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Aim

Our aim as a program is; From planning to implementation, to educate specialists who can transform the theoretical knowledge into practice, know the ethics of the profession, communicate strongly, think strategically, organize campaigns that will change the corporate image and reputation positively. In this context, it is also aimed to give practical information which will be beneficial for the sector while giving the theoretical information to our students while preparing the course content.

Qualification Awarded

Short Cycle (Associate's Degree)

Registration and Admission Requirements

Students must have successfullay graduated from high schools (or equals). The placements are done following the rules of Turkish Higher Education Conuncil (YÖK) respect to TYT scores obtained from YKS. Admission is based on the scores, according to the rules determined by Higher Education Council. Foreign students are accepted within the framework of the success criteria determined by the Senate.

Graduation Requirements

Students must successfully finish all courses and internships set by the program taking at least 120 ECTS credits in total, to be granted with the Bachelor's degree. Graduation eligibility is determined by academic average score. For this purpose, the sum of the weighted scores of all courses taken throughout the education is divided by the sum of ECTS values.

Recognition of Prior Learning

Students may apply for exemption from the courses they have taken in another higher education or equally accredited institution. Exemption requests are decided by the board of governors of the School, which considers the opinion of the lecturer responsible for that course.

Lesson Plan - ECTS Credits

* The courses indicated in this course table shows current course plan information in Student Affairs.

** Compulsory courses are certainly opened whereas opening of elective and optional courses may differ according to preferences and quota condition in related term.

*** Theoretical and practical course hours of vocational (professional) clinical courses are not considered weekly. These course hours refer to total course hours.

Please click on the course title in the table below in order to see detailed information about course objectives and learning outcomes etc.

Fall Semester Courses Plan
CodeCourseLanguage of InstructionT+UUKECTSDownload
HİT1132630MARKETING PRINCIPLESTurkish224
HİT1127870BASIC CONCEPTS in PUBLIC RELATIONSTurkish335
HİT1177390HUMAN RESOURCES MANAGEMENTTurkish224
HİT1126130COMMUNICATION SKILLSTurkish224
HİT1127510INTRODUCTION to LAWTurkish224
HİT1127530SOCIOLOGYTurkish334
HİT1127570PSYCHOLOGYTurkish335
Spring Semester Courses Plan
CodeCourseLanguage of InstructionT+UUKECTSDownload
HİT1211800INFORMATION TECHNOLOGIES and TOOLS ITurkish222
HİT1211312POLITICAL COMMUNICATION and MEDIATurkish224
HİT1212641PHOTOGRAPHY and VISUAL COMMUNICATIONTurkish2+12.55
HİT1227590CORPORATE COMMUNICATIONTurkish334
HİT1277490PRINCIPLES of ADVERTISINGTurkish335
HİT1232870CORPORATE IMAGE and REPUTATION MANAGEMENTTurkish224
HİT1232880DICTION and BODY LANGUAGETurkish224
HİT1277310INTRODUCTION to PROFESSIONAL LIFETurkish222

Program Qualification

Theoretical, Factual

Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
Public Relations and Publicity These data can be analyzed in various dimensions.


Program Output TYYÇ Basic Area Matrix
Basic Area QualificationProgram Qualification
KNOWLEDGE
Theoretical, Factual

1- Having basic knowledge in the field.

1 - Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.

SKILLS
Cognitive, Practical

1-Ability to use the information he/she has acquired in the field of management and management in his/her decisions, practices and behaviors.

3 - It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.

2- Ability to analyze, interpret and evaluate information related to the field.

2 - Public Relations and Publicity These data can be analyzed in various dimensions.

COMPETENCIES
Ability to work independently and take responsibility

1- Fulfilling the duties and responsibilities assigned to it.

6 - They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.

2- Taking responsibility as a team member for problems encountered or unpredictable in practice.

6 - They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.

Learning Competence

1- Critically evaluating the knowledge and skills acquired.

7 - Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.

2- Demonstrating an understanding of the continuity of the learning requirement.

2 - Public Relations and Publicity These data can be analyzed in various dimensions.

3- Being open to participation in programs for learning needs.

10 - Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.

Communication and Social Competence

1-Transmitting his/her thoughts and suggestions at the level of knowledge and skills he/she has acquired about his/her field to the relevant persons in writing and verbally.

8 - As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.

2-Being prone to help his/her colleagues.

12 - The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society

3- The European Language Portfolio has foreign language knowledge at the A2 General Level (at least enough to follow the information in its field and to communicate with its colleagues).

9 - Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.

4- Using information and communication technologies together with computer software at the Basic Level of the European Computer Use License required by the field.

10 - Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.

Field-based Competence

1-The organization/organization acting in accordance with business and social ethical values.

11 - Acts in ethical codes in professional and scientific researches.

8 - As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.

2- Has sufficient awareness about the universality of social rights, social justice, quality and cultural values, as well as environmental protection, occupational health and safety.

12 - The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society

11 - Acts in ethical codes in professional and scientific researches.

8 - As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.

3- Being open to change and innovation.

8 - As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.

7 - Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.

Employment Opportunities

Students who successfully complete the program are awarded a bachelor's degree. They can work in public relations departments of companies, various public institutions and agencies, advertising agencies, news agencies, media planning companies. Students who want to improve themselves in the professional field can apply as consultants to various firms by completing their undergraduate studies.

Upgrading

After graduation from associate degree programs, there is an opportunity to study in undergraduate programs as a result of vertical transition examination (DGS).

Type of Training

Full Time

Assessment and Evaluation

The success of a course is determined by the course grade. The course grade is obtained by evaluating the student's achievement in the semester and the final exam together with the midterm exams and term papers which are counted as midterm exams, applied studies, group work and similar studies. Students who fail to obtain a minimum score of 50 from the final exam will be considered as failures for all courses. In order to be successful, they must have at least 60 points at the end of the term or 2.27 GPA.

Head of Department/Program

Head Of Department

Öğr.Gör. Sonıa LOTFI

Programme Director

Öğr.Gör. Sonıa LOTFI

Learning Experiences

Learning situations aim to develop students' creative, critical, reflective thinking skills and higher level thinking skills such as logical and mathematical thinking skills. In addition, it aims to develop students' meta-cognitive skills. Learning situations include learning strategies, methods and techniques as well as the tools used and assessment and evaluation methods. The learning situations used in the programs are given in the list below:

Learning Experiences *

Learning Activities

Tools Used

Discussion Method

Listening, speaking, asking questions, producing answers, developing and questioning opinions, examining and researching opinions, producing critical thinking, producing creative thinking, (workshop, panel, opposite panel, open forum, debate techniques are applied) collegium, forum, aquarium technique application, talking circle technique, application.

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer, projection, online environments, conference room, workshop, panel, panel opposite, open forum collegial, forum environments.

Demonstration Method

The instructor demonstrates the use of a tool or equipment, the instructor demonstrates a performance/practice/practice to the student, the students repeat the use of the tool or equipment, the student repeats a performance/practice/practice.

Real tools or model tools and equipment, multimedia tools, videos and animations), computer.

Problem Solving Method

Identifying a scientific / theoretical and / or real life problem, analyzing the data related to the problem, developing alternative solutions, choosing the appropriate solution method, evaluating the solution to the problem, individual study

Textbooks, research reports, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer

Case Study Method

Presentation of case studies, exploring case studies, sampling typical cases, sampling outlier cases, alternative cases, comparing case studies, case study analysis, case study interpretation, case study evaluation.

Standard classroom technologies, multimedia tools (text, images, graphics, drawings, audio, video and animation, cartoons), computer, projection, online environments.

Self Study Method

Student interest, curiosity and motivation, learning objective, detailed research and investigation according to the topic; in- depth research and investigation, extensive reading, listening and watching, repeating a performance.

Library, e-library, laboratory, workshop

Role Play and Drama Technique

Introducing the text to the scenario, distributing the roles to the students, students working on the roles, students performing the scenario in cooperation, analyzing and evaluating the scenario text. The subject and situation to be dramatized is determined by the instructor. When the drama technique is applied, the students improvise a real-life problem. The drama situation is analyzed together with the students.

Script text, theater, classroom, conference room, video and audio, visual recordings.

Question - Answer Technique

Asking Socratic questions, criticizing answers, generating questions, generating answers, criticizing, analyzing and evaluating creative answers, asking structured questions and generating answers, asking closed-ended questions and generating answers

Textbooks, recommended books, worksheets, question bank, multimedia tools (text, images, graphics, drawings, audio, video, cartoons and animations)

Experimental Technique

Setting up a scientific experiment, conducting a scientific experiment, collecting, processing and transforming data from a scientific experiment, predicting the results of a scientific experiment, explaining a scientific experiment, evaluating the results of a scientific experiment, simulation of an experiment.

Laboratory, workshop, application areas, computer software, standard classroom technologies.

Brainstorming Technique

Developing opinions, developing questions, expressing observation situations, developing critical thinking, problem solving, group/team work, listening and speaking.

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computers, projectors, online environments.

Project Based Learning Model

Creating a real-life problem situation scenario, identifying a real-life problem situation, collecting data related to the problem, analyzing data, data processing, data conversion, developing alternative solutions, choosing the appropriate solution method, applying the solution method / creating a model / design / concrete product / producing a concrete service, evaluating the model / design / concrete product / service, exhibiting project products

Problem scenario texts / Sample projects, databases, books, research reports, laboratory, workshop, application areas, library, computer software, standard classroom technologies, tools and equipment according to the project subject

Reverse Brainstorming Technique

Identifying problems, sorting problems, classifying problems

Standard classroom technologies, multimedia tools (fishbones, text, images, graphics, graphics, drawings, audio, video and animations),computers, projectors, online environments

Simulation Technique

Realization of simulations for risky, dangerous, expensive, time-consuming applications/practices.

Simulation environment, Computer

Concept Map Technique

Distinguishing concepts, sorting concepts, counting concepts, associating concepts, analyzing conceptual framework

Concept maps

Problem Baded Learning Model

Creating a reflective scenario of a real-life problem situation, identifying a real-life problem situation, collecting data about the problem, analyzing data, data processing, data transformation, developing alternative solutions

Problem scenario texts, databases, books, research reports, laboratory, workshop, application areas, library, computer software, standard classroom technologies, tools and equipment according to the project subject

Computer-Internet Supported Instruction

Online Course Platforms : Collaboration and communication, digital literacy activities, sharing information, improving technology use, creative thinking activities, problem solving, generating critical thinking. These are environments where instructors share course materials, collect assignments and interact with students. E-Books and Digital Content : Reading, writing, comprehension, interpretation, creative thinking activities, language use, examination, research, using technology, critical thinking activities. Learning environment and materials are made more attractive by presenting interactive content to students. Webinars and synchronize meeting : Communication, collaboration, teamwork, presentation, technology skills, problem solving, live interaction with studentsremotely. Simulations : Problem solving, using technology, analytical thinking, communication, decision making, teamwork and collaboration. They are environments where students have the opportunity to experience the concepts. Audio and Visual aids : Communication skills, language skills, emotional intelligence and empathy, social skills, attention and focus, use of technology. Animations, graphics and interactive visuals are used to help students master the topics. Digital Game- Based Learning : Problem solving skills, ability to use technology, creative thinking, quick decision making, strategy development, cooperation and teamwork. Games prepared or played in digital environments to make learning fun and increase retention in learning. Adaptive Learning Systems : Logical mathematical thinking activities, reading, writing, comprehension, interpretation, critical thinking activities. These are environments where students identify their weaknesses and are offered to carry out studies and activities specific to that area. Virtual Reality (VR) and Augmented Reality (AR) : Simulation and practical applications, creative thinking activities, using technology, planning, programming, social interaction and communication. 3D virtual environments are used to make learning fun and interactive. Social Media and Interactive Platforms : Communication, collaboration, teamwork, project management, interactive content creation, critical thinking activities. Personal platforms for students to share their thoughts on any topic, interact and produce content. Data Analysis and Monitoring Tools : Analytical thinking activities, logical mathematical thinking activities, problem solving, decision making, communication. These are tools used to assess and monitor student performance, identify student difficulties and create lesson plans accordingly. Artificial Intelligence Technologies : Data analysis and forecasting, game and strategy development, security and threat analysis, technology utilization skills, robotics and automation skills, creative thinking skills, computational thinking skills.

Moodle, Google Classroom, Edmodo, Edupage etc. Google Play Books, Apple Books, Amazon Kindle Store, BookBoon, OpenStax, etc. Zoom, Microsoft Teams, Google Meet, Adobe Connect, GoToMeeting, etc. NASA Eyes on the Solar System, FlightGear, Virtual Biology Lab, CarSim, SimCity, etc. Infographics, maps and graphs, charts and diagrams, tables, Podcast, audio books, interviews and chats, etc. Strategy and puzzle games, Simulation and construction games, mission games, real-time multiplayer games, etc. Udemy, Khan Academy, Duolingo, Cognii, Smart Sparrow, etc. Oculus Rift, PlayStation VR, Samsung Gear VR, Google CardBoard, Pokemon Go, Arlit, Facebook, instagram, twitter, linledIn, snapchat, pinterest, youtube, twitch, reddit, discord etc. Google Analytics, Microsoft Power BI, Splunk, Adobe Analytics, etc. ChatGPT, Google AI, Deeply, DıaloGPT. Amazon Alexa, Tesla Autopilot, etc.

Inquiry-Based Learning

Exploring, finding case studies, establishing cause and effect relationship, questioning, examining, researching (learning circle=3E,5E,7E models

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer, projection, online environments, conference room

Cooperative Learning

Cooperation, communication, leadership, sharing tasks, sharing responsibility, learning together, social interaction. Heterogeneous groups are formed among the students. The task is given to the groups. Groups of students do tasks such as project, performance, problem solving, role playing, classical homework together.

In-class and out-of-class, in-school and out-of- school environments.

Experiential Learning

Faculty-external stakeholder (industrial organizations, schools and others) cooperation is established. Students directly observe professional skills in the real environment. Observation results are analyzed in the classroom environment.

Internship places according to the program, professional practice places, Student product file sample, observation forms and other alterative measurement tools

Flipped Classroom Learning

Problem solving, discussion, case study presentation, case analysis, critical thinking, creative thinking, video recordings appropriate to the learning objective are created or selected. Students make preliminary preparation by watching video recordings. The problem is solved in the classroom. The problem is discussed.

Video recordings, online environments, classroom

Lecture Method

Listening, speaking, (lecture, conference, seminar, speech, statement and briefing techniques are applied)

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer, projection, online environments, conference room

Traditional Written Exam

Classical written exams to assess creative, critical and reflective thinking. Multiple- choice, short-answer (fill-in-the-blank, matching, true-false and other) exams to assess cognitive skills such as knowledge, comprehension, application and analysis.

Written exam papers, multiple choice tests, short answer tests, mixed tests, answer keys

Oral Exam

It aims to assess student-specific, creative, critical, reflective thinking skills and cognitive skills such as knowledge, comprehension, application, analysis and synthesis. It is not a general measurement and evaluation method. It is not applied in every program; it is program specific.

Oral question bank/ oral question pool, answer keys, checklists, rubrics, rating scales

Homework

It is used to improve students' knowledge and skills, to encourage them to research and study, to complete their learning deficiencies, and to deepen their understanding of a subject.

Library, e-library, books, articles

Project Task

Identifies, field of application, collecting, and analyzing data, literature review, preparing and presenting report

Internet databases, library databases, e-mail, textbooks, or supplementary books

Quiz

It is done to identify learning gaps. In this case, student grades are not reflected. The level of realization of learning objectives can be evaluated depending on the process. In this case, it can be reflected in student grades.

Worksheets, question bank, question pool, answer key

Performance Task

It is used when it is aimed to evaluate students holistically (cognitive, affective and psychomotor). It is used to measure and evaluate the learning process and learning products. Performance assignments involve a workload of at least two weeks.

Problem scenario texts, checklists, rubrics, grading scales

Course - Program Competencies Relations

Course123456789101112
BASIC CONCEPTS in PUBLIC RELATIONS555555533354
BRAND COMMUNICATION433132353254
BUSINESS and PROFESSIONAL ETHICS113043030155
COMMUNICATION SKILLS223233143244
COPYWRITING for PUBLIC RELATIONS I535342122455
COPYWRITING for PUBLIC RELATIONS II555555555555
CORPORATE COMMUNICATION344544333455
CORPORATE IMAGE and REPUTATION MANAGEMENT435543433345
CORPORATE SOCIAL RESPONSIBILITY343454445344
CRISIS MANAGEMENT and COMMUNICATION555555554355
CUSTOMER RELATIONSHIP MANAGEMENT332354431335
DICTION and BODY LANGUAGE433323345232
DIGITAL and SOCIAL MEDIA MANAGEMENT454343451445
ENGLISH I112211125011
ENGLISH II112111215111
ENTERPRENEURSHIP and INNOVATION MANAGEMENT002132110011
EVENT CAMPAIGN and STRATEGY MANAGEMENT233445442233
HISTORY of the TURKISH REPUBLIC II111111110115
HISTORY of the TURKISH REPUBLIC I111111110115
HUMAN RESOURCES MANAGEMENT224444444555
INFORMATION TECHNOLOGIES and TOOLS I123312021121
INTERCULTURAL COMMUNICATION332322442355
INTERNSHIP I353543341523
INTERNSHIP II123020000023
INTRODUCTION to LAW121123213345
INTRODUCTION to PROFESSIONAL LIFE023444223325
MARKETING PRINCIPLES002220020300
MEDIA PLANNING and PURCHASING122321111322
PHOTOGRAPHY and VISUAL COMMUNICATION451235554455
POLITICAL COMMUNICATION and MEDIA554445345435
PRINCIPLES of ADVERTISING443333342223
PSYCHOLOGY122233251233
SEMINAR I121233123442
SEMINAR II122313232124
SOCIOLOGY113121332445
SPORTS in CORPORATE COMMUNICATION223144332445
TURKISH LANGUAGE I334312435113
TURKISH LANGUAGE II112212225143
İlişkili Ders Sayısı / 38/3889100109102112107961139698121141

Surveys for Students

Öğretim elemanı değerlendirme anketiKesinlikle katılmıyorumKatılmıyorumKısmen katılıyorumKatılıyorumKesinlikle katılıyorumFikrim yok
Dönem başında dersin amacını, kapsamını ve öğrencidenbeklenenleri anlaşılır bir şekilde açıklar.
Dersin kaynaklarını dersin amaçlarına uygun olarak seçer veduyurur.
Ders için önerdiği kaynaklara ulaşmada öğrencilere yolgösterir/yardımcı olur.
Anlatımı (Dersi sunumu) akıcı, açık ve anlaşılırdır.
Öğretim teknolojilerini (etkili bir şekilde) kullanabilir.
Sınıfta çok yönlü iletişim ve etkileşim sağlayacakuygulamalara yer verir.
Geleneksel öğretim strateji yöntem ve teknikleri konusundagelişmiş bir bilgi birikimine sahiptir.
Derste işlediği öğretim yöntemlerini kendi uygulamalarındakullanır.
Ders saatleri dışında ders ile ilgili öğrenciye yeterince zamanayırır.
Derse düzenli olarak gelir ve zamanı etkin kullanır.
Ders sırasında sınıfa hakimiyeti kurmada oldukça başarılıdır.
Güncel konular hakkında öğrencileri bilgilendirir.
Öğrenci görüşlerine açık tutum ve davranışları ile örnek teşkileder.
Başarı ölçme yöntemleri ve araçları (klasik/test/sözlü sınav/proje/ödev vb.) dersin hedef ve içeriği ile uyumludur.
Sınav kağıdımla ilgili soru sormak istediğimde bana yardımcı olur.
Laboratuvar/saha/uygulama çalışmaları dersin amacı ileuyuşmaktadır.
Dersin öğrenme ve öğretme sürecinin yaratıcı düşünme süreç vebecerilerini geliştirir.
Ders güncel konu ve konuklarla desteklenir.
Yukarıdaki sorular dışında iletmek istedikleriniz

Numerical Data

Number of Students by years

Student Success

Graduate Success

Ekleme Tarihi: 12/11/2023 - 00:36Son Güncelleme Tarihi: 12/11/2023 - 00:51