Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
PUBLIC RELATIONS WORKSHOP | HR3173670 | Fall Semester | 1+2 | 2 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Merve YAZİCİ |
Name of Lecturer(s) | Assist.Prof. Merve YAZİCİ |
Assistant(s) | |
Aim | The aim of this course is to provide participants with information about the basics of PR strategies and to gain insight into how PR strategies are applied in communication campaigns. |
Course Content | This course contains; Course Introduction,Public Relations and Storytelling,Brand Archetypes,Public Relations Campaign Design,Reputation Management & Online Reputation Management,PR Studies in Crisis Management,Workshops,Workshops,Workshops,Speech Copywriting,Campaign Presentations,Campaign Presentations,Campaign Presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Designs public relations campaigns. | 13, 16 | A, F |
Determines communication strategies in line with the aims and objectives of the public relations campaign. | 9 | A, F |
Evaluate the results and effectiveness of the public relations campaign. | 13 | A, F |
Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Course Introduction | |
2 | Public Relations and Storytelling | |
3 | Brand Archetypes | |
4 | Public Relations Campaign Design | |
5 | Reputation Management & Online Reputation Management | |
6 | PR Studies in Crisis Management | |
7 | Workshops | |
8 | Workshops | |
9 | Workshops | |
10 | Speech Copywriting | |
11 | Campaign Presentations | |
12 | Campaign Presentations | |
13 | Campaign Presentations | |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | X | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | X | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | X | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | X | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | X | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | X | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | X | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | X | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | X | | |
14 | Performs the measurement and evaluation of communication activities. | | | X | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | X |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 3 | 10 | 30 |
Resolution of Homework Problems and Submission as a Report | 3 | 10 | 30 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 5 | 10 | 50 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 0 | 0 | 0 |
General Exam | 0 | 0 | 0 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 152 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(152/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
PUBLIC RELATIONS WORKSHOP | HR3173670 | Fall Semester | 1+2 | 2 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Merve YAZİCİ |
Name of Lecturer(s) | Assist.Prof. Merve YAZİCİ |
Assistant(s) | |
Aim | The aim of this course is to provide participants with information about the basics of PR strategies and to gain insight into how PR strategies are applied in communication campaigns. |
Course Content | This course contains; Course Introduction,Public Relations and Storytelling,Brand Archetypes,Public Relations Campaign Design,Reputation Management & Online Reputation Management,PR Studies in Crisis Management,Workshops,Workshops,Workshops,Speech Copywriting,Campaign Presentations,Campaign Presentations,Campaign Presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Designs public relations campaigns. | 13, 16 | A, F |
Determines communication strategies in line with the aims and objectives of the public relations campaign. | 9 | A, F |
Evaluate the results and effectiveness of the public relations campaign. | 13 | A, F |
Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Course Introduction | |
2 | Public Relations and Storytelling | |
3 | Brand Archetypes | |
4 | Public Relations Campaign Design | |
5 | Reputation Management & Online Reputation Management | |
6 | PR Studies in Crisis Management | |
7 | Workshops | |
8 | Workshops | |
9 | Workshops | |
10 | Speech Copywriting | |
11 | Campaign Presentations | |
12 | Campaign Presentations | |
13 | Campaign Presentations | |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | X | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | X | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | X | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | X | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | X | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | X | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | X | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | X | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | X | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | X | | |
14 | Performs the measurement and evaluation of communication activities. | | | X | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | X |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
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