Companies produce products and services to cater the needs and demands of the target market. In order to succeed, companies and brands need to create awareness within the target market and have a positive image. This requires enormous effort in the globally competitive environment.
In this environment, in order to promote their commercial activities, companies use marketing communications, the most popular tools of which are the ‘Public Relations’ and ‘Advertising’. Thus, ‘Public Relations and Advertising’ have become important areas within the marketing field.
‘Public Relations’ deals with topics such as event management, integrated marketing communications, lobbying, sponsorship, brand communications, crisis management, reputation management, corporate communications and social responsibility. ‘Advertising’, on the other hand, covers topics such as, copywriting, television advertising, advertising production, media planning, digital advertising, advertising photography and creative advertising.
Department of Public Relations and Advertising of Istanbul Medipol University aims to graduate its students with the necessary skills as well as a broad understanding about ‘Public Relations’ and ‘Advertising’.