Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE COMMUNICATION | PR4114902 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Salı 09:00-09:45 Salı 10:00-10:45 Salı 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Gabriela Oana OLARU |
| Assistant(s) | |
| Aim | To associate the basic concepts of Corporate Communication with corporate reputation To understand the narration technique and to spread its necessity in order to adopt the prevalence To have equipment and equipment options to provide you with access while providing effective and appropriate solutions to the possibilities of corporate communication specialists. Establishing the strategy/institution/organization dissemination of the integrated whole of Corporate Communications with other areas and combining it with the development of management skills Developing a Corporate Communication Strategy and gaining skills |
| Course Content | This course contains; Corporate Communication: Concepts and Theories,Corporate Communication and its Interaction With Other Areas,Corporate Communication Tools and Techniques,Management of Corporate Image,From Corporate Image to Corporate Brand,Corporate Desing and Visual Identity,Corporate Reputation,Corporate communication and social media,Corporate social responsibility and public relations,Corporate culture and identity,Case Presentation,Case Presentation,Case Presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Evaluates institutions and organizations in terms of corporate communication, | 10, 13, 16, 4, 6, 9 | A, F |
| Designs and implements a corporate communication plan for the institution and organization, | 10, 16, 4, 9 | A |
| Conducts corporate communication activities, | 10, 16, 4, 9 | A, E |
| Analyzes the corporate communication activities of institutions and organizations. | 10, 13, 14, 16, 9 | A |
| Develops Corporate Communications strategy. | 10, 16, 4, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Corporate Communication: Concepts and Theories | Read the relevant lecture notes |
| 2 | Corporate Communication and its Interaction With Other Areas | Read the relevant lecture notes. |
| 3 | Corporate Communication Tools and Techniques | Read the relevant lecture notes. |
| 4 | Management of Corporate Image | Read the relevant lecture notes |
| 5 | From Corporate Image to Corporate Brand | Read the relevant lecture notes |
| 6 | Corporate Desing and Visual Identity | Read the relevant lecture notes |
| 7 | Corporate Reputation | Conducting preliminary research on corporate reputation |
| 8 | Corporate communication and social media | Preparing the case presentation of the course |
| 9 | Corporate social responsibility and public relations | Preparing the case presentation of the course |
| 10 | Corporate culture and identity | Preparing the case presentation of the course |
| 11 | Case Presentation | Preparing the case presentation of the course |
| 12 | Case Presentation | Preparing the case presentation of the course |
| 13 | Case Presentation | Preparing the case presentation of the course |
| Resources |
| -Akyürek, Rüveyde . Kurumsal İletişim Yönetimi, Anadolu Üniv. Yay., 2005 -Kaya, Bayram. Bütünleşik Kurumsal İletişim, Siyasal Kitabevi, 2003 -Peltekoğlu, Filiz Balta. Halkla İlişkiler Nedir?, Beta Basım Yayım, 2009. -Okay, Ayla . Kurum Kimliği, MediaCat Kitapları, 2005. |
| course notes and articles |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 2 | 2 | 4 | |||
| Resolution of Homework Problems and Submission as a Report | 8 | 3 | 24 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 8 | 3 | 24 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 24 | 24 | |||
| General Exam | 1 | 36 | 36 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 154 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(154/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE COMMUNICATION | PR4114902 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Salı 09:00-09:45 Salı 10:00-10:45 Salı 11:00-11:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Gabriela Oana OLARU |
| Assistant(s) | |
| Aim | To associate the basic concepts of Corporate Communication with corporate reputation To understand the narration technique and to spread its necessity in order to adopt the prevalence To have equipment and equipment options to provide you with access while providing effective and appropriate solutions to the possibilities of corporate communication specialists. Establishing the strategy/institution/organization dissemination of the integrated whole of Corporate Communications with other areas and combining it with the development of management skills Developing a Corporate Communication Strategy and gaining skills |
| Course Content | This course contains; Corporate Communication: Concepts and Theories,Corporate Communication and its Interaction With Other Areas,Corporate Communication Tools and Techniques,Management of Corporate Image,From Corporate Image to Corporate Brand,Corporate Desing and Visual Identity,Corporate Reputation,Corporate communication and social media,Corporate social responsibility and public relations,Corporate culture and identity,Case Presentation,Case Presentation,Case Presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Evaluates institutions and organizations in terms of corporate communication, | 10, 13, 16, 4, 6, 9 | A, F |
| Designs and implements a corporate communication plan for the institution and organization, | 10, 16, 4, 9 | A |
| Conducts corporate communication activities, | 10, 16, 4, 9 | A, E |
| Analyzes the corporate communication activities of institutions and organizations. | 10, 13, 14, 16, 9 | A |
| Develops Corporate Communications strategy. | 10, 16, 4, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Corporate Communication: Concepts and Theories | Read the relevant lecture notes |
| 2 | Corporate Communication and its Interaction With Other Areas | Read the relevant lecture notes. |
| 3 | Corporate Communication Tools and Techniques | Read the relevant lecture notes. |
| 4 | Management of Corporate Image | Read the relevant lecture notes |
| 5 | From Corporate Image to Corporate Brand | Read the relevant lecture notes |
| 6 | Corporate Desing and Visual Identity | Read the relevant lecture notes |
| 7 | Corporate Reputation | Conducting preliminary research on corporate reputation |
| 8 | Corporate communication and social media | Preparing the case presentation of the course |
| 9 | Corporate social responsibility and public relations | Preparing the case presentation of the course |
| 10 | Corporate culture and identity | Preparing the case presentation of the course |
| 11 | Case Presentation | Preparing the case presentation of the course |
| 12 | Case Presentation | Preparing the case presentation of the course |
| 13 | Case Presentation | Preparing the case presentation of the course |
| Resources |
| -Akyürek, Rüveyde . Kurumsal İletişim Yönetimi, Anadolu Üniv. Yay., 2005 -Kaya, Bayram. Bütünleşik Kurumsal İletişim, Siyasal Kitabevi, 2003 -Peltekoğlu, Filiz Balta. Halkla İlişkiler Nedir?, Beta Basım Yayım, 2009. -Okay, Ayla . Kurum Kimliği, MediaCat Kitapları, 2005. |
| course notes and articles |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | X | |||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |