This course introduces participants to serious gaming and designing a gamified experience using gamification principles and techniques to influence behavior and decision-making.
Course Content
This course contains; Introduction To Gamification ,Overview Of Gamification – MDA ,The Psychology of Play: Behavior And Motivation,Designing A Gamified Experience : Serious Games,Best Practices & Effective Gamified Experiences I
A: Traditional Written Exam, F: Project Task, G: Quiz
Course Outline
Order
Subjects
Preliminary Work
1
Introduction To Gamification
Examining the course materials is advisable.
2
Overview Of Gamification – MDA
Key concepts must be comprehended.
3
The Psychology of Play: Behavior And Motivation
It is necessary to search relevant literature.
4
Designing A Gamified Experience : Serious Games
Previous topics should be reinforced.
5
Best Practices & Effective Gamified Experiences I
Preliminary questions must be solved.
6
Best Practices & Effective Gamified Experiences II
Questions should be directed to the instructor.
7
LAB Hours
Must participate in group activities.
8
LAB Hours
Must participate in group activities.
9
Persuasive Gaming: Behavior and Decision-Making
Course materials should be re-examined.
10
Guest Speaker / TBD
Discussion topics should be reviewed.
11
User Testing
It is necessary to search relevant literature.
12
LAB Hours
I-The presentation preparation must be completed and presented in class.
13
LAB Hours
II- The presentation preparation must be completed and presented in class.
14
In-Class Presentations
A general review should be done, and final questions should be asked.
Resources
1- Lecture Notes
2- Recent Articles
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
14
3
42
Resolution of Homework Problems and Submission as a Report
4
2
8
Term Project
0
0
0
Presentation of Project / Seminar
1
15
15
Quiz
3
1
3
Midterm Exam
1
21
21
General Exam
1
21
21
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
152
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(152/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
GAMIFICATION APPLICATIONS
HR3214113
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assoc.Prof. Yeşim ESGİN
Name of Lecturer(s)
Assoc.Prof. Yeşim ESGİN
Assistant(s)
Assoc.Prof. Yeşim Esgin
Aim
This course introduces participants to serious gaming and designing a gamified experience using gamification principles and techniques to influence behavior and decision-making.
Course Content
This course contains; Introduction To Gamification ,Overview Of Gamification – MDA ,The Psychology of Play: Behavior And Motivation,Designing A Gamified Experience : Serious Games,Best Practices & Effective Gamified Experiences I
A: Traditional Written Exam, F: Project Task, G: Quiz
Course Outline
Order
Subjects
Preliminary Work
1
Introduction To Gamification
Examining the course materials is advisable.
2
Overview Of Gamification – MDA
Key concepts must be comprehended.
3
The Psychology of Play: Behavior And Motivation
It is necessary to search relevant literature.
4
Designing A Gamified Experience : Serious Games
Previous topics should be reinforced.
5
Best Practices & Effective Gamified Experiences I
Preliminary questions must be solved.
6
Best Practices & Effective Gamified Experiences II
Questions should be directed to the instructor.
7
LAB Hours
Must participate in group activities.
8
LAB Hours
Must participate in group activities.
9
Persuasive Gaming: Behavior and Decision-Making
Course materials should be re-examined.
10
Guest Speaker / TBD
Discussion topics should be reviewed.
11
User Testing
It is necessary to search relevant literature.
12
LAB Hours
I-The presentation preparation must be completed and presented in class.
13
LAB Hours
II- The presentation preparation must be completed and presented in class.
14
In-Class Presentations
A general review should be done, and final questions should be asked.
Resources
1- Lecture Notes
2- Recent Articles
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
