Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| AGENCY MANAGEMENT | HR4210499 | Spring Semester | 3+0 | 3 | 5 |
| Course Program | Çarşamba 12:45-13:30 Çarşamba 13:30-14:15 Çarşamba 14:30-15:15 Cumartesi 14:30-15:15 Cumartesi 15:30-16:15 Cumartesi 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
| Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
| Assistant(s) | |
| Aim | In this course, how to set up an agency, agency types, agency units, the building blocks necessary for the management of the agency and how to manage an agency will be taught. |
| Course Content | This course contains; Introduction, course content and information about the course.,Information about the development of advertising agencies. ,Types of advertising agencies. ,Sections of the advertising agency.,Advertising agency - customer relationship.,Workflow in Media Agencies.,Organizational structure and pricing in advertising agencies.,Teamwork and Problem Management in Agency Management,Advertising agency review presentations. ,Advertising agency review presentations. ,Advertising agency review presentations.,Advertising agency review presentations. ,Advertising agency review presentations. ,Advertising agency review presentations. . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Understands the structure and functioning of communication agencies | 13, 16, 9 | E, F |
| Understands the functioning of the agency management process | 13, 16, 9 | E, F |
| Carries out customer relations process in agency management | 13, 16, 9 | E, F |
| Plans the project processes produced in agencies | 13, 16, 9 | E, F |
| Prepares briefs for advertising processes | 13, 16, 9 | E, F |
| Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction, course content and information about the course. | Examining the websites of communication agencies |
| 2 | Information about the development of advertising agencies. | Examination of shared advertising agencies |
| 3 | Types of advertising agencies. | Reading the shared article |
| 4 | Sections of the advertising agency. | Reading the shared article |
| 5 | Advertising agency - customer relationship. | Examination of rvd.org.tr website |
| 6 | Workflow in Media Agencies. | Examination of shared media agencies |
| 7 | Organizational structure and pricing in advertising agencies. | Reading the shared article |
| 8 | Teamwork and Problem Management in Agency Management | Examining shared case studies |
| 9 | Advertising agency review presentations. | Preparation of the presentation |
| 10 | Advertising agency review presentations. | Preparation of the presentation |
| 11 | Advertising agency review presentations. | Preparation of the presentation |
| 12 | Advertising agency review presentations. | Preparation of the presentation |
| 13 | Advertising agency review presentations. | Preparation of the presentation |
| 14 | Advertising agency review presentations. | Preparation of the presentation |
| Resources |
| Işıl Karpat Aktuğlu, Ayşen Temel Eğinli, Sema Misci, Temel Kavramlarla Reklam Ajansı - Reklam veren İlişkileri, Nobel Yayınları, 2018. Candan Çelik Dural, Medya Planlaması ve Reklamverenin Ajans Seçimi, Türkiye Gazeteciler Cemiyeti Yayınları, 2016. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 5 | 70 | |||
| Resolution of Homework Problems and Submission as a Report | 5 | 3 | 15 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 11 | 11 | |||
| General Exam | 1 | 12 | 12 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| AGENCY MANAGEMENT | HR4210499 | Spring Semester | 3+0 | 3 | 5 |
| Course Program | Çarşamba 12:45-13:30 Çarşamba 13:30-14:15 Çarşamba 14:30-15:15 Cumartesi 14:30-15:15 Cumartesi 15:30-16:15 Cumartesi 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
| Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
| Assistant(s) | |
| Aim | In this course, how to set up an agency, agency types, agency units, the building blocks necessary for the management of the agency and how to manage an agency will be taught. |
| Course Content | This course contains; Introduction, course content and information about the course.,Information about the development of advertising agencies. ,Types of advertising agencies. ,Sections of the advertising agency.,Advertising agency - customer relationship.,Workflow in Media Agencies.,Organizational structure and pricing in advertising agencies.,Teamwork and Problem Management in Agency Management,Advertising agency review presentations. ,Advertising agency review presentations. ,Advertising agency review presentations.,Advertising agency review presentations. ,Advertising agency review presentations. ,Advertising agency review presentations. . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Understands the structure and functioning of communication agencies | 13, 16, 9 | E, F |
| Understands the functioning of the agency management process | 13, 16, 9 | E, F |
| Carries out customer relations process in agency management | 13, 16, 9 | E, F |
| Plans the project processes produced in agencies | 13, 16, 9 | E, F |
| Prepares briefs for advertising processes | 13, 16, 9 | E, F |
| Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction, course content and information about the course. | Examining the websites of communication agencies |
| 2 | Information about the development of advertising agencies. | Examination of shared advertising agencies |
| 3 | Types of advertising agencies. | Reading the shared article |
| 4 | Sections of the advertising agency. | Reading the shared article |
| 5 | Advertising agency - customer relationship. | Examination of rvd.org.tr website |
| 6 | Workflow in Media Agencies. | Examination of shared media agencies |
| 7 | Organizational structure and pricing in advertising agencies. | Reading the shared article |
| 8 | Teamwork and Problem Management in Agency Management | Examining shared case studies |
| 9 | Advertising agency review presentations. | Preparation of the presentation |
| 10 | Advertising agency review presentations. | Preparation of the presentation |
| 11 | Advertising agency review presentations. | Preparation of the presentation |
| 12 | Advertising agency review presentations. | Preparation of the presentation |
| 13 | Advertising agency review presentations. | Preparation of the presentation |
| 14 | Advertising agency review presentations. | Preparation of the presentation |
| Resources |
| Işıl Karpat Aktuğlu, Ayşen Temel Eğinli, Sema Misci, Temel Kavramlarla Reklam Ajansı - Reklam veren İlişkileri, Nobel Yayınları, 2018. Candan Çelik Dural, Medya Planlaması ve Reklamverenin Ajans Seçimi, Türkiye Gazeteciler Cemiyeti Yayınları, 2016. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |