Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE COMMUNICATION | HİT1227590 | Spring Semester | 3+0 | 3 | 4 |
| Course Program | Salı 09:00-09:45 Salı 10:00-10:45 Salı 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | Lect. Sonıa LOTFI |
| Name of Lecturer(s) | Lect. İlker Fatih KUŞÇU |
| Assistant(s) | |
| Aim | Corporate communications involve relationships with stakeholders such as employees, customers, shareholders and the media. This derste aims to inform the students about the different purposes and how the institutions will manage communication activities for different stakeholders. |
| Course Content | This course contains; Corporate communication concept and communication approach of institutions ,Classification of Corporate Communications - Functions, Items, Targets ,Corporate Communication Channels and Communication Network,Factors Blocking Corporate Communications ,Strategic Management and Planning in Corporate Communication ,Strategic Management and Planning in Corporate Communication II ,Media Relations in Corporate Communications ,Information Communication Technologies and Corporate Communications ,Corporate Contact Online Crises ,Online Crisis Management ,Concept of Internal Communication in Institutions and Written Communication ,Corporate Communication and Ethics ,Whistleblowing,General evaluation - Review before the final. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 5.Communication can know and use information technologies that will help, | 16, 9 | A |
| 1. Can work in institutional communication departments of institutionalized enterprises, | 13, 16, 4, 9 | A, F |
| 2. Can recognize and use corporate communication tools. | 9 | A |
| 3. Can produce and apply corporate communication strategies. | 13, 2, 9 | A, E, F |
| 4. They can communicate with the media, | 20, 9 | F |
| 6. Can manage the crisis. | 12, 2, 9 | A, E |
| Teaching Methods: | 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Corporate communication concept and communication approach of institutions | |
| 2 | Classification of Corporate Communications - Functions, Items, Targets | |
| 3 | Corporate Communication Channels and Communication Network | |
| 4 | Factors Blocking Corporate Communications | |
| 5 | Strategic Management and Planning in Corporate Communication | |
| 6 | Strategic Management and Planning in Corporate Communication II | |
| 7 | Media Relations in Corporate Communications | |
| 8 | Information Communication Technologies and Corporate Communications | |
| 9 | Corporate Contact Online Crises | |
| 10 | Online Crisis Management | |
| 11 | Concept of Internal Communication in Institutions and Written Communication | |
| 12 | Corporate Communication and Ethics | |
| 13 | Whistleblowing | |
| 14 | General evaluation - Review before the final |
| Resources |
| Course slides, approved auxiliary resources |
| Teoriden Practiced Corporate Communication - Beril Akıncı Vural - Mikail Bat / Communication Publications Bayram Kaya; Integrated Corporate Communications, Political Bookstore. Basak Solmaz, Corporate Communications Management, Tablet Bookstore. Rüveyda Akyürek, Corporate Communication Management, Anadolu University Publishing. Ebru Uzunoğlu et al., Corporate Communications in the Internet Age, Say Publications. Zeyyat Sabuncuoğlu, Murat Gümüş, Communication in Organizations, Arıkan Publications. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Public Relations and Publicity These data can be analyzed in various dimensions. | X | |||||
| 3 | It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution. | X | |||||
| 4 | It analyzes the institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | It can solve the problems caused by taking responsibility when necessary in projects related to the field. | X | |||||
| 6 | They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes. | X | |||||
| 7 | Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings. | X | |||||
| 8 | As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work. | X | |||||
| 9 | Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand. | X | |||||
| 10 | Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies. | X | |||||
| 11 | Acts in ethical codes in professional and scientific researches. | X | |||||
| 12 | The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 4 | 8 | 32 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 2 | 2 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 6 | 12 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 14 | 14 | |||
| General Exam | 1 | 20 | 20 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 108 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(108/30) | 4 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE COMMUNICATION | HİT1227590 | Spring Semester | 3+0 | 3 | 4 |
| Course Program | Salı 09:00-09:45 Salı 10:00-10:45 Salı 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | Lect. Sonıa LOTFI |
| Name of Lecturer(s) | Lect. İlker Fatih KUŞÇU |
| Assistant(s) | |
| Aim | Corporate communications involve relationships with stakeholders such as employees, customers, shareholders and the media. This derste aims to inform the students about the different purposes and how the institutions will manage communication activities for different stakeholders. |
| Course Content | This course contains; Corporate communication concept and communication approach of institutions ,Classification of Corporate Communications - Functions, Items, Targets ,Corporate Communication Channels and Communication Network,Factors Blocking Corporate Communications ,Strategic Management and Planning in Corporate Communication ,Strategic Management and Planning in Corporate Communication II ,Media Relations in Corporate Communications ,Information Communication Technologies and Corporate Communications ,Corporate Contact Online Crises ,Online Crisis Management ,Concept of Internal Communication in Institutions and Written Communication ,Corporate Communication and Ethics ,Whistleblowing,General evaluation - Review before the final. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 5.Communication can know and use information technologies that will help, | 16, 9 | A |
| 1. Can work in institutional communication departments of institutionalized enterprises, | 13, 16, 4, 9 | A, F |
| 2. Can recognize and use corporate communication tools. | 9 | A |
| 3. Can produce and apply corporate communication strategies. | 13, 2, 9 | A, E, F |
| 4. They can communicate with the media, | 20, 9 | F |
| 6. Can manage the crisis. | 12, 2, 9 | A, E |
| Teaching Methods: | 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Corporate communication concept and communication approach of institutions | |
| 2 | Classification of Corporate Communications - Functions, Items, Targets | |
| 3 | Corporate Communication Channels and Communication Network | |
| 4 | Factors Blocking Corporate Communications | |
| 5 | Strategic Management and Planning in Corporate Communication | |
| 6 | Strategic Management and Planning in Corporate Communication II | |
| 7 | Media Relations in Corporate Communications | |
| 8 | Information Communication Technologies and Corporate Communications | |
| 9 | Corporate Contact Online Crises | |
| 10 | Online Crisis Management | |
| 11 | Concept of Internal Communication in Institutions and Written Communication | |
| 12 | Corporate Communication and Ethics | |
| 13 | Whistleblowing | |
| 14 | General evaluation - Review before the final |
| Resources |
| Course slides, approved auxiliary resources |
| Teoriden Practiced Corporate Communication - Beril Akıncı Vural - Mikail Bat / Communication Publications Bayram Kaya; Integrated Corporate Communications, Political Bookstore. Basak Solmaz, Corporate Communications Management, Tablet Bookstore. Rüveyda Akyürek, Corporate Communication Management, Anadolu University Publishing. Ebru Uzunoğlu et al., Corporate Communications in the Internet Age, Say Publications. Zeyyat Sabuncuoğlu, Murat Gümüş, Communication in Organizations, Arıkan Publications. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Public Relations and Publicity These data can be analyzed in various dimensions. | X | |||||
| 3 | It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution. | X | |||||
| 4 | It analyzes the institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | It can solve the problems caused by taking responsibility when necessary in projects related to the field. | X | |||||
| 6 | They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes. | X | |||||
| 7 | Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings. | X | |||||
| 8 | As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work. | X | |||||
| 9 | Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand. | X | |||||
| 10 | Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies. | X | |||||
| 11 | Acts in ethical codes in professional and scientific researches. | X | |||||
| 12 | The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |