To evaluate the activities and the role of public relations in health organizations.
Course Content
This course contains; Introduction to public relations,Concept of public relations,Historical development of public relations,Subjects related to public relations,Theories of public relations,Target group in public relations,Campaign in public relations,Internal communication,Internal public relations,The characteristics of a public relations specialist,Agencies in public relations,Issue management,Crisis management,Prestige management.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Will be able to categorize the target group in public relations activities.
16, 9
A
1.1.Explain the interior and the exterior target group in public relations activities.
10, 16, 9
A
1.2.Can debate the reasons of identifying the target group.
16, 9
A
1.3.Can interpret the effects of not identifying the target group.
10, 9
A
2.Will be able to evaluate the management of crisis.
10, 9
A
2.1.Can define the crisis.
10, 9
A
2.2.Can categorize the reasons of crisis.
10, 9
A
2.3.Can list the stages of management of crisis.
10, 9
A, D
3.Will be able to prepare a public relations campaign.
16, 9
A
3.1.Can list the stages of public relations campaign.
10, 9
A
3.2.Can compare the methods of gathering information.
10, 16, 9
A
3.3.Can explain the importance of public relations campaign.
The characteristics of a public relations specialist
Reading Lecture Notes
11
Agencies in public relations
Reading Lecture Notes
12
Issue management
Reading Lecture Notes
13
Crisis management
Reading Lecture Notes
14
Prestige management
Reading Lecture Notes
Resources
Instructor's lecture notes
Okay A. & Okay A. Halkla İlişkiler Kavram Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2005.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows how to access current basic, theoretical and applied scientific knowledge in the field of Health Institutions Management by using information technologies and resources; evaluates the accuracy, reliability and validity of this information.
X
2
Recognizes the subdivisions of the health system organization and the employees working in these departments, has knowledge about the duties, authorities and responsibilities of the employees, plans, organizes and directs the performance of health service providers.
X
3
Uses basic theoretical and practical knowledge, basic computer programs and related technologies related to the field of Health Institutions Management.
X
4
To be able to carry out a given task independently using the basic knowledge in the field of Health Institutions Management.
X
5
Evaluates the basic knowledge and skills acquired in the field of Health Institutions Management with a critical approach; identifies learning needs and directs learning.
X
6
Uses information and communication technologies together with computer software at least at the basic level of European Computer Driving License required by the field of Health Institutions Management.
7
The student complies with and contributes to quality management and processes.
X
8
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
4
4
16
Resolution of Homework Problems and Submission as a Report
2
2
4
Term Project
1
20
20
Presentation of Project / Seminar
1
2
2
Quiz
4
1
4
Midterm Exam
1
24
24
General Exam
1
30
30
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
128
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(128/30)
4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
PUBLIC RELATIONS in HEALTH CARE
-
Spring Semester
2+0
2
4
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Required
Course Coordinator
Name of Lecturer(s)
Assistant(s)
Yok
Aim
To evaluate the activities and the role of public relations in health organizations.
Course Content
This course contains; Introduction to public relations,Concept of public relations,Historical development of public relations,Subjects related to public relations,Theories of public relations,Target group in public relations,Campaign in public relations,Internal communication,Internal public relations,The characteristics of a public relations specialist,Agencies in public relations,Issue management,Crisis management,Prestige management.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Will be able to categorize the target group in public relations activities.
16, 9
A
1.1.Explain the interior and the exterior target group in public relations activities.
10, 16, 9
A
1.2.Can debate the reasons of identifying the target group.
16, 9
A
1.3.Can interpret the effects of not identifying the target group.
10, 9
A
2.Will be able to evaluate the management of crisis.
10, 9
A
2.1.Can define the crisis.
10, 9
A
2.2.Can categorize the reasons of crisis.
10, 9
A
2.3.Can list the stages of management of crisis.
10, 9
A, D
3.Will be able to prepare a public relations campaign.
16, 9
A
3.1.Can list the stages of public relations campaign.
10, 9
A
3.2.Can compare the methods of gathering information.
10, 16, 9
A
3.3.Can explain the importance of public relations campaign.
The characteristics of a public relations specialist
Reading Lecture Notes
11
Agencies in public relations
Reading Lecture Notes
12
Issue management
Reading Lecture Notes
13
Crisis management
Reading Lecture Notes
14
Prestige management
Reading Lecture Notes
Resources
Instructor's lecture notes
Okay A. & Okay A. Halkla İlişkiler Kavram Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2005.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows how to access current basic, theoretical and applied scientific knowledge in the field of Health Institutions Management by using information technologies and resources; evaluates the accuracy, reliability and validity of this information.
X
2
Recognizes the subdivisions of the health system organization and the employees working in these departments, has knowledge about the duties, authorities and responsibilities of the employees, plans, organizes and directs the performance of health service providers.
X
3
Uses basic theoretical and practical knowledge, basic computer programs and related technologies related to the field of Health Institutions Management.
X
4
To be able to carry out a given task independently using the basic knowledge in the field of Health Institutions Management.
X
5
Evaluates the basic knowledge and skills acquired in the field of Health Institutions Management with a critical approach; identifies learning needs and directs learning.
X
6
Uses information and communication technologies together with computer software at least at the basic level of European Computer Driving License required by the field of Health Institutions Management.
7
The student complies with and contributes to quality management and processes.
X
8
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
9
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.
