Course Objective Mainly, it is aimed to develop professional evolution for ad film production and management in media
Course Content
This course contains; Information for the process of ad film production and management,Creation process of creative strategy in ad film ,Advertising aesthetic,The process of ad film production,The purpose and content of the commercials,Budget planning in commercial,Preparatory stage in advertising,Analyzing commercial practices in the world and Turkey,Ethics in commercials,Student’s Presentations,Student's presentations,Student's presentations,Student's presentations,Student's presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Design commercials projects
10, 16, 9
E, F, H
Comprehend the importance of aestetics in commercials
6
E, F, H
Edit Commercial video
9
F, H
Gains an ability to control quality of commercial films.
16, 9
F
Controls the distribution of roles in the processes of commercial production.
Information for the process of ad film production and management
Online research. Sample commercials are prepared.
2
Creation process of creative strategy in ad film
Online research. Reviewing sample commercials .
3
Advertising aesthetic
Online research. Reviewing sample commercials .
4
The process of ad film production
Online research. Reviewing sample commercials .
5
The purpose and content of the commercials
Online research. Reviewing sample commercials .
6
Budget planning in commercial
Online research. Reviewing sample commercials .
7
Preparatory stage in advertising
Online research. Reviewing sample commercials .
8
Analyzing commercial practices in the world and Turkey
Online research. Reviewing sample commercials .
9
Ethics in commercials
Online research. Reviewing sample commercials .
10
Student’s Presentations
Preperation for presentations.
11
Student's presentations
Preperation for presentations.
12
Student's presentations
Preperation for presentations.
13
Student's presentations
Preperation for presentations.
14
Student's presentations
Preperation for presentations.
Resources
The instructor’s lecture note
1. [Adweek](https://www.adweek.com/)
2. [Ad Age](https://adage.com/)
3. [HubSpot Academy - Video Marketing Course](https://academy.hubspot.com/courses/video-marketing)
4. [Vimeo Video School](https://vimeo.com/blog/category/video-school)
5. [Creativity Online](https://www.creativity-online.com/)
6. [YouTube Creators - Advertising](https://www.youtube.com/creators/ads)
7. [American Advertising Federation (AAF) - Insights](https://www.aaf.org/)
8. [The One Club for Creativity](https://www.oneclub.org/)
9. [Production Hub - Filmmaking](https://www.productionhub.com/)
10. [Clio Awards](https://clios.com/)
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
3
15
45
Term Project
0
0
0
Presentation of Project / Seminar
1
20
20
Quiz
0
0
0
Midterm Exam
1
20
20
General Exam
1
23
23
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
150
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
COMMERCIAL FILM MARKING and MANAGEMENT
HR3273780
Spring Semester
1+2
2
5
Course Program
Çarşamba 09:00-09:45
Çarşamba 10:00-10:45
Çarşamba 11:00-11:45
Cumartesi 09:00-09:45
Cumartesi 10:00-10:45
Cumartesi 11:00-11:45
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Assoc.Prof. İhsan EKEN
Name of Lecturer(s)
Assoc.Prof. İhsan EKEN
Assistant(s)
Aim
Course Objective Mainly, it is aimed to develop professional evolution for ad film production and management in media
Course Content
This course contains; Information for the process of ad film production and management,Creation process of creative strategy in ad film ,Advertising aesthetic,The process of ad film production,The purpose and content of the commercials,Budget planning in commercial,Preparatory stage in advertising,Analyzing commercial practices in the world and Turkey,Ethics in commercials,Student’s Presentations,Student's presentations,Student's presentations,Student's presentations,Student's presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Design commercials projects
10, 16, 9
E, F, H
Comprehend the importance of aestetics in commercials
6
E, F, H
Edit Commercial video
9
F, H
Gains an ability to control quality of commercial films.
16, 9
F
Controls the distribution of roles in the processes of commercial production.
Information for the process of ad film production and management
Online research. Sample commercials are prepared.
2
Creation process of creative strategy in ad film
Online research. Reviewing sample commercials .
3
Advertising aesthetic
Online research. Reviewing sample commercials .
4
The process of ad film production
Online research. Reviewing sample commercials .
5
The purpose and content of the commercials
Online research. Reviewing sample commercials .
6
Budget planning in commercial
Online research. Reviewing sample commercials .
7
Preparatory stage in advertising
Online research. Reviewing sample commercials .
8
Analyzing commercial practices in the world and Turkey
Online research. Reviewing sample commercials .
9
Ethics in commercials
Online research. Reviewing sample commercials .
10
Student’s Presentations
Preperation for presentations.
11
Student's presentations
Preperation for presentations.
12
Student's presentations
Preperation for presentations.
13
Student's presentations
Preperation for presentations.
14
Student's presentations
Preperation for presentations.
Resources
The instructor’s lecture note
1. [Adweek](https://www.adweek.com/)
2. [Ad Age](https://adage.com/)
3. [HubSpot Academy - Video Marketing Course](https://academy.hubspot.com/courses/video-marketing)
4. [Vimeo Video School](https://vimeo.com/blog/category/video-school)
5. [Creativity Online](https://www.creativity-online.com/)
6. [YouTube Creators - Advertising](https://www.youtube.com/creators/ads)
7. [American Advertising Federation (AAF) - Insights](https://www.aaf.org/)
8. [The One Club for Creativity](https://www.oneclub.org/)
9. [Production Hub - Filmmaking](https://www.productionhub.com/)
10. [Clio Awards](https://clios.com/)
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
