Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRODUCTION to ARTIFICIAL INTELLIGENCE | PR4216307 | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN ŞAHİNALP |
| Name of Lecturer(s) | Res.Assist. Melike Zeynep KORKMAZ |
| Assistant(s) | |
| Aim | This course aims to introduce students to the fundamental concepts of artificial intelligence, to integrate various AI tools into media production processes, and to critically examine the social, ethical, and legal implications of these technologies |
| Course Content | This course contains; ,HISTORICAL DEVELOPMENT OF ARTIFICIAL INTELLIGENCE,COMPONENTS OF AI,AI IN MEDIA PRODUCTION,AI IN MARKETING,AI IN MARKETING,ETHICS OF AI,EFFECTIVE PROMPT ENGINEERING TECHNIQUES,COMPETITION: PRODUCT DEVELOPMENT WITH GEN AI TOOLS,COMPETITION: PRODUCT DEVELOPMENT WITH GEN AI TOOLS,VIBE CODING PROJECTS,VIBE CODING PROJECTS,VIBE CODING PROJECTS,VIBE CODING PROJECTS,VIBE CODING PROJECTS. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| Teaching Methods: | |
| Assessment Methods: |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 0 | ||
| 1 | HISTORICAL DEVELOPMENT OF ARTIFICIAL INTELLIGENCE | |
| 2 | COMPONENTS OF AI | |
| 3 | AI IN MEDIA PRODUCTION | |
| 4 | AI IN MARKETING | |
| 5 | AI IN MARKETING | |
| 6 | ETHICS OF AI | |
| 7 | EFFECTIVE PROMPT ENGINEERING TECHNIQUES | |
| 8 | COMPETITION: PRODUCT DEVELOPMENT WITH GEN AI TOOLS | |
| 9 | COMPETITION: PRODUCT DEVELOPMENT WITH GEN AI TOOLS | |
| 10 | VIBE CODING PROJECTS | |
| 11 | VIBE CODING PROJECTS | |
| 12 | VIBE CODING PROJECTS | |
| 13 | VIBE CODING PROJECTS | |
| 14 | VIBE CODING PROJECTS |
| Resources |
| Esgin, Y. (2025). Artificial Intelligence, Marketing Intelligence and Digital Communication: 100 Key Terms. Çizgi Kitabevi. Harari, Y. N. (2017). Homo Deus: A brief history of tomorrow. Harper. Kissinger, H. A., Schmidt, E., & Huttenlocher, D. (2021). The age of AI: And our human future. Little, Brown and Company. Tegmark, M. (2017). Life 3.0: Being human in the age of artificial intelligence. Knopf. Costanza-Chock, S. (2020). Design justice: Community-led practices to build the worlds we need. MIT Press. https://doi.org/10.7551/mitpress/12236.001.0001 Ireton, C., & Posetti, J. (2018). Journalism, fake news & disinformation: Handbook for journalism education and training. UNESCO. https://unesdoc.unesco.org/ark:/48223/pf0000265552 Newman, N. (2024). Journalism, media, and technology trends and predictions 2024. Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2024 Newman, N., Fletcher, R., Robertson, C. T., Eddy, K., & Nielsen, R. K. (2024). Reuters Institute digital news report 2024. Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | X | |||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 0 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRODUCTION to ARTIFICIAL INTELLIGENCE | PR4216307 | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN ŞAHİNALP |
| Name of Lecturer(s) | Res.Assist. Melike Zeynep KORKMAZ |
| Assistant(s) | |
| Aim | This course aims to introduce students to the fundamental concepts of artificial intelligence, to integrate various AI tools into media production processes, and to critically examine the social, ethical, and legal implications of these technologies |
| Course Content | This course contains; ,HISTORICAL DEVELOPMENT OF ARTIFICIAL INTELLIGENCE,COMPONENTS OF AI,AI IN MEDIA PRODUCTION,AI IN MARKETING,AI IN MARKETING,ETHICS OF AI,EFFECTIVE PROMPT ENGINEERING TECHNIQUES,COMPETITION: PRODUCT DEVELOPMENT WITH GEN AI TOOLS,COMPETITION: PRODUCT DEVELOPMENT WITH GEN AI TOOLS,VIBE CODING PROJECTS,VIBE CODING PROJECTS,VIBE CODING PROJECTS,VIBE CODING PROJECTS,VIBE CODING PROJECTS. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| Teaching Methods: | |
| Assessment Methods: |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 0 | ||
| 1 | HISTORICAL DEVELOPMENT OF ARTIFICIAL INTELLIGENCE | |
| 2 | COMPONENTS OF AI | |
| 3 | AI IN MEDIA PRODUCTION | |
| 4 | AI IN MARKETING | |
| 5 | AI IN MARKETING | |
| 6 | ETHICS OF AI | |
| 7 | EFFECTIVE PROMPT ENGINEERING TECHNIQUES | |
| 8 | COMPETITION: PRODUCT DEVELOPMENT WITH GEN AI TOOLS | |
| 9 | COMPETITION: PRODUCT DEVELOPMENT WITH GEN AI TOOLS | |
| 10 | VIBE CODING PROJECTS | |
| 11 | VIBE CODING PROJECTS | |
| 12 | VIBE CODING PROJECTS | |
| 13 | VIBE CODING PROJECTS | |
| 14 | VIBE CODING PROJECTS |
| Resources |
| Esgin, Y. (2025). Artificial Intelligence, Marketing Intelligence and Digital Communication: 100 Key Terms. Çizgi Kitabevi. Harari, Y. N. (2017). Homo Deus: A brief history of tomorrow. Harper. Kissinger, H. A., Schmidt, E., & Huttenlocher, D. (2021). The age of AI: And our human future. Little, Brown and Company. Tegmark, M. (2017). Life 3.0: Being human in the age of artificial intelligence. Knopf. Costanza-Chock, S. (2020). Design justice: Community-led practices to build the worlds we need. MIT Press. https://doi.org/10.7551/mitpress/12236.001.0001 Ireton, C., & Posetti, J. (2018). Journalism, fake news & disinformation: Handbook for journalism education and training. UNESCO. https://unesdoc.unesco.org/ark:/48223/pf0000265552 Newman, N. (2024). Journalism, media, and technology trends and predictions 2024. Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2024 Newman, N., Fletcher, R., Robertson, C. T., Eddy, K., & Nielsen, R. K. (2024). Reuters Institute digital news report 2024. Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | X | |||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |