Course objective is to improve communicative skills of students, to comprehend rhetoric and effective presentation techniques, to raise awareness of students to make a successful presentation by improving their effective communication skills.
Attendance to 70% of the course is compulsory.
Course Content
This course contains;
Social importance of communication
,Communication concept and basic elements
,Historical importance of Effective Presentation,Effective Presentation concept and basic components
,Tools increasing efficiency of presentation in communication
,Effective presentation methods in written communication,Effective presentation methods in visual communication
,Effective presentation methods in verbal communication,Effective communication and persuasion,Importance of effective communication in corporate communication,Importance of effective communication in corporate leadership
,Student presentations,Student presentations,Course repeat.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Has a command of basic concepts about communication.
2.Can identify concepts about effective presentation and techniques.
3.Can establish a connection with communication concept and effective presentation and techniques.
4.Can express himself upon raising awareness about communication and effective presentation.
5.Can interpret concepts using effective presentation techniques upon having a command of communication field.
10, 13, 14, 19, 2, 9
A, F
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 19: Brainstorming Technique, 2: Project Based Learning Model, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Social importance of communication
Lecture notes
2
Communication concept and basic elements
Lecture notes
3
Historical importance of Effective Presentation
Lecture notes
4
Effective Presentation concept and basic components
Lecture notes
5
Tools increasing efficiency of presentation in communication
Lecture notes
6
Effective presentation methods in written communication
Lecture notes
7
Effective presentation methods in visual communication
Lecture notes
8
Effective presentation methods in verbal communication
Lecture notes, homework
9
Effective communication and persuasion
Lecture notes, homework
10
Importance of effective communication in corporate communication
Lecture notes, homework
11
Importance of effective communication in corporate leadership
Lecture notes, homework
12
Student presentations
homework
13
Student presentations
homework
14
Course repeat
Lecture notes
Resources
Prof. Dr. Demet Gürüz, Dr. Ayşen Temel Eğinli, Etkili Sunum Teknikleri,:Detay Yayıncılık, 2010. Kaynaklar Feride Akım, Halkla İlişkilerde Etkili Konuşma ve Sunum Teknikleri: Derin Yayınları, 2014.
Aristoteles, Retorik, İstanbul: Yapı Kredi Yayınları, 2008.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
15
5
75
Resolution of Homework Problems and Submission as a Report
6
7
42
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
10
10
General Exam
1
11
11
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
180
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(180/30)
6
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
COMMUNICATION SKILLS and PRESENTATION TECHNIQUES
-
Spring Semester
1+2
2
6
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Assoc.Prof. Tuba IŞIK
Name of Lecturer(s)
Assist.Prof. Şifa ELCİL
Assistant(s)
Dr. Şifa ELCİL
Aim
Course objective is to improve communicative skills of students, to comprehend rhetoric and effective presentation techniques, to raise awareness of students to make a successful presentation by improving their effective communication skills.
Attendance to 70% of the course is compulsory.
Course Content
This course contains;
Social importance of communication
,Communication concept and basic elements
,Historical importance of Effective Presentation,Effective Presentation concept and basic components
,Tools increasing efficiency of presentation in communication
,Effective presentation methods in written communication,Effective presentation methods in visual communication
,Effective presentation methods in verbal communication,Effective communication and persuasion,Importance of effective communication in corporate communication,Importance of effective communication in corporate leadership
,Student presentations,Student presentations,Course repeat.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Has a command of basic concepts about communication.
2.Can identify concepts about effective presentation and techniques.
3.Can establish a connection with communication concept and effective presentation and techniques.
4.Can express himself upon raising awareness about communication and effective presentation.
5.Can interpret concepts using effective presentation techniques upon having a command of communication field.
10, 13, 14, 19, 2, 9
A, F
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 19: Brainstorming Technique, 2: Project Based Learning Model, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Social importance of communication
Lecture notes
2
Communication concept and basic elements
Lecture notes
3
Historical importance of Effective Presentation
Lecture notes
4
Effective Presentation concept and basic components
Lecture notes
5
Tools increasing efficiency of presentation in communication
Lecture notes
6
Effective presentation methods in written communication
Lecture notes
7
Effective presentation methods in visual communication
Lecture notes
8
Effective presentation methods in verbal communication
Lecture notes, homework
9
Effective communication and persuasion
Lecture notes, homework
10
Importance of effective communication in corporate communication
Lecture notes, homework
11
Importance of effective communication in corporate leadership
Lecture notes, homework
12
Student presentations
homework
13
Student presentations
homework
14
Course repeat
Lecture notes
Resources
Prof. Dr. Demet Gürüz, Dr. Ayşen Temel Eğinli, Etkili Sunum Teknikleri,:Detay Yayıncılık, 2010. Kaynaklar Feride Akım, Halkla İlişkilerde Etkili Konuşma ve Sunum Teknikleri: Derin Yayınları, 2014.
Aristoteles, Retorik, İstanbul: Yapı Kredi Yayınları, 2008.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
