Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
ADVERTISING MODELS and STRATEGIES | HR2150540 | Fall Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Assistant(s) | Assoc. Prof. Dr. Bilge Karamehmet Altuntaş |
Aim | This course will provide students understand advertising models and advertising strategies. |
Course Content | This course contains; Strategical approaches to advertising,Determining strategy,AIDA AND DAGMAR MODELS,MASLOW'S MODEL,DAVID BERNSTEIN'S MODEL,DAGMAR AND EHRENBERG MODELS,HYERARCHY OF EFFECTS MODEL,Cialdini Model- Persuasion Model,Product Life Cycle Model,Case studies on advertising models and strategies- student presentations,Case studies on advertising models and strategies- student presentations,Case studies on advertising models and strategies- student presentations,Case studies on advertising models and strategies- student presentations,Case studies on advertising models and strategies- student presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Explain the advertising model and strategies. | 12, 13, 9 | C |
2. Evaluate advertising model and strategies. | 13, 16, 9 | A |
3. Define advertising models | 12, 14, 9 | A |
4. Define advertising strategies | 14, 16, 9 | A |
5. Exemplify the methods of ensuring advertising | 12, 13, 16, 9 | A |
Teaching Methods: | 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Strategical approaches to advertising | Related reading |
2 | Determining strategy | Related reading |
3 | AIDA AND DAGMAR MODELS | Related reading |
4 | MASLOW'S MODEL | Related reading |
5 | DAVID BERNSTEIN'S MODEL | Related reading |
6 | DAGMAR AND EHRENBERG MODELS | Related reading |
7 | HYERARCHY OF EFFECTS MODEL | Related reading |
8 | Cialdini Model- Persuasion Model | Related reading |
9 | Product Life Cycle Model | Related reading |
10 | Case studies on advertising models and strategies- student presentations | Related reading |
11 | Case studies on advertising models and strategies- student presentations | Related reading |
12 | Case studies on advertising models and strategies- student presentations | Related reading |
13 | Case studies on advertising models and strategies- student presentations | Related reading |
14 | Case studies on advertising models and strategies- student presentations | Related reading |
Resources |
Aksoy, Atilla, Yeni Reklamcılık, İstanbul Bilgi Üniversitesi Yayınları
Jones, John Philip, Masallar ve Gerçeklerle Reklamcılık, MediaCat Kitapları
Borça, Güven, Reklamlardan Sonra, MediaCat Kitapları |
Hopkins, Claude, Reklamcılık Yaşantım ve Bilimsel Reklamcılık, Yapı Kredi Yayınları |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | X | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 3 | 6 | 18 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 2 | 10 | 20 |
Quiz | 2 | 10 | 20 |
Midterm Exam | 1 | 20 | 20 |
General Exam | 1 | 30 | 30 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 150 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
ADVERTISING MODELS and STRATEGIES | HR2150540 | Fall Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Required |
Course Coordinator | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Name of Lecturer(s) | Assoc.Prof. Bilge KARAMEHMET ALTUNTAŞ |
Assistant(s) | Assoc. Prof. Dr. Bilge Karamehmet Altuntaş |
Aim | This course will provide students understand advertising models and advertising strategies. |
Course Content | This course contains; Strategical approaches to advertising,Determining strategy,AIDA AND DAGMAR MODELS,MASLOW'S MODEL,DAVID BERNSTEIN'S MODEL,DAGMAR AND EHRENBERG MODELS,HYERARCHY OF EFFECTS MODEL,Cialdini Model- Persuasion Model,Product Life Cycle Model,Case studies on advertising models and strategies- student presentations,Case studies on advertising models and strategies- student presentations,Case studies on advertising models and strategies- student presentations,Case studies on advertising models and strategies- student presentations,Case studies on advertising models and strategies- student presentations. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
1. Explain the advertising model and strategies. | 12, 13, 9 | C |
2. Evaluate advertising model and strategies. | 13, 16, 9 | A |
3. Define advertising models | 12, 14, 9 | A |
4. Define advertising strategies | 14, 16, 9 | A |
5. Exemplify the methods of ensuring advertising | 12, 13, 16, 9 | A |
Teaching Methods: | 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, C: Multiple-Choice Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Strategical approaches to advertising | Related reading |
2 | Determining strategy | Related reading |
3 | AIDA AND DAGMAR MODELS | Related reading |
4 | MASLOW'S MODEL | Related reading |
5 | DAVID BERNSTEIN'S MODEL | Related reading |
6 | DAGMAR AND EHRENBERG MODELS | Related reading |
7 | HYERARCHY OF EFFECTS MODEL | Related reading |
8 | Cialdini Model- Persuasion Model | Related reading |
9 | Product Life Cycle Model | Related reading |
10 | Case studies on advertising models and strategies- student presentations | Related reading |
11 | Case studies on advertising models and strategies- student presentations | Related reading |
12 | Case studies on advertising models and strategies- student presentations | Related reading |
13 | Case studies on advertising models and strategies- student presentations | Related reading |
14 | Case studies on advertising models and strategies- student presentations | Related reading |
Resources |
Aksoy, Atilla, Yeni Reklamcılık, İstanbul Bilgi Üniversitesi Yayınları
Jones, John Philip, Masallar ve Gerçeklerle Reklamcılık, MediaCat Kitapları
Borça, Güven, Reklamlardan Sonra, MediaCat Kitapları |
Hopkins, Claude, Reklamcılık Yaşantım ve Bilimsel Reklamcılık, Yapı Kredi Yayınları |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | X | | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | | | | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | | | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | | | | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | | |
13 | Plans social responsibility events and takes a role in implementation process. | | | | | |
14 | Performs the measurement and evaluation of communication activities. | X | | | | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
×- A-Z Programs
- Undergraduate
- Graduate
- Academic Calendar
- Double Major & Minor Programs
- Erasmus
- Prospective Students
- Registration
- Re-Enrolment
- Fees
- Directorate of Registrar’s Office
- FAQ
- Accommodation
- Scholarships
- Lateral and Vertical Transfer
- Summer School
- Preparation
- Transportation