Gain theoretical and practical skills regarding the methods of utilizing sports elements in internal and external communication channels.
Course Content
This course contains; Corporate Communication Channels,Existing of Sports in Corporate Communication,Sports Sponsorships.,Sports Sponsorships in conventipnal media.,Promotion targets in Global Sponsorships,The Difference between Global Branding and Sponsorships,Corporate Promotions in Sports Organisations,The Usage of Sports in iner Corporate Communication.,Samples / Workshop,Evaluation of feedback of Sports Sponsorships,The Diffrences in Corporate Communication and Globalisation,Olympism and Corporate Communication,Reel Sector Samples,Reel Sector Samples.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.1.Gains knowledge about corporate communication channels.
1.2.Understands how sports can be utilized in corporate communication.
1.3.Sporda kurumsal iletişimin temel kavramlarını ve çeşitlerini tanır. 1.3.Recognizes fundamental concepts and types of corporate communication in sports.
2.1.Recognizes the presence and importance of sports in corporate communication.
2.2.Understands how sports sponsorships work in conventional media.
2.3.Develops an understanding of distinguishing sports sponsorships from global branding in corporate communication.
3.1.Learns how to measure the return on corporate communication efforts in sports.
3.2.Applies the use of sports in internal communication.
3.3.Puts the use of sports in corporate communication into practice through sample projects.
4.1.Analyzes examples of the use of sports in corporate communication and evaluates the impact of these strategies.
4.2.Analyzes the differences and challenges of using sports in corporate communication in the context of globalization.
5.1.Develops strategic recommendations based on examples of using sports in corporate communication.
5.2.Comments on the relationship between Olympism and corporate communication and assesses the future of sports in corporate communication.
1. Will be able to explain the basic concepts of corporate communication and know how to use it in the field of sports.
A
2. Will be able to understand the basic principles, processes and functions of corporate communication.
A
3. Will be able to practically implement corporate communication applications in sports.
6
H
4. Will be able to evaluate and explain the basic concepts, effects and examples in the field of corporate communication in sports.
A
5. Will be able to evaluate and improve all processes and changes related to corporate communication in sports.
10
A
Teaching Methods:
10: Discussion Method, 6: Experiential Learning
Assessment Methods:
A: Traditional Written Exam, H: Performance Task
Course Outline
Order
Subjects
Preliminary Work
1
Corporate Communication Channels
2
Existing of Sports in Corporate Communication
3
Sports Sponsorships.
4
Sports Sponsorships in conventipnal media.
5
Promotion targets in Global Sponsorships
6
The Difference between Global Branding and Sponsorships
7
Corporate Promotions in Sports Organisations
8
The Usage of Sports in iner Corporate Communication.
9
Samples / Workshop
10
Evaluation of feedback of Sports Sponsorships
11
The Diffrences in Corporate Communication and Globalisation
12
Olympism and Corporate Communication
13
Reel Sector Samples
14
Reel Sector Samples
Resources
-Akşar, T. (2005). Industrial Football. Literature Publications.
-Çelik, F. (2020). Corporate Sports Communication and Social Media. Academician Bookstore.
-Erdemli, A. (1996). People, Sports and Olympism. Sarmal Publishing House.
-Jennings, A & Simson, V. (1994). Olympics, Fraud and the Mafia. Milliyet Publications.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
4
8
32
Resolution of Homework Problems and Submission as a Report
1
2
2
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
2
6
12
Midterm Exam
1
14
14
General Exam
1
20
20
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
108
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(108/30)
4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
SPORTS in CORPORATE COMMUNICATION
HİT2132890
Fall Semester
2+0
2
4
Course Program
Salı 09:00-09:45
Salı 10:00-10:45
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Elective
Course Coordinator
Lect. Sonıa LOTFI
Name of Lecturer(s)
Lect. İlker Fatih KUŞÇU
Assistant(s)
Aim
Gain theoretical and practical skills regarding the methods of utilizing sports elements in internal and external communication channels.
Course Content
This course contains; Corporate Communication Channels,Existing of Sports in Corporate Communication,Sports Sponsorships.,Sports Sponsorships in conventipnal media.,Promotion targets in Global Sponsorships,The Difference between Global Branding and Sponsorships,Corporate Promotions in Sports Organisations,The Usage of Sports in iner Corporate Communication.,Samples / Workshop,Evaluation of feedback of Sports Sponsorships,The Diffrences in Corporate Communication and Globalisation,Olympism and Corporate Communication,Reel Sector Samples,Reel Sector Samples.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.1.Gains knowledge about corporate communication channels.
1.2.Understands how sports can be utilized in corporate communication.
1.3.Sporda kurumsal iletişimin temel kavramlarını ve çeşitlerini tanır. 1.3.Recognizes fundamental concepts and types of corporate communication in sports.
2.1.Recognizes the presence and importance of sports in corporate communication.
2.2.Understands how sports sponsorships work in conventional media.
2.3.Develops an understanding of distinguishing sports sponsorships from global branding in corporate communication.
3.1.Learns how to measure the return on corporate communication efforts in sports.
3.2.Applies the use of sports in internal communication.
3.3.Puts the use of sports in corporate communication into practice through sample projects.
4.1.Analyzes examples of the use of sports in corporate communication and evaluates the impact of these strategies.
4.2.Analyzes the differences and challenges of using sports in corporate communication in the context of globalization.
5.1.Develops strategic recommendations based on examples of using sports in corporate communication.
5.2.Comments on the relationship between Olympism and corporate communication and assesses the future of sports in corporate communication.
1. Will be able to explain the basic concepts of corporate communication and know how to use it in the field of sports.
A
2. Will be able to understand the basic principles, processes and functions of corporate communication.
A
3. Will be able to practically implement corporate communication applications in sports.
6
H
4. Will be able to evaluate and explain the basic concepts, effects and examples in the field of corporate communication in sports.
A
5. Will be able to evaluate and improve all processes and changes related to corporate communication in sports.
10
A
Teaching Methods:
10: Discussion Method, 6: Experiential Learning
Assessment Methods:
A: Traditional Written Exam, H: Performance Task
Course Outline
Order
Subjects
Preliminary Work
1
Corporate Communication Channels
2
Existing of Sports in Corporate Communication
3
Sports Sponsorships.
4
Sports Sponsorships in conventipnal media.
5
Promotion targets in Global Sponsorships
6
The Difference between Global Branding and Sponsorships
7
Corporate Promotions in Sports Organisations
8
The Usage of Sports in iner Corporate Communication.
9
Samples / Workshop
10
Evaluation of feedback of Sports Sponsorships
11
The Diffrences in Corporate Communication and Globalisation
12
Olympism and Corporate Communication
13
Reel Sector Samples
14
Reel Sector Samples
Resources
-Akşar, T. (2005). Industrial Football. Literature Publications.
-Çelik, F. (2020). Corporate Sports Communication and Social Media. Academician Bookstore.
-Erdemli, A. (1996). People, Sports and Olympism. Sarmal Publishing House.
-Jennings, A & Simson, V. (1994). Olympics, Fraud and the Mafia. Milliyet Publications.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
