Reputation management is for a corporation to associate their products, increasing shareholder support, improving business performance and aims with the reputation of the corporation. In this respect, public relations philosophy will be assimilated with in the course and components/establishment of image, identity, corporate personality and corporate reputation, interaction with reputation and business performance, stages of reputation management will be taught.
Course Content
This course contains; From corporate image concept to corporate reputation, conceptual frame,Globalisation and its reflections on corporate structuring,Corporate image components,Contributions of corporate identity creation to corporate image,Brand management and corporate image,Creation of corporate image,Components of corporate reputation and corporate value of reputation,Creation of corporate reputation,Reflections of reputation management on corporate communications,Leadership and reputation management,Relation of social responsibility with reputation,Management of corporate reputation – sample projects,Management of corporate reputation – sample projects,Course repeat.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Can express corporate importance of corporate image.
9
A
Will be able to identify basic concepts about corporate image.
20, 9
A
Adopts the contribution of corporation identity creation to forming of corporate image.
20, 9
A
Can identify basic concepts about reputation management and reputation components.
4, 9
A
Comprehends brand management and corporate image relation.
9
A
Interprets contribution of image and reputation management to the field.
20, 9
A
Comprehends theoretic, industrial and social value of reputation management.
16, 19, 9
A
Can express the management of image and reputation to occupational ethics with a professional view.
From corporate image concept to corporate reputation, conceptual frame
2
Globalisation and its reflections on corporate structuring
3
Corporate image components
4
Contributions of corporate identity creation to corporate image
5
Brand management and corporate image
6
Creation of corporate image
7
Components of corporate reputation and corporate value of reputation
8
Creation of corporate reputation
9
Reflections of reputation management on corporate communications
10
Leadership and reputation management
11
Relation of social responsibility with reputation
12
Management of corporate reputation – sample projects
13
Management of corporate reputation – sample projects
14
Course repeat
Resources
Course notes and relevant sources.
Salim Kadıbeşegil; Kurumsal İtibar Yönetimi, İstanbul: Mediacat Yayınları, 2004.
Ebru Güzelcik; Küreselleşme ve İşletmelerde Değişen Kurum İmajı, İstanbul: Sistem Yayıncılık, 1999.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
2
6
12
Resolution of Homework Problems and Submission as a Report
3
3
9
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
5
5
General Exam
1
4
4
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
72
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(72/30)
2
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
CORPORATE IMAGE and REPUTATION MANAGEMENT
HİT1232870
Spring Semester
2+0
2
4
Course Program
Cuma 09:00-09:45
Cuma 10:00-10:45
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Required
Course Coordinator
Lect. Sonıa LOTFI
Name of Lecturer(s)
Lect. Hüseyin MANDACI
Assistant(s)
Aim
Reputation management is for a corporation to associate their products, increasing shareholder support, improving business performance and aims with the reputation of the corporation. In this respect, public relations philosophy will be assimilated with in the course and components/establishment of image, identity, corporate personality and corporate reputation, interaction with reputation and business performance, stages of reputation management will be taught.
Course Content
This course contains; From corporate image concept to corporate reputation, conceptual frame,Globalisation and its reflections on corporate structuring,Corporate image components,Contributions of corporate identity creation to corporate image,Brand management and corporate image,Creation of corporate image,Components of corporate reputation and corporate value of reputation,Creation of corporate reputation,Reflections of reputation management on corporate communications,Leadership and reputation management,Relation of social responsibility with reputation,Management of corporate reputation – sample projects,Management of corporate reputation – sample projects,Course repeat.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Can express corporate importance of corporate image.
9
A
Will be able to identify basic concepts about corporate image.
20, 9
A
Adopts the contribution of corporation identity creation to forming of corporate image.
20, 9
A
Can identify basic concepts about reputation management and reputation components.
4, 9
A
Comprehends brand management and corporate image relation.
9
A
Interprets contribution of image and reputation management to the field.
20, 9
A
Comprehends theoretic, industrial and social value of reputation management.
16, 19, 9
A
Can express the management of image and reputation to occupational ethics with a professional view.
From corporate image concept to corporate reputation, conceptual frame
2
Globalisation and its reflections on corporate structuring
3
Corporate image components
4
Contributions of corporate identity creation to corporate image
5
Brand management and corporate image
6
Creation of corporate image
7
Components of corporate reputation and corporate value of reputation
8
Creation of corporate reputation
9
Reflections of reputation management on corporate communications
10
Leadership and reputation management
11
Relation of social responsibility with reputation
12
Management of corporate reputation – sample projects
13
Management of corporate reputation – sample projects
14
Course repeat
Resources
Course notes and relevant sources.
Salim Kadıbeşegil; Kurumsal İtibar Yönetimi, İstanbul: Mediacat Yayınları, 2004.
Ebru Güzelcik; Küreselleşme ve İşletmelerde Değişen Kurum İmajı, İstanbul: Sistem Yayıncılık, 1999.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
