Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SCENERIO WRITING TECHNIQUES | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Kemal ÇELİK |
| Name of Lecturer(s) | Assist.Prof. Kemal ÇELİK |
| Assistant(s) | |
| Aim | Giving information about cinema theories and gaining the theoretical approach to the students. |
| Course Content | This course contains; Course Introduction and General Introduction. • Discussion of the syllabus. • The First Rule of Drama: creating curiosity, the Second Rule: sustaining curiosity! • How to write a screenplay? Talking about it in writing, not in speech! • What is a screenplay? General discussion. Visual language! • Difference between short film and feature film: concepts of shot, scene, sequence, shot sequence, editing sequence. • Basic elements of the screenplay: story, character, structure! Discussion! • What is atmosphere? Why is it important? • Stages of the screenplay: logline, synopsis, treatment, screenplay, shooting script. • Examples of stages. • Finding a screenplay idea • Basic components of drama: need, desire, action, curiosity, conflict, and transformation. • What is a logline? • Sell your idea in one sentence! • Examples of loglines. • Discussion of internal and external conflict. • Tip: To find a good logline, ask the question, "What if this happened?" • Logline exercise in class. Find a logline with all the elements in place. • Logline evaluation criterion: curiosity!,Evaluation of loglines written by students. • Logline evaluation questions: - Does the story create curiosity? - Character: Is the protagonist strong enough? - Need: Is the protagonist's goal sufficient to drive action? - What is at stake? Why is the goal or need important? What happens if it is not met? - Action: Does the story lead to a strong dramatic action? - What is the conflict, obstacle, resistance? Does a strong conflict arise? - Transformation: Is there a strong potential for characters and story transformation? - Does the story have visual writing potential? - Do you feel willing to write this? - If you were the audience, would you watch this story? • Discussion of the fundamental components of storytelling in the context of the movie "Inception.", Evaluation of loglines written by students. • The importance of characters in the screenplay. • How to create an effective character? • Depth of character vs. Superficial character. Internal and external conflict! Distinction between character and archetype. Protagonists and supporting characters. - Find your character in real life! • Three basic emotions a character can evoke: empathy, sympathy, and antipathy. • How does character transformation occur? • How to create identification and catharsis? • The importance of the antagonist; a film is as good as its antagonist! • Discussion of characters in "The Godfather.",• Discussion of characters written by students. • What is a synopsis? The time and place of the story! • Structure and story models in the narrative: slideshow presentation. (Syd Field's three-act structure: setup, confrontation, resolution) • The structure of a short film, classic narrative structure • Adapting the three-act structure to film stories in the logline. • Discussion of the story of the film "Mr. Mrs. Smith.",• Evaluation of synopses. • What is a treatment? Writing scenes. • How do you decide where to start the story? • How to visualize the story in the audience's mind? • Fundamental rule: Action tells the story, dialogue reveals the character. • Bill Wilder's ten rules of screenplay writing. • In-class exercise: - Write the preparation of a character for a significant event (murder, job interview, love declaration, confession, etc.) without dialogue. - In the second scene, describe the character's situation and attitude after the event, narrating how the event happened without directly mentioning it. • Discussion of the story of the film "American Beauty.",• Evaluation of treatments. • What makes a good scene? Scene as a part of the screenplay. The beginning, middle, and end of the scene. • In-class exercise: - Write a dialogue scene with at least two characters. One character has a secret, and the other wants to learn it but cannot ask directly. • Fundamental rule: Advance the story or introduce a character! • Fundamental rule: Enter late, exit early! • Fundamental rule: Something is lost or gained in the scene. • Analysis of important scenes from "Avatar" and other films.,Midterm Exam,• How to write realistic dialogue? Relationship between scene writing and the cohesion of scenes. • Screenplay writing formats, American vs. French formats. • Discussion of dialogues from "The Dark Knight" and "Selvi Boylum Al