Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DIGITAL CONTENT MANAGEMENT | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Saadet UĞURLU |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | Assist. Prof. Dr. Saadet UĞURLU |
| Aim | The aim of this course is to produce original and interactive content in line with the habits of internet users. |
| Course Content | This course contains; Explaining the concept of digital content.,Development of content process from traditional media to new media.,Types of digital content,Development of digital content platforms,Characteristics of digital content concept,Rules of digital content production,Social media and digital content production,Practical explanation of video production,Practical explanation of video production,Social customer relationship management,Online reputation management,Digital article writing. Practical examples.,Preparation of original and interactive digital contents. Student studies.,General evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Summarize the differences between traditional and new media | 10, 9 | A, D, F |
| 2. Recognize basic digital content criteria. | 16, 6, 9 | A, D |
| 3. Applies and interprets digital strategies in content production. | 6, 9 | A, E |
| 4. Prepares original and interactive digital contents. | A, D, H |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Explaining the concept of digital content. | Can examine course concepts |
| 2 | Development of content process from traditional media to new media. | Pages 5-74 of the book 'Strategic communication management in new media' can be read |
| 3 | Types of digital content | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
| 4 | Development of digital content platforms | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
| 5 | Characteristics of digital content concept | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
| 6 | Rules of digital content production | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
| 7 | Social media and digital content production | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
| 8 | Practical explanation of video production | Group work preparations 1 |
| 9 | Practical explanation of video production | Group work preparations 2 |
| 10 | Social customer relationship management | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
| 11 | Online reputation management | Pages 181 and end of the book 'Strategic Communication Management in New Media' can be read. |
| 12 | Digital article writing. Practical examples. | Basic concepts can be examined |
| 13 | Preparation of original and interactive digital contents. Student studies. | Group work preparations 3 |
| 14 | General evaluation | Project presentation preparations |
| Resources |
| 1. C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016. 2. O. Kuş, İçerik Pazarlama: Dijital Dünyada Marka ve Hikâye Yaratma Stratejileri, 2016. 3.S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017 |
| Lecture notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 8 | 6 | 48 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DIGITAL CONTENT MANAGEMENT | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Saadet UĞURLU |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | Assist. Prof. Dr. Saadet UĞURLU |
| Aim | The aim of this course is to produce original and interactive content in line with the habits of internet users. |
| Course Content | This course contains; Explaining the concept of digital content.,Development of content process from traditional media to new media.,Types of digital content,Development of digital content platforms,Characteristics of digital content concept,Rules of digital content production,Social media and digital content production,Practical explanation of video production,Practical explanation of video production,Social customer relationship management,Online reputation management,Digital article writing. Practical examples.,Preparation of original and interactive digital contents. Student studies.,General evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Summarize the differences between traditional and new media | 10, 9 | A, D, F |
| 2. Recognize basic digital content criteria. | 16, 6, 9 | A, D |
| 3. Applies and interprets digital strategies in content production. | 6, 9 | A, E |
| 4. Prepares original and interactive digital contents. | A, D, H |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Explaining the concept of digital content. | Can examine course concepts |
| 2 | Development of content process from traditional media to new media. | Pages 5-74 of the book 'Strategic communication management in new media' can be read |
| 3 | Types of digital content | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
| 4 | Development of digital content platforms | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
| 5 | Characteristics of digital content concept | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
| 6 | Rules of digital content production | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
| 7 | Social media and digital content production | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
| 8 | Practical explanation of video production | Group work preparations 1 |
| 9 | Practical explanation of video production | Group work preparations 2 |
| 10 | Social customer relationship management | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
| 11 | Online reputation management | Pages 181 and end of the book 'Strategic Communication Management in New Media' can be read. |
| 12 | Digital article writing. Practical examples. | Basic concepts can be examined |
| 13 | Preparation of original and interactive digital contents. Student studies. | Group work preparations 3 |
| 14 | General evaluation | Project presentation preparations |
| Resources |
| 1. C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016. 2. O. Kuş, İçerik Pazarlama: Dijital Dünyada Marka ve Hikâye Yaratma Stratejileri, 2016. 3.S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017 |
| Lecture notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |