Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| HEALTH COMMUNICATION | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Olga UNTİLA KAPLAN |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | Assit. Prof. Dr. Saadet Uğurlu |
| Aim | The aim of the course is to teach effective communication methods necessary to prevent possible conflicts in health services. |
| Course Content | This course contains; Introduction to Communication,Communication Items,Communication Conditions,Communication Obstacles,Body Language,Target Audience in Health Communication,Communication Levels in Health Services,Health Behavior Theories-I,Health Behavior Theories-II,Active Communication Process between Healthcare Personel and Patient,Decision Making Models,Patient Types and Interview Techniques,Digital transformation and communication tools,Health Tourism. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Student will able to | ||
| 1. Will be able to interpret the effective communication process. | 10, 16, 9 | A, D, E |
| 1.1. Explains the items in the communication process. | 10, 16 | |
| 1.2. Discusses the qualities and functions of the items in the communication process. | 13, 15, 19 | |
| 1.3. Compares communication approaches. | 11, 13, 19, 5 | A, D |
| 1.4. Examples communication barriers. | 15, 16, 21, 6 | |
| 2. Classifies the level of communication in health services. | 13, 19, 4, 5 | |
| 2.1. Interprets communication methods. | 15, 19, 6 | A |
| 2.2. Explains the elements of chatting in personal communication. | 18, 19, 20, 21 | |
| 2.3. Compares verbal and non-verbal communication methods. | 10, 16, 9 | |
| 3. Changes behavior through communication. | 11, 6, 8, 9 | |
| 3.1. Discusses the effects of communication on human behavior. | 15, 19, 21, 5 | |
| 3.2. Compares the stages of the behavior change process. | 13, 15, 5, 9 | |
| 3.3. Explains the mechanisms of resistance to communication | 19, 9 | A |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 15: Role Play and Drama Technique, 16: Question - Answer Technique, 18: Micro Teaching Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 21: Simulation Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Communication | Book: Nazife Güngör, Introduction to Communication. Pages 19-27. |
| 2 | Communication Items | Book: Nazife Güngör, Introduction to Communication. Pages 28-40. |
| 3 | Communication Conditions | Book: Demet Gürüz, Interpersonal Communication, Page: 209-219 |
| 4 | Communication Obstacles | Book: Demet Gürüz, Interpersonal Communication, Page: 283-315. |
| 5 | Body Language | Recommended Book: Joe Navarro, Body Language. |
| 6 | Target Audience in Health Communication | Book: Ayla Okay, Health Communication, pp. 25-71. |
| 7 | Communication Levels in Health Services | Book: Ayla Okay, Health Communication, pp. 47-66; Book: Ruhi Selçuk Tabak, Health Communication, pp. 30-65. PowerPoint Presentation, pp. 1-30. |
| 8 | Health Behavior Theories-I | Book: Ayla Okay, Health Communication, pp. 73-96. |
| 9 | Health Behavior Theories-II | Book: Ruhi Selçuk Tabak, Health Communication, pp. 66-88 |
| 10 | Active Communication Process between Healthcare Personel and Patient | Book: Ruhi Selçuk Tabak, Health Communication, pp. 97-210 |
| 11 | Decision Making Models | Book: Ayla Okay, Health Communication, pp. 106-108. |
| 12 | Patient Types and Interview Techniques | PowerPoint Presentation, pp. 1-30. |
| 13 | Digital transformation and communication tools | PowerPoint Presentation, pp. 1-30; Articles and Theses: Şenol Demirci, Digitalization of Health (2018); Pınar Özdemir, Digital Transformation in Health Services and the Example of Turkey (Thesis, 2022); Tuba Işık, Digital Perception and Its Importance in Terms of Usage in the Context of Health Communication (2019). |
| 14 | Health Tourism | PowerPoint Presentation, pp. 1-30. Recommended Articles and Theses: Oğuz Aydın, An Alternative Tourism in Turkey: Health Tourism (2012); Diden Kostak, Tourism Movements, Master's Thesis (2007). |
| Resources |
| 1. Ayla Okay, Sağlık İletişimi, Derin Yayınları, İstanbul, 2014. 2. Ruhi Selçuk Tabak, Sağlık İletişimi, Literatür Yayıncılık, İstanbul, 1999. 3. Demet Gürüz, Ayşen temel Eğinli, Kişilerarası İletişim, Nobel, İstanbul, 6.bs., 2017. 4. Nazife Güngör, İletişime Giriş, Siyasal Kitabevi, Ankara, 2015. |
| Lecturer notes. 5. Tuba Işık, Sağlık İletişimi Bağlamında Kullanım Şekilleri Açısından Dijital Algı ve Önemi, 2019. 6. Pınar Özdemir, Sağlık Hizmetlerinde Dijital Dönüşüm ve Türkiye Örneği, 2022. 7. Şenol Demirci, Sağlığın Dijitalleşmesi, 2018. 8. Oğuz Aydın, Türkiye'de Alternatif bir Turizm; Sağlık Turizmi, 2012. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 2 | 9 | 18 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 10 | 10 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 15 | 30 | |||
| Quiz | 1 | 10 | 10 | |||
| Midterm Exam | 1 | 15 | 15 | |||
| General Exam | 1 | 25 | 25 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| HEALTH COMMUNICATION | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Olga UNTİLA KAPLAN |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | Assit. Prof. Dr. Saadet Uğurlu |
| Aim | The aim of the course is to teach effective communication methods necessary to prevent possible conflicts in health services. |
| Course Content | This course contains; Introduction to Communication,Communication Items,Communication Conditions,Communication Obstacles,Body Language,Target Audience in Health Communication,Communication Levels in Health Services,Health Behavior Theories-I,Health Behavior Theories-II,Active Communication Process between Healthcare Personel and Patient,Decision Making Models,Patient Types and Interview Techniques,Digital transformation and communication tools,Health Tourism. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Student will able to | ||
| 1. Will be able to interpret the effective communication process. | 10, 16, 9 | A, D, E |
| 1.1. Explains the items in the communication process. | 10, 16 | |
| 1.2. Discusses the qualities and functions of the items in the communication process. | 13, 15, 19 | |
| 1.3. Compares communication approaches. | 11, 13, 19, 5 | A, D |
| 1.4. Examples communication barriers. | 15, 16, 21, 6 | |
| 2. Classifies the level of communication in health services. | 13, 19, 4, 5 | |
| 2.1. Interprets communication methods. | 15, 19, 6 | A |
| 2.2. Explains the elements of chatting in personal communication. | 18, 19, 20, 21 | |
| 2.3. Compares verbal and non-verbal communication methods. | 10, 16, 9 | |
| 3. Changes behavior through communication. | 11, 6, 8, 9 | |
| 3.1. Discusses the effects of communication on human behavior. | 15, 19, 21, 5 | |
| 3.2. Compares the stages of the behavior change process. | 13, 15, 5, 9 | |
| 3.3. Explains the mechanisms of resistance to communication | 19, 9 | A |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 13: Case Study Method, 15: Role Play and Drama Technique, 16: Question - Answer Technique, 18: Micro Teaching Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 21: Simulation Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Communication | Book: Nazife Güngör, Introduction to Communication. Pages 19-27. |
| 2 | Communication Items | Book: Nazife Güngör, Introduction to Communication. Pages 28-40. |
| 3 | Communication Conditions | Book: Demet Gürüz, Interpersonal Communication, Page: 209-219 |
| 4 | Communication Obstacles | Book: Demet Gürüz, Interpersonal Communication, Page: 283-315. |
| 5 | Body Language | Recommended Book: Joe Navarro, Body Language. |
| 6 | Target Audience in Health Communication | Book: Ayla Okay, Health Communication, pp. 25-71. |
| 7 | Communication Levels in Health Services | Book: Ayla Okay, Health Communication, pp. 47-66; Book: Ruhi Selçuk Tabak, Health Communication, pp. 30-65. PowerPoint Presentation, pp. 1-30. |
| 8 | Health Behavior Theories-I | Book: Ayla Okay, Health Communication, pp. 73-96. |
| 9 | Health Behavior Theories-II | Book: Ruhi Selçuk Tabak, Health Communication, pp. 66-88 |
| 10 | Active Communication Process between Healthcare Personel and Patient | Book: Ruhi Selçuk Tabak, Health Communication, pp. 97-210 |
| 11 | Decision Making Models | Book: Ayla Okay, Health Communication, pp. 106-108. |
| 12 | Patient Types and Interview Techniques | PowerPoint Presentation, pp. 1-30. |
| 13 | Digital transformation and communication tools | PowerPoint Presentation, pp. 1-30; Articles and Theses: Şenol Demirci, Digitalization of Health (2018); Pınar Özdemir, Digital Transformation in Health Services and the Example of Turkey (Thesis, 2022); Tuba Işık, Digital Perception and Its Importance in Terms of Usage in the Context of Health Communication (2019). |
| 14 | Health Tourism | PowerPoint Presentation, pp. 1-30. Recommended Articles and Theses: Oğuz Aydın, An Alternative Tourism in Turkey: Health Tourism (2012); Diden Kostak, Tourism Movements, Master's Thesis (2007). |
| Resources |
| 1. Ayla Okay, Sağlık İletişimi, Derin Yayınları, İstanbul, 2014. 2. Ruhi Selçuk Tabak, Sağlık İletişimi, Literatür Yayıncılık, İstanbul, 1999. 3. Demet Gürüz, Ayşen temel Eğinli, Kişilerarası İletişim, Nobel, İstanbul, 6.bs., 2017. 4. Nazife Güngör, İletişime Giriş, Siyasal Kitabevi, Ankara, 2015. |
| Lecturer notes. 5. Tuba Işık, Sağlık İletişimi Bağlamında Kullanım Şekilleri Açısından Dijital Algı ve Önemi, 2019. 6. Pınar Özdemir, Sağlık Hizmetlerinde Dijital Dönüşüm ve Türkiye Örneği, 2022. 7. Şenol Demirci, Sağlığın Dijitalleşmesi, 2018. 8. Oğuz Aydın, Türkiye'de Alternatif bir Turizm; Sağlık Turizmi, 2012. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | X | |||||
| 2 | Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions. | X | |||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | X | |||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | X | |||||
| 5 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | X | |||||
| 6 | Takes place as a member in a project-based teamwork; leads projects and plans events. | X | |||||
| 7 | Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications. | X | |||||
| 8 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | X | |||||
| 9 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 11 | Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level. | ||||||
| 12 | Acts in accordance with ethical codes in professional and scientific works. | X | |||||
| 13 | Plans social responsibility events and takes a role in implementation process. | X | |||||
| 14 | Performs the measurement and evaluation of communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |