Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| FINANCIAL SERVICES MARKETING | - | Spring Semester | 2+0 | 2 | 2 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Numan ÖZAKPINAR |
| Name of Lecturer(s) | Assist.Prof. Mahmut Selami AKIN |
| Assistant(s) | |
| Aim | To provide knowledge about basic principles of marketing financial services and implementations in the finance industry. |
| Course Content | This course contains; Introduction to Services and Service Marketing,Factors Effecting Service Industry,Basic Attributes and Differences of Financial Services,Marketing Mix of Financial Service,Designing and Managing Financial Service Products,Pricing Financial Services,Distributions in Financial Services,Marketing Communications and Promotions in Financial Services,Service Quality,Service Failure and Service Recovery in Financial Services,Physical Evidence in Financial Services,Capacity Management in Financial Services,Process in Financial Services,Case Studies in Marketing Financial Services. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to define basic marketing financial services concepts and give examples. | 10, 16, 19, 9 | A |
| 2. Will be able to understand factors affecting the service industry. | 10, 16, 19, 9 | A |
| 3. Will be able to define essential attributions of services and differences of financial services. | 10, 16, 9 | A |
| 4. Will be able to define service marketing mix. | 10, 16, 9 | A |
| 5. Will be able to understand the importance of quality in financial services. | 10, 13, 16, 9 | A |
| 6. Will be able to evaluate service failure and recovery. | 10, 13, 16, 19, 9 | A |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Services and Service Marketing | |
| 2 | Factors Effecting Service Industry | |
| 3 | Basic Attributes and Differences of Financial Services | |
| 4 | Marketing Mix of Financial Service | |
| 5 | Designing and Managing Financial Service Products | |
| 6 | Pricing Financial Services | |
| 7 | Distributions in Financial Services | |
| 8 | Marketing Communications and Promotions in Financial Services | |
| 9 | Service Quality | |
| 10 | Service Failure and Service Recovery in Financial Services | |
| 11 | Physical Evidence in Financial Services | |
| 12 | Capacity Management in Financial Services | |
| 13 | Process in Financial Services | |
| 14 | Case Studies in Marketing Financial Services |
| Resources |
| Hizmet Pazarlaması ve Yönetimi: Global ve Yerel Yaklaşım, Erdoğan Koç, 2021, Seçkin Yayıncılık. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Explains the concepts of banking and insurance, the relevant legislation, and recognizes the organizations that guide the sector. | X | |||||
| 2 | Performs basic-level activities in banking and insurance, communicates effectively, and utilizes digital tools. | X | |||||
| 3 | Possesses fundamental, up-to-date, and practical knowledge related to their profession. | X | |||||
| 4 | Gains knowledge about occupational health and safety, environmental awareness and quality processes. | ||||||
| 5 | Explains and issues policies for property, service, and life insurance. | X | |||||
| 6 | Students convey knowledge concerning financial markets and institutions. | X | |||||
| 7 | Students identify and define transaction types in the banking and insurance sector. | ||||||
| 8 | Effectively utilizes information technologies (software, programs, animation, etc.) related to their profession. | X | |||||
| 9 | Students explain risk types to occur in the sector and hedging techniques. | X | |||||
| 10 | Follows current developments and practices in banking and insurance and uses them effectively. | ||||||
| 11 | Students apply the acquired knowledge regarding the field of banking and insurance to their studies. | X | |||||
| 12 | Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and propose solutions. | ||||||
| 13 | Has awareness of career management and lifelong learning. | X | |||||
| 14 | Effectively presents their thoughts at the level of knowledge and skills through written and verbal communication and expresses them clearly. | X | |||||
| 15 | Uses a foreign language to follow information in their field and communicate with colleagues. | X | |||||
| 16 | Interprets fundamental data related to banking and insurance, identifies risks, defines problems, and proposes solutions. | X | |||||
| 17 | Possesses social, scientific, cultural, and ethical values in the collection, implementation, and dissemination of data related to their field. | X | |||||
| 18 | Takes responsibility as a team member to solve complex and unforeseen problems encountered in practices related to their field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 14 | 4 | 56 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 134 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(134/30) | 4 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| FINANCIAL SERVICES MARKETING | - | Spring Semester | 2+0 | 2 | 2 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Numan ÖZAKPINAR |
| Name of Lecturer(s) | Assist.Prof. Mahmut Selami AKIN |
| Assistant(s) | |
| Aim | To provide knowledge about basic principles of marketing financial services and implementations in the finance industry. |
| Course Content | This course contains; Introduction to Services and Service Marketing,Factors Effecting Service Industry,Basic Attributes and Differences of Financial Services,Marketing Mix of Financial Service,Designing and Managing Financial Service Products,Pricing Financial Services,Distributions in Financial Services,Marketing Communications and Promotions in Financial Services,Service Quality,Service Failure and Service Recovery in Financial Services,Physical Evidence in Financial Services,Capacity Management in Financial Services,Process in Financial Services,Case Studies in Marketing Financial Services. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to define basic marketing financial services concepts and give examples. | 10, 16, 19, 9 | A |
| 2. Will be able to understand factors affecting the service industry. | 10, 16, 19, 9 | A |
| 3. Will be able to define essential attributions of services and differences of financial services. | 10, 16, 9 | A |
| 4. Will be able to define service marketing mix. | 10, 16, 9 | A |
| 5. Will be able to understand the importance of quality in financial services. | 10, 13, 16, 9 | A |
| 6. Will be able to evaluate service failure and recovery. | 10, 13, 16, 19, 9 | A |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Services and Service Marketing | |
| 2 | Factors Effecting Service Industry | |
| 3 | Basic Attributes and Differences of Financial Services | |
| 4 | Marketing Mix of Financial Service | |
| 5 | Designing and Managing Financial Service Products | |
| 6 | Pricing Financial Services | |
| 7 | Distributions in Financial Services | |
| 8 | Marketing Communications and Promotions in Financial Services | |
| 9 | Service Quality | |
| 10 | Service Failure and Service Recovery in Financial Services | |
| 11 | Physical Evidence in Financial Services | |
| 12 | Capacity Management in Financial Services | |
| 13 | Process in Financial Services | |
| 14 | Case Studies in Marketing Financial Services |
| Resources |
| Hizmet Pazarlaması ve Yönetimi: Global ve Yerel Yaklaşım, Erdoğan Koç, 2021, Seçkin Yayıncılık. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Explains the concepts of banking and insurance, the relevant legislation, and recognizes the organizations that guide the sector. | X | |||||
| 2 | Performs basic-level activities in banking and insurance, communicates effectively, and utilizes digital tools. | X | |||||
| 3 | Possesses fundamental, up-to-date, and practical knowledge related to their profession. | X | |||||
| 4 | Gains knowledge about occupational health and safety, environmental awareness and quality processes. | ||||||
| 5 | Explains and issues policies for property, service, and life insurance. | X | |||||
| 6 | Students convey knowledge concerning financial markets and institutions. | X | |||||
| 7 | Students identify and define transaction types in the banking and insurance sector. | ||||||
| 8 | Effectively utilizes information technologies (software, programs, animation, etc.) related to their profession. | X | |||||
| 9 | Students explain risk types to occur in the sector and hedging techniques. | X | |||||
| 10 | Follows current developments and practices in banking and insurance and uses them effectively. | ||||||
| 11 | Students apply the acquired knowledge regarding the field of banking and insurance to their studies. | X | |||||
| 12 | Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and propose solutions. | ||||||
| 13 | Has awareness of career management and lifelong learning. | X | |||||
| 14 | Effectively presents their thoughts at the level of knowledge and skills through written and verbal communication and expresses them clearly. | X | |||||
| 15 | Uses a foreign language to follow information in their field and communicate with colleagues. | X | |||||
| 16 | Interprets fundamental data related to banking and insurance, identifies risks, defines problems, and proposes solutions. | X | |||||
| 17 | Possesses social, scientific, cultural, and ethical values in the collection, implementation, and dissemination of data related to their field. | X | |||||
| 18 | Takes responsibility as a team member to solve complex and unforeseen problems encountered in practices related to their field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |