Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE COMMUNICATION | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
| Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
| Assistant(s) | Dr. Şİfa Elcil |
| Aim | The aim of the course; to teach the functioning of the corporate communication process in public relations, corporate communication activities and the formation of strategic corporate communication management. Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; Conceptual framework ,Institutional importance of corporate communication ,Corporate communication process,Corporate communication process ,Target audience in corporate communication ,Strategic management in corporate communication ,Strategic management in corporate communication 2 ,Corporate image and its contribution to corporate communication ,Contribution to corporate reputation and corporate communication ,Social responsibility and contribution to corporate communication ,Strategic management approach,Examples of public relations practices , Repeating the course . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Understands corporate communication management. | 9 | A |
| Determines the importance of image and reputation management in corporate communication management. | 9 | A |
| Understands the value of crisis communication in the corporate communication process. | 6, 9 | A |
| Evaluates the corporate communication management theoretically and practically. | 6 | A |
| With case analysis and current events; internalizes corporate communication management concepts. | 6, 9 | A |
| Teaching Methods: | 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Conceptual framework | Lecture notes |
| 2 | Institutional importance of corporate communication | Lecture notes |
| 3 | Corporate communication process | Lecture notes |
| 4 | Corporate communication process | Lecture notes |
| 5 | Target audience in corporate communication | Lecture notes |
| 6 | Strategic management in corporate communication | Lecture notes |
| 7 | Strategic management in corporate communication 2 | Lecture notes |
| 8 | Corporate image and its contribution to corporate communication | Lecture notes, homework |
| 9 | Contribution to corporate reputation and corporate communication | Lecture notes, homework |
| 10 | Social responsibility and contribution to corporate communication | Lecture notes, homework |
| 11 | Strategic management approach | Lecture notes, homework |
| 13 | Examples of public relations practices | Lecture notes, homework |
| 14 | Repeating the course | Lecture notes, homework |
| Resources |
| 1- F. B. Peltekoğlu, Halkla İlişkiler Nedir?, İstanbul: Beta Yayınevi, 2009. 2- A. B. Göksel, Stratejik Halkla İlişkiler Yönetimi, Nobel Yayıncılık, Eylül, 2010. 3- S. Kadıbeşegil, Şimdi Stratejik İletişim Zamanı, Mediacat, Şubat, 2009. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 2 | 20 | 40 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 10 | 20 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 23 | 23 | |||
| General Exam | 1 | 25 | 25 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE COMMUNICATION | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
| Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
| Assistant(s) | Dr. Şİfa Elcil |
| Aim | The aim of the course; to teach the functioning of the corporate communication process in public relations, corporate communication activities and the formation of strategic corporate communication management. Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; Conceptual framework ,Institutional importance of corporate communication ,Corporate communication process,Corporate communication process ,Target audience in corporate communication ,Strategic management in corporate communication ,Strategic management in corporate communication 2 ,Corporate image and its contribution to corporate communication ,Contribution to corporate reputation and corporate communication ,Social responsibility and contribution to corporate communication ,Strategic management approach,Examples of public relations practices , Repeating the course . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Understands corporate communication management. | 9 | A |
| Determines the importance of image and reputation management in corporate communication management. | 9 | A |
| Understands the value of crisis communication in the corporate communication process. | 6, 9 | A |
| Evaluates the corporate communication management theoretically and practically. | 6 | A |
| With case analysis and current events; internalizes corporate communication management concepts. | 6, 9 | A |
| Teaching Methods: | 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Conceptual framework | Lecture notes |
| 2 | Institutional importance of corporate communication | Lecture notes |
| 3 | Corporate communication process | Lecture notes |
| 4 | Corporate communication process | Lecture notes |
| 5 | Target audience in corporate communication | Lecture notes |
| 6 | Strategic management in corporate communication | Lecture notes |
| 7 | Strategic management in corporate communication 2 | Lecture notes |
| 8 | Corporate image and its contribution to corporate communication | Lecture notes, homework |
| 9 | Contribution to corporate reputation and corporate communication | Lecture notes, homework |
| 10 | Social responsibility and contribution to corporate communication | Lecture notes, homework |
| 11 | Strategic management approach | Lecture notes, homework |
| 13 | Examples of public relations practices | Lecture notes, homework |
| 14 | Repeating the course | Lecture notes, homework |
| Resources |
| 1- F. B. Peltekoğlu, Halkla İlişkiler Nedir?, İstanbul: Beta Yayınevi, 2009. 2- A. B. Göksel, Stratejik Halkla İlişkiler Yönetimi, Nobel Yayıncılık, Eylül, 2010. 3- S. Kadıbeşegil, Şimdi Stratejik İletişim Zamanı, Mediacat, Şubat, 2009. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |