The aim of this course is to give information about public opinion polls through examples, to increase the level of knowledge about the importance of public opinion polls, their historical development, and the methods and techniques used.
Course Content
This course contains; Academis search, public opinion search and main aims,Research process and literature search,specifyin research model and imply research thesis,research terms,sampling design and techniques,sampling in qualitative research,Data anaysis in public research,midterm,design of question form and data gathering techniques,measurement of academic knowledge,factor analysis, contenet analysis, credilibity, grouping ,other techniques in public research,preparation research offer,preparation of research report.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
define public opinion
9
A, D, E
evaluate discussions related to theories
9
A, D, E
practice public opinion techniques
9
A, D, E
Teaching Methods:
9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, D: Oral Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Academis search, public opinion search and main aims
2
Research process and literature search
3
specifyin research model and imply research thesis
4
research terms
5
sampling design and techniques
6
sampling in qualitative research
7
Data anaysis in public research
8
midterm
9
design of question form and data gathering techniques
(1)Celinda C. Lake, Pat Callbek Harper. Kamuoyu Araştırmaları, 2002, Altınküre Yayınları; Ankara
(2) Lake, C.C. & Harper, P.C. Kamuoyu Araştırmaları, 2008, Çeviren: Nurettin Güz, Ankara: Eğitim Akademi Yayınları
newspapers, and additional articles as need arises.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
14
2
28
Resolution of Homework Problems and Submission as a Report
14
2
28
Term Project
1
10
10
Presentation of Project / Seminar
1
4
4
Quiz
1
2
2
Midterm Exam
1
21
21
General Exam
1
21
21
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
142
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
PUBLIC OPINION RESEARCH
-
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Esra OĞUZHAN
Name of Lecturer(s)
Lect. İhsan AKTAŞ
Assistant(s)
Aim
The aim of this course is to give information about public opinion polls through examples, to increase the level of knowledge about the importance of public opinion polls, their historical development, and the methods and techniques used.
Course Content
This course contains; Academis search, public opinion search and main aims,Research process and literature search,specifyin research model and imply research thesis,research terms,sampling design and techniques,sampling in qualitative research,Data anaysis in public research,midterm,design of question form and data gathering techniques,measurement of academic knowledge,factor analysis, contenet analysis, credilibity, grouping ,other techniques in public research,preparation research offer,preparation of research report.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
define public opinion
9
A, D, E
evaluate discussions related to theories
9
A, D, E
practice public opinion techniques
9
A, D, E
Teaching Methods:
9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, D: Oral Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Academis search, public opinion search and main aims
2
Research process and literature search
3
specifyin research model and imply research thesis
4
research terms
5
sampling design and techniques
6
sampling in qualitative research
7
Data anaysis in public research
8
midterm
9
design of question form and data gathering techniques
(1)Celinda C. Lake, Pat Callbek Harper. Kamuoyu Araştırmaları, 2002, Altınküre Yayınları; Ankara
(2) Lake, C.C. & Harper, P.C. Kamuoyu Araştırmaları, 2008, Çeviren: Nurettin Güz, Ankara: Eğitim Akademi Yayınları
newspapers, and additional articles as need arises.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
