Program Bilgileri
Aim
Our aim as a program is; From planning to implementation, to educate specialists who can transform the theoretical knowledge into practice, know the ethics of the profession, communicate strongly, think strategically, organize campaigns that will change the corporate image and reputation positively. In this context, it is also aimed to give practical information which will be beneficial for the sector while giving the theoretical information to our students while preparing the course content.Qualification Awarded
Short Cycle (Associate's Degree)Registration and Admission Requirements
Students must have successfullay graduated from high schools (or equals). The placements are done following the rules of Turkish Higher Education Conuncil (YÖK) respect to TYT scores obtained from YKS. Admission is based on the scores, according to the rules determined by Higher Education Council. Foreign students are accepted within the framework of the success criteria determined by the Senate.Graduation Requirements
Students must successfully finish all courses and internships set by the program taking at least 120 ECTS credits in total, to be granted with the Bachelor's degree. Graduation eligibility is determined by academic average score. For this purpose, the sum of the weighted scores of all courses taken throughout the education is divided by the sum of ECTS values.Recognition of Prior Learning
Students may apply for exemption from the courses they have taken in another higher education or equally accredited institution. Exemption requests are decided by the board of governors of the School, which considers the opinion of the lecturer responsible for that course.Lesson Plan - AKTS Credits
* The courses indicated in this course table shows current course plan information in Student Affairs.
** Compulsory courses are certainly opened whereas opening of elective and optional courses may differ according to preferences and quota condition in related term.
*** Theoretical and practical course hours of vocational (professional) clinical courses are not considered weekly. These course hours refer to total course hours.
Please click on the course title in the table below in order to see detailed information about course objectives and learning outcomes etc.
| Fall Semester Courses Plan | ||||||
| Code | Course | Language of Instruction | T+U | UK | ECTS | Download |
| HİT1132630 | MARKETING PRINCIPLES | Turkish | 2 | - | 4 | |
| HİT1127870 | BASIC CONCEPTS in PUBLIC RELATIONS | Turkish | 3 | - | 5 | |
| HİT1177390 | HUMAN RESOURCES MANAGEMENT | Turkish | 2 | - | 4 | |
| HİT1126130 | COMMUNICATION SKILLS | Turkish | 2 | - | 4 | |
| HİT1127510 | INTRODUCTION to LAW | Turkish | 2 | - | 4 | |
| HİT1127530 | SOCIOLOGY | Turkish | 3 | - | 4 | |
| HİT1127570 | PSYCHOLOGY | Turkish | 3 | - | 5 | |
| Spring Semester Courses Plan | ||||||
| Code | Course | Language of Instruction | T+U | UK | ECTS | Download |
| HİT1211800 | INFORMATION TECHNOLOGIES and TOOLS I | Turkish | 2 | - | 2 | |
| HİT1211312 | POLITICAL COMMUNICATION and MEDIA | Turkish | 2 | - | 4 | |
| HİT1212641 | PHOTOGRAPHY and VISUAL COMMUNICATION | Turkish | 2+1 | - | 5 | |
| HİT1227590 | CORPORATE COMMUNICATION | Turkish | 3 | - | 4 | |
| HİT1277490 | PRINCIPLES of ADVERTISING | Turkish | 3 | - | 5 | |
| HİT1232870 | CORPORATE IMAGE and REPUTATION MANAGEMENT | Turkish | 2 | - | 4 | |
| HİT1232880 | DICTION and BODY LANGUAGE | Turkish | 2 | - | 4 | |
| HİT1277310 | INTRODUCTION to PROFESSIONAL LIFE | Turkish | 2 | - | 2 | |
Program Qualification
Theoretical, Factual
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
Public Relations and Publicity These data can be analyzed in various dimensions.
Employment Opportunities
Students who successfully complete the program are awarded a bachelor's degree. They can work in public relations departments of companies, various public institutions and agencies, advertising agencies, news agencies, media planning companies. Students who want to improve themselves in the professional field can apply as consultants to various firms by completing their undergraduate studies.Upgrading
After graduation from associate degree programs, there is an opportunity to study in undergraduate programs as a result of vertical transition examination (DGS).Type of Training
Full TimeAssessment and Evaluation
The success of a course is determined by the course grade. The course grade is obtained by evaluating the student's achievement in the semester and the final exam together with the midterm exams and term papers which are counted as midterm exams, applied studies, group work and similar studies. Students who fail to obtain a minimum score of 50 from the final exam will be considered as failures for all courses. In order to be successful, they must have at least 60 points at the end of the term or 2.27 GPA.Head of Department
Lect. Sonıa LOTFITeaching Methods
Teaching - learning methods and strategies are selected in such a way as to increase the skills of the students such as self - study, lifelong learning, observation, teaching to others, critical thinking, team work, effective use of information. It is also noted that the teaching style is designed to support students with different abilities. The teaching methods used in the program are given in the following list **:
Education Teaching Procedure * | Learning Activities | Tools Used |
|---|---|---|
Lecture | Listening and understanding | Standard classroom technologies, multimedia tools, projector, computer, overhead projector |
Brainstorming | Listening and understanding, observing/processing situations, critical thinking, development, teamwor | Standard classroom technologies, multimedia tools, projector, computer, overhead projector |
Case study | Ability to interpret the case report | |
Experiment / Laboratory | Performance experiments, support visual learning and develop manual skills. | Laboratory, Laboratory equipment and tools |
Self-Study | Investigation of details within the scope of the lecture or similar subjects | Investigation of details within the scope of the lecture or computer, textbook/ supplementary books, databases of similar subjects |
Problem solving | Pre-planned special skills | |
Project Based Learning | Describing the subject, determining the methods to be used and interpreting the results | databases, books |
Reflective Thinking | Supporting learning by an active, persistent, and careful consideration of a belief or supposed form of knowledge | |
Case Study | Pre-planned special skills | |
Concept map | ||
Question - Answer | Interactive brainstorming with question-answer | Standard classroom technologies, multimedia tools, projector, computer |
Discussion | Listening and understanding, observation/processing situations, critical thinking, question development | Standard classroom technologies, multimedia tools, projector, computer |
Exercise, Practice | Research and lifelong learning, writing, reading, critical thinking and application | Laboratory, standard classroom technologies, multimedia tools, projector, computer |
Demonstration | Field trip, demonstration of the subjects/techniques learned in the lectures and visits at the facilities. | Mannequin, laboratory equipment and device |
Role Model, Making an example | Supporting learning by seeing | Video, film, databases |
Role Play | Supporting learning by creating related situation | Standard classroom technologies, special equipment |
Teamwork | Realization of projects, assignments and experiments, learning, gaining teamwork skills | Standard classroom technologies, library |
Simulation | Supporting learning by the imitation of the operation of a real-world process or system over time | Computer models, virtual reality tools |
Written Exam | Research – lifelong learning, processing situations, question development, interpretation | |
Oral Exam | Research – lifelong learning, processing situations, question development, interpretation, presentation | |
Homework | Research – lifelong learning, writing, reading, Informatics | Internet databases, library databases, e-mail, textbooks, or supplementary books |
Project / Design | Identifies, field of application, collecting, and analyzing data, literature review, preparing and presenting report | Internet databases, library databases, e-mail, textbooks, or supplementary books |
Quiz | Learning, processing context/states, learning questions, interpreting |
Course - Program Competencies Relations
| Course | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BASIC CONCEPTS in PUBLIC RELATIONS | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 3 | 3 | 3 | 5 | 4 |
| BRAND COMMUNICATION | 4 | 4 | 3 | 4 | 4 | 4 | 3 | 5 | 4 | 4 | 5 | 4 |
| BUSINESS and PROFESSIONAL ETHICS | 1 | 1 | 3 | 0 | 4 | 3 | 0 | 3 | 0 | 1 | 5 | 5 |
| COMMUNICATION SKILLS | 2 | 2 | 3 | 2 | 3 | 3 | 1 | 4 | 3 | 2 | 4 | 4 |
| COPYWRITING for PUBLIC RELATIONS II | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| CORPORATE COMMUNICATION | 3 | 4 | 4 | 5 | 4 | 4 | 3 | 3 | 3 | 4 | 5 | 5 |
| CORPORATE IMAGE and REPUTATION MANAGEMENT | 4 | 3 | 5 | 5 | 4 | 3 | 4 | 3 | 3 | 3 | 4 | 5 |
| CORPORATE SOCIAL RESPONSIBILITY | 3 | 4 | 3 | 4 | 5 | 4 | 4 | 4 | 5 | 3 | 4 | 4 |
| CRISIS MANAGEMENT and COMMUNICATION | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 3 | 5 | 5 |
| CUSTOMER RELATIONSHIP MANAGEMENT | 3 | 3 | 2 | 3 | 5 | 4 | 4 | 3 | 1 | 3 | 3 | 5 |
| DICTION and BODY LANGUAGE | 4 | 3 | 3 | 3 | 2 | 3 | 3 | 4 | 5 | 2 | 3 | 2 |
| ENTERPRENEURSHIP and INNOVATION MANAGEMENT | 2 | 1 | 3 | 2 | 3 | 3 | 2 | 3 | 3 | 2 | 3 | 4 |
| EVENT CAMPAIGN and STRATEGY MANAGEMENT | 2 | 3 | 3 | 4 | 4 | 5 | 4 | 4 | 2 | 2 | 3 | 3 |
| INTERCULTURAL COMMUNICATION | 3 | 3 | 2 | 3 | 2 | 2 | 4 | 4 | 2 | 3 | 5 | 5 |
| INTRODUCTION to LAW | 1 | 2 | 1 | 1 | 2 | 3 | 2 | 1 | 3 | 3 | 4 | 5 |
| INTRODUCTION to PROFESSIONAL LIFE | 2 | 2 | 5 | 4 | 4 | 4 | 2 | 2 | 3 | 3 | 5 | 5 |
| MARKETING PRINCIPLES | 0 | 0 | 2 | 2 | 2 | 0 | 0 | 2 | 0 | 3 | 0 | 0 |
| MEDIA PLANNING and PURCHASING | 1 | 2 | 2 | 3 | 2 | 1 | 1 | 1 | 1 | 3 | 2 | 2 |
| PRINCIPLES of ADVERTISING | 4 | 4 | 3 | 3 | 3 | 3 | 3 | 4 | 2 | 2 | 2 | 3 |
| PSYCHOLOGY | 1 | 2 | 2 | 2 | 3 | 3 | 2 | 5 | 1 | 2 | 3 | 3 |
| SOCIOLOGY | 1 | 1 | 3 | 1 | 2 | 1 | 3 | 3 | 2 | 4 | 4 | 5 |
| SPORTS in CORPORATE COMMUNICATION | 2 | 2 | 3 | 1 | 4 | 4 | 3 | 3 | 2 | 4 | 4 | 5 |
| İlişkili Ders Sayısı / 22/32 | 58 | 61 | 70 | 67 | 77 | 72 | 63 | 74 | 57 | 64 | 83 | 88 |
Surveys for Students
| Öğretim elemanı değerlendirme anketi | Kesinlikle katılmıyorum | Katılmıyorum | Kısmen katılıyorum | Katılıyorum | Kesinlikle katılıyorum | Fikrim yok |
|---|---|---|---|---|---|---|
| Dönem başında dersin amacını, kapsamını ve öğrencidenbeklenenleri anlaşılır bir şekilde açıklar. | ||||||
| Dersin kaynaklarını dersin amaçlarına uygun olarak seçer veduyurur. | ||||||
| Ders için önerdiği kaynaklara ulaşmada öğrencilere yolgösterir/yardımcı olur. | ||||||
| Anlatımı (Dersi sunumu) akıcı, açık ve anlaşılırdır. | ||||||
| Öğretim teknolojilerini (etkili bir şekilde) kullanabilir. | ||||||
| Sınıfta çok yönlü iletişim ve etkileşim sağlayacakuygulamalara yer verir. | ||||||
| Geleneksel öğretim strateji yöntem ve teknikleri konusundagelişmiş bir bilgi birikimine sahiptir. | ||||||
| Derste işlediği öğretim yöntemlerini kendi uygulamalarındakullanır. | ||||||
| Ders saatleri dışında ders ile ilgili öğrenciye yeterince zamanayırır. | ||||||
| Derse düzenli olarak gelir ve zamanı etkin kullanır. | ||||||
| Ders sırasında sınıfa hakimiyeti kurmada oldukça başarılıdır. | ||||||
| Güncel konular hakkında öğrencileri bilgilendirir. | ||||||
| Öğrenci görüşlerine açık tutum ve davranışları ile örnek teşkileder. | ||||||
| Başarı ölçme yöntemleri ve araçları (klasik/test/sözlü sınav/proje/ödev vb.) dersin hedef ve içeriği ile uyumludur. | ||||||
| Sınav kağıdımla ilgili soru sormak istediğimde bana yardımcı olur. | ||||||
| Laboratuvar/saha/uygulama çalışmaları dersin amacı ileuyuşmaktadır. | ||||||
| Dersin öğrenme ve öğretme sürecinin yaratıcı düşünme süreç vebecerilerini geliştirir. | ||||||
| Ders güncel konu ve konuklarla desteklenir. | ||||||
| Yukarıdaki sorular dışında iletmek istedikleriniz |