After the necessary theoretical and practical information related to dır writing “, it is aimed to gain advanced typography techniques which are used in design such as font construction with first typographic applications in the process starting with typography.
Course Content
This course contains; Introduction, General information about the course and evaluation criteria.,Typography and Illustrator,Anatomy of the character and illustrator,Basic Design Principles and Practice,Basic Design Principles and Practice,Hierarchy Rules in Typography,Text hierarchy practice,use of advanced illustrator,Logo design and practice via character (black&white),Logo design and practice via character (colours),Character design and practice in typography,Typography text design and practices,Design of table content,Typographic movie poster work.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Improves the ability to use the illustrator program
6, 9
E
Acquires typographic design skills
6, 9
E
Masters typography concepts and design principles
6, 9
E
Masters the structural features of fonts
6, 9
E
Teaching Methods:
6: Experiential Learning, 9: Lecture Method
Assessment Methods:
E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Introduction, General information about the course and evaluation criteria.
Theory
2
Typography and Illustrator
Theory and practice
3
Anatomy of the character and illustrator
Theory and practice
4
Basic Design Principles and Practice
Theory and practice
5
Basic Design Principles and Practice
Theory and Practice
6
Hierarchy Rules in Typography
Theory and Practice
7
Text hierarchy practice
Theory and Practice
8
use of advanced illustrator
Practice
9
Logo design and practice via character (black&white)
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
4
10
40
Term Project
0
0
0
Presentation of Project / Seminar
3
3
9
Quiz
2
5
10
Midterm Exam
1
18
18
General Exam
1
32
32
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
151
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(151/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
TYPOGRAPHY and DESIGN
-
Spring Semester
1+2
2
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Ahmet Serkan OKAY
Name of Lecturer(s)
Assist.Prof. Ahmet Serkan OKAY
Assistant(s)
Aim
After the necessary theoretical and practical information related to dır writing “, it is aimed to gain advanced typography techniques which are used in design such as font construction with first typographic applications in the process starting with typography.
Course Content
This course contains; Introduction, General information about the course and evaluation criteria.,Typography and Illustrator,Anatomy of the character and illustrator,Basic Design Principles and Practice,Basic Design Principles and Practice,Hierarchy Rules in Typography,Text hierarchy practice,use of advanced illustrator,Logo design and practice via character (black&white),Logo design and practice via character (colours),Character design and practice in typography,Typography text design and practices,Design of table content,Typographic movie poster work.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Improves the ability to use the illustrator program
6, 9
E
Acquires typographic design skills
6, 9
E
Masters typography concepts and design principles
6, 9
E
Masters the structural features of fonts
6, 9
E
Teaching Methods:
6: Experiential Learning, 9: Lecture Method
Assessment Methods:
E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Introduction, General information about the course and evaluation criteria.
Theory
2
Typography and Illustrator
Theory and practice
3
Anatomy of the character and illustrator
Theory and practice
4
Basic Design Principles and Practice
Theory and practice
5
Basic Design Principles and Practice
Theory and Practice
6
Hierarchy Rules in Typography
Theory and Practice
7
Text hierarchy practice
Theory and Practice
8
use of advanced illustrator
Practice
9
Logo design and practice via character (black&white)
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
