This course aims to provide the student with a comprehensive view of retailing and an application of marketing concepts in retail environment.
Course Content
This course contains; Introduction to Retailing,Building and Sustaining Relationships in Retailing,Strategic Planning in Retailing,Traditional Retailing and Web and Non-store Based Retailing,Consumer Behavior,Information Gathering and Processing in Retailing,Site Selection,Retail Organization and Human Resource Management,Operations Management,Develop and Implement Plans,Pricing Strategies,Establishing and Maintaining a Retail Image,Promotional Strategy,Integrating and Controlling the Retail Strategy.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Explain the impact of retailing industry on the business world, and on individuals.
10, 13, 16, 9
A
Describe how location decisions, vendor selections, pricing, and merchandising impact a retail operation.
10, 13, 16, 9
A
Explain how retailers use marketing communications to build a brand image and
customer loyalty
10, 13, 16, 9
A
Demonstrate an understanding of how retailers develop a retail mix
10, 13, 16, 9
A
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to Retailing
2
Building and Sustaining Relationships in Retailing
3
Strategic Planning in Retailing
4
Traditional Retailing and Web and Non-store Based Retailing
5
Consumer Behavior
6
Information Gathering and Processing in Retailing
7
Site Selection
8
Retail Organization and Human Resource Management
9
Operations Management
10
Develop and Implement Plans
11
Pricing Strategies
12
Establishing and Maintaining a Retail Image
13
Promotional Strategy
14
Integrating and Controlling the Retail Strategy
Resources
Evans, J., Berman, B., Chatterjee, P. , 2018, Retail Management: International Edition, 13/E, Pearson Publication
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
2
15
30
Term Project
0
0
0
Presentation of Project / Seminar
1
15
15
Quiz
0
0
0
Midterm Exam
1
25
25
General Exam
1
30
30
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
142
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
RETAILING
-
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Prof.Dr. Ayşen AKYÜZ
Name of Lecturer(s)
Prof.Dr. Ayşen AKYÜZ
Assistant(s)
Aim
This course aims to provide the student with a comprehensive view of retailing and an application of marketing concepts in retail environment.
Course Content
This course contains; Introduction to Retailing,Building and Sustaining Relationships in Retailing,Strategic Planning in Retailing,Traditional Retailing and Web and Non-store Based Retailing,Consumer Behavior,Information Gathering and Processing in Retailing,Site Selection,Retail Organization and Human Resource Management,Operations Management,Develop and Implement Plans,Pricing Strategies,Establishing and Maintaining a Retail Image,Promotional Strategy,Integrating and Controlling the Retail Strategy.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Explain the impact of retailing industry on the business world, and on individuals.
10, 13, 16, 9
A
Describe how location decisions, vendor selections, pricing, and merchandising impact a retail operation.
10, 13, 16, 9
A
Explain how retailers use marketing communications to build a brand image and
customer loyalty
10, 13, 16, 9
A
Demonstrate an understanding of how retailers develop a retail mix
10, 13, 16, 9
A
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to Retailing
2
Building and Sustaining Relationships in Retailing
3
Strategic Planning in Retailing
4
Traditional Retailing and Web and Non-store Based Retailing
5
Consumer Behavior
6
Information Gathering and Processing in Retailing
7
Site Selection
8
Retail Organization and Human Resource Management
9
Operations Management
10
Develop and Implement Plans
11
Pricing Strategies
12
Establishing and Maintaining a Retail Image
13
Promotional Strategy
14
Integrating and Controlling the Retail Strategy
Resources
Evans, J., Berman, B., Chatterjee, P. , 2018, Retail Management: International Edition, 13/E, Pearson Publication
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
X
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
X
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
X
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
9
Uses Turkish language fluently and accurately in scientific and professional works.
X
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
X
13
Plans social responsibility events and takes a role in implementation process.
X
14
Performs the measurement and evaluation of communication activities.
X
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