Yazmalım." ,• What is the point of view in the screenplay? What is the theme in the screenplay? • Shot scales, plans, perspectives, scenes, sequences, and acts in the screenplay. • Adaptation in the screenplay.,• Evaluation of screenplays. • Movement in the screenplay; internal movement - external movement of characters, camera movement, time movement, spatial movement. • Screenplay time usage, setting alarms, flashback-flashforward.,• Evaluation of screenplays. • Use of sound and music in the screenplay. • Fundamental rule: Editing is done in the screenplay! • Writing parallel action and telephone conversations.,• Evaluation of screenplays. • The importance of revision in the screenplay, there is no first draft, only drafts! • Fundamental rule: Anticipating the audience's reaction, what excites you excites the audience!,Screenplay Evaluations • How to evaluate a screenplay?,Screenplay Evaluations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 9 | A, E | |
| 16 | A, H | |
| 10, 9 | A, F | |
| 16, 19 | A, E, H | |
| A, F, H |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Course Introduction and General Introduction. • Discussion of the syllabus. • The First Rule of Drama: creating curiosity, the Second Rule: sustaining curiosity! • How to write a screenplay? Talking about it in writing, not in speech! • What is a screenplay? General discussion. Visual language! • Difference between short film and feature film: concepts of shot, scene, sequence, shot sequence, editing sequence. • Basic elements of the screenplay: story, character, structure! Discussion! • What is atmosphere? Why is it important? • Stages of the screenplay: logline, synopsis, treatment, screenplay, shooting script. • Examples of stages. • Finding a screenplay idea • Basic components of drama: need, desire, action, curiosity, conflict, and transformation. • What is a logline? • Sell your idea in one sentence! • Examples of loglines. • Discussion of internal and external conflict. • Tip: To find a good logline, ask the question, "What if this happened?" • Logline exercise in class. Find a logline with all the elements in place. • Logline evaluation criterion: curiosity! | |
| 2 | Evaluation of loglines written by students. • Logline evaluation questions: - Does the story create curiosity? - Character: Is the protagonist strong enough? - Need: Is the protagonist's goal sufficient to drive action? - What is at stake? Why is the goal or need important? What happens if it is not met? - Action: Does the story lead to a strong dramatic action? - What is the conflict, obstacle, resistance? Does a strong conflict arise? - Transformation: Is there a strong potential for characters and story transformation? - Does the story have visual writing potential? - Do you feel willing to write this? - If you were the audience, would you watch this story? • Discussion of the fundamental components of storytelling in the context of the movie "Inception." | |
| 3 | Evaluation of loglines written by students. • The importance of characters in the screenplay. • How to create an effective character? • Depth of character vs. Superficial character. Internal and external conflict! Distinction between character and archetype. Protagonists and supporting characters. - Find your character in real life! • Three basic emotions a character can evoke: empathy, sympathy, and antipathy. • How does character transformation occur? • How to create identification and catharsis? • The importance of the antagonist; a film is as good as its antagonist! • Discussion of characters in "The Godfather." | |
| 4 | • Discussion of characters written by students. • What is a synopsis? The time and place of the story! • Structure and story models in the narrative: slideshow presentation. (Syd Field's three-act structure: setup, confrontation, resolution) • The structure of a short film, classic narrative structure • Adapting the three-act structure to film stories in the logline. • Discussion of the story of the film "Mr. Mrs. Smith." | |
| 5 | • Evaluation of synopses. • What is a treatment? Writing scenes. • How do you decide where to start the story? • How to visualize the story in the audience's mind? • Fundamental rule: Action tells the story, dialogue reveals the character. • Bill Wilder's ten rules of screenplay writing. • In-class exercise: - Write the preparation of a character for a significant event (murder, job interview, love declaration, confession, etc.) without dialogue. - In the second scene, describe the character's situation and attitude after the event, narrating how the event happened without directly mentioning it. • Discussion of the story of the film "American Beauty." | |
| 6 | • Evaluation of treatments. • What makes a good scene? Scene as a part of the screenplay. The beginning, middle, and end of the scene. • In-class exercise: - Write a dialogue scene with at least two characters. One character has a secret, and the other wants to learn it but cannot ask directly. • Fundamental rule: Advance the story or introduce a character! • Fundamental rule: Enter late, exit early! • Fundamental rule: Something is lost or gained in the scene. • Analysis of important scenes from "Avatar" and other films. | |
| 7 | Midterm Exam | |
| 8 | • How to write realistic dialogue? Relationship between scene writing and the cohesion of scenes. • Screenplay writing formats, American vs. French formats. • Discussion of dialogues from "The Dark Knight" and "Selvi Boylum Al Yazmalım." | |
| 9 | • What is the point of view in the screenplay? What is the theme in the screenplay? • Shot scales, plans, perspectives, scenes, sequences, and acts in the screenplay. • Adaptation in the screenplay. | |
| 10 | • Evaluation of screenplays. • Movement in the screenplay; internal movement - external movement of characters, camera movement, time movement, spatial movement. • Screenplay time usage, setting alarms, flashback-flashforward. | |
| 11 | • Evaluation of screenplays. • Use of sound and music in the screenplay. • Fundamental rule: Editing is done in the screenplay! • Writing parallel action and telephone conversations. | |
| 12 | • Evaluation of screenplays. • The importance of revision in the screenplay, there is no first draft, only drafts! • Fundamental rule: Anticipating the audience's reaction, what excites you excites the audience! | |
| 13 | Screenplay Evaluations • How to evaluate a screenplay? | |
| 14 | Screenplay Evaluations |
| Resources |
| Film Theory and Criticism, New York Oxford, Oxford University Press, 1999. Dudley, Andrew, J, Büyük Film Kuramları, çev. İbrahim Şener, Sistem Yayıncılık, İstanbul, 1995. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | ||||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 1 | 14 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 1 | 20 | 20 | |||
| Presentation of Project / Seminar | 1 | 14 | 14 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 14 | 14 | |||
| General Exam | 1 | 36 | 36 | |||
| Performance Task, Maintenance Plan | 1 | 3 | 3 | |||
| Total Workload(Hour) | 143 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(143/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SCENERIO WRITING TECHNIQUES | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Kemal ÇELİK |
| Name of Lecturer(s) | Assist.Prof. Kemal ÇELİK |
| Assistant(s) | |
| Aim | Giving information about cinema theories and gaining the theoretical approach to the students. |
| Course Content | This course contains; Course Introduction and General Introduction. • Discussion of the syllabus. • The First Rule of Drama: creating curiosity, the Second Rule: sustaining curiosity! • How to write a screenplay? Talking about it in writing, not in speech! • What is a screenplay? General discussion. Visual language! • Difference between short film and feature film: concepts of shot, scene, sequence, shot sequence, editing sequence. • Basic elements of the screenplay: story, character, structure! Discussion! • What is atmosphere? Why is it important? • Stages of the screenplay: logline, synopsis, treatment, screenplay, shooting script. • Examples of stages. • Finding a screenplay idea • Basic components of drama: need, desire, action, curiosity, conflict, and transformation. • What is a logline? • Sell your idea in one sentence! • Examples of loglines. • Discussion of internal and external conflict. • Tip: To find a good logline, ask the question, "What if this happened?" • Logline exercise in class. Find a logline with all the elements in place. • Logline evaluation criterion: curiosity!,Evaluation of loglines written by students. • Logline evaluation questions: - Does the story create curiosity? - Character: Is the protagonist strong enough? - Need: Is the protagonist's goal sufficient to drive action? - What is at stake? Why is the goal or need important? What happens if it is not met? - Action: Does the story lead to a strong dramatic action? - What is the conflict, obstacle, resistance? Does a strong conflict arise? - Transformation: Is there a strong potential for characters and story transformation? - Does the story have visual writing potential? - Do you feel willing to write this? - If you were the audience, would you watch this story? • Discussion of the fundamental components of storytelling in the context of the movie "Inception.", Evaluation of loglines written by students. • The importance of characters in the screenplay. • How to create an effective character? • Depth of character vs. Superficial character. Internal and external conflict! Distinction between character and archetype. Protagonists and supporting characters. - Find your character in real life! • Three basic emotions a character can evoke: empathy, sympathy, and antipathy. • How does character transformation occur? • How to create identification and catharsis? • The importance of the antagonist; a film is as good as its antagonist! • Discussion of characters in "The Godfather.",• Discussion of characters written by students. • What is a synopsis? The time and place of the story! • Structure and story models in the narrative: slideshow presentation. (Syd Field's three-act structure: setup, confrontation, resolution) • The structure of a short film, classic narrative structure • Adapting the three-act structure to film stories in the logline. • Discussion of the story of the film "Mr. Mrs. Smith.",• Evaluation of synopses. • What is a treatment? Writing scenes. • How do you decide where to start the story? • How to visualize the story in the audience's mind? • Fundamental rule: Action tells the story, dialogue reveals the character. • Bill Wilder's ten rules of screenplay writing. • In-class exercise: - Write the preparation of a character for a significant event (murder, job interview, love declaration, confession, etc.) without dialogue. - In the second scene, describe the character's situation and attitude after the event, narrating how the event happened without directly mentioning it. • Discussion of the story of the film "American Beauty.",• Evaluation of treatments. • What makes a good scene? Scene as a part of the screenplay. The beginning, middle, and end of the scene. • In-class exercise: - Write a dialogue scene with at least two characters. One character has a secret, and the other wants to learn it but cannot ask directly. • Fundamental rule: Advance the story or introduce a character! • Fundamental rule: Enter late, exit early! • Fundamental rule: Something is lost or gained in the scene. • Analysis of important scenes from "Avatar" and other films.,Midterm Exam,• How to write realistic dialogue? Relationship between scene writing and the cohesion of scenes. • Screenplay writing formats, American vs. French formats. • Discussion of dialogues from "The Dark Knight" and "Selvi Boylum Al Yazmalım." ,• What is the point of view in the screenplay? What is the theme in the screenplay? • Shot scales, plans, perspectives, scenes, sequences, and acts in the screenplay. • Adaptation in the screenplay.,• Evaluation of screenplays. • Movement in the screenplay; internal movement - external movement of characters, camera movement, time movement, spatial movement. • Screenplay time usage, setting alarms, flashback-flashforward.,• Evaluation of screenplays. • Use of sound and music in the screenplay. • Fundamental rule: Editing is done in the screenplay! • Writing parallel action and telephone conversations.,• Evaluation of screenplays. • The importance of revision in the screenplay, there is no first draft, only drafts! • Fundamental rule: Anticipating the audience's reaction, what excites you excites the audience!,Screenplay Evaluations • How to evaluate a screenplay?,Screenplay Evaluations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 9 | A, E | |
| 16 | A, H | |
| 10, 9 | A, F | |
| 16, 19 | A, E, H | |
| A, F, H |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Course Introduction and General Introduction. • Discussion of the syllabus. • The First Rule of Drama: creating curiosity, the Second Rule: sustaining curiosity! • How to write a screenplay? Talking about it in writing, not in speech! • What is a screenplay? General discussion. Visual language! • Difference between short film and feature film: concepts of shot, scene, sequence, shot sequence, editing sequence. • Basic elements of the screenplay: story, character, structure! Discussion! • What is atmosphere? Why is it important? • Stages of the screenplay: logline, synopsis, treatment, screenplay, shooting script. • Examples of stages. • Finding a screenplay idea • Basic components of drama: need, desire, action, curiosity, conflict, and transformation. • What is a logline? • Sell your idea in one sentence! • Examples of loglines. • Discussion of internal and external conflict. • Tip: To find a good logline, ask the question, "What if this happened?" • Logline exercise in class. Find a logline with all the elements in place. • Logline evaluation criterion: curiosity! | |
| 2 | Evaluation of loglines written by students. • Logline evaluation questions: - Does the story create curiosity? - Character: Is the protagonist strong enough? - Need: Is the protagonist's goal sufficient to drive action? - What is at stake? Why is the goal or need important? What happens if it is not met? - Action: Does the story lead to a strong dramatic action? - What is the conflict, obstacle, resistance? Does a strong conflict arise? - Transformation: Is there a strong potential for characters and story transformation? - Does the story have visual writing potential? - Do you feel willing to write this? - If you were the audience, would you watch this story? • Discussion of the fundamental components of storytelling in the context of the movie "Inception." | |
| 3 | Evaluation of loglines written by students. • The importance of characters in the screenplay. • How to create an effective character? • Depth of character vs. Superficial character. Internal and external conflict! Distinction between character and archetype. Protagonists and supporting characters. - Find your character in real life! • Three basic emotions a character can evoke: empathy, sympathy, and antipathy. • How does character transformation occur? • How to create identification and catharsis? • The importance of the antagonist; a film is as good as its antagonist! • Discussion of characters in "The Godfather." | |
| 4 | • Discussion of characters written by students. • What is a synopsis? The time and place of the story! • Structure and story models in the narrative: slideshow presentation. (Syd Field's three-act structure: setup, confrontation, resolution) • The structure of a short film, classic narrative structure • Adapting the three-act structure to film stories in the logline. • Discussion of the story of the film "Mr. Mrs. Smith." | |
| 5 | • Evaluation of synopses. • What is a treatment? Writing scenes. • How do you decide where to start the story? • How to visualize the story in the audience's mind? • Fundamental rule: Action tells the story, dialogue reveals the character. • Bill Wilder's ten rules of screenplay writing. • In-class exercise: - Write the preparation of a character for a significant event (murder, job interview, love declaration, confession, etc.) without dialogue. - In the second scene, describe the character's situation and attitude after the event, narrating how the event happened without directly mentioning it. • Discussion of the story of the film "American Beauty." | |
| 6 | • Evaluation of treatments. • What makes a good scene? Scene as a part of the screenplay. The beginning, middle, and end of the scene. • In-class exercise: - Write a dialogue scene with at least two characters. One character has a secret, and the other wants to learn it but cannot ask directly. • Fundamental rule: Advance the story or introduce a character! • Fundamental rule: Enter late, exit early! • Fundamental rule: Something is lost or gained in the scene. • Analysis of important scenes from "Avatar" and other films. | |
| 7 | Midterm Exam | |
| 8 | • How to write realistic dialogue? Relationship between scene writing and the cohesion of scenes. • Screenplay writing formats, American vs. French formats. • Discussion of dialogues from "The Dark Knight" and "Selvi Boylum Al Yazmalım." | |
| 9 | • What is the point of view in the screenplay? What is the theme in the screenplay? • Shot scales, plans, perspectives, scenes, sequences, and acts in the screenplay. • Adaptation in the screenplay. | |
| 10 | • Evaluation of screenplays. • Movement in the screenplay; internal movement - external movement of characters, camera movement, time movement, spatial movement. • Screenplay time usage, setting alarms, flashback-flashforward. | |
| 11 | • Evaluation of screenplays. • Use of sound and music in the screenplay. • Fundamental rule: Editing is done in the screenplay! • Writing parallel action and telephone conversations. | |
| 12 | • Evaluation of screenplays. • The importance of revision in the screenplay, there is no first draft, only drafts! • Fundamental rule: Anticipating the audience's reaction, what excites you excites the audience! | |
| 13 | Screenplay Evaluations • How to evaluate a screenplay? | |
| 14 | Screenplay Evaluations |
| Resources |
| Film Theory and Criticism, New York Oxford, Oxford University Press, 1999. Dudley, Andrew, J, Büyük Film Kuramları, çev. İbrahim Şener, Sistem Yayıncılık, İstanbul, 1995. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | ||||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | ||||||
| 13 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 14 | Performs the measurement and evaluation of communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |