The course aims to provide theoretical and practical skills that can be used in business life to the public relations advisors needed by the institutions.
Course Content
This course contains; What are the relations with the people? What are the functions of the Public Relations department in the institutions? What are the areas of activity of Public Relations Graduates?,Historical Development of Public Relations, Public Relations Models,Methods used in public relations,Corporate Unit Or Consultant Agency?,Target Group in Public Relations,Public Relations Management and Campaign Process,Corporate Social Responsibility,Crisis Management, Crisis Communication and Public Relations,Corporate Identit,Reputation Management and Public Relations,International Communication,Public Relations and New Media,Sponsorship,Case Study.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Will be able to choose the target audience in Public Relations activities.
16, 4, 9
E, F
1.1. Knows the internal and external target audience in public relations activities.
16, 19, 9
E, F
1.2. Discusses the reasons for determining the target audience.
19, 9
E, F
1.3. They interpret the results of determining the target audience.
16, 19, 9
A, D
2. Will be able to evaluate crisis management.
13, 16, 4, 9
A, E
2.1. Defines the crisis.
10, 16, 9
A, E
2.2. It classifies the factors that bring the crisis to the scene.
12, 19, 9
A, E
2.3. Crisis management sequences the steps.
12, 2, 9
A, E, F
3. They will be able to prepare campaigns.
2, 4, 9
E, F
3.1. Public Relations person manage the steps of the campaign.
12, 2, 4, 9
A, E, F
3.2. The total information compares the available with positions in the total.
16, 20, 9
D, E
3.3. Reveals the importance of public relations campaigns.
13, 2, 20, 9
A, E, F
4. Will be able to interpret the Public Relations programs made by businesses.
11, 15, 16, 6, 8, 9
E, F, H
4.1 Understands the research process in event preparation
4.2. Understands the planning process in event preparation
4.3. Understands the evaluation process in event preparation.
4.4. Understands the application process in event preparation.
5. A theoretical perspective on the discipline of public relations will be given.
16, 9
A, D
5.1. Understands public relations models.
5.2. Understands public relations theories.
5.3. Knows public relations theorists.
Teaching Methods:
10: Discussion Method, 11: Demonstration Method, 12: Problem Solving Method, 13: Case Study Method, 15: Role Play and Drama Technique, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 4: Inquiry-Based Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task
Course Outline
Order
Subjects
Preliminary Work
1
What are the relations with the people? What are the functions of the Public Relations department in the institutions? What are the areas of activity of Public Relations Graduates?
2
Historical Development of Public Relations, Public Relations Models
3
Methods used in public relations
4
Corporate Unit Or Consultant Agency?
5
Target Group in Public Relations
6
Public Relations Management and Campaign Process
7
Corporate Social Responsibility
8
Crisis Management, Crisis Communication and Public Relations
9
Corporate Identit
10
Reputation Management and Public Relations
11
International Communication
12
Public Relations and New Media
13
Sponsorship
14
Case Study
Resources
Course slides, Recommended resource books, Sample communication studies.
Filiz Balta Peltekoğlu "What are Public Relations?" BETA Printing Publication ISBN 6053330646,
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
4
16
64
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
2
6
12
Midterm Exam
1
10
10
General Exam
1
12
12
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
140
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(140/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
BASIC CONCEPTS in PUBLIC RELATIONS
HİT1127870
Fall Semester
3+0
3
5
Course Program
Çarşamba 14:30-15:15
Çarşamba 15:30-16:15
Çarşamba 16:30-17:15
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Required
Course Coordinator
Lect. Emine AKBAŞ DEMİRKAN
Name of Lecturer(s)
Lect. Emine AKBAŞ DEMİRKAN
Assistant(s)
Aim
The course aims to provide theoretical and practical skills that can be used in business life to the public relations advisors needed by the institutions.
Course Content
This course contains; What are the relations with the people? What are the functions of the Public Relations department in the institutions? What are the areas of activity of Public Relations Graduates?,Historical Development of Public Relations, Public Relations Models,Methods used in public relations,Corporate Unit Or Consultant Agency?,Target Group in Public Relations,Public Relations Management and Campaign Process,Corporate Social Responsibility,Crisis Management, Crisis Communication and Public Relations,Corporate Identit,Reputation Management and Public Relations,International Communication,Public Relations and New Media,Sponsorship,Case Study.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Will be able to choose the target audience in Public Relations activities.
16, 4, 9
E, F
1.1. Knows the internal and external target audience in public relations activities.
16, 19, 9
E, F
1.2. Discusses the reasons for determining the target audience.
19, 9
E, F
1.3. They interpret the results of determining the target audience.
16, 19, 9
A, D
2. Will be able to evaluate crisis management.
13, 16, 4, 9
A, E
2.1. Defines the crisis.
10, 16, 9
A, E
2.2. It classifies the factors that bring the crisis to the scene.
12, 19, 9
A, E
2.3. Crisis management sequences the steps.
12, 2, 9
A, E, F
3. They will be able to prepare campaigns.
2, 4, 9
E, F
3.1. Public Relations person manage the steps of the campaign.
12, 2, 4, 9
A, E, F
3.2. The total information compares the available with positions in the total.
16, 20, 9
D, E
3.3. Reveals the importance of public relations campaigns.
13, 2, 20, 9
A, E, F
4. Will be able to interpret the Public Relations programs made by businesses.
11, 15, 16, 6, 8, 9
E, F, H
4.1 Understands the research process in event preparation
4.2. Understands the planning process in event preparation
4.3. Understands the evaluation process in event preparation.
4.4. Understands the application process in event preparation.
5. A theoretical perspective on the discipline of public relations will be given.
16, 9
A, D
5.1. Understands public relations models.
5.2. Understands public relations theories.
5.3. Knows public relations theorists.
Teaching Methods:
10: Discussion Method, 11: Demonstration Method, 12: Problem Solving Method, 13: Case Study Method, 15: Role Play and Drama Technique, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 4: Inquiry-Based Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task
Course Outline
Order
Subjects
Preliminary Work
1
What are the relations with the people? What are the functions of the Public Relations department in the institutions? What are the areas of activity of Public Relations Graduates?
2
Historical Development of Public Relations, Public Relations Models
3
Methods used in public relations
4
Corporate Unit Or Consultant Agency?
5
Target Group in Public Relations
6
Public Relations Management and Campaign Process
7
Corporate Social Responsibility
8
Crisis Management, Crisis Communication and Public Relations
9
Corporate Identit
10
Reputation Management and Public Relations
11
International Communication
12
Public Relations and New Media
13
Sponsorship
14
Case Study
Resources
Course slides, Recommended resource books, Sample communication studies.
Filiz Balta Peltekoğlu "What are Public Relations?" BETA Printing Publication ISBN 6053330646,
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
