Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
CORPORATE IDENTITY | HR3273840 | Spring Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Merve YAZİCİ |
Name of Lecturer(s) | Assist.Prof. Merve YAZİCİ |
Assistant(s) | |
Aim | The aim of the course; To comprehend the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and to gain the ability to apply them. |
Course Content | This course contains; Corporate Identity and Historical Development,Corporate Identity Strategic,Corporate Communication,Corporate Culture,Corporate Image and Reputation,Corporate Advertising,Corporate communication,Mid-term Exam,Corporate Social Responsibilities,Relationships with Media,Written Communication in Corporations,Crisis management,Brand Archetypes,General Review. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Explain the structures of corporate identity.
| 16, 9 | A, E, F |
2. Define the elements of corporate identity. | 10, 16, 9 | A, E |
3. Explain the types of images | 10, 16, 9 | A, E |
4. Knows the factors that are effective in the formation of corporate image. | 10, 16, 9 | A, E |
5. Explain the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and analyze the relationship between them. | 10, 16, 9 | A, E |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Corporate Identity and Historical Development | Reading lecture notes |
2 | Corporate Identity Strategic | Reading lecture notes |
3 | Corporate Communication | Reading lecture notes |
4 | Corporate Culture | Reading lecture notes |
5 | Corporate Image and Reputation | Reading lecture notes |
6 | Corporate Advertising | Reading lecture notes |
7 | Corporate communication | Reading lecture notes |
8 | Mid-term Exam | |
9 | Corporate Social Responsibilities | Reading lecture notes/ Case study |
10 | Relationships with Media | Reading lecture notes |
11 | Written Communication in Corporations | Reading lecture notes |
12 | Crisis management | Reading lecture notes |
13 | Brand Archetypes | Reading lecture notes |
14 | General Review | |
Resources |
A. Okay. (2012). Kurum Kimliği, Derin Yayınları.
Millman, D. (2011). Marka Kültürü. Mediacat Kitapları: İstanbul.
Akıncı-Vural, Z.B. ve Bat, M. (2013). Teoriden Pratiğe Kurumsal İletişim, İletişim Yayınları: İstanbul.
Kadıbeşegil, S. (2015). İtibar Yönetimi, 8. bsk., Mediacat Kitapları: İstanbul.
|
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | X | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | X | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | X | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | X | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 0 | 0 | 0 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 0 | 0 | 0 |
General Exam | 0 | 0 | 0 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 0 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
CORPORATE IDENTITY | HR3273840 | Spring Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Merve YAZİCİ |
Name of Lecturer(s) | Assist.Prof. Merve YAZİCİ |
Assistant(s) | |
Aim | The aim of the course; To comprehend the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and to gain the ability to apply them. |
Course Content | This course contains; Corporate Identity and Historical Development,Corporate Identity Strategic,Corporate Communication,Corporate Culture,Corporate Image and Reputation,Corporate Advertising,Corporate communication,Mid-term Exam,Corporate Social Responsibilities,Relationships with Media,Written Communication in Corporations,Crisis management,Brand Archetypes,General Review. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Explain the structures of corporate identity.
| 16, 9 | A, E, F |
2. Define the elements of corporate identity. | 10, 16, 9 | A, E |
3. Explain the types of images | 10, 16, 9 | A, E |
4. Knows the factors that are effective in the formation of corporate image. | 10, 16, 9 | A, E |
5. Explain the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and analyze the relationship between them. | 10, 16, 9 | A, E |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Corporate Identity and Historical Development | Reading lecture notes |
2 | Corporate Identity Strategic | Reading lecture notes |
3 | Corporate Communication | Reading lecture notes |
4 | Corporate Culture | Reading lecture notes |
5 | Corporate Image and Reputation | Reading lecture notes |
6 | Corporate Advertising | Reading lecture notes |
7 | Corporate communication | Reading lecture notes |
8 | Mid-term Exam | |
9 | Corporate Social Responsibilities | Reading lecture notes/ Case study |
10 | Relationships with Media | Reading lecture notes |
11 | Written Communication in Corporations | Reading lecture notes |
12 | Crisis management | Reading lecture notes |
13 | Brand Archetypes | Reading lecture notes |
14 | General Review | |
Resources |
A. Okay. (2012). Kurum Kimliği, Derin Yayınları.
Millman, D. (2011). Marka Kültürü. Mediacat Kitapları: İstanbul.
Akıncı-Vural, Z.B. ve Bat, M. (2013). Teoriden Pratiğe Kurumsal İletişim, İletişim Yayınları: İstanbul.
Kadıbeşegil, S. (2015). İtibar Yönetimi, 8. bsk., Mediacat Kitapları: İstanbul.
|
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | X | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | X | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | X | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | X | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
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