Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT | BUSY1113575 | Fall Semester | 3+0 | 3 | 9 |
| Course Program | Pazartesi 14:30-15:15 Pazartesi 15:30-16:15 Pazartesi 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Elif BAYKAL |
| Name of Lecturer(s) | Assoc.Prof. Elif BAYKAL |
| Assistant(s) | |
| Aim | To evaluate the internal and external environmental factors affecting businesses, to develop the necessary analysis ability to ensure the adaptation of the business to the environment, to transfer the necessary knowledge to students in order to determine the strategies and policies that the business can follow in order to compete in the markets. |
| Course Content | This course contains; Week 1: Introduction to Strategic Management,Week 2: Strategy and its Relationship with Similar Concepts,Week 3: Stages of the Strategic Management Process,Week 4: Environmental Analysis (SWOT),Week 5: Environmental Analysis (SWOT),Week 6: Business Analysis,Week 7: Organizational Purpose (Aims, Mission), Economic and Non-Economic Purposes,Week 8: Midterm Exam,Week 9: Strategic Benefit and Portfolio Analysis Techniques,Week 10: Strategy Creation – “Growth Strategies”,Week 11: Withdrawal Strategies,Week 12: Functional Strategies,Week 13: Strategy Implementation, Strategy and Organizational Structure,Week 14: Strategy and Organizational Culture. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 2.The student learns defines strategy levels. | 10, 9 | A |
| 3.Student distinguishes between Organizational Purpose (Objectives, Mission), Economic and Non-Economic Purposes | 10, 9 | A |
| 5.The student gains analytical and strategic thinking skills. | 10, 9 | A |
| 1.1.Explains the definition of Top Management and other managerial levels. | 10, 9 | A |
| 1.2.Examines the nature of the board of directors. | 10, 9 | A |
| 1.3.Examines the concept of corporate governance. | 10, 9 | A |
| 2.2.Explains the Strategic Management Process. | 10, 9 | A |
| 2.3.Explains the differences between strategic plans and operational plans. | 10, 9 | A |
| 3.1.Explains what Vision and Mission are and how they are created. | 10, 9 | A |
| 3.2.Learns the difference between aim and target. | 10, 9 | A |
| 5.2.Learn about withdrawal strategies. | 10, 9 | A |
| 5.2.Learn about growth strategies | 10, 9 | A |
| 4.The student learns about making strategic analysis. | 10, 9 | A |
| 4.2.Explains about external environment analysis. | 10, 9 | A |
| 1. Students explain top management strategies | 10, 9 | A |
| 2.1. Elaborates the concepts of strategy and strategic management. | 10, 9 | A |
| 3.3. Explains financial and non-financial goals. | 10, 9 | A |
| 4.1. Explains about inner environment analysis. | 10, 9 | A |
| Teaching Methods: | 10: Discussion Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Week 1: Introduction to Strategic Management | Reading the relevant section in the textbook |
| 2 | Week 2: Strategy and its Relationship with Similar Concepts | Reading the relevant section in the textbook |
| 3 | Week 3: Stages of the Strategic Management Process | Reading the relevant section in the textbook |
| 4 | Week 4: Environmental Analysis (SWOT) | Reading the relevant section in the textbook |
| 5 | Week 5: Environmental Analysis (SWOT) | Reading the relevant section in the textbook |
| 6 | Week 6: Business Analysis | Reading the relevant section in the textbook |
| 7 | Week 7: Organizational Purpose (Aims, Mission), Economic and Non-Economic Purposes | Reading the relevant section in the textbook |
| 8 | Week 8: Midterm Exam | Reading the relevant section in the textbook |
| 9 | Week 9: Strategic Benefit and Portfolio Analysis Techniques | Reading the relevant section in the textbook |
| 10 | Week 10: Strategy Creation – “Growth Strategies” | Reading the relevant section in the textbook |
| 11 | Week 11: Withdrawal Strategies | Reading the relevant section in the textbook |
| 12 | Week 12: Functional Strategies | Reading the relevant section in the textbook |
| 13 | Week 13: Strategy Implementation, Strategy and Organizational Structure | Reading the relevant section in the textbook |
| 14 | Week 14: Strategy and Organizational Culture | Reading the relevant section in the textbook |
| Resources |
| Concepts in Strategic Management and Business Policy: 9780133126129: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford: Books. Strategic Management: A Competitive Advantage Approach, Concepts (16th Edition): 0000134153979: David, Fred, David, Forest: Books. |
| The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) 5th Edition by Jean-Noël Kapferer (Author) |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Having advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field | X | |||||
| 1 | Accessing and evaluating scientific knowledge in the field of Business Management and using this knowledge in solving high-level managerial problems of businesses. | X | |||||
| 1 | Independently carrying out a study that requires expertise in the field of Business Management and its sub-disciplines. | X | |||||
| 1 | Critically evaluate the expert knowledge and skills acquired in the field of Business Management and its sub-disciplines. | X | |||||
| 1 | To systematically convey the expert knowledge gained in the field of business administration and its sub-disciplines and the current developments in management theory and practice, both verbally and in writing, to groups in the field and outside the field. | X | |||||
| 1 | Internalizing information regarding Business Management fields and sub-disciplines by taking into consideration social, scientific and ethical values in the processes of acquiring, processing and evaluating. | X | |||||
| 2 | Developing and teaching the understanding of honesty, justice and ethics required to be a Senior Manager. | X | |||||
| 2 | Critically questioning business concepts and institutions, established management practices and rules, and taking initiative to develop and change them when necessary. | X | |||||
| 2 | Developing positive attitudes towards lifelong learning and transforming them into behavior. | X | |||||
| 2 | Developing different perspectives and producing solutions by taking responsibility for the solution of complex problems that require expertise and are encountered in the field of Business Management and its sub-disciplines. | X | |||||
| 2 | Thinking about individual and social problems related to Business Management and producing solutions in the light of current developments | X | |||||
| 2 | To have information about basic resources, current trends and approaches regarding Business Management in the light of current developments in the field of business | X | |||||
| 3 | Solving the problems encountered in business theory and practice by using research methods specific to the field of Business. | X | |||||
| 3 | Advanced use of information and communication technologies along with computer software at the level required by the field of Business Management. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 3 | 42 | 126 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 4 | 10 | 40 | |||
| General Exam | 9 | 10 | 90 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 256 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(256/30) | 9 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT | BUSY1113575 | Fall Semester | 3+0 | 3 | 9 |
| Course Program | Pazartesi 14:30-15:15 Pazartesi 15:30-16:15 Pazartesi 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Elif BAYKAL |
| Name of Lecturer(s) | Assoc.Prof. Elif BAYKAL |
| Assistant(s) | |
| Aim | To evaluate the internal and external environmental factors affecting businesses, to develop the necessary analysis ability to ensure the adaptation of the business to the environment, to transfer the necessary knowledge to students in order to determine the strategies and policies that the business can follow in order to compete in the markets. |
| Course Content | This course contains; Week 1: Introduction to Strategic Management,Week 2: Strategy and its Relationship with Similar Concepts,Week 3: Stages of the Strategic Management Process,Week 4: Environmental Analysis (SWOT),Week 5: Environmental Analysis (SWOT),Week 6: Business Analysis,Week 7: Organizational Purpose (Aims, Mission), Economic and Non-Economic Purposes,Week 8: Midterm Exam,Week 9: Strategic Benefit and Portfolio Analysis Techniques,Week 10: Strategy Creation – “Growth Strategies”,Week 11: Withdrawal Strategies,Week 12: Functional Strategies,Week 13: Strategy Implementation, Strategy and Organizational Structure,Week 14: Strategy and Organizational Culture. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 2.The student learns defines strategy levels. | 10, 9 | A |
| 3.Student distinguishes between Organizational Purpose (Objectives, Mission), Economic and Non-Economic Purposes | 10, 9 | A |
| 5.The student gains analytical and strategic thinking skills. | 10, 9 | A |
| 1.1.Explains the definition of Top Management and other managerial levels. | 10, 9 | A |
| 1.2.Examines the nature of the board of directors. | 10, 9 | A |
| 1.3.Examines the concept of corporate governance. | 10, 9 | A |
| 2.2.Explains the Strategic Management Process. | 10, 9 | A |
| 2.3.Explains the differences between strategic plans and operational plans. | 10, 9 | A |
| 3.1.Explains what Vision and Mission are and how they are created. | 10, 9 | A |
| 3.2.Learns the difference between aim and target. | 10, 9 | A |
| 5.2.Learn about withdrawal strategies. | 10, 9 | A |
| 5.2.Learn about growth strategies | 10, 9 | A |
| 4.The student learns about making strategic analysis. | 10, 9 | A |
| 4.2.Explains about external environment analysis. | 10, 9 | A |
| 1. Students explain top management strategies | 10, 9 | A |
| 2.1. Elaborates the concepts of strategy and strategic management. | 10, 9 | A |
| 3.3. Explains financial and non-financial goals. | 10, 9 | A |
| 4.1. Explains about inner environment analysis. | 10, 9 | A |
| Teaching Methods: | 10: Discussion Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Week 1: Introduction to Strategic Management | Reading the relevant section in the textbook |
| 2 | Week 2: Strategy and its Relationship with Similar Concepts | Reading the relevant section in the textbook |
| 3 | Week 3: Stages of the Strategic Management Process | Reading the relevant section in the textbook |
| 4 | Week 4: Environmental Analysis (SWOT) | Reading the relevant section in the textbook |
| 5 | Week 5: Environmental Analysis (SWOT) | Reading the relevant section in the textbook |
| 6 | Week 6: Business Analysis | Reading the relevant section in the textbook |
| 7 | Week 7: Organizational Purpose (Aims, Mission), Economic and Non-Economic Purposes | Reading the relevant section in the textbook |
| 8 | Week 8: Midterm Exam | Reading the relevant section in the textbook |
| 9 | Week 9: Strategic Benefit and Portfolio Analysis Techniques | Reading the relevant section in the textbook |
| 10 | Week 10: Strategy Creation – “Growth Strategies” | Reading the relevant section in the textbook |
| 11 | Week 11: Withdrawal Strategies | Reading the relevant section in the textbook |
| 12 | Week 12: Functional Strategies | Reading the relevant section in the textbook |
| 13 | Week 13: Strategy Implementation, Strategy and Organizational Structure | Reading the relevant section in the textbook |
| 14 | Week 14: Strategy and Organizational Culture | Reading the relevant section in the textbook |
| Resources |
| Concepts in Strategic Management and Business Policy: 9780133126129: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford: Books. Strategic Management: A Competitive Advantage Approach, Concepts (16th Edition): 0000134153979: David, Fred, David, Forest: Books. |
| The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) 5th Edition by Jean-Noël Kapferer (Author) |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Having advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field | X | |||||
| 1 | Accessing and evaluating scientific knowledge in the field of Business Management and using this knowledge in solving high-level managerial problems of businesses. | X | |||||
| 1 | Independently carrying out a study that requires expertise in the field of Business Management and its sub-disciplines. | X | |||||
| 1 | Critically evaluate the expert knowledge and skills acquired in the field of Business Management and its sub-disciplines. | X | |||||
| 1 | To systematically convey the expert knowledge gained in the field of business administration and its sub-disciplines and the current developments in management theory and practice, both verbally and in writing, to groups in the field and outside the field. | X | |||||
| 1 | Internalizing information regarding Business Management fields and sub-disciplines by taking into consideration social, scientific and ethical values in the processes of acquiring, processing and evaluating. | X | |||||
| 2 | Developing and teaching the understanding of honesty, justice and ethics required to be a Senior Manager. | X | |||||
| 2 | Critically questioning business concepts and institutions, established management practices and rules, and taking initiative to develop and change them when necessary. | X | |||||
| 2 | Developing positive attitudes towards lifelong learning and transforming them into behavior. | X | |||||
| 2 | Developing different perspectives and producing solutions by taking responsibility for the solution of complex problems that require expertise and are encountered in the field of Business Management and its sub-disciplines. | X | |||||
| 2 | Thinking about individual and social problems related to Business Management and producing solutions in the light of current developments | X | |||||
| 2 | To have information about basic resources, current trends and approaches regarding Business Management in the light of current developments in the field of business | X | |||||
| 3 | Solving the problems encountered in business theory and practice by using research methods specific to the field of Business. | X | |||||
| 3 | Advanced use of information and communication technologies along with computer software at the level required by the field of Business Management. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |