It is aimed to convey detailed theoretical information about the concept of social media, concepts related to social media, applications within the scope of social media and digital campaigns, and to analyze examples based on practice.
Course Content
This course contains; Information about the aim and scope of the course,Definition and history of social media, differences from traditional media and web technologies,Characteristics of social media,Social media theories,Social media marketing,Influencer marketing,Review,Social media management ,Social Media Optimization,Content development and management strategies in social media,Content development and management strategies in social media,Challenges and opportunities of social media,Critical approaches to social media,Critical approaches to social media.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Recognizes social media platforms and understands their intended use.
10, 6, 9
A, E, F, H
2. She/he can determine what needs to be considered when creating a social media communication plan.
10, 6, 9
A, E, F, H
3. How brands will follow their consumers on social media and can analyze this follow-up.
10, 6, 9
A, E, F, H
4. She/he can construct social media campaigns and their processes.
10, 16, 6, 9
A, E, F
5. To develop future designs by following the developments of digital marketing dynamics and to gain the ability to evaluate the digital world with a marketing perspective on the axis of commerce.
A: Traditional Written Exam, E: Homework, F: Project Task, H: Performance Task
Course Outline
Order
Subjects
Preliminary Work
1
Information about the aim and scope of the course
2
Definition and history of social media, differences from traditional media and web technologies
3
Characteristics of social media
4
Social media theories
5
Social media marketing
6
Influencer marketing
7
Review
8
Social media management
9
Social Media Optimization
10
Content development and management strategies in social media
11
Content development and management strategies in social media
12
Challenges and opportunities of social media
13
Critical approaches to social media
14
Critical approaches to social media
Resources
Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media: Power tips for power users. Penguin.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
0
0
0
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
0
0
0
General Exam
0
0
0
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)
0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
DIGITAL and SOCIAL MEDIA MANAGEMENT
HİT2114515
Fall Semester
2+0
2
4
Course Program
Pazartesi 12:45-13:30
Pazartesi 13:30-14:15
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Elective
Course Coordinator
Lect. Sonıa LOTFI
Name of Lecturer(s)
Lect. Sonıa LOTFI
Assistant(s)
Aim
It is aimed to convey detailed theoretical information about the concept of social media, concepts related to social media, applications within the scope of social media and digital campaigns, and to analyze examples based on practice.
Course Content
This course contains; Information about the aim and scope of the course,Definition and history of social media, differences from traditional media and web technologies,Characteristics of social media,Social media theories,Social media marketing,Influencer marketing,Review,Social media management ,Social Media Optimization,Content development and management strategies in social media,Content development and management strategies in social media,Challenges and opportunities of social media,Critical approaches to social media,Critical approaches to social media.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Recognizes social media platforms and understands their intended use.
10, 6, 9
A, E, F, H
2. She/he can determine what needs to be considered when creating a social media communication plan.
10, 6, 9
A, E, F, H
3. How brands will follow their consumers on social media and can analyze this follow-up.
10, 6, 9
A, E, F, H
4. She/he can construct social media campaigns and their processes.
10, 16, 6, 9
A, E, F
5. To develop future designs by following the developments of digital marketing dynamics and to gain the ability to evaluate the digital world with a marketing perspective on the axis of commerce.
A: Traditional Written Exam, E: Homework, F: Project Task, H: Performance Task
Course Outline
Order
Subjects
Preliminary Work
1
Information about the aim and scope of the course
2
Definition and history of social media, differences from traditional media and web technologies
3
Characteristics of social media
4
Social media theories
5
Social media marketing
6
Influencer marketing
7
Review
8
Social media management
9
Social Media Optimization
10
Content development and management strategies in social media
11
Content development and management strategies in social media
12
Challenges and opportunities of social media
13
Critical approaches to social media
14
Critical approaches to social media
Resources
Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media: Power tips for power users. Penguin.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
