/document |
| 6 | Semiotics and Signification: Denotation, Connotation, Metaphor, Metonymy, Myths, Codes | Reading the related lecture note/document |
| 7 | Culture and Meaning: The Importance of Context in the Construction of Meaning | Reading the related lecture note/document |
| 8 | Formation of Meaning in Text: Codes and Analysis | Reading the related lecture note/document |
| 9 | Semiotic Text Analysis, Advertising Reading | Reading the related lecture note/document |
| 10 | Semiotics and the Functions of Language: Roman Jacobson and the Diagram of Communication | Reading the related lecture note/document |
| 11 | Advertising and Meaning, Analysis of Advertisements, Connotation and Myths in Advertisement | Reading the related lecture note/document |
| 12 | Structuralism and Semiotics | Reading the related lecture note/document |
| 13 | Algirdas Julien Greimas: Semiotic Quadrilateral, Semiotics Overview | Reading the related lecture note/document |
| 14 | Final Exam | Reading the related lecture note/document |
| Resources |
| 1- B. Roland, Göstergebilimsel Serüven, İstanbul: Yapı Kredi Yayınları, 2009. 2- D. Chandler. Semiotics: The Basics. London: Routledge. 2002. 3- M. Rıfat. Genel Göstergebilim Sorunları : Kuram ve Uygulama. İstanbul: Sözce Yayınları. 1986. 4- İletişim çalışmalarına giriş / John Fiske, İngilizceden çeviren: Süleyman İrvan ; yayıma hazırlayan: Erkan Uzun 5- F. E. Akerson Göstergebilime Giriş. İstanbul: Alan Yayıncılık, 1987. 6- F.D. Saussure. Genel Dilbilim Dersleri. Yayımlayanlar Charles Bally, Albert Sechehaye, Albert Riedlinger ; çev. Berke Vardar Ankara: Türk Dil Kurumu Yayınları, 1976. |
| Lecture Notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |