Course Detail
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
TOTAL QUALITY MANAGEMENT | HR4210504 | Spring Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Şifa ELCİL |
Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
Assistant(s) | Dr. Şifa ELCİL |
Aim | The aim of this course is to adopt the total quality approach, which is adopted as the main way to reach the menu away from international production and service institutions, public institutions and formations not connected to profit targets and to internalize them with different corporate practices.
Attendance to 70% of the course is compulsory. |
Course Content | This course contains; Understands the institutional importance of total quality management.,Customer focus on total quality management,Quality of product and service quality in achieving excellence,Total quality oriented vision and mission,Price of model and enterprise value,Quality models in public relations,Quality models in public relations,Total quality management in public relations activities and strategies,Total quality management in public relations activities and strategies 2,Quality in corporate communication,The importance of continuous improvement and development in increasing efficiency in corporate communication,Quality and Innovation: Transforming creativity into profitability,Corporate quality and implementation,Evaluation / Repetition. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
At the end of this course, the student will;
1. Understands the institutional importance of total quality management.
2. Quality and public relations quality models at an internal level.
3. Experiences excellence and process management in Customer Service, product and service delivery.
4. Understands the importance of quality philosophy in corporate communication processes.
5. Evaluate the excellent public relations practices.
| 10, 16, 19, 4, 9 | A, D, E |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Understands the institutional importance of total quality management. | Lecture notes |
2 | Customer focus on total quality management | Lecture notes |
3 | Quality of product and service quality in achieving excellence | Lecture notes |
4 | Total quality oriented vision and mission | Lecture notes |
5 | Price of model and enterprise value | Lecture notes |
6 | Quality models in public relations | Lecture notes |
7 | Quality models in public relations | Lecture notes |
8 | Total quality management in public relations activities and strategies | Lecture notes |
9 | Total quality management in public relations activities and strategies 2 | Lecture notes, homework |
10 | Quality in corporate communication | Lecture notes, homework |
11 | The importance of continuous improvement and development in increasing efficiency in corporate communication | Lecture notes, homework |
12 | Quality and Innovation: Transforming creativity into profitability | Lecture notes, homework |
13 | Corporate quality and implementation | Lecture notes, homework |
14 | Evaluation / Repetition | Lecture notes |
Resources |
İbrahim Kavrakoğlu, Toplam Kalite Yönetimi, İstanbul, Kalder, 1998.
Muhittin Şimşek, Toplam Kalite Yönetimi, İstanbul, Alfa, 2002.
Aylin Göztaş & E. Pelin Baytekin, Kalite Yolculuğunda Halkla ilişkiler, İstanbul, Nobel, 2009.
|
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | X | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | X | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | | X | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | | X | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | X | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | X | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | X | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | X | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | X | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | X | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | X | |
13 | Plans social responsibility events and takes a role in implementation process. | | | X | | |
14 | Performs the measurement and evaluation of communication activities. | | | | X | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | X | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | X | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 3 | 42 |
Guided Problem Solving | 14 | 5 | 70 |
Resolution of Homework Problems and Submission as a Report | 5 | 3 | 15 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 1 | 11 | 11 |
General Exam | 1 | 12 | 12 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 150 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
TOTAL QUALITY MANAGEMENT | HR4210504 | Spring Semester | 3+0 | 3 | 5 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | First Cycle (Bachelor's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Şifa ELCİL |
Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
Assistant(s) | Dr. Şifa ELCİL |
Aim | The aim of this course is to adopt the total quality approach, which is adopted as the main way to reach the menu away from international production and service institutions, public institutions and formations not connected to profit targets and to internalize them with different corporate practices.
Attendance to 70% of the course is compulsory. |
Course Content | This course contains; Understands the institutional importance of total quality management.,Customer focus on total quality management,Quality of product and service quality in achieving excellence,Total quality oriented vision and mission,Price of model and enterprise value,Quality models in public relations,Quality models in public relations,Total quality management in public relations activities and strategies,Total quality management in public relations activities and strategies 2,Quality in corporate communication,The importance of continuous improvement and development in increasing efficiency in corporate communication,Quality and Innovation: Transforming creativity into profitability,Corporate quality and implementation,Evaluation / Repetition. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
At the end of this course, the student will;
1. Understands the institutional importance of total quality management.
2. Quality and public relations quality models at an internal level.
3. Experiences excellence and process management in Customer Service, product and service delivery.
4. Understands the importance of quality philosophy in corporate communication processes.
5. Evaluate the excellent public relations practices.
| 10, 16, 19, 4, 9 | A, D, E |
Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Understands the institutional importance of total quality management. | Lecture notes |
2 | Customer focus on total quality management | Lecture notes |
3 | Quality of product and service quality in achieving excellence | Lecture notes |
4 | Total quality oriented vision and mission | Lecture notes |
5 | Price of model and enterprise value | Lecture notes |
6 | Quality models in public relations | Lecture notes |
7 | Quality models in public relations | Lecture notes |
8 | Total quality management in public relations activities and strategies | Lecture notes |
9 | Total quality management in public relations activities and strategies 2 | Lecture notes, homework |
10 | Quality in corporate communication | Lecture notes, homework |
11 | The importance of continuous improvement and development in increasing efficiency in corporate communication | Lecture notes, homework |
12 | Quality and Innovation: Transforming creativity into profitability | Lecture notes, homework |
13 | Corporate quality and implementation | Lecture notes, homework |
14 | Evaluation / Repetition | Lecture notes |
Resources |
İbrahim Kavrakoğlu, Toplam Kalite Yönetimi, İstanbul, Kalder, 1998.
Muhittin Şimşek, Toplam Kalite Yönetimi, İstanbul, Alfa, 2002.
Aylin Göztaş & E. Pelin Baytekin, Kalite Yolculuğunda Halkla ilişkiler, İstanbul, Nobel, 2009.
|
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | Knows the basic concepts and theoretical grounds related to the field. | | | X | | |
2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | | | X | | |
3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | | | | X | |
4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | | | | X | |
5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | | | | X | |
6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | | | | X | |
7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | | | X | | |
8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | | | | X | |
9 | Uses Turkish language fluently and accurately in scientific and professional works. | | | | X | |
10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | | | | X | |
11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | | | | |
12 | Acts in accordance with ethical codes in professional and scientific works. | | | | X | |
13 | Plans social responsibility events and takes a role in implementation process. | | | X | | |
14 | Performs the measurement and evaluation of communication activities. | | | | X | |
15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | | | | |
16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | | | X | | |
17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | | | | X | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 05/10/2023 - 13:48Son Güncelleme Tarihi: 05/10/2023 - 13:49
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