The aim of this course is; to understand the basic features of social media, to learn the functions of social media platforms, social media strategies and digital campaign process to provide detailed information about. Various articles and cases will be examined. The experiences of the professional business world will be revealed with proffesionals
Course Content
This course contains; New Communication Technologies and Effects on Daily Life,New Media Concept and Scope, Features of New Media ,Internet and Web Applications,Changing Consumers, Changing Brands,Social Media and Features,Social Media Platforms I,Social Media Platforms 2,Audiences in Social Media Communication, Media Relations ,Social Media Communication and Digital Campaign Strategies 1,Social Media Communication and Digital Campaign Strategies 2,Digital Campaign Processes-Application,Social Media Monitoring and Measurement, Ethics in Social Media and Digital Campaigns, Crisis Management in Social Media,Digital Campaign Reviews.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Explain the functions of social media platforms.
10, 14, 9
A, E
Define the aims of social media communication.
10, 19, 9
A, E, F
Plan social media and digital campaign strategies.
10, 19, 9
E
Apply digital campaigns of institutions.
10, 19, 4, 9
Analyze the problems that arise during the digital campaign process.
10, 14, 4, 9
Adapt to the transformation created by social media and digital technologies.
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
New Communication Technologies and Effects on Daily Life
Related reading
2
New Media Concept and Scope, Features of New Media
Related reading
3
Internet and Web Applications
Related reading
4
Changing Consumers, Changing Brands
Related reading
5
Social Media and Features
Related reading
6
Social Media Platforms I
Related reading
7
Social Media Platforms 2
Related reading
8
Audiences in Social Media Communication, Media Relations
Related reading
9
Social Media Communication and Digital Campaign Strategies 1
Related reading
10
Social Media Communication and Digital Campaign Strategies 2
Related reading
11
Digital Campaign Processes-Application
Related reading
12
Social Media Monitoring and Measurement
Related reading
13
Ethics in Social Media and Digital Campaigns, Crisis Management in Social Media
Related reading
14
Digital Campaign Reviews
Related reading
Resources
K. Mavnacıoğlu, Kurumsal İletişimde Sosyal Medya Yönetimi, Beta Yayınları, İstanbul,2015
1- Ed: A. Büyükaslan ve A. Murat Kırık Sosyal Medya Araştırmaları 3, Çizgi Kitabevi, Konya 2016.
2- İ. Kırcova, E. Enginkaya, Sosyal Medya Pazarlama, Beta Yayınları, İstanbul, 2015.
3- T.L. TUTEN, M. R. SOLOMON, Social media marketing. Sage, 2014.
4- Faruk Eczacıbaşı, Daha Yeni Başlıyor, Istanbul 2018
5- Guy Kawasaki, Peg Fitzpatrick, Sosyal Medya Sanatı, İstanbul 2015
6- TEDX sosyal medya konulu videolar: Önerilen: Zeynep Tüfekçi – “İnsanların reklamlara tıklaması için bir distopya yaratıyoruz”
Samet Ensar Sarı – “Kanalına Sahip Çık”
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
5
2
10
Resolution of Homework Problems and Submission as a Report
2
10
20
Term Project
5
2
10
Presentation of Project / Seminar
1
10
10
Quiz
3
10
30
Midterm Exam
1
10
10
General Exam
1
10
10
Performance Task, Maintenance Plan
4
2
8
Total Workload(Hour)
150
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
SOCIAL MEDIA and DIGITALCAMPAIGNS
-
Fall Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assoc.Prof. Tuba IŞIK
Name of Lecturer(s)
Lect.Dr. Arda SÜAR
Assistant(s)
Assoc. Prof. Dr. Korhan Mavnacıoğlu
Aim
The aim of this course is; to understand the basic features of social media, to learn the functions of social media platforms, social media strategies and digital campaign process to provide detailed information about. Various articles and cases will be examined. The experiences of the professional business world will be revealed with proffesionals
Course Content
This course contains; New Communication Technologies and Effects on Daily Life,New Media Concept and Scope, Features of New Media ,Internet and Web Applications,Changing Consumers, Changing Brands,Social Media and Features,Social Media Platforms I,Social Media Platforms 2,Audiences in Social Media Communication, Media Relations ,Social Media Communication and Digital Campaign Strategies 1,Social Media Communication and Digital Campaign Strategies 2,Digital Campaign Processes-Application,Social Media Monitoring and Measurement, Ethics in Social Media and Digital Campaigns, Crisis Management in Social Media,Digital Campaign Reviews.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Explain the functions of social media platforms.
10, 14, 9
A, E
Define the aims of social media communication.
10, 19, 9
A, E, F
Plan social media and digital campaign strategies.
10, 19, 9
E
Apply digital campaigns of institutions.
10, 19, 4, 9
Analyze the problems that arise during the digital campaign process.
10, 14, 4, 9
Adapt to the transformation created by social media and digital technologies.
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
New Communication Technologies and Effects on Daily Life
Related reading
2
New Media Concept and Scope, Features of New Media
Related reading
3
Internet and Web Applications
Related reading
4
Changing Consumers, Changing Brands
Related reading
5
Social Media and Features
Related reading
6
Social Media Platforms I
Related reading
7
Social Media Platforms 2
Related reading
8
Audiences in Social Media Communication, Media Relations
Related reading
9
Social Media Communication and Digital Campaign Strategies 1
Related reading
10
Social Media Communication and Digital Campaign Strategies 2
Related reading
11
Digital Campaign Processes-Application
Related reading
12
Social Media Monitoring and Measurement
Related reading
13
Ethics in Social Media and Digital Campaigns, Crisis Management in Social Media
Related reading
14
Digital Campaign Reviews
Related reading
Resources
K. Mavnacıoğlu, Kurumsal İletişimde Sosyal Medya Yönetimi, Beta Yayınları, İstanbul,2015
1- Ed: A. Büyükaslan ve A. Murat Kırık Sosyal Medya Araştırmaları 3, Çizgi Kitabevi, Konya 2016.
2- İ. Kırcova, E. Enginkaya, Sosyal Medya Pazarlama, Beta Yayınları, İstanbul, 2015.
3- T.L. TUTEN, M. R. SOLOMON, Social media marketing. Sage, 2014.
4- Faruk Eczacıbaşı, Daha Yeni Başlıyor, Istanbul 2018
5- Guy Kawasaki, Peg Fitzpatrick, Sosyal Medya Sanatı, İstanbul 2015
6- TEDX sosyal medya konulu videolar: Önerilen: Zeynep Tüfekçi – “İnsanların reklamlara tıklaması için bir distopya yaratıyoruz”
Samet Ensar Sarı – “Kanalına Sahip Çık”
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
