Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRODUCTION to PUBLIC RELATIONS | - | Fall Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
| Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
| Assistant(s) | |
| Aim | It is aimed that the student has knowledge of the following subjects: Role and importance of Public Relations in marketing communications, public relations processes and practices, the historical development of public relations, public relations models and theories, basic concepts of public relations, public relations methods and tools, public relations ethics, media relations. |
| Course Content | This course contains; The concept and components of Marketing Communication,Public Relations Concept and Historical Development Process ,Public Relations Models ,Basic Concepts of Public Relations,Stakeholders and the target audience in public relations,Public Relations Process: Research-Planning,Public Relations Process: Practice-Evaluation,Public Relations methods and tools-1,Public Relations methods and tools-2,Media relations-Public Relations writing techniques ,Event Design and Management-Sponsorship ,Corporate culture-corporate identity-In house public relations ,Digital Public Relations ,Professional ethics-issue and crisis management. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Student who successfully complete the course; | A, E | |
| 1. Understands the role and importance of Public Relations in marketing communications. | 13, 16, 19, 9 | |
| 2. Defines the processes of Public Relations. | 13, 16, 4, 9 | |
| 3. Understand the tools and methods of Public Relations. | 13, 14, 16, 37, 4, 9 | |
| 4. Defines public relations strategies. | 13, 16, 19, 4, 9 |
| Teaching Methods: | 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | The concept and components of Marketing Communication | Investigation of marketing communication concept |
| 2 | Public Relations Concept and Historical Development Process | Investigation of the concept of public relations |
| 3 | Public Relations Models | Reading the related chapter in the textbook |
| 4 | Basic Concepts of Public Relations | Reading the related chapter in the textbook |
| 5 | Stakeholders and the target audience in public relations | Reading the related chapter in the textbook |
| 6 | Public Relations Process: Research-Planning | Reading the related chapter in the textbook |
| 7 | Public Relations Process: Practice-Evaluation | Reading the related chapter in the textbook |
| 8 | Public Relations methods and tools-1 | Reading the related chapter in the textbook |
| 9 | Public Relations methods and tools-2 | Reading the related chapter in the textbook |
| 10 | Media relations-Public Relations writing techniques | Examination of press release samples |
| 11 | Event Design and Management-Sponsorship | Examination of sponsorship examples |
| 12 | Corporate culture-corporate identity-In house public relations | Examination of corporate identity examples |
| 13 | Digital Public Relations | Examination of digital media examples |
| 14 | Professional ethics-issue and crisis management | Examination of ethical code examples |
| Resources |
| Halkla İlişkilere Giriş, Filiz Balta Peltekoğlu, Beta Yayınları, İstanbul, 2016. Halkla İlişkiler Uygulaması, Fraser P. Seitel, Nobel Yayıncılık, Ankara, 2016. |
| Halkla İlişkilere Giriş, Filiz Balta Peltekoğlu, Beta Yayınları, İstanbul, 2016. Halkla İlişkiler Uygulaması, Fraser P. Seitel, Nobel Yayıncılık, Ankara, 2016. İletişimin Gücü, Filiz Balta Peltekoğlu, Beta Yayınları, İstanbul, 2016. Stratejik Halkla İlişkiler Yönetimi, Ahmed Bülent Göksel, Nobel Yayıncılık, Ankara, 2013. Stratejik Halkla İlişkiler Yönetimi, Aylin Göztaş, Füsün Topsümer, Seçkin Yayınları, Ankara, 2012. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 5 | 8 | 40 | |||
| Resolution of Homework Problems and Submission as a Report | 5 | 3 | 15 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 10 | 20 | |||
| Quiz | 2 | 2 | 4 | |||
| Midterm Exam | 1 | 21 | 21 | |||
| General Exam | 1 | 32 | 32 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 174 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(174/30) | 6 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRODUCTION to PUBLIC RELATIONS | - | Fall Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
| Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
| Assistant(s) | |
| Aim | It is aimed that the student has knowledge of the following subjects: Role and importance of Public Relations in marketing communications, public relations processes and practices, the historical development of public relations, public relations models and theories, basic concepts of public relations, public relations methods and tools, public relations ethics, media relations. |
| Course Content | This course contains; The concept and components of Marketing Communication,Public Relations Concept and Historical Development Process ,Public Relations Models ,Basic Concepts of Public Relations,Stakeholders and the target audience in public relations,Public Relations Process: Research-Planning,Public Relations Process: Practice-Evaluation,Public Relations methods and tools-1,Public Relations methods and tools-2,Media relations-Public Relations writing techniques ,Event Design and Management-Sponsorship ,Corporate culture-corporate identity-In house public relations ,Digital Public Relations ,Professional ethics-issue and crisis management. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Student who successfully complete the course; | A, E | |
| 1. Understands the role and importance of Public Relations in marketing communications. | 13, 16, 19, 9 | |
| 2. Defines the processes of Public Relations. | 13, 16, 4, 9 | |
| 3. Understand the tools and methods of Public Relations. | 13, 14, 16, 37, 4, 9 | |
| 4. Defines public relations strategies. | 13, 16, 19, 4, 9 |
| Teaching Methods: | 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | The concept and components of Marketing Communication | Investigation of marketing communication concept |
| 2 | Public Relations Concept and Historical Development Process | Investigation of the concept of public relations |
| 3 | Public Relations Models | Reading the related chapter in the textbook |
| 4 | Basic Concepts of Public Relations | Reading the related chapter in the textbook |
| 5 | Stakeholders and the target audience in public relations | Reading the related chapter in the textbook |
| 6 | Public Relations Process: Research-Planning | Reading the related chapter in the textbook |
| 7 | Public Relations Process: Practice-Evaluation | Reading the related chapter in the textbook |
| 8 | Public Relations methods and tools-1 | Reading the related chapter in the textbook |
| 9 | Public Relations methods and tools-2 | Reading the related chapter in the textbook |
| 10 | Media relations-Public Relations writing techniques | Examination of press release samples |
| 11 | Event Design and Management-Sponsorship | Examination of sponsorship examples |
| 12 | Corporate culture-corporate identity-In house public relations | Examination of corporate identity examples |
| 13 | Digital Public Relations | Examination of digital media examples |
| 14 | Professional ethics-issue and crisis management | Examination of ethical code examples |
| Resources |
| Halkla İlişkilere Giriş, Filiz Balta Peltekoğlu, Beta Yayınları, İstanbul, 2016. Halkla İlişkiler Uygulaması, Fraser P. Seitel, Nobel Yayıncılık, Ankara, 2016. |
| Halkla İlişkilere Giriş, Filiz Balta Peltekoğlu, Beta Yayınları, İstanbul, 2016. Halkla İlişkiler Uygulaması, Fraser P. Seitel, Nobel Yayıncılık, Ankara, 2016. İletişimin Gücü, Filiz Balta Peltekoğlu, Beta Yayınları, İstanbul, 2016. Stratejik Halkla İlişkiler Yönetimi, Ahmed Bülent Göksel, Nobel Yayıncılık, Ankara, 2013. Stratejik Halkla İlişkiler Yönetimi, Aylin Göztaş, Füsün Topsümer, Seçkin Yayınları, Ankara, 2012. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | X | |||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |