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Aim

This program aims to graduate students who will have the competency to work in public relations and advertising sectors. Graduates will use effective communications in work environment, follow up the new trends, have good command on the new communication technologies and have ethical responsibility.

Qualification Awarded

First Cycle (Bachelor's Degree)

Registration and Admission Requirements

Students must have successfully graduated from high schools (or equals). The placements are done following the rules of Turkish Higher Education Council (YÖK) respect to the scores obtained from the nation-wide Student Selection and Placement (YGS and LYS). Student register to programmes on the days declared by the Rectorship Students should have earned a high school or an equivalent diploma and sufficient score on nation-wide Student Selection and Placement (YGS and LYS). Admission is based on the scores, according to the rules determined by Higher Education Council. For international students who will be accepted according to the National or International Exams, Quota and conditions are announced on our University’s website.

Graduation Requirements

Students who complete their required/elective theoretical and applied courses with success and acquire at least 240 ECTS are eligible for a Bachelor of Arts Diploma. Graduation achievement degree is based on the CGPA (Cumulative General Point Average).In order to be eligible to graduate from the undergraduate program, students must take and complete Occupational Health and Safety training.

Recognition of Prior Learning

Students may apply for exemption from the courses they have taken in another higher education or equally accredited institution. Exemption requests are decided by the board of governors of the School, which considers the opinion of the lecturer responsible for that course.

Lesson Plan - ECTS Credits

* The courses indicated in this course table shows current course plan information in Student Affairs.

** Compulsory courses are certainly opened whereas opening of elective and optional courses may differ according to preferences and quota condition in related term.

*** Theoretical and practical course hours of vocational (professional) clinical courses are not considered weekly. These course hours refer to total course hours.

Please click on the course title in the table below in order to see detailed information about course objectives and learning outcomes etc.

Fall Semester Courses Plan
CodeCourseLanguage of InstructionT+UUKECTSDownload
PR1138250INTRODUCTION to COMMUNICATION SCIENCEEnglish336
PR1138260INTRODUCTION to POLITICAL SCIENCEEnglish335
PR1138270FUNDAMENTALS of LAWEnglish335
PR1138280INTRODUCTION to PUBLIC RELATIONSEnglish336
PR1190130ACADEMIC ENGLISH IEnglish444
ATA1110300HISTORY of the TURKISH REPUBLIC IEnglish222
TDL1110400TURKISH LANGUAGE ITurkish222
Spring Semester Courses Plan
CodeCourseLanguage of InstructionT+UUKECTSDownload
PR1238290INTRODUCTION to SOCIOLOGYEnglish335
PR1238310COMMUNICATION LAWEnglish335
PR1238330INTRODUCTION to ADVERTISING English336
PR1250650COMMUNICATION SKILLS and PRESENTATION TECHNIQUES English1+226
PR1290140ACADEMIC ENGLISH IIEnglish444
ATA1210500HISTORY of the TURKISH REPUBLIC IIEnglish222
TDL1210600TURKISH LANGUAGE IITurkish222

Program Qualification

Theoretical, Factual

Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines.
Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions.


Program Output TYYÇ Basic Area Matrix
Basic Area QualificationProgram Qualification
KNOWLEDGE
Theoretical, Factual

1-Having applied and basic conceptual knowledge at the entry-level in computer science subjects.

-

SKILLS
Cognitive, Practical

1-Naming the analysis and modelling methods given for the determined solution of information problems.

-

2-Using the algorithmic thinking and planning approach in its applications.

-

3- Codes and tests specifications (specification) defined software components.

-



-

COMPETENCIES
Ability to work independently and take responsibility

1- Works individually or effectively in teams.

-

Learning Competence

1-Following the developments related to information and communication technologies with the awareness of the necessity of learning life.

-

Communication and Social Competence

1- Establishing verbal and written communication; using at least one foreign language at the European Language Portfolio A2 General Level, monitoring information in the field of informatics and computer sciences and communicating with colleagues.

-



-

Field-based Competence

1-Carrying an awareness of professional and ethical responsibility, and having awareness of observing professional ethics in information practices.

-

Employment Opportunities

Graduates will have the opportunity to work in a broad business environment, both in private and public sector. The graduates can work in national/international advertising agencies, public relations companies, digital communication companies, media organizations, event management companies, media planning and purchasing companies, non-profit organizations, political parties. They can also work as a strategic communication expert, corporate communication expert or public relation expert in national and international companies.The graduates would also have the opportunity of starting from scratch and build their own agency. Besides they may proceed with masters and doctorate degree and be an academician or have a pedagogic formation education and teach in high schools.

Upgrading

Students may apply for the graduate programs, to obtain Master and PhD degrees in related field, following the rules defined by the Turkish Higher Education Council.

Type of Training

Full Time

Assessment and Evaluation

Assestment is done via written exams, projects, assignments, in-class tasks and presentations. Students have to take mid-term and final exams. Avarage of these exams must be 60 and above to pass a course. Valid for all courses, a student who does not get at least 50 points from the general exam is deemed to have failed that course. Completing 240 ECTS, the student earns the right to graduate.

Head of Department/Program

Head Of Department

Prof.Dr. Ayşen AKYÜZ

Learning Experiences

Learning situations aim to develop students' creative, critical, reflective thinking skills and higher level thinking skills such as logical and mathematical thinking skills. In addition, it aims to develop students' meta-cognitive skills. Learning situations include learning strategies, methods and techniques as well as the tools used and assessment and evaluation methods. The learning situations used in the programs are given in the list below:

Learning Experiences *

Learning Activities

Tools Used

Discussion Method

Listening, speaking, asking questions, producing answers, developing and questioning opinions, examining and researching opinions, producing critical thinking, producing creative thinking, (workshop, panel, opposite panel, open forum, debate techniques are applied) collegium, forum, aquarium technique application, talking circle technique, application.

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer, projection, online environments, conference room, workshop, panel, panel opposite, open forum collegial, forum environments.

Demonstration Method

The instructor demonstrates the use of a tool or equipment, the instructor demonstrates a performance/practice/practice to the student, the students repeat the use of the tool or equipment, the student repeats a performance/practice/practice.

Real tools or model tools and equipment, multimedia tools, videos and animations), computer.

Problem Solving Method

Identifying a scientific / theoretical and / or real life problem, analyzing the data related to the problem, developing alternative solutions, choosing the appropriate solution method, evaluating the solution to the problem, individual study

Textbooks, research reports, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer

Case Study Method

Presentation of case studies, exploring case studies, sampling typical cases, sampling outlier cases, alternative cases, comparing case studies, case study analysis, case study interpretation, case study evaluation.

Standard classroom technologies, multimedia tools (text, images, graphics, drawings, audio, video and animation, cartoons), computer, projection, online environments.

Self Study Method

Student interest, curiosity and motivation, learning objective, detailed research and investigation according to the topic; in- depth research and investigation, extensive reading, listening and watching, repeating a performance.

Library, e-library, laboratory, workshop

Question - Answer Technique

Asking Socratic questions, criticizing answers, generating questions, generating answers, criticizing, analyzing and evaluating creative answers, asking structured questions and generating answers, asking closed-ended questions and generating answers

Textbooks, recommended books, worksheets, question bank, multimedia tools (text, images, graphics, drawings, audio, video, cartoons and animations)

Experimental Technique

Setting up a scientific experiment, conducting a scientific experiment, collecting, processing and transforming data from a scientific experiment, predicting the results of a scientific experiment, explaining a scientific experiment, evaluating the results of a scientific experiment, simulation of an experiment.

Laboratory, workshop, application areas, computer software, standard classroom technologies.

Micro Teaching Technique

Performance of presentation, development of reflective thinking skills, student self-evaluation. The lecturer distributes topics (seminar topics can also be) to the students. Students examine the topics; research. Student presentations are prepared. Students make their presentations. Students' video recordings are watched.

Camera, video recording devices, checklist, rubric, rating scale, observation form.

Brainstorming Technique

Developing opinions, developing questions, expressing observation situations, developing critical thinking, problem solving, group/team work, listening and speaking.

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computers, projectors, online environments.

Project Based Learning Model

Creating a real-life problem situation scenario, identifying a real-life problem situation, collecting data related to the problem, analyzing data, data processing, data conversion, developing alternative solutions, choosing the appropriate solution method, applying the solution method / creating a model / design / concrete product / producing a concrete service, evaluating the model / design / concrete product / service, exhibiting project products

Problem scenario texts / Sample projects, databases, books, research reports, laboratory, workshop, application areas, library, computer software, standard classroom technologies, tools and equipment according to the project subject

Reverse Brainstorming Technique

Identifying problems, sorting problems, classifying problems

Standard classroom technologies, multimedia tools (fishbones, text, images, graphics, graphics, drawings, audio, video and animations),computers, projectors, online environments

Simulation Technique

Realization of simulations for risky, dangerous, expensive, time-consuming applications/practices.

Simulation environment, Computer

Concept Map Technique

Distinguishing concepts, sorting concepts, counting concepts, associating concepts, analyzing conceptual framework

Concept maps

Problem Baded Learning Model

Creating a reflective scenario of a real-life problem situation, identifying a real-life problem situation, collecting data about the problem, analyzing data, data processing, data transformation, developing alternative solutions

Problem scenario texts, databases, books, research reports, laboratory, workshop, application areas, library, computer software, standard classroom technologies, tools and equipment according to the project subject

Computer-Internet Supported Instruction

Online Course Platforms : Collaboration and communication, digital literacy activities, sharing information, improving technology use, creative thinking activities, problem solving, generating critical thinking. These are environments where instructors share course materials, collect assignments and interact with students. E-Books and Digital Content : Reading, writing, comprehension, interpretation, creative thinking activities, language use, examination, research, using technology, critical thinking activities. Learning environment and materials are made more attractive by presenting interactive content to students. Webinars and synchronize meeting : Communication, collaboration, teamwork, presentation, technology skills, problem solving, live interaction with studentsremotely. Simulations : Problem solving, using technology, analytical thinking, communication, decision making, teamwork and collaboration. They are environments where students have the opportunity to experience the concepts. Audio and Visual aids : Communication skills, language skills, emotional intelligence and empathy, social skills, attention and focus, use of technology. Animations, graphics and interactive visuals are used to help students master the topics. Digital Game- Based Learning : Problem solving skills, ability to use technology, creative thinking, quick decision making, strategy development, cooperation and teamwork. Games prepared or played in digital environments to make learning fun and increase retention in learning. Adaptive Learning Systems : Logical mathematical thinking activities, reading, writing, comprehension, interpretation, critical thinking activities. These are environments where students identify their weaknesses and are offered to carry out studies and activities specific to that area. Virtual Reality (VR) and Augmented Reality (AR) : Simulation and practical applications, creative thinking activities, using technology, planning, programming, social interaction and communication. 3D virtual environments are used to make learning fun and interactive. Social Media and Interactive Platforms : Communication, collaboration, teamwork, project management, interactive content creation, critical thinking activities. Personal platforms for students to share their thoughts on any topic, interact and produce content. Data Analysis and Monitoring Tools : Analytical thinking activities, logical mathematical thinking activities, problem solving, decision making, communication. These are tools used to assess and monitor student performance, identify student difficulties and create lesson plans accordingly. Artificial Intelligence Technologies : Data analysis and forecasting, game and strategy development, security and threat analysis, technology utilization skills, robotics and automation skills, creative thinking skills, computational thinking skills.

Moodle, Google Classroom, Edmodo, Edupage etc. Google Play Books, Apple Books, Amazon Kindle Store, BookBoon, OpenStax, etc. Zoom, Microsoft Teams, Google Meet, Adobe Connect, GoToMeeting, etc. NASA Eyes on the Solar System, FlightGear, Virtual Biology Lab, CarSim, SimCity, etc. Infographics, maps and graphs, charts and diagrams, tables, Podcast, audio books, interviews and chats, etc. Strategy and puzzle games, Simulation and construction games, mission games, real-time multiplayer games, etc. Udemy, Khan Academy, Duolingo, Cognii, Smart Sparrow, etc. Oculus Rift, PlayStation VR, Samsung Gear VR, Google CardBoard, Pokemon Go, Arlit, Facebook, instagram, twitter, linledIn, snapchat, pinterest, youtube, twitch, reddit, discord etc. Google Analytics, Microsoft Power BI, Splunk, Adobe Analytics, etc. ChatGPT, Google AI, Deeply, DıaloGPT. Amazon Alexa, Tesla Autopilot, etc.

Care Plan

Inquiry-Based Learning

Exploring, finding case studies, establishing cause and effect relationship, questioning, examining, researching (learning circle=3E,5E,7E models

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer, projection, online environments, conference room

Cooperative Learning

Cooperation, communication, leadership, sharing tasks, sharing responsibility, learning together, social interaction. Heterogeneous groups are formed among the students. The task is given to the groups. Groups of students do tasks such as project, performance, problem solving, role playing, classical homework together.

In-class and out-of-class, in-school and out-of- school environments.

Experiential Learning

Faculty-external stakeholder (industrial organizations, schools and others) cooperation is established. Students directly observe professional skills in the real environment. Observation results are analyzed in the classroom environment.

Internship places according to the program, professional practice places, Student product file sample, observation forms and other alterative measurement tools

Flipped Classroom Learning

Problem solving, discussion, case study presentation, case analysis, critical thinking, creative thinking, video recordings appropriate to the learning objective are created or selected. Students make preliminary preparation by watching video recordings. The problem is solved in the classroom. The problem is discussed.

Video recordings, online environments, classroom

Lecture Method

Listening, speaking, (lecture, conference, seminar, speech, statement and briefing techniques are applied)

Standard classroom technologies, multimedia tools (text, images, graphics, graphics, drawings, audio, video and animations), computer, projection, online environments, conference room

Traditional Written Exam

Classical written exams to assess creative, critical and reflective thinking. Multiple- choice, short-answer (fill-in-the-blank, matching, true-false and other) exams to assess cognitive skills such as knowledge, comprehension, application and analysis.

Written exam papers, multiple choice tests, short answer tests, mixed tests, answer keys

Multiple-Choice Exam

Oral Exam

It aims to assess student-specific, creative, critical, reflective thinking skills and cognitive skills such as knowledge, comprehension, application, analysis and synthesis. It is not a general measurement and evaluation method. It is not applied in every program; it is program specific.

Oral question bank/ oral question pool, answer keys, checklists, rubrics, rating scales

Homework

It is used to improve students' knowledge and skills, to encourage them to research and study, to complete their learning deficiencies, and to deepen their understanding of a subject.

Library, e-library, books, articles

Project Task

Identifies, field of application, collecting, and analyzing data, literature review, preparing and presenting report

Internet databases, library databases, e-mail, textbooks, or supplementary books

Quiz

It is done to identify learning gaps. In this case, student grades are not reflected. The level of realization of learning objectives can be evaluated depending on the process. In this case, it can be reflected in student grades.

Worksheets, question bank, question pool, answer key

Performance Task

It is used when it is aimed to evaluate students holistically (cognitive, affective and psychomotor). It is used to measure and evaluate the learning process and learning products. Performance assignments involve a workload of at least two weeks.

Problem scenario texts, checklists, rubrics, grading scales

Portfolio Task

It is used to assess students holistically (intellectually, behaviorally, socially). It includes at least one year of student activities. In special cases, it may be for a semester.

Sample protfolios, checklists, rubrics, rating scales

Group Assessment Technique

In cases where the cooperative learning model is applied, the instructor evaluates the group. The evaluation result can be converted into a grade.

Group evaluation form (can be used in contor list rubric, grading scale form)

Course - Program Competencies Relations

Course12345678910111213141516
ACADEMIC ENGLISH II1103010054030012
ACADEMIC ENGLISH III0000000350040000
ADVERTISEMENT ANALYSIS0340334302003403
ADVERTISING COPYWRITING1111100111010000
ADVERTISING DESIGN2332231100023100
ADVERTISING MODELS and STRATEGIES3100000000000000
ADVERTISING WORKSHOP1112110000003000
AGENCY MANAGEMENT2212120010021200
ART THEORIES and PRACTICES0000000112020002
BRAND MANAGEMENT1111100152010000
CASE STUDIES in MARKETING COMMUNICATION1413011002303300
CINEMA ART0030330453042000
COMMUNICATION SKILLS and PRESENTATION TECHNIQUES 0000111022001200
COMMUNICATION SOCIOLOGY0000000030010002
CONSUMER BEHAVIOUR1020221131030001
CORPORATE COMMUNICATION2334221001202200
CORPORATE IDENTITY2222100000011000
CREATIVE ADVERTISING1100010000001000
CRISIS COMMUNICATION and MANAGEMENT1222331110023100
CULTURE, COMMUNICATION and SOCIETY3302003000000000
CUSTOMER EXPERIENCE MANAGEMENT1131121153123101
CUSTOMER RELATIONSHIP MANAGEMENT3333333313333313
DICTION1010220300000000
DIGITAL ADVERTISING1002200000000000
DIGITAL MEDIA LITERACY0000220304030000
DRAMATURGY0043330454040400
ENTREPRENEURSHIP0110000000000100
FUNDAMENTALS of LAW0000200000240000
GAMIFICATION APPLICATIONS2233330201012200
GRAPHIC ANIMATION0022321203003100
HEALTH COMMUNICATION1111100000000100
HEALTH TOURISM MARKETING0023110000001100
HISTORY of the TURKISH REPUBLIC II0000000040000002
HISTORY of the TURKISH REPUBLIC I0000000040100001
HUMAN RESOURCES MANAGEMENT0000010011010000
INTERCULTURAL COMMUNIICATIONS2200000100000100
INTRODUCTION to ADVERTISING 2100000000001000
INTRODUCTION to COMMUNICATION SCIENCE2103332100143100
INTRODUCTION to DRAMATURGY0340240353030400
INTRODUCTION to ECONOMICS0022020200000000
INTRODUCTION to POLITICAL SCIENCE0000000222020003
INTRODUCTION to PSYCHOLOGY0010010121020001
INTRODUCTION to PUBLIC RELATIONS4331211100222100
INTRODUCTION to SOCIOLOGY0000000020020002
INTRODUCTION to WEB DESIGN0000000001000000
JOURNALISM WORKSHOP0000100221000000
MARKETING PRINCIPLES1121110120021100
MEDIA and POLITICS1212121101121211
MEDIA PLANNING1221212102122112
MODELS and STRATEGIES of PUBLIC RELATIONS4333321000133100
OCCUPATIONAL HEALTH and SAFETY0000000010010050
PERSUASION STRATIGIES3332223100033000
PR and ADVERTISING PRACTICES in NEW MEDIA1123110004004300
PROFESSIONAL PRACTICE2222222222221121
PUBLIC DIPLOMACY and LOBBYING1100101132010001
PUBLIC RELATIONS and ADVERTSING PROJECT4444440000004400
PUBLIC RELATIONS COPYWRITING3344020000012000
PUBLIC RELATIONS WORKSHOP2233331131223102
RESEARCH METHODS1105205052050500
SCREENPLAY ADAPTATIONS0030340454040300
SEMIOTICS0300223300000000
SOCIAL MEDIA and DIGITAL CAMPAIGNS2333231413003200
STRATEGIC PUBLIC RELATIONS3333331212233201
VISUAL EFFECT and PRACTICE0000000102000000
İlişkili Ders Sayısı / 64/8770808984848542698872249071621131

Surveys for Students

Öğretim elemanı değerlendirme anketiKesinlikle katılmıyorumKatılmıyorumKısmen katılıyorumKatılıyorumKesinlikle katılıyorumFikrim yok
Dönem başında dersin amacını, kapsamını ve öğrencidenbeklenenleri anlaşılır bir şekilde açıklar.
Dersin kaynaklarını dersin amaçlarına uygun olarak seçer veduyurur.
Ders için önerdiği kaynaklara ulaşmada öğrencilere yolgösterir/yardımcı olur.
Anlatımı (Dersi sunumu) akıcı, açık ve anlaşılırdır.
Öğretim teknolojilerini (etkili bir şekilde) kullanabilir.
Sınıfta çok yönlü iletişim ve etkileşim sağlayacakuygulamalara yer verir.
Geleneksel öğretim strateji yöntem ve teknikleri konusundagelişmiş bir bilgi birikimine sahiptir.
Derste işlediği öğretim yöntemlerini kendi uygulamalarındakullanır.
Ders saatleri dışında ders ile ilgili öğrenciye yeterince zamanayırır.
Derse düzenli olarak gelir ve zamanı etkin kullanır.
Ders sırasında sınıfa hakimiyeti kurmada oldukça başarılıdır.
Güncel konular hakkında öğrencileri bilgilendirir.
Öğrenci görüşlerine açık tutum ve davranışları ile örnek teşkileder.
Başarı ölçme yöntemleri ve araçları (klasik/test/sözlü sınav/proje/ödev vb.) dersin hedef ve içeriği ile uyumludur.
Sınav kağıdımla ilgili soru sormak istediğimde bana yardımcı olur.
Laboratuvar/saha/uygulama çalışmaları dersin amacı ileuyuşmaktadır.
Dersin öğrenme ve öğretme sürecinin yaratıcı düşünme süreç vebecerilerini geliştirir.
Ders güncel konu ve konuklarla desteklenir.
Yukarıdaki sorular dışında iletmek istedikleriniz

Numerical Data

Number of Students by years

Student Success

Graduate Success

Ekleme Tarihi: 07/12/2023 - 12:33Son Güncelleme Tarihi: 07/12/2023 - 13:55