Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
HEALTH TOURISM MARKETING | HR3273850 | Spring Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Assistant(s) | Assoc. Prof. Dr. Billge KARAMEHMET ALTUNTAŞ |
Aim | The purpose of this course is to give the students opportunity to learn medical tourism concepts, study the development of medical tourism, be able to make a health tourism sector assessment and analyze health tourism in the Turkey and all around the world. |
Course Content | This course contains; Concept of tourism and definition,Health Tourism Market,Health Tourism Industry,Treatment Process,Customer Expectations in Health Tourism,Quality, Safety and Risk in Health Tourism,Legal and Ethical Issues in Health Tourism,Health Tourism in Economic, Social and Institutional Aspects,Health Tourism in Turkey,Health Tourism in Turkey,Health Tourism in Turkey: Marketing Strategies,Health Tourism in Turkey: Marketing Strategies,Health Tourism in the World : Marketing Strategies,Health Tourism in the World : Marketing Strategies. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
3.Know patient expectancy and service delivery within the scope of health tourism | 10, 11, 16 | E |
1. Display an understanding of the practices of medical tourism around the world. | 10, 16, 9 | A, D |
2. Know marketing strategies in healthcare tourism. | 13, 14, 16, 19 | E |
4. Comprehend marketing practices in a healthcare facility | 16, 9 | A, F |
5. Compare health tourism practices around the world | 16, 6, 9 | A, E |
Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Concept of tourism and definition | Related reading |
2 | Health Tourism Market | Related reading |
3 | Health Tourism Industry | Related reading |
4 | Treatment Process | Related reading |
5 | Customer Expectations in Health Tourism | Related reading |
6 | Quality, Safety and Risk in Health Tourism | Related reading |
7 | Legal and Ethical Issues in Health Tourism | Related reading |
8 | Health Tourism in Economic, Social and Institutional Aspects | Related reading |
9 | Health Tourism in Turkey | Related reading |
10 | Health Tourism in Turkey | Related reading |
11 | Health Tourism in Turkey: Marketing Strategies | Related reading |
12 | Health Tourism in Turkey: Marketing Strategies | Related reading |
13 | Health Tourism in the World : Marketing Strategies | Related reading |
14 | Health Tourism in the World : Marketing Strategies | Related reading |
Resources |
1.Türkiye Sağlık Vakfı ve Sağlık Turizm Derneği, Dünya’ da ve Türkiye’ de Sağlık Turizmi-2010 Durum Tespit Raporu ve Çözüm Önerileri
2.Hall, M. Medical Tourism: The Ethics, Regulation, and Marketing of Health Mobility. Taylor & Francis, Inc. 2012. 3.Hodges, J.R., et al. Risks and Challenges in Medical
Tourism: Understanding the Dynamics of the Global Market for Health Services. Greenwood Publishing Group, Incorporated. 2012.
4.Lunt, N., et al. Medical Tourism: Treatments, Markets and Health System Implications: A Scoping Review. OECD.
http://www.oecd.org/health/healthpoliciesanddata/48723982.pdf
Lecturer Notes |
Lecture notes |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | X | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | X | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 2 | 20 | 40 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 1 | 13 | 13 |
Quiz | 1 | 15 | 15 |
Midterm Exam | 1 | 20 | 20 |
General Exam | 1 | 20 | 20 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 150 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
HEALTH TOURISM MARKETING | HR3273850 | Spring Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Assistant(s) | Assoc. Prof. Dr. Billge KARAMEHMET ALTUNTAŞ |
Aim | The purpose of this course is to give the students opportunity to learn medical tourism concepts, study the development of medical tourism, be able to make a health tourism sector assessment and analyze health tourism in the Turkey and all around the world. |
Course Content | This course contains; Concept of tourism and definition,Health Tourism Market,Health Tourism Industry,Treatment Process,Customer Expectations in Health Tourism,Quality, Safety and Risk in Health Tourism,Legal and Ethical Issues in Health Tourism,Health Tourism in Economic, Social and Institutional Aspects,Health Tourism in Turkey,Health Tourism in Turkey,Health Tourism in Turkey: Marketing Strategies,Health Tourism in Turkey: Marketing Strategies,Health Tourism in the World : Marketing Strategies,Health Tourism in the World : Marketing Strategies. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
3.Know patient expectancy and service delivery within the scope of health tourism | 10, 11, 16 | E |
1. Display an understanding of the practices of medical tourism around the world. | 10, 16, 9 | A, D |
2. Know marketing strategies in healthcare tourism. | 13, 14, 16, 19 | E |
4. Comprehend marketing practices in a healthcare facility | 16, 9 | A, F |
5. Compare health tourism practices around the world | 16, 6, 9 | A, E |
Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 6: Experiential Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Concept of tourism and definition | Related reading |
2 | Health Tourism Market | Related reading |
3 | Health Tourism Industry | Related reading |
4 | Treatment Process | Related reading |
5 | Customer Expectations in Health Tourism | Related reading |
6 | Quality, Safety and Risk in Health Tourism | Related reading |
7 | Legal and Ethical Issues in Health Tourism | Related reading |
8 | Health Tourism in Economic, Social and Institutional Aspects | Related reading |
9 | Health Tourism in Turkey | Related reading |
10 | Health Tourism in Turkey | Related reading |
11 | Health Tourism in Turkey: Marketing Strategies | Related reading |
12 | Health Tourism in Turkey: Marketing Strategies | Related reading |
13 | Health Tourism in the World : Marketing Strategies | Related reading |
14 | Health Tourism in the World : Marketing Strategies | Related reading |
Resources |
1.Türkiye Sağlık Vakfı ve Sağlık Turizm Derneği, Dünya’ da ve Türkiye’ de Sağlık Turizmi-2010 Durum Tespit Raporu ve Çözüm Önerileri
2.Hall, M. Medical Tourism: The Ethics, Regulation, and Marketing of Health Mobility. Taylor & Francis, Inc. 2012. 3.Hodges, J.R., et al. Risks and Challenges in Medical
Tourism: Understanding the Dynamics of the Global Market for Health Services. Greenwood Publishing Group, Incorporated. 2012.
4.Lunt, N., et al. Medical Tourism: Treatments, Markets and Health System Implications: A Scoping Review. OECD.
http://www.oecd.org/health/healthpoliciesanddata/48723982.pdf
Lecturer Notes |
Lecture notes |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | X | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | X | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
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