The aim of this course is to adopt the total quality approach, which is adopted as the main way to reach the menu away from international production and service institutions, public institutions and formations not connected to profit targets and to internalize them with different corporate practices.
Attendance to 70% of the course is compulsory.
Course Content
This course contains; Understands the institutional importance of total quality management.,Customer focus on total quality management,Quality of product and service quality in achieving excellence,Total quality oriented vision and mission,Price of model and enterprise value,Quality models in public relations,Quality models in public relations,Total quality management in public relations activities and strategies,Total quality management in public relations activities and strategies 2,Quality in corporate communication,The importance of continuous improvement and development in increasing efficiency in corporate communication,Quality and Innovation: Transforming creativity into profitability,Corporate quality and implementation,Evaluation / Repetition.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
At the end of this course, the student will;
1. Understands the institutional importance of total quality management.
2. Quality and public relations quality models at an internal level.
3. Experiences excellence and process management in Customer Service, product and service delivery.
4. Understands the importance of quality philosophy in corporate communication processes.
5. Evaluate the excellent public relations practices.
A: Traditional Written Exam, D: Oral Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Understands the institutional importance of total quality management.
Lecture notes
2
Customer focus on total quality management
Lecture notes
3
Quality of product and service quality in achieving excellence
Lecture notes
4
Total quality oriented vision and mission
Lecture notes
5
Price of model and enterprise value
Lecture notes
6
Quality models in public relations
Lecture notes
7
Quality models in public relations
Lecture notes
8
Total quality management in public relations activities and strategies
Lecture notes
9
Total quality management in public relations activities and strategies 2
Lecture notes, homework
10
Quality in corporate communication
Lecture notes, homework
11
The importance of continuous improvement and development in increasing efficiency in corporate communication
Lecture notes, homework
12
Quality and Innovation: Transforming creativity into profitability
Lecture notes, homework
13
Corporate quality and implementation
Lecture notes, homework
14
Evaluation / Repetition
Lecture notes
Resources
İbrahim Kavrakoğlu, Toplam Kalite Yönetimi, İstanbul, Kalder, 1998.
Muhittin Şimşek, Toplam Kalite Yönetimi, İstanbul, Alfa, 2002.
Aylin Göztaş & E. Pelin Baytekin, Kalite Yolculuğunda Halkla ilişkiler, İstanbul, Nobel, 2009.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
X
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
14
5
70
Resolution of Homework Problems and Submission as a Report
5
3
15
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
11
11
General Exam
1
12
12
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
150
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
TOTAL QUALITY MANAGEMENT
-
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Şifa ELCİL
Name of Lecturer(s)
Assist.Prof. Şifa ELCİL
Assistant(s)
Dr. Şifa ELCİL
Aim
The aim of this course is to adopt the total quality approach, which is adopted as the main way to reach the menu away from international production and service institutions, public institutions and formations not connected to profit targets and to internalize them with different corporate practices.
Attendance to 70% of the course is compulsory.
Course Content
This course contains; Understands the institutional importance of total quality management.,Customer focus on total quality management,Quality of product and service quality in achieving excellence,Total quality oriented vision and mission,Price of model and enterprise value,Quality models in public relations,Quality models in public relations,Total quality management in public relations activities and strategies,Total quality management in public relations activities and strategies 2,Quality in corporate communication,The importance of continuous improvement and development in increasing efficiency in corporate communication,Quality and Innovation: Transforming creativity into profitability,Corporate quality and implementation,Evaluation / Repetition.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
At the end of this course, the student will;
1. Understands the institutional importance of total quality management.
2. Quality and public relations quality models at an internal level.
3. Experiences excellence and process management in Customer Service, product and service delivery.
4. Understands the importance of quality philosophy in corporate communication processes.
5. Evaluate the excellent public relations practices.
A: Traditional Written Exam, D: Oral Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Understands the institutional importance of total quality management.
Lecture notes
2
Customer focus on total quality management
Lecture notes
3
Quality of product and service quality in achieving excellence
Lecture notes
4
Total quality oriented vision and mission
Lecture notes
5
Price of model and enterprise value
Lecture notes
6
Quality models in public relations
Lecture notes
7
Quality models in public relations
Lecture notes
8
Total quality management in public relations activities and strategies
Lecture notes
9
Total quality management in public relations activities and strategies 2
Lecture notes, homework
10
Quality in corporate communication
Lecture notes, homework
11
The importance of continuous improvement and development in increasing efficiency in corporate communication
Lecture notes, homework
12
Quality and Innovation: Transforming creativity into profitability
Lecture notes, homework
13
Corporate quality and implementation
Lecture notes, homework
14
Evaluation / Repetition
Lecture notes
Resources
İbrahim Kavrakoğlu, Toplam Kalite Yönetimi, İstanbul, Kalder, 1998.
Muhittin Şimşek, Toplam Kalite Yönetimi, İstanbul, Alfa, 2002.
Aylin Göztaş & E. Pelin Baytekin, Kalite Yolculuğunda Halkla ilişkiler, İstanbul, Nobel, 2009.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
X
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
X
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
X
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
