Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS and ADVERTISING PHOTOGRAPHY | HR3273810 | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Assoc.Prof. İhsan EKEN |
| Assistant(s) | |
| Aim | From the invention of photography to today, advertising photography Allows the student to learn all the processes they go through. The learner to apply the basic technical and theoretical knowledge of photography in a communication to carry out studies by moving the object of photography to the plane of photography. On the advertising photography side, it is aimed that photography science, psychoanalysis and stylistics, and in this direction questioning the "message/super-language" dimension of photography on the basis of ideas provides. |
| Course Content | This course contains; Identification of the structural elements of the photograph in 12 titles.,Composition in Photography; Explanation of golden rules and lines with sample photographs.,Explaining the subject of light in photography in studio / outdoor environment. Light aspects and types of lighting. Corporate PORTRAIT photo shooting with advertising / visual communication ideas in the studio.,Fashion photo shoot with advertising / visual communication ideas in the studio.,Fashion photo shoot with advertising / visual communication ideas in the studio.,Evaluation of student studies. Adobe Lightroom program description.,Integrity in photography; types of corruption. Balance in Photography; balanced composition. Relation to directions and directions in photography. PRODUCT photography shooting with advertising / visual communication ideas in studio.,PRODUCT photography shooting at Studio with advertising / visual communication ideas.,PORTRAIT + PRODUCT photography shooting with advertising / visual communication ideas in Studio.,Evaluation of student studies.,Explaining the subject of Perspective with visual examples. OUTDOOR PLACE shooting outside the classroom,INDOOR PLACE shooting outside classroom.,Corporate PORTRAIT + PLACE shooting with advertising / visual communication ideas outside classroom.,Evaluation of student studies. What should the Portfolio / Project delivery be? Photographer - PR Agencies relations. Photographer - Graphic Designer Relations.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| In all areas of media using photographic techniques, magazines, newspapers, posters and corporate identity concept, photography techniques and practices until the applications advertising for the student, including creative thinking knows and uses photography. | 12, 14, 9 | E, F |
| Students develop creative projects through multiculturalism and the sharing of new ideas. | 10, 11, 16, 19, 6 | |
| Uses photo correction/processing program applications. | 2, 20, 6 | E |
| Students understand effective communication strategies in public relations, campaign planning and applications. | 10, 11, 2, 9 | C, E, F |
| Learns fundamental techniques in advertising photography and captures creative and effective advertising photographs. | 11, 17, 2, 6, 9 | C, E, F |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 12: Problem Solving Method, 14: Self Study Method, 16: Question - Answer Technique, 17: Experimental Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | C: Multiple-Choice Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Identification of the structural elements of the photograph in 12 titles. | Reading the relevant section of the given source |
| 2 | Composition in Photography; Explanation of golden rules and lines with sample photographs. | Reading the relevant section of the given source |
| 3 | Explaining the subject of light in photography in studio / outdoor environment. Light aspects and types of lighting. Corporate PORTRAIT photo shooting with advertising / visual communication ideas in the studio. | Reading the relevant section of the given source |
| 4 | Fashion photo shoot with advertising / visual communication ideas in the studio. | Reading the relevant section of the given source |
| 5 | Fashion photo shoot with advertising / visual communication ideas in the studio. | Reading the relevant section of the given source |
| 6 | Evaluation of student studies. Adobe Lightroom program description. | Reading the relevant section of the given source |
| 7 | Integrity in photography; types of corruption. Balance in Photography; balanced composition. Relation to directions and directions in photography. PRODUCT photography shooting with advertising / visual communication ideas in studio. | Reading the relevant section of the given source |
| 8 | PRODUCT photography shooting at Studio with advertising / visual communication ideas. | Reading the relevant section of the given source |
| 9 | PORTRAIT + PRODUCT photography shooting with advertising / visual communication ideas in Studio. | Reading the relevant section of the given source |
| 10 | Evaluation of student studies. | Reading the relevant section of the given source |
| 11 | Explaining the subject of Perspective with visual examples. OUTDOOR PLACE shooting outside the classroom | Reading the relevant section of the given source |
| 12 | INDOOR PLACE shooting outside classroom. | Reading the relevant section of the given source |
| 13 | Corporate PORTRAIT + PLACE shooting with advertising / visual communication ideas outside classroom. | Reading the relevant section of the given source |
| 14 | Evaluation of student studies. What should the Portfolio / Project delivery be? Photographer - PR Agencies relations. Photographer - Graphic Designer Relations. | Reading the relevant section of the given source |
| Resources |
| 1. Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları 2. Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları 3. David Bate - Fotoğraf Anahtar Kavramlar; De Ki Yayınları 4. Walter Benjamin - Fotoğrafın Kısa Tarihçesi, YGS Yayınları 5. Maria Short - Yaratıcı Fotoğrafçılıkta Bağlam ve Anlatı |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | ||||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 20 | 40 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 16 | 32 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 16 | 16 | |||
| General Exam | 1 | 20 | 20 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS and ADVERTISING PHOTOGRAPHY | HR3273810 | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Assoc.Prof. İhsan EKEN |
| Assistant(s) | |
| Aim | From the invention of photography to today, advertising photography Allows the student to learn all the processes they go through. The learner to apply the basic technical and theoretical knowledge of photography in a communication to carry out studies by moving the object of photography to the plane of photography. On the advertising photography side, it is aimed that photography science, psychoanalysis and stylistics, and in this direction questioning the "message/super-language" dimension of photography on the basis of ideas provides. |
| Course Content | This course contains; Identification of the structural elements of the photograph in 12 titles.,Composition in Photography; Explanation of golden rules and lines with sample photographs.,Explaining the subject of light in photography in studio / outdoor environment. Light aspects and types of lighting. Corporate PORTRAIT photo shooting with advertising / visual communication ideas in the studio.,Fashion photo shoot with advertising / visual communication ideas in the studio.,Fashion photo shoot with advertising / visual communication ideas in the studio.,Evaluation of student studies. Adobe Lightroom program description.,Integrity in photography; types of corruption. Balance in Photography; balanced composition. Relation to directions and directions in photography. PRODUCT photography shooting with advertising / visual communication ideas in studio.,PRODUCT photography shooting at Studio with advertising / visual communication ideas.,PORTRAIT + PRODUCT photography shooting with advertising / visual communication ideas in Studio.,Evaluation of student studies.,Explaining the subject of Perspective with visual examples. OUTDOOR PLACE shooting outside the classroom,INDOOR PLACE shooting outside classroom.,Corporate PORTRAIT + PLACE shooting with advertising / visual communication ideas outside classroom.,Evaluation of student studies. What should the Portfolio / Project delivery be? Photographer - PR Agencies relations. Photographer - Graphic Designer Relations.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| In all areas of media using photographic techniques, magazines, newspapers, posters and corporate identity concept, photography techniques and practices until the applications advertising for the student, including creative thinking knows and uses photography. | 12, 14, 9 | E, F |
| Students develop creative projects through multiculturalism and the sharing of new ideas. | 10, 11, 16, 19, 6 | |
| Uses photo correction/processing program applications. | 2, 20, 6 | E |
| Students understand effective communication strategies in public relations, campaign planning and applications. | 10, 11, 2, 9 | C, E, F |
| Learns fundamental techniques in advertising photography and captures creative and effective advertising photographs. | 11, 17, 2, 6, 9 | C, E, F |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 12: Problem Solving Method, 14: Self Study Method, 16: Question - Answer Technique, 17: Experimental Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | C: Multiple-Choice Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Identification of the structural elements of the photograph in 12 titles. | Reading the relevant section of the given source |
| 2 | Composition in Photography; Explanation of golden rules and lines with sample photographs. | Reading the relevant section of the given source |
| 3 | Explaining the subject of light in photography in studio / outdoor environment. Light aspects and types of lighting. Corporate PORTRAIT photo shooting with advertising / visual communication ideas in the studio. | Reading the relevant section of the given source |
| 4 | Fashion photo shoot with advertising / visual communication ideas in the studio. | Reading the relevant section of the given source |
| 5 | Fashion photo shoot with advertising / visual communication ideas in the studio. | Reading the relevant section of the given source |
| 6 | Evaluation of student studies. Adobe Lightroom program description. | Reading the relevant section of the given source |
| 7 | Integrity in photography; types of corruption. Balance in Photography; balanced composition. Relation to directions and directions in photography. PRODUCT photography shooting with advertising / visual communication ideas in studio. | Reading the relevant section of the given source |
| 8 | PRODUCT photography shooting at Studio with advertising / visual communication ideas. | Reading the relevant section of the given source |
| 9 | PORTRAIT + PRODUCT photography shooting with advertising / visual communication ideas in Studio. | Reading the relevant section of the given source |
| 10 | Evaluation of student studies. | Reading the relevant section of the given source |
| 11 | Explaining the subject of Perspective with visual examples. OUTDOOR PLACE shooting outside the classroom | Reading the relevant section of the given source |
| 12 | INDOOR PLACE shooting outside classroom. | Reading the relevant section of the given source |
| 13 | Corporate PORTRAIT + PLACE shooting with advertising / visual communication ideas outside classroom. | Reading the relevant section of the given source |
| 14 | Evaluation of student studies. What should the Portfolio / Project delivery be? Photographer - PR Agencies relations. Photographer - Graphic Designer Relations. | Reading the relevant section of the given source |
| Resources |
| 1. Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları 2. Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları 3. David Bate - Fotoğraf Anahtar Kavramlar; De Ki Yayınları 4. Walter Benjamin - Fotoğrafın Kısa Tarihçesi, YGS Yayınları 5. Maria Short - Yaratıcı Fotoğrafçılıkta Bağlam ve Anlatı |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | ||||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |