Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISING and POPULAR CULTURE | HR3114893 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Perşembe 14:30-15:15 Perşembe 15:30-16:15 Perşembe 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Asena TEMELLİ COŞGUN |
| Name of Lecturer(s) | Assist.Prof. Asena TEMELLİ COŞGUN |
| Assistant(s) | |
| Aim | |
| Course Content | This course contains; Course Introduction - Concept of Culture: Introduction to Mass Culture, High Culture, Subculture, Introduction to Folk Culture Concepts,Concept of Culture: Analyzing Mass Culture, High Culture, Subculture, and Folk Culture Concepts,Popular Culture - Frankfurt School: Culture Industry,The Development of Communication Technologies and the Construction of Popular Culture,Construction of Consumer Society: Transformation of Capitalism: Fordism and Post-Fordism, Modernism and Postmodernism,Popular Culture and Consumer Society,Popular Culture and Advertising: Transformation from Needs to Desires in Consumption, Transition from Modern Consumer to Postmodern Consumer, Changing Nature of Advertisements,Production of Advertising and Popular Culture: Example Analyses of Advertisements,Advertising Analysis: Semiotics and Advertising,Popular Culture, Advertising, and Gender: Representations of Women and Men in Advertisements,Digitization and Globalization: Global Popular Cultur(es),Glocal Ads: Global Strategies and Local Tactics,Social Media and Popular Culture,Popular Culture and Social Media: Transformation of Myths, New Values in the Influencer Marketing Context. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explains the concepts of mass culture, folk culture and popular culture. | 10, 16, 9 | A |
| Explains the concept of culture industry. | 9 | A |
| Explains the characteristics of the consumer society. | 16, 9 | A |
| Explains the transformation of advertisements and consumers from modernism to postmodernism. | 10, 16, 9 | A |
| Analyzes the elements of popular culture in advertisements. | 10, 16, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Course Introduction - Concept of Culture: Introduction to Mass Culture, High Culture, Subculture, Introduction to Folk Culture Concepts | Nazife Güngör-Communication Theories Approaches İrfan Erdoğan and Korkmaz Alemdar-Popular Culture and Communication |
| 2 | Concept of Culture: Analyzing Mass Culture, High Culture, Subculture, and Folk Culture Concepts | Nazife Güngör-Communication Theories Approaches İrfan Erdoğan and Korkmaz Alemdar-Popular Culture and Communication |
| 3 | Popular Culture - Frankfurt School: Culture Industry | Burak Özçetin Mass Communication Theories Nazife Güngör Communication Theories Approaches |
| 4 | The Development of Communication Technologies and the Construction of Popular Culture | John Storey Cultural Studies and the Study of Popular Culture John Fiske Understanding Popular Culture |
| 5 | Construction of Consumer Society: Transformation of Capitalism: Fordism and Post-Fordism, Modernism and Postmodernism | Mike Featherstone Postmodernism and Consumer Culture |
| 6 | Popular Culture and Consumer Society | John Storey Cultural Studies and the Study of Popular Culture Jean Baudrillard Consumer Society |
| 7 | Popular Culture and Advertising: Transformation from Needs to Desires in Consumption, Transition from Modern Consumer to Postmodern Consumer, Changing Nature of Advertisements | Yavuz Odabaşı-Consumer Culture Mike Featherstone Postmodernism and Consumer Culture David Chaney Lifestyles |
| 8 | Production of Advertising and Popular Culture: Example Analyses of Advertisements | J. Williamson Reklamların Dİli |
| 8 | Advertising Analysis: Semiotics and Advertising | John Fiske- Introduction to Communication Studies Roland Barthes- Çağdaş Söylenler Judith Williamson- Reklamların Dili |
| 10 | Popular Culture, Advertising, and Gender: Representations of Women and Men in Advertisements | Banu Dağtaş- Reading the Advertisement R.W. - Connell Gender and Power D. İmançer- Gender Role Representation: Media Culture, Feminism, Television and Serials N.B. Tosun -Women as an Advertising Tool |
| 11 | Digitization and Globalization: Global Popular Cultur(es) | Manuel Castells The Rise of the Network Society Zygmunt Bauman Social Consequences of Globalization |
| 12 | Glocal Ads: Global Strategies and Local Tactics | S. Anholt- Global Markaların Yerel Çuvallamaları Müge Elden- The Importance of Creativity in Glocal Advertising Campaigns |
| 13 | Social Media and Popular Culture | Erol Mutlu- Globalleşme, Popüler Kültür ve Medya Van Dijk Ağ Toplumu |
| 14 | Popular Culture and Social Media: Transformation of Myths, New Values in the Influencer Marketing Context |
| Resources |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 15 | 15 | |||
| Term Project | 2 | 20 | 40 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 15 | 15 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 142 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISING and POPULAR CULTURE | HR3114893 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Perşembe 14:30-15:15 Perşembe 15:30-16:15 Perşembe 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Asena TEMELLİ COŞGUN |
| Name of Lecturer(s) | Assist.Prof. Asena TEMELLİ COŞGUN |
| Assistant(s) | |
| Aim | |
| Course Content | This course contains; Course Introduction - Concept of Culture: Introduction to Mass Culture, High Culture, Subculture, Introduction to Folk Culture Concepts,Concept of Culture: Analyzing Mass Culture, High Culture, Subculture, and Folk Culture Concepts,Popular Culture - Frankfurt School: Culture Industry,The Development of Communication Technologies and the Construction of Popular Culture,Construction of Consumer Society: Transformation of Capitalism: Fordism and Post-Fordism, Modernism and Postmodernism,Popular Culture and Consumer Society,Popular Culture and Advertising: Transformation from Needs to Desires in Consumption, Transition from Modern Consumer to Postmodern Consumer, Changing Nature of Advertisements,Production of Advertising and Popular Culture: Example Analyses of Advertisements,Advertising Analysis: Semiotics and Advertising,Popular Culture, Advertising, and Gender: Representations of Women and Men in Advertisements,Digitization and Globalization: Global Popular Cultur(es),Glocal Ads: Global Strategies and Local Tactics,Social Media and Popular Culture,Popular Culture and Social Media: Transformation of Myths, New Values in the Influencer Marketing Context. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explains the concepts of mass culture, folk culture and popular culture. | 10, 16, 9 | A |
| Explains the concept of culture industry. | 9 | A |
| Explains the characteristics of the consumer society. | 16, 9 | A |
| Explains the transformation of advertisements and consumers from modernism to postmodernism. | 10, 16, 9 | A |
| Analyzes the elements of popular culture in advertisements. | 10, 16, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Course Introduction - Concept of Culture: Introduction to Mass Culture, High Culture, Subculture, Introduction to Folk Culture Concepts | Nazife Güngör-Communication Theories Approaches İrfan Erdoğan and Korkmaz Alemdar-Popular Culture and Communication |
| 2 | Concept of Culture: Analyzing Mass Culture, High Culture, Subculture, and Folk Culture Concepts | Nazife Güngör-Communication Theories Approaches İrfan Erdoğan and Korkmaz Alemdar-Popular Culture and Communication |
| 3 | Popular Culture - Frankfurt School: Culture Industry | Burak Özçetin Mass Communication Theories Nazife Güngör Communication Theories Approaches |
| 4 | The Development of Communication Technologies and the Construction of Popular Culture | John Storey Cultural Studies and the Study of Popular Culture John Fiske Understanding Popular Culture |
| 5 | Construction of Consumer Society: Transformation of Capitalism: Fordism and Post-Fordism, Modernism and Postmodernism | Mike Featherstone Postmodernism and Consumer Culture |
| 6 | Popular Culture and Consumer Society | John Storey Cultural Studies and the Study of Popular Culture Jean Baudrillard Consumer Society |
| 7 | Popular Culture and Advertising: Transformation from Needs to Desires in Consumption, Transition from Modern Consumer to Postmodern Consumer, Changing Nature of Advertisements | Yavuz Odabaşı-Consumer Culture Mike Featherstone Postmodernism and Consumer Culture David Chaney Lifestyles |
| 8 | Production of Advertising and Popular Culture: Example Analyses of Advertisements | J. Williamson Reklamların Dİli |
| 8 | Advertising Analysis: Semiotics and Advertising | John Fiske- Introduction to Communication Studies Roland Barthes- Çağdaş Söylenler Judith Williamson- Reklamların Dili |
| 10 | Popular Culture, Advertising, and Gender: Representations of Women and Men in Advertisements | Banu Dağtaş- Reading the Advertisement R.W. - Connell Gender and Power D. İmançer- Gender Role Representation: Media Culture, Feminism, Television and Serials N.B. Tosun -Women as an Advertising Tool |
| 11 | Digitization and Globalization: Global Popular Cultur(es) | Manuel Castells The Rise of the Network Society Zygmunt Bauman Social Consequences of Globalization |
| 12 | Glocal Ads: Global Strategies and Local Tactics | S. Anholt- Global Markaların Yerel Çuvallamaları Müge Elden- The Importance of Creativity in Glocal Advertising Campaigns |
| 13 | Social Media and Popular Culture | Erol Mutlu- Globalleşme, Popüler Kültür ve Medya Van Dijk Ağ Toplumu |
| 14 | Popular Culture and Social Media: Transformation of Myths, New Values in the Influencer Marketing Context |
| Resources |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |