Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISEMENT ANALYSIS | PR4214698 | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Assistant(s) | |
| Aim | The primary purpose of the course is to enable students to understand how targeted meaning is conveyed in advertisements, posters, films, visuals, or printed ads, and how designers effectively transfer meaning through visuality by employing elements such as actors, settings, and voices. In other words, the course is a call to explore new ways of persuading strategies and addressing levels through visual motifs. 70% attendance is required as YOK and University regulations |
| Course Content | This course contains; Introduction to Ad Analyses; the importance of the course, teaching and evaluation methods; bilateral expectations.,The origins and development of advertising; basic information ,Advertising Business in Turkiye; Basic ad concepts, basic inspiring sources; politics, ideologies, human psychology,Effects of Advertising; piyasa araştırmalarının önemi, kültürel etkiler; imgeler, motifler, figürler/görseller ve aktörler/ mekân ve aksesuvarlar; renkler, sesler ve tonlar.,What do ads mean? How do they convey the meaning?,Construction of meaning in an ad: Semiology and Ideology; semiotic concepts and masters;,The language of advertising; dubbing, over voices, tones, actors and actresses; lines of appeal; calligraphy; analysis method 1,The language of advertising; dubbing, over voices, tones, actors and actresses; lines of appeal; calligraphy; analysis method 1,Method1 analysis; samples and analyses,Samples of advertising analyses,Samples of Ad analyses,Visual storytelling; dramatic construction through visual rhetoric,Sample analyses, General review. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| Teaching Methods: | |
| Assessment Methods: |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Ad Analyses; the importance of the course, teaching and evaluation methods; bilateral expectations. | |
| 2 | The origins and development of advertising; basic information | preface and introduction part to review textbook Advertising as Communication by Gillian Dyer |
| 3 | Advertising Business in Turkiye; Basic ad concepts, basic inspiring sources; politics, ideologies, human psychology | |
| 4 | Effects of Advertising; piyasa araştırmalarının önemi, kültürel etkiler; imgeler, motifler, figürler/görseller ve aktörler/ mekân ve aksesuvarlar; renkler, sesler ve tonlar. | |
| 5 | What do ads mean? How do they convey the meaning? | |
| 6 | Construction of meaning in an ad: Semiology and Ideology; semiotic concepts and masters; | |
| 7 | The language of advertising; dubbing, over voices, tones, actors and actresses; lines of appeal; calligraphy; analysis method 1 | |
| 8 | The language of advertising; dubbing, over voices, tones, actors and actresses; lines of appeal; calligraphy; analysis method 1 | |
| 9 | Method1 analysis; samples and analyses | The student must find out some ad samples and present them to the class ( interactively brainstorming on the hidden meaning) |
| 10 | Samples of advertising analyses | |
| 11 | Samples of Ad analyses | |
| 12 | Visual storytelling; dramatic construction through visual rhetoric | |
| 13 | Sample analyses | |
| 14 | General review |
| Resources |
| Dyer, Gillian, İletişim Olarak Reklâmcılık, çev M.N.Taşkıran |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 2 | 14 | 28 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 3 | 10 | 30 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 30 | 30 | |||
| General Exam | 1 | 50 | 50 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 138 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(138/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISEMENT ANALYSIS | PR4214698 | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Assistant(s) | |
| Aim | The primary purpose of the course is to enable students to understand how targeted meaning is conveyed in advertisements, posters, films, visuals, or printed ads, and how designers effectively transfer meaning through visuality by employing elements such as actors, settings, and voices. In other words, the course is a call to explore new ways of persuading strategies and addressing levels through visual motifs. 70% attendance is required as YOK and University regulations |
| Course Content | This course contains; Introduction to Ad Analyses; the importance of the course, teaching and evaluation methods; bilateral expectations.,The origins and development of advertising; basic information ,Advertising Business in Turkiye; Basic ad concepts, basic inspiring sources; politics, ideologies, human psychology,Effects of Advertising; piyasa araştırmalarının önemi, kültürel etkiler; imgeler, motifler, figürler/görseller ve aktörler/ mekân ve aksesuvarlar; renkler, sesler ve tonlar.,What do ads mean? How do they convey the meaning?,Construction of meaning in an ad: Semiology and Ideology; semiotic concepts and masters;,The language of advertising; dubbing, over voices, tones, actors and actresses; lines of appeal; calligraphy; analysis method 1,The language of advertising; dubbing, over voices, tones, actors and actresses; lines of appeal; calligraphy; analysis method 1,Method1 analysis; samples and analyses,Samples of advertising analyses,Samples of Ad analyses,Visual storytelling; dramatic construction through visual rhetoric,Sample analyses, General review. |
| Course Learning Outcomes | Teaching Methods | Assessment Methods |
| Teaching Methods: | |
| Assessment Methods: |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Ad Analyses; the importance of the course, teaching and evaluation methods; bilateral expectations. | |
| 2 | The origins and development of advertising; basic information | preface and introduction part to review textbook Advertising as Communication by Gillian Dyer |
| 3 | Advertising Business in Turkiye; Basic ad concepts, basic inspiring sources; politics, ideologies, human psychology | |
| 4 | Effects of Advertising; piyasa araştırmalarının önemi, kültürel etkiler; imgeler, motifler, figürler/görseller ve aktörler/ mekân ve aksesuvarlar; renkler, sesler ve tonlar. | |
| 5 | What do ads mean? How do they convey the meaning? | |
| 6 | Construction of meaning in an ad: Semiology and Ideology; semiotic concepts and masters; | |
| 7 | The language of advertising; dubbing, over voices, tones, actors and actresses; lines of appeal; calligraphy; analysis method 1 | |
| 8 | The language of advertising; dubbing, over voices, tones, actors and actresses; lines of appeal; calligraphy; analysis method 1 | |
| 9 | Method1 analysis; samples and analyses | The student must find out some ad samples and present them to the class ( interactively brainstorming on the hidden meaning) |
| 10 | Samples of advertising analyses | |
| 11 | Samples of Ad analyses | |
| 12 | Visual storytelling; dramatic construction through visual rhetoric | |
| 13 | Sample analyses | |
| 14 | General review |
| Resources |
| Dyer, Gillian, İletişim Olarak Reklâmcılık, çev M.N.Taşkıran |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |