Social responsibility is a communication strategy that must be positioned correctly for organizations. In fact, the most important factors that should be taken into consideration in the implementation of corporate reputation management are employee, corporate identity, vision, ethical values and of course corporate social responsibility. Within the scope of this course, these concepts will be examined in practice.
Course Content
This course contains; Emergence and development of corporate social responsibility,Corporate social responsibility pyramid and corporate social initiatives,Corporate Social Marketing,Corporate Social Responsibility Strategies,Corporate Social Responsibility Projects and Sectoral Analysis,Projects and Sectoral Analysis Corporate Communication,Agenda Management, Crisis Management,Public Relations Project Design - Research,Public Relations Project Planning - Planning,Public Relations Projecting Process - Action,Public Relations Project Design - Measurement and Evaluation,Project Presentations,Project Presentations,Project Presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1-Knows the concept of corporate social responsibility,
16, 19, 9
A
2-Explain the concept of corporate social responsibility and its development.
10, 16, 9
A
3-Lists the corporate social responsibility approaches and models,
16, 19, 9
A
4-Explain the areas of responsibility within and outside the organization.
16, 19, 9
A
5-Explain which strategies can be applied in the area of corporate social responsibility.
16, 19, 9
A
6-Explains how corporate social responsibility is handled in marketing.
16, 19, 9
A
7-Will be able to explain how corporate social responsibility projects are carried out and how to handle them globally.
Emergence and development of corporate social responsibility
2
Corporate social responsibility pyramid and corporate social initiatives
3
Corporate Social Marketing
4
Corporate Social Responsibility Strategies
5
Corporate Social Responsibility Projects and Sectoral Analysis
6
Projects and Sectoral Analysis Corporate Communication
7
Agenda Management, Crisis Management
8
Public Relations Project Design - Research
9
Public Relations Project Planning - Planning
10
Public Relations Projecting Process - Action
11
Public Relations Project Design - Measurement and Evaluation
12
Project Presentations
13
Project Presentations
14
Project Presentations
Resources
Ebru Ural, Strategic Public Relations, Birsen Publications, Istanbul, 2005.
Philip Kotler, Nancy Lee, Corporate Social Responsibility, Media Cat Publications, 2006.
İsmet Ay, Business Ethics and Social Responsibility, Ankara, Nobel Kitabevi, 2003.
Corporate Social Responsibility, Media Cat Publications, 2007.
Hamish Pringle, Marjorie Thompson, Brand Spirit: Creating Brands with Social Responsibility Campaigns, Scala Publishing, 1999.
Gül Coşkun, Corporate Marketing and Social Responsibility, Nobel Publications, 2009.
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
2
14
28
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
1
15
15
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
1
10
10
Midterm Exam
1
25
25
General Exam
1
30
30
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
108
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(108/30)
4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
CORPORATE SOCIAL RESPONSIBILITY
HİT2277530
Spring Semester
3+0
3
4
Course Program
Pazartesi 09:00-09:45
Pazartesi 10:00-10:45
Pazartesi 11:00-11:45
Cumartesi 10:00-10:45
Cumartesi 11:00-11:45
Cumartesi 12:00-12:45
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Required
Course Coordinator
Lect. Sonıa LOTFI
Name of Lecturer(s)
Lect. Reha TARTICI
Assistant(s)
Aim
Social responsibility is a communication strategy that must be positioned correctly for organizations. In fact, the most important factors that should be taken into consideration in the implementation of corporate reputation management are employee, corporate identity, vision, ethical values and of course corporate social responsibility. Within the scope of this course, these concepts will be examined in practice.
Course Content
This course contains; Emergence and development of corporate social responsibility,Corporate social responsibility pyramid and corporate social initiatives,Corporate Social Marketing,Corporate Social Responsibility Strategies,Corporate Social Responsibility Projects and Sectoral Analysis,Projects and Sectoral Analysis Corporate Communication,Agenda Management, Crisis Management,Public Relations Project Design - Research,Public Relations Project Planning - Planning,Public Relations Projecting Process - Action,Public Relations Project Design - Measurement and Evaluation,Project Presentations,Project Presentations,Project Presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1-Knows the concept of corporate social responsibility,
16, 19, 9
A
2-Explain the concept of corporate social responsibility and its development.
10, 16, 9
A
3-Lists the corporate social responsibility approaches and models,
16, 19, 9
A
4-Explain the areas of responsibility within and outside the organization.
16, 19, 9
A
5-Explain which strategies can be applied in the area of corporate social responsibility.
16, 19, 9
A
6-Explains how corporate social responsibility is handled in marketing.
16, 19, 9
A
7-Will be able to explain how corporate social responsibility projects are carried out and how to handle them globally.
Emergence and development of corporate social responsibility
2
Corporate social responsibility pyramid and corporate social initiatives
3
Corporate Social Marketing
4
Corporate Social Responsibility Strategies
5
Corporate Social Responsibility Projects and Sectoral Analysis
6
Projects and Sectoral Analysis Corporate Communication
7
Agenda Management, Crisis Management
8
Public Relations Project Design - Research
9
Public Relations Project Planning - Planning
10
Public Relations Projecting Process - Action
11
Public Relations Project Design - Measurement and Evaluation
12
Project Presentations
13
Project Presentations
14
Project Presentations
Resources
Ebru Ural, Strategic Public Relations, Birsen Publications, Istanbul, 2005.
Philip Kotler, Nancy Lee, Corporate Social Responsibility, Media Cat Publications, 2006.
İsmet Ay, Business Ethics and Social Responsibility, Ankara, Nobel Kitabevi, 2003.
Corporate Social Responsibility, Media Cat Publications, 2007.
Hamish Pringle, Marjorie Thompson, Brand Spirit: Creating Brands with Social Responsibility Campaigns, Scala Publishing, 1999.
Gül Coşkun, Corporate Marketing and Social Responsibility, Nobel Publications, 2009.
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
