Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| VISUAL CULTURE | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Assoc.Prof. Ebru Gamze IŞIKSAÇAN |
| Assistant(s) | |
| Aim | Using visual language effectively and gaining visual perception and visual sensitivity through analysis, synthesis and interpretation of images. |
| Course Content | This course contains; Introduction to art,The concept of lacustrine culture and the historical adventure of the image,Reality, Hyper-Reality and image production,Popular culture and Pop Art,Visual Literacy in the Visual Age and Historical Process,Visual Thinking, Visual Organization, Gestalt Principles of Visual Perception,Visual Communication and Visual Analysis ,Typography and Its Functions in the Relationship between Design and Communication,Egyptian Art: Architecture-Sculpture-Painting,Greek Art: Architecture-Sculpture-Painting,Roman Art: Architecture-Sculpture-Painting,Norman Art: Architecture-Sculpture-Painting,Gothic Art: Architecture-Sculpture-Painting,Renaissance Art: Architecture-Sculpture-Painting. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Uses visual language effectively. | 10, 13, 14, 16, 19, 2, 21, 5, 6, 9 | E, F, H |
| Understands the principle of multiculturalism in art. | 10, 13, 14, 16, 19, 20, 21, 5, 6, 9 | F, H |
| Compares changing cultural styles. | 10, 13, 16, 19, 2, 20, 21, 6 | E, F, H |
| It evaluates the contextual history of a visual image. | 10, 13, 14, 16, 2, 20, 21, 6, 9 | E, F, H |
| Explains the function of visual image in consumer culture. | 10, 16, 19, 20, 21, 5, 6 | F, H |
| Understands that vision is not only a biological action but also a historical and cultural phenomenon. | 10, 14, 16, 19, 2, 20, 21, 5, 6 | E, F, H |
| Relates the connection between art, communication and society. | 10, 13, 16, 18, 19, 5, 9 | |
| Makes inferences about civilizations' understanding of art. | 10, 16, 20, 6, 9 | A, D |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 18: Micro Teaching Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 21: Simulation Technique, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to art | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 2 | The concept of lacustrine culture and the historical adventure of the image | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 3 | Reality, Hyper-Reality and image production | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 4 | Popular culture and Pop Art | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 5 | Visual Literacy in the Visual Age and Historical Process | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 6 | Visual Thinking, Visual Organization, Gestalt Principles of Visual Perception | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 7 | Visual Communication and Visual Analysis | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 8 | Typography and Its Functions in the Relationship between Design and Communication | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 9 | Egyptian Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 10 | Greek Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 11 | Roman Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 12 | Norman Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 13 | Gothic Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 14 | Renaissance Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| Resources |
| 1. Berger, John, Görme Biçimleri, Metis yayınları, 2016, 2. Sanat Tasarım ve Görsel Kültür, Barnard Malcolm, Ütopya Yayınevi, 3. Görsel Kültür ve Küresel Kitle Kültürü, Çakır Mukadder, Ütopya yayınları, 4. Sanatta Anlamın Görüntüsü, Leppert Richard, Ayrıntı yayınları, 5. Sanat Kültür ve Yaratıcılık-Görsel Sanatlar ve Kültür Eğitimi-Öğretimi, Kırışoğlu, 2015 Ankara, 6. Yücel Halime, İmgeden Yoruma, Ayrıntı yayınları,2013, İstanbul, 7. Türkoğlu, Nurçay, Görü-yorum-Gündelik Yaşamda İmgelerin Gücü, der Yayınları, 2000 İstanbul, 8. Karadağ Çerkes, Görme Kültürü Dizisi III. Fotoğrafın Derin Anlamı, Öteki Yayınevi, 2016, 9. Karadağ Çerkes, Görüntü Tasarımı Dizisi III- Fotoğrafta Anlam ve Anlamlandırma, Öteki Yayınevi, 2016, İstanbul, 10. Kevin Robins, 'İmaj- Görmenin Kültür ve Politikası', Ayrıntı Yayınları, 2013, 11. Güzin Ilıcak Aydınalp, 'İmaj Üretimi', Nobel yayıncılık, 2014, Gökhan Temizel, Sanat Eğitimi Alan Öğrencilerin Sanat ve Estetik Tutumlarına Görsel Kültürün Etkisi, Palet Yayınları, 2012, |
| ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi, Harrison, and Paul Wood. "Sanat ve Kuram." İstanbul: Küre 2011 , 'Sanata ve Sanat Kavramlarına Giriş', Ahmet Şişmani Yaz Yayınları, 'Felsefenin Işığında Modern Resim-Modern Resimden Avangard Resme'İsmail Tunalı, Remzi Kitapevi,'Modern Sanat' Özken Eroğlu, Tekhne Yayınları, 'Modern Sanatın Öyküsü', Norbert Lynton, Remzi Kitapevi, 'Modernizmin Serüveni', Anonim, Yapı Kredi yayınları, Modern Resim'Barrett, Terry. ‘’Sanatı Eleştirmek-Günceli Anlamak’’ İstanbul: Hayalperest 2014, Yetişken Hülya.’’Estetiğin ABC’si’’ İstanbul: Say Yayınları, 2009,Nazan İpşiroğlu-Mazhar İpşiroğlu, 'Sanatta Devrim',Remzi Kitabevi, 'Çağdaş Sanat Felsefesi' Adnan Turani, Remzi Kitabevi, 'Post Modern Estetik Anlayışlar' , Okan Baldil, Papatya Bilim Üniversite Yayıncılığı. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 5 | 15 | 75 | |||
| Resolution of Homework Problems and Submission as a Report | 4 | 2 | 8 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 4 | 8 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 2 | 2 | |||
| General Exam | 1 | 3 | 3 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 138 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(138/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| VISUAL CULTURE | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Assoc.Prof. Ebru Gamze IŞIKSAÇAN |
| Assistant(s) | |
| Aim | Using visual language effectively and gaining visual perception and visual sensitivity through analysis, synthesis and interpretation of images. |
| Course Content | This course contains; Introduction to art,The concept of lacustrine culture and the historical adventure of the image,Reality, Hyper-Reality and image production,Popular culture and Pop Art,Visual Literacy in the Visual Age and Historical Process,Visual Thinking, Visual Organization, Gestalt Principles of Visual Perception,Visual Communication and Visual Analysis ,Typography and Its Functions in the Relationship between Design and Communication,Egyptian Art: Architecture-Sculpture-Painting,Greek Art: Architecture-Sculpture-Painting,Roman Art: Architecture-Sculpture-Painting,Norman Art: Architecture-Sculpture-Painting,Gothic Art: Architecture-Sculpture-Painting,Renaissance Art: Architecture-Sculpture-Painting. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Uses visual language effectively. | 10, 13, 14, 16, 19, 2, 21, 5, 6, 9 | E, F, H |
| Understands the principle of multiculturalism in art. | 10, 13, 14, 16, 19, 20, 21, 5, 6, 9 | F, H |
| Compares changing cultural styles. | 10, 13, 16, 19, 2, 20, 21, 6 | E, F, H |
| It evaluates the contextual history of a visual image. | 10, 13, 14, 16, 2, 20, 21, 6, 9 | E, F, H |
| Explains the function of visual image in consumer culture. | 10, 16, 19, 20, 21, 5, 6 | F, H |
| Understands that vision is not only a biological action but also a historical and cultural phenomenon. | 10, 14, 16, 19, 2, 20, 21, 5, 6 | E, F, H |
| Relates the connection between art, communication and society. | 10, 13, 16, 18, 19, 5, 9 | |
| Makes inferences about civilizations' understanding of art. | 10, 16, 20, 6, 9 | A, D |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 18: Micro Teaching Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 21: Simulation Technique, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to art | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 2 | The concept of lacustrine culture and the historical adventure of the image | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 3 | Reality, Hyper-Reality and image production | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 4 | Popular culture and Pop Art | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 5 | Visual Literacy in the Visual Age and Historical Process | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 6 | Visual Thinking, Visual Organization, Gestalt Principles of Visual Perception | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 7 | Visual Communication and Visual Analysis | Berger, John, Görme Biçimleri, Metis yayınları, 2016 |
| 8 | Typography and Its Functions in the Relationship between Design and Communication | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 9 | Egyptian Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 10 | Greek Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 11 | Roman Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 12 | Norman Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 13 | Gothic Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| 14 | Renaissance Art: Architecture-Sculpture-Painting | ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi |
| Resources |
| 1. Berger, John, Görme Biçimleri, Metis yayınları, 2016, 2. Sanat Tasarım ve Görsel Kültür, Barnard Malcolm, Ütopya Yayınevi, 3. Görsel Kültür ve Küresel Kitle Kültürü, Çakır Mukadder, Ütopya yayınları, 4. Sanatta Anlamın Görüntüsü, Leppert Richard, Ayrıntı yayınları, 5. Sanat Kültür ve Yaratıcılık-Görsel Sanatlar ve Kültür Eğitimi-Öğretimi, Kırışoğlu, 2015 Ankara, 6. Yücel Halime, İmgeden Yoruma, Ayrıntı yayınları,2013, İstanbul, 7. Türkoğlu, Nurçay, Görü-yorum-Gündelik Yaşamda İmgelerin Gücü, der Yayınları, 2000 İstanbul, 8. Karadağ Çerkes, Görme Kültürü Dizisi III. Fotoğrafın Derin Anlamı, Öteki Yayınevi, 2016, 9. Karadağ Çerkes, Görüntü Tasarımı Dizisi III- Fotoğrafta Anlam ve Anlamlandırma, Öteki Yayınevi, 2016, İstanbul, 10. Kevin Robins, 'İmaj- Görmenin Kültür ve Politikası', Ayrıntı Yayınları, 2013, 11. Güzin Ilıcak Aydınalp, 'İmaj Üretimi', Nobel yayıncılık, 2014, Gökhan Temizel, Sanat Eğitimi Alan Öğrencilerin Sanat ve Estetik Tutumlarına Görsel Kültürün Etkisi, Palet Yayınları, 2012, |
| ''Sanatın Öyküsü'' E.H Gombrich,Remzi Kitapevi, Harrison, and Paul Wood. "Sanat ve Kuram." İstanbul: Küre 2011 , 'Sanata ve Sanat Kavramlarına Giriş', Ahmet Şişmani Yaz Yayınları, 'Felsefenin Işığında Modern Resim-Modern Resimden Avangard Resme'İsmail Tunalı, Remzi Kitapevi,'Modern Sanat' Özken Eroğlu, Tekhne Yayınları, 'Modern Sanatın Öyküsü', Norbert Lynton, Remzi Kitapevi, 'Modernizmin Serüveni', Anonim, Yapı Kredi yayınları, Modern Resim'Barrett, Terry. ‘’Sanatı Eleştirmek-Günceli Anlamak’’ İstanbul: Hayalperest 2014, Yetişken Hülya.’’Estetiğin ABC’si’’ İstanbul: Say Yayınları, 2009,Nazan İpşiroğlu-Mazhar İpşiroğlu, 'Sanatta Devrim',Remzi Kitabevi, 'Çağdaş Sanat Felsefesi' Adnan Turani, Remzi Kitabevi, 'Post Modern Estetik Anlayışlar' , Okan Baldil, Papatya Bilim Üniversite Yayıncılığı. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |