The aim of the course; To comprehend the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and to gain the ability to apply them.
Course Content
This course contains; Corporate Identity and Historical Development,Corporate Identity Strategic,Corporate Communication,Corporate Culture,Corporate Image and Reputation,Corporate Advertising,Corporate communication,Mid-term Exam,Corporate Social Responsibilities,Relationships with Media,Written Communication in Corporations,Crisis management,Brand Archetypes,General Review.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Explain the structures of corporate identity.
16, 9
A, E, F
2. Define the elements of corporate identity.
10, 16, 9
A, E
3. Explain the types of images
10, 16, 9
A, E
4. Knows the factors that are effective in the formation of corporate image.
10, 16, 9
A, E
5. Explain the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and analyze the relationship between them.
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Corporate Identity and Historical Development
Reading lecture notes
2
Corporate Identity Strategic
Reading lecture notes
3
Corporate Communication
Reading lecture notes
4
Corporate Culture
Reading lecture notes
5
Corporate Image and Reputation
Reading lecture notes
6
Corporate Advertising
Reading lecture notes
7
Corporate communication
Reading lecture notes
8
Mid-term Exam
9
Corporate Social Responsibilities
Reading lecture notes/ Case study
10
Relationships with Media
Reading lecture notes
11
Written Communication in Corporations
Reading lecture notes
12
Crisis management
Reading lecture notes
13
Brand Archetypes
Reading lecture notes
14
General Review
Resources
A. Okay. (2012). Kurum Kimliği, Derin Yayınları.
Millman, D. (2011). Marka Kültürü. Mediacat Kitapları: İstanbul.
Akıncı-Vural, Z.B. ve Bat, M. (2013). Teoriden Pratiğe Kurumsal İletişim, İletişim Yayınları: İstanbul.
Kadıbeşegil, S. (2015). İtibar Yönetimi, 8. bsk., Mediacat Kitapları: İstanbul.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
0
0
0
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
0
0
0
General Exam
0
0
0
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)
0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
CORPORATE IDENTITY
-
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Merve YAZİCİ
Name of Lecturer(s)
Assist.Prof. Saadet UĞURLU
Assistant(s)
Aim
The aim of the course; To comprehend the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and to gain the ability to apply them.
Course Content
This course contains; Corporate Identity and Historical Development,Corporate Identity Strategic,Corporate Communication,Corporate Culture,Corporate Image and Reputation,Corporate Advertising,Corporate communication,Mid-term Exam,Corporate Social Responsibilities,Relationships with Media,Written Communication in Corporations,Crisis management,Brand Archetypes,General Review.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Explain the structures of corporate identity.
16, 9
A, E, F
2. Define the elements of corporate identity.
10, 16, 9
A, E
3. Explain the types of images
10, 16, 9
A, E
4. Knows the factors that are effective in the formation of corporate image.
10, 16, 9
A, E
5. Explain the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and analyze the relationship between them.
A: Traditional Written Exam, E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Corporate Identity and Historical Development
Reading lecture notes
2
Corporate Identity Strategic
Reading lecture notes
3
Corporate Communication
Reading lecture notes
4
Corporate Culture
Reading lecture notes
5
Corporate Image and Reputation
Reading lecture notes
6
Corporate Advertising
Reading lecture notes
7
Corporate communication
Reading lecture notes
8
Mid-term Exam
9
Corporate Social Responsibilities
Reading lecture notes/ Case study
10
Relationships with Media
Reading lecture notes
11
Written Communication in Corporations
Reading lecture notes
12
Crisis management
Reading lecture notes
13
Brand Archetypes
Reading lecture notes
14
General Review
Resources
A. Okay. (2012). Kurum Kimliği, Derin Yayınları.
Millman, D. (2011). Marka Kültürü. Mediacat Kitapları: İstanbul.
Akıncı-Vural, Z.B. ve Bat, M. (2013). Teoriden Pratiğe Kurumsal İletişim, İletişim Yayınları: İstanbul.
Kadıbeşegil, S. (2015). İtibar Yönetimi, 8. bsk., Mediacat Kitapları: İstanbul.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Knows the basic concepts and theoretical grounds related to the field.
X
2
Determines the facts related to Public Relations and Advertising and analyzes these facts with various dimensions.
X
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
5
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
6
Takes place as a member in a project-based teamwork; leads projects and plans events.
7
Observes the theoretical and factual problems with scientific methods related to Public Relations and Advertising disciplines and sub-disciplines; analyzes the findings and presents them in scientific publications.
8
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
9
Uses Turkish language fluently and accurately in scientific and professional works.
10
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
11
Communicates verbally and in writing using a foreign language at least at the European Language Portfolio B1 General level.
12
Acts in accordance with ethical codes in professional and scientific works.
13
Plans social responsibility events and takes a role in implementation process.
14
Performs the measurement and evaluation of communication activities.
15
Knowledgeable about occupational health and safety and can use this information when necessary.
16
Sensitive to the environment, the universality of social rights and the protection of cultural values.
17
Implements public relations and advertising campaigns in public and private companies using the methods and techniques related to the field.
