The aim of this course is to teach the students, how to use text writing tools and techniques used in public relations.
Course Content
This course contains; The Role and Importance of the Written Text in Public Relations,Effective Writing Process in PR,Types of Writing Used in Media Relations and News Writing Techniques,Designing and Writing a Press Release,Press Release Writing Application,Press Meeting-Press Release-Press Interview,Annual Activity Report-Institutional Magazine-Brochure,Advertising Articles-Advertorial-Flyers-Insert,Speech Texts-Business Letters,Content Production in Social Media,Digital Writing,Writing for Crisis Periods,Project presentations,Project presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Explain the role and importance of text writing in public relations activities.
9
A
Explain the writing techniques used in writing.
10, 9
A
Organize the writing process.
13
A
Design effective messages to convince the masses.
9
A, E
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
The Role and Importance of the Written Text in Public Relations
Examining lecture notes
2
Effective Writing Process in PR
Examining lecture notes
3
Types of Writing Used in Media Relations and News Writing Techniques
Halkla İlişkilerde Medya Yönetimi, Ece Çöklü, Set Systems, 2014.
Slide Presentations
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
14
2
28
Resolution of Homework Problems and Submission as a Report
5
10
50
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
1
10
10
Midterm Exam
1
10
10
General Exam
1
10
10
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
150
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
PUBLIC RELATIONS WRITING TECHNIQUES
-
Fall Semester
1+2
2
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Assist.Prof. Merve YAZİCİ
Name of Lecturer(s)
Assist.Prof. Ahmet Serkan OKAY
Assistant(s)
Aim
The aim of this course is to teach the students, how to use text writing tools and techniques used in public relations.
Course Content
This course contains; The Role and Importance of the Written Text in Public Relations,Effective Writing Process in PR,Types of Writing Used in Media Relations and News Writing Techniques,Designing and Writing a Press Release,Press Release Writing Application,Press Meeting-Press Release-Press Interview,Annual Activity Report-Institutional Magazine-Brochure,Advertising Articles-Advertorial-Flyers-Insert,Speech Texts-Business Letters,Content Production in Social Media,Digital Writing,Writing for Crisis Periods,Project presentations,Project presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Explain the role and importance of text writing in public relations activities.
9
A
Explain the writing techniques used in writing.
10, 9
A
Organize the writing process.
13
A
Design effective messages to convince the masses.
9
A, E
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
The Role and Importance of the Written Text in Public Relations
Examining lecture notes
2
Effective Writing Process in PR
Examining lecture notes
3
Types of Writing Used in Media Relations and News Writing Techniques
Halkla İlişkilerde Medya Yönetimi, Ece Çöklü, Set Systems, 2014.
Slide Presentations
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
