Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SEMIOTICS | PR2173330 | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Assistant(s) | |
| Aim | This course aims to enable students to get the main idea or meaning of written, visual, or aural information via mass communication media. to be an expert on intertextuality and advertising visuals, posters, and skinvertising or bodyvertising; to realize what the text in a novel or a newspaper column means linguistically and literally, politically, ideologically, within the frame of semiological notions and terms. According to university regulations, students are required to attend at least 70% of the 14-week term. |
| Course Content | This course contains; -Definition and scope of Semiotics: -Introduction about Semiology and its comprising theoreticians on the continent and in the world; expectations of the lecturer, visas, and requisites of the course -Semiotics in Culture and Media Studies -Key terms. Sign, signifier, signified, symbol, icon, index ,Saussurean Semiotics: -Ferdinand de Saussure: sign, signifier, signified, langue vs parole -Structuralism Basics -Example. advertising images,Peircean Semiotics - Charles Sanders Peirce: -icon, index, symbol -Triadic model of sign -Examples: traffic signs, film icons,Denotation and Connotation: Chandler Chapter 3 -R.Barthes contribution -Media examples: magazine covers, film posters ,Codes and conventions: -social and cultural codes -narrative codes in film and media. -Example: genre conventions ,Signs in Culture and Myth - Barthes's Mythologies: basic myths - Media myth examples: ads, celebrity culture,Semiotic Analyses - Methods for analysing signs -Text vs images -Practical exercise. Analysing a simple ad or short film scene,-Intertextuality and Context -Texts in relation to other texts -Chandler Chapter 5 Examples: film references, memes ,Narrative and Semiotics -Structuralist Narrative Theory -Todorov and Propp basics -Example: Short story or film clip analysis,Media Semiotics: -Semiotics applied to TV, film, and digital media - Chandler: chapters 6-7 Example: news framing, social media posts,Signs, Ideology, and Power -How ideology operates through signs -Gramsci and Barthes connection -Examples: Advertising campaigns, political posters,Visual Semiotics -Image as a sign -Denotation/connotation in visual media -Example: photographs, infographics,-Postmodern Semiotics: Simulacra (Baudrillard Basics) -Example. memes, viral videos,A Contemporary Semiotician, author, critic, art director, sociologist, historian; Umberto Eco and his work The Name of The Rose Course review : -Recap of major concepts -Practice semiotic analysis exercises. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| The student; 1-Defines and names semiotics and theorists working on this subject. | 10, 16, 19, 20, 3, 37, 9 | A |
| 2-Explains the characteristics of indicators and the basic concepts and terms used in the field | ||
| 3-Expresses the concepts of the history of semiotics, its nationals and their contributions to the field | ||
| 5- Performs linguistic analysis in texts | ||
| 6-Recognizes the indicators in the advertising text. | ||
| 7- Knows the process of meaning in semiotics, codes, and explains code types. | ||
| 8-TV series apply scientific analysis methods to visual art products. | ||
| 4. Defines the linguistic elements of semiotics |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 3: Problem Baded Learning Model, 37: Computer-Internet Supported Instruction, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | -Definition and scope of Semiotics: -Introduction about Semiology and its comprising theoreticians on the continent and in the world; expectations of the lecturer, visas, and requisites of the course -Semiotics in Culture and Media Studies -Key terms. Sign, signifier, signified, symbol, icon, index | Preview -Chandler's book, Chapters 1-2 |
| 2 | Saussurean Semiotics: -Ferdinand de Saussure: sign, signifier, signified, langue vs parole -Structuralism Basics -Example. advertising images | Reading: Saussure, key terms, Structuralism |
| 3 | Peircean Semiotics - Charles Sanders Peirce: -icon, index, symbol -Triadic model of sign -Examples: traffic signs, film icons | Reading about C.S Peirce and his terms related to his claims |
| 4 | Denotation and Connotation: Chandler Chapter 3 -R.Barthes contribution -Media examples: magazine covers, film posters | Reading about Barthes Chapter 3 |
| 5 | Codes and conventions: -social and cultural codes -narrative codes in film and media. -Example: genre conventions | Reading about codes social and cultural, narrative codes |
| 6 | Signs in Culture and Myth - Barthes's Mythologies: basic myths - Media myth examples: ads, celebrity culture | Learning more about Roland Barthes and his work Mythologies |
| 7 | Semiotic Analyses - Methods for analysing signs -Text vs images -Practical exercise. Analysing a simple ad or short film scene | Further Reading: Methods for semiotic analyses |
| 8 | -Intertextuality and Context -Texts in relation to other texts -Chandler Chapter 5 Examples: film references, memes | Further investigation: Intertextuality & Laura Mulway |
| 9 | Narrative and Semiotics -Structuralist Narrative Theory -Todorov and Propp basics -Example: Short story or film clip analysis | Further reading: Narrative-narration structuralist theory; Who's Todorov ? Who is Propp?? |
| 10 | Media Semiotics: -Semiotics applied to TV, film, and digital media - Chandler: chapters 6-7 Example: news framing, social media posts | Reading chapters 6-7 |
| 11 | Signs, Ideology, and Power -How ideology operates through signs -Gramsci and Barthes connection -Examples: Advertising campaigns, political posters | Further investigation into ideology and power, and how ideology operates through signs |
| 12 | Visual Semiotics -Image as a sign -Denotation/connotation in visual media -Example: photographs, infographics | Reading more about denotation and connotation |
| 13 | -Postmodern Semiotics: Simulacra (Baudrillard Basics) -Example. memes, viral videos | Chandler's: Final chapters, Summary |
| 14 | A Contemporary Semiotician, author, critic, art director, sociologist, historian; Umberto Eco and his work The Name of The Rose Course review : -Recap of major concepts -Practice semiotic analysis exercises | Revise your texts thoroughly and make a list of troublesome concepts. |
| Resources |
| Rifat, Mehmet, 20. yy da Göstergebilim cilt 1-2 - Saussure, Ferdinand de. Genel Dilbilim Dersleri, İstanbul: Multilingual Yabancı Dil Yayınları, 1998. - Barthes, Roland. Göstergebilimsel Serüven, İstanbul: Yapı Kredi Yayınları, 2009. - Barthes, Roland. Çağdaş Söylenler, İstanbul: Metis Yayınları, 2003. - Akerson, Fatma Erkman. Göstergebilime Giriş, İstanbul: Multilingual Yabancı Dil Yayınları, 2005. |
| Saussure, Ferdinand de; Course in General Linguistics, Barthes, Roland; Mythologies Peirce, C.S., Collected Papers (Excerpts on signs). Eco, Umberto; All works Carey, J., Communication as Culture (into chapters) |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 3 | 6 | 18 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 10 | 20 | |||
| Quiz | 2 | 10 | 20 | |||
| Midterm Exam | 2 | 10 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SEMIOTICS | PR2173330 | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Assistant(s) | |
| Aim | This course aims to enable students to get the main idea or meaning of written, visual, or aural information via mass communication media. to be an expert on intertextuality and advertising visuals, posters, and skinvertising or bodyvertising; to realize what the text in a novel or a newspaper column means linguistically and literally, politically, ideologically, within the frame of semiological notions and terms. According to university regulations, students are required to attend at least 70% of the 14-week term. |
| Course Content | This course contains; -Definition and scope of Semiotics: -Introduction about Semiology and its comprising theoreticians on the continent and in the world; expectations of the lecturer, visas, and requisites of the course -Semiotics in Culture and Media Studies -Key terms. Sign, signifier, signified, symbol, icon, index ,Saussurean Semiotics: -Ferdinand de Saussure: sign, signifier, signified, langue vs parole -Structuralism Basics -Example. advertising images,Peircean Semiotics - Charles Sanders Peirce: -icon, index, symbol -Triadic model of sign -Examples: traffic signs, film icons,Denotation and Connotation: Chandler Chapter 3 -R.Barthes contribution -Media examples: magazine covers, film posters ,Codes and conventions: -social and cultural codes -narrative codes in film and media. -Example: genre conventions ,Signs in Culture and Myth - Barthes's Mythologies: basic myths - Media myth examples: ads, celebrity culture,Semiotic Analyses - Methods for analysing signs -Text vs images -Practical exercise. Analysing a simple ad or short film scene,-Intertextuality and Context -Texts in relation to other texts -Chandler Chapter 5 Examples: film references, memes ,Narrative and Semiotics -Structuralist Narrative Theory -Todorov and Propp basics -Example: Short story or film clip analysis,Media Semiotics: -Semiotics applied to TV, film, and digital media - Chandler: chapters 6-7 Example: news framing, social media posts,Signs, Ideology, and Power -How ideology operates through signs -Gramsci and Barthes connection -Examples: Advertising campaigns, political posters,Visual Semiotics -Image as a sign -Denotation/connotation in visual media -Example: photographs, infographics,-Postmodern Semiotics: Simulacra (Baudrillard Basics) -Example. memes, viral videos,A Contemporary Semiotician, author, critic, art director, sociologist, historian; Umberto Eco and his work The Name of The Rose Course review : -Recap of major concepts -Practice semiotic analysis exercises. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| The student; 1-Defines and names semiotics and theorists working on this subject. | 10, 16, 19, 20, 3, 37, 9 | A |
| 2-Explains the characteristics of indicators and the basic concepts and terms used in the field | ||
| 3-Expresses the concepts of the history of semiotics, its nationals and their contributions to the field | ||
| 5- Performs linguistic analysis in texts | ||
| 6-Recognizes the indicators in the advertising text. | ||
| 7- Knows the process of meaning in semiotics, codes, and explains code types. | ||
| 8-TV series apply scientific analysis methods to visual art products. | ||
| 4. Defines the linguistic elements of semiotics |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 3: Problem Baded Learning Model, 37: Computer-Internet Supported Instruction, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | -Definition and scope of Semiotics: -Introduction about Semiology and its comprising theoreticians on the continent and in the world; expectations of the lecturer, visas, and requisites of the course -Semiotics in Culture and Media Studies -Key terms. Sign, signifier, signified, symbol, icon, index | Preview -Chandler's book, Chapters 1-2 |
| 2 | Saussurean Semiotics: -Ferdinand de Saussure: sign, signifier, signified, langue vs parole -Structuralism Basics -Example. advertising images | Reading: Saussure, key terms, Structuralism |
| 3 | Peircean Semiotics - Charles Sanders Peirce: -icon, index, symbol -Triadic model of sign -Examples: traffic signs, film icons | Reading about C.S Peirce and his terms related to his claims |
| 4 | Denotation and Connotation: Chandler Chapter 3 -R.Barthes contribution -Media examples: magazine covers, film posters | Reading about Barthes Chapter 3 |
| 5 | Codes and conventions: -social and cultural codes -narrative codes in film and media. -Example: genre conventions | Reading about codes social and cultural, narrative codes |
| 6 | Signs in Culture and Myth - Barthes's Mythologies: basic myths - Media myth examples: ads, celebrity culture | Learning more about Roland Barthes and his work Mythologies |
| 7 | Semiotic Analyses - Methods for analysing signs -Text vs images -Practical exercise. Analysing a simple ad or short film scene | Further Reading: Methods for semiotic analyses |
| 8 | -Intertextuality and Context -Texts in relation to other texts -Chandler Chapter 5 Examples: film references, memes | Further investigation: Intertextuality & Laura Mulway |
| 9 | Narrative and Semiotics -Structuralist Narrative Theory -Todorov and Propp basics -Example: Short story or film clip analysis | Further reading: Narrative-narration structuralist theory; Who's Todorov ? Who is Propp?? |
| 10 | Media Semiotics: -Semiotics applied to TV, film, and digital media - Chandler: chapters 6-7 Example: news framing, social media posts | Reading chapters 6-7 |
| 11 | Signs, Ideology, and Power -How ideology operates through signs -Gramsci and Barthes connection -Examples: Advertising campaigns, political posters | Further investigation into ideology and power, and how ideology operates through signs |
| 12 | Visual Semiotics -Image as a sign -Denotation/connotation in visual media -Example: photographs, infographics | Reading more about denotation and connotation |
| 13 | -Postmodern Semiotics: Simulacra (Baudrillard Basics) -Example. memes, viral videos | Chandler's: Final chapters, Summary |
| 14 | A Contemporary Semiotician, author, critic, art director, sociologist, historian; Umberto Eco and his work The Name of The Rose Course review : -Recap of major concepts -Practice semiotic analysis exercises | Revise your texts thoroughly and make a list of troublesome concepts. |
| Resources |
| Rifat, Mehmet, 20. yy da Göstergebilim cilt 1-2 - Saussure, Ferdinand de. Genel Dilbilim Dersleri, İstanbul: Multilingual Yabancı Dil Yayınları, 1998. - Barthes, Roland. Göstergebilimsel Serüven, İstanbul: Yapı Kredi Yayınları, 2009. - Barthes, Roland. Çağdaş Söylenler, İstanbul: Metis Yayınları, 2003. - Akerson, Fatma Erkman. Göstergebilime Giriş, İstanbul: Multilingual Yabancı Dil Yayınları, 2005. |
| Saussure, Ferdinand de; Course in General Linguistics, Barthes, Roland; Mythologies Peirce, C.S., Collected Papers (Excerpts on signs). Eco, Umberto; All works Carey, J., Communication as Culture (into chapters) |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |