To provide knowledge about basic principles of marketing financial services and implementations in the finance industry.
Course Content
This course contains; Introduction to Services and Service Marketing,Factors Effecting Service Industry,Basic Attributes and Differences of Financial Services,Marketing Mix of Financial Service,Designing and Managing Financial Service Products,Pricing Financial Services,Distributions in Financial Services,Marketing Communications and Promotions in Financial Services,Service Quality,Service Failure and Service Recovery in Financial Services,Physical Evidence in Financial Services,Capacity Management in Financial Services,Process in Financial Services,Case Studies in Marketing Financial Services.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Will be able to define basic marketing financial services concepts and give examples.
10, 16, 19, 9
A
2. Will be able to understand factors affecting the service industry.
10, 16, 19, 9
A
3. Will be able to define essential attributions of services and differences of financial services.
10, 16, 9
A
4. Will be able to define service marketing mix.
10, 16, 9
A
5. Will be able to understand the importance of quality in financial services.
10, 13, 16, 9
A
6. Will be able to evaluate service failure and recovery.
10, 13, 16, 19, 9
A
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to Services and Service Marketing
2
Factors Effecting Service Industry
3
Basic Attributes and Differences of Financial Services
4
Marketing Mix of Financial Service
5
Designing and Managing Financial Service Products
6
Pricing Financial Services
7
Distributions in Financial Services
8
Marketing Communications and Promotions in Financial Services
9
Service Quality
10
Service Failure and Service Recovery in Financial Services
11
Physical Evidence in Financial Services
12
Capacity Management in Financial Services
13
Process in Financial Services
14
Case Studies in Marketing Financial Services
Resources
Hizmet Pazarlaması ve Yönetimi: Global ve Yerel Yaklaşım, Erdoğan Koç, 2021, Seçkin Yayıncılık.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Students identify the basic concepts and gain knowledge related to banking and insurance.
X
2
Students acquire the current knowledge concerning the sector practices.
X
3
Students make a list of fundamental conceptual knowledge in the practical application of International Banking and Finance techniques.
X
4
Students explain procedures and principles to follow in banking and insurance transactions.
X
5
Students convey knowledge concerning financial markets and institutions.
X
6
Students identify and define transaction types in the banking and insurance sector.
7
Students rationally determine risks to be faced by the parties in both sectors.
X
8
Students explain risk types to occur in the sector and hedging techniques.
X
9
Students apply the acquired knowledge regarding the field of banking and insurance to their studies.
X
10
Students are fully aware that they need to adapt to the changes in the sector considering lifelong learning approach.
X
11
Students benefit from the domain knowledge and acquired skills for informing partners or partner institutions.
X
12
Students set up social responsibility projects related to the field they work in.
X
13
Students communicate with their colleagues and customers according to the rules of professional ethics.
X
14
Students effectively apply the acquired knowledge in the field of banking and insurance to their studies or professional lives.
X
15
Students discover asymmetric information problems to occur in the sector and indicate the necessary measures which need to be taken to prevent those kinds of problems.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
14
4
56
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
20
20
General Exam
1
30
30
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
134
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(134/30)
4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
FINANCIAL SERVICES MARKETING
BNK1213586
Spring Semester
2+0
2
2
Course Program
Çarşamba 12:00-12:45
Çarşamba 12:45-13:30
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Required
Course Coordinator
Lect. Numan ÖZAKPINAR
Name of Lecturer(s)
Assist.Prof. Mahmut Selami AKIN
Assistant(s)
Aim
To provide knowledge about basic principles of marketing financial services and implementations in the finance industry.
Course Content
This course contains; Introduction to Services and Service Marketing,Factors Effecting Service Industry,Basic Attributes and Differences of Financial Services,Marketing Mix of Financial Service,Designing and Managing Financial Service Products,Pricing Financial Services,Distributions in Financial Services,Marketing Communications and Promotions in Financial Services,Service Quality,Service Failure and Service Recovery in Financial Services,Physical Evidence in Financial Services,Capacity Management in Financial Services,Process in Financial Services,Case Studies in Marketing Financial Services.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Will be able to define basic marketing financial services concepts and give examples.
10, 16, 19, 9
A
2. Will be able to understand factors affecting the service industry.
10, 16, 19, 9
A
3. Will be able to define essential attributions of services and differences of financial services.
10, 16, 9
A
4. Will be able to define service marketing mix.
10, 16, 9
A
5. Will be able to understand the importance of quality in financial services.
10, 13, 16, 9
A
6. Will be able to evaluate service failure and recovery.
10, 13, 16, 19, 9
A
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to Services and Service Marketing
2
Factors Effecting Service Industry
3
Basic Attributes and Differences of Financial Services
4
Marketing Mix of Financial Service
5
Designing and Managing Financial Service Products
6
Pricing Financial Services
7
Distributions in Financial Services
8
Marketing Communications and Promotions in Financial Services
9
Service Quality
10
Service Failure and Service Recovery in Financial Services
11
Physical Evidence in Financial Services
12
Capacity Management in Financial Services
13
Process in Financial Services
14
Case Studies in Marketing Financial Services
Resources
Hizmet Pazarlaması ve Yönetimi: Global ve Yerel Yaklaşım, Erdoğan Koç, 2021, Seçkin Yayıncılık.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Students identify the basic concepts and gain knowledge related to banking and insurance.
X
2
Students acquire the current knowledge concerning the sector practices.
X
3
Students make a list of fundamental conceptual knowledge in the practical application of International Banking and Finance techniques.
X
4
Students explain procedures and principles to follow in banking and insurance transactions.
X
5
Students convey knowledge concerning financial markets and institutions.
X
6
Students identify and define transaction types in the banking and insurance sector.
7
Students rationally determine risks to be faced by the parties in both sectors.
X
8
Students explain risk types to occur in the sector and hedging techniques.
X
9
Students apply the acquired knowledge regarding the field of banking and insurance to their studies.
X
10
Students are fully aware that they need to adapt to the changes in the sector considering lifelong learning approach.
X
11
Students benefit from the domain knowledge and acquired skills for informing partners or partner institutions.
X
12
Students set up social responsibility projects related to the field they work in.
X
13
Students communicate with their colleagues and customers according to the rules of professional ethics.
X
14
Students effectively apply the acquired knowledge in the field of banking and insurance to their studies or professional lives.
X
15
Students discover asymmetric information problems to occur in the sector and indicate the necessary measures which need to be taken to prevent those kinds of problems.
