It aims to provide the knowledge and skills that can be competent in writing technical texts related to the field in organizations serving in the field of Public Relations.
Course Content
This course contains; Meeting, general introduction to the course and sharing the course syllabus,Basic principles in Public Relations,Roles and responsibilities of a PR writer and their importance in the industry,Public Relations copywriter's relations with the media and the features that distinguish the types of texts they use,Things to consider in news text creation and press relations,Evaluation of news texts assignments,Press release types,Things to consider when writing a press release,Evaluation of press release assignments,Things to consider when writing press articles, interviews and promotional films,Things to consider when preparing a press file and writing content for newspapers, books, handbooks, flyers and magazines,Evaluation of information file assignments,Things to consider during the presentation,Things to consider about copywriting in the virtual environment.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
5.1.Manages the corporate social media.
1. Will have the competence to write texts in the field of Public Relations.
16, 9
E, G
2. Will be able to organize effective written and visual documents for press organizations about the institution, organization or brand being promoted.
16, 6, 9
E, G
2.1. Can write press releases.
2.2. Understands and writes press release types.
3. Will be able to write news text.
37, 4
A, E, H
3.1. Writes news text for the corporate newspaper.
3.2. He writes news for the corporate magazine.
4. Will be able to manage visual material design.
37, 6, 8
A, E
4.1. Designs posters.
4.2. Designs flyers.
4.3. Designs brochures.
5. Will be able to make corporate promotions on social media.
37, 4
5.2. The institution creates visual content on its social media.
A: Traditional Written Exam, E: Homework, G: Quiz, H: Performance Task
Course Outline
Order
Subjects
Preliminary Work
1
Meeting, general introduction to the course and sharing the course syllabus
2
Basic principles in Public Relations
3
Roles and responsibilities of a PR writer and their importance in the industry
4
Public Relations copywriter's relations with the media and the features that distinguish the types of texts they use
5
Things to consider in news text creation and press relations
6
Evaluation of news texts assignments
7
Press release types
8
Things to consider when writing a press release
9
Evaluation of press release assignments
10
Things to consider when writing press articles, interviews and promotional films
11
Things to consider when preparing a press file and writing content for newspapers, books, handbooks, flyers and magazines
12
Evaluation of information file assignments
13
Things to consider during the presentation
14
Things to consider about copywriting in the virtual environment
Resources
1. Copywriting in Media / Istanbul University AUZEF
2.Public Relations Writing/Anadolu University
3. Virtual Public Relations / Beta Publications
4. How Should You Use the Internet for Your Brand? / Gary Vaynerchuk 5.http://www.megep.meb.gov.tr/mte_program_modul/moduller_pdf/Halkla%20Ili%C5%9Fkile rde%20Yaz%C4%B1l%C4%B1%20Ara%C3%A7lar.pdf
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
0
0
0
General Exam
0
0
0
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
28
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(28/30)
1
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
COPYWRITING for PUBLIC RELATIONS I
HİT2110969
Fall Semester
3+0
3
4
Course Program
Salı 12:45-13:30
Salı 13:30-14:15
Salı 14:30-15:15
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Required
Course Coordinator
Lect. Emine AKBAŞ DEMİRKAN
Name of Lecturer(s)
Lect. Mustafa ÇİTACI
Assistant(s)
Aim
It aims to provide the knowledge and skills that can be competent in writing technical texts related to the field in organizations serving in the field of Public Relations.
Course Content
This course contains; Meeting, general introduction to the course and sharing the course syllabus,Basic principles in Public Relations,Roles and responsibilities of a PR writer and their importance in the industry,Public Relations copywriter's relations with the media and the features that distinguish the types of texts they use,Things to consider in news text creation and press relations,Evaluation of news texts assignments,Press release types,Things to consider when writing a press release,Evaluation of press release assignments,Things to consider when writing press articles, interviews and promotional films,Things to consider when preparing a press file and writing content for newspapers, books, handbooks, flyers and magazines,Evaluation of information file assignments,Things to consider during the presentation,Things to consider about copywriting in the virtual environment.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
5.1.Manages the corporate social media.
1. Will have the competence to write texts in the field of Public Relations.
16, 9
E, G
2. Will be able to organize effective written and visual documents for press organizations about the institution, organization or brand being promoted.
16, 6, 9
E, G
2.1. Can write press releases.
2.2. Understands and writes press release types.
3. Will be able to write news text.
37, 4
A, E, H
3.1. Writes news text for the corporate newspaper.
3.2. He writes news for the corporate magazine.
4. Will be able to manage visual material design.
37, 6, 8
A, E
4.1. Designs posters.
4.2. Designs flyers.
4.3. Designs brochures.
5. Will be able to make corporate promotions on social media.
37, 4
5.2. The institution creates visual content on its social media.
A: Traditional Written Exam, E: Homework, G: Quiz, H: Performance Task
Course Outline
Order
Subjects
Preliminary Work
1
Meeting, general introduction to the course and sharing the course syllabus
2
Basic principles in Public Relations
3
Roles and responsibilities of a PR writer and their importance in the industry
4
Public Relations copywriter's relations with the media and the features that distinguish the types of texts they use
5
Things to consider in news text creation and press relations
6
Evaluation of news texts assignments
7
Press release types
8
Things to consider when writing a press release
9
Evaluation of press release assignments
10
Things to consider when writing press articles, interviews and promotional films
11
Things to consider when preparing a press file and writing content for newspapers, books, handbooks, flyers and magazines
12
Evaluation of information file assignments
13
Things to consider during the presentation
14
Things to consider about copywriting in the virtual environment
Resources
1. Copywriting in Media / Istanbul University AUZEF
2.Public Relations Writing/Anadolu University
3. Virtual Public Relations / Beta Publications
4. How Should You Use the Internet for Your Brand? / Gary Vaynerchuk 5.http://www.megep.meb.gov.tr/mte_program_modul/moduller_pdf/Halkla%20Ili%C5%9Fkile rde%20Yaz%C4%B1l%C4%B1%20Ara%C3%A7lar.pdf
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
