Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRO to GAMIFICATION | HR3114121 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Çarşamba 14:30-15:15 Çarşamba 15:30-16:15 Çarşamba 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc.Prof. Yeşim Esgin |
| Aim | The aim of this course is to teach participants marketing-oriented gamification strategies as well as to provide information about changing marketing components and current applications. |
| Course Content | This course contains; Game Thinking & Game Design ,Gamification ,Game Theories ,MDA Framework ,Game Mechanics ,Game Dynamics ,Player Types & Motivations ,Designing Loyalty Campaigns ,Gamification Case Studies ,Reward Planning & Discussion Session ,Gamification Design Framework,Design Thinking ,In Class Applications - Q&A ,Group Presentations . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehends the general principles of gamification. | 10, 13, 16, 19, 2, 37, 5 | A, F |
| Comprehends the general principles of game design. | 13, 9 | A |
| Able to write gamification scenarios. | 13, 19, 4, 5 | F |
| Able to rearrange created gamifications. | 19, 5 | F |
| Recognizes the elements used in loyalty marketing. | 10, 19 | A, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Game Thinking & Game Design | Examining the course materials is advisable. |
| 2 | Gamification | Key concepts must be comprehended. |
| 3 | Game Theories | It is necessary to search relevant literature. |
| 4 | MDA Framework | Previous topics should be reinforced. |
| 5 | Game Mechanics | Preliminary questions must be solved. |
| 6 | Game Dynamics | Reviewing previous lecture notes is recommended. |
| 7 | Player Types & Motivations | Questions should be directed to the instructor. |
| 8 | Designing Loyalty Campaigns | Course materials should be re-examined. |
| 9 | Gamification Case Studies | Discussion topics should be reviewed. |
| 10 | Reward Planning & Discussion Session | Must participate in group activities. |
| 11 | Gamification Design Framework | Must participate in group activities. |
| 12 | Design Thinking | I-The presentation preparation must be completed and presented in class. |
| 13 | In Class Applications - Q&A | II- The presentation preparation must be completed and presented in class. |
| 14 | Group Presentations | A general review should be done, and final questions should be asked. |
| Resources |
| - Gamification by Design: Implementing Game Mechanics in Web and Mobile App, Gabe Zichermann & Christopher Cunningham, 2011, O’Reilly Media,Canada - Gamification Mindset,Ole Goethe,2019, Springer,Cham, Switzerland |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | ||||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 4 | 8 | 32 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 4 | 4 | 16 | |||
| Quiz | 1 | 14 | 14 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 154 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(154/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRO to GAMIFICATION | HR3114121 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Çarşamba 14:30-15:15 Çarşamba 15:30-16:15 Çarşamba 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc.Prof. Yeşim Esgin |
| Aim | The aim of this course is to teach participants marketing-oriented gamification strategies as well as to provide information about changing marketing components and current applications. |
| Course Content | This course contains; Game Thinking & Game Design ,Gamification ,Game Theories ,MDA Framework ,Game Mechanics ,Game Dynamics ,Player Types & Motivations ,Designing Loyalty Campaigns ,Gamification Case Studies ,Reward Planning & Discussion Session ,Gamification Design Framework,Design Thinking ,In Class Applications - Q&A ,Group Presentations . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehends the general principles of gamification. | 10, 13, 16, 19, 2, 37, 5 | A, F |
| Comprehends the general principles of game design. | 13, 9 | A |
| Able to write gamification scenarios. | 13, 19, 4, 5 | F |
| Able to rearrange created gamifications. | 19, 5 | F |
| Recognizes the elements used in loyalty marketing. | 10, 19 | A, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Game Thinking & Game Design | Examining the course materials is advisable. |
| 2 | Gamification | Key concepts must be comprehended. |
| 3 | Game Theories | It is necessary to search relevant literature. |
| 4 | MDA Framework | Previous topics should be reinforced. |
| 5 | Game Mechanics | Preliminary questions must be solved. |
| 6 | Game Dynamics | Reviewing previous lecture notes is recommended. |
| 7 | Player Types & Motivations | Questions should be directed to the instructor. |
| 8 | Designing Loyalty Campaigns | Course materials should be re-examined. |
| 9 | Gamification Case Studies | Discussion topics should be reviewed. |
| 10 | Reward Planning & Discussion Session | Must participate in group activities. |
| 11 | Gamification Design Framework | Must participate in group activities. |
| 12 | Design Thinking | I-The presentation preparation must be completed and presented in class. |
| 13 | In Class Applications - Q&A | II- The presentation preparation must be completed and presented in class. |
| 14 | Group Presentations | A general review should be done, and final questions should be asked. |
| Resources |
| - Gamification by Design: Implementing Game Mechanics in Web and Mobile App, Gabe Zichermann & Christopher Cunningham, 2011, O’Reilly Media,Canada - Gamification Mindset,Ole Goethe,2019, Springer,Cham, Switzerland |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | ||||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |