Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CRISIS COMMUNICATION and MANAGEMENT | PR4114901 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Pazartesi 12:00-12:45 Pazartesi 12:45-13:30 Pazartesi 13:30-14:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc.Prof Yeşim Esgin |
| Aim | The aim of this course is to provide students core elements of crisis communication management and to introduce them to the reputation management. The course allows participants to gain insight about external and internal stakeholders, measuring and evaluation of reputation, CSR, SCCT and crisis leadership. |
| Course Content | This course contains; Introduction to Crisis Communication ,Stakeholder & Shareholder Theory ,Stakeholder Theory / External & Internal Stakeholders,Measuring Reputation,Crisis Communication & The Effects on Reputation,Situational Crisis Communication Theory,Crisis Response Strategies ,Scenario Based Crisis Response ,Crisis Life Cycle & Crisis Risk Score,Crisis Management Simulation,Strategies for Preventing Corporate Disasters /Crisis Leadership,Social Media Use in Crisis Management ,Planning CMP,In-Class Prep For Final Presentations . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| After completing this course, students will: • Understand the general principles of reputation management • Have knowledge about reputation metrics and evaluation • Gain insights about Crisis Communication and the effects on reputation • Have knowledge about general principles of SCCT, Crisis Life Cycle and Crisis Management Plan | 10, 5, 6 | A, D, F |
| Teaching Methods: | 10: Discussion Method, 5: Cooperative Learning, 6: Experiential Learning |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Crisis Communication | Examining the course materials is advisable. |
| 2 | Stakeholder & Shareholder Theory | Key concepts must be comprehended. |
| 3 | Stakeholder Theory / External & Internal Stakeholders | It is necessary to search relevant literature. |
| 4 | Measuring Reputation | Previous topics should be reinforced. |
| 5 | Crisis Communication & The Effects on Reputation | Discussion topics should be reviewed. |
| 6 | Situational Crisis Communication Theory | The articles listed should be read. |
| 7 | Crisis Response Strategies | Course materials should be re-examined. |
| 8 | Scenario Based Crisis Response | Questions should be directed to the instructor. |
| 9 | Crisis Life Cycle & Crisis Risk Score | Key concepts must be comprehended. |
| 10 | Crisis Management Simulation | Reviewing previous lecture notes is recommended. |
| 11 | Strategies for Preventing Corporate Disasters /Crisis Leadership | Project topics should be researched to prepare for the presentation. |
| 12 | Social Media Use in Crisis Management | I-The presentation preparation must be completed and presented in class |
| 13 | Planning CMP | II-The presentation preparation must be completed and presented in class |
| 14 | In-Class Prep For Final Presentations | A general review should be done, and final questions should be asked. |
| Resources |
| Davies, G. & Miles, L., Reputation Management: Theory versus Practice, Corp Reputation Rev (1998) 2: 16. https://doi.org/10.1057/palgrave.crr.1540064 Kadıbeşgil S., İtibar Yönetimi, Mediacat, İstanbul,2013 Lecture Notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | X | |||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 4 | 2 | 8 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 15 | 15 | |||
| Quiz | 3 | 1 | 3 | |||
| Midterm Exam | 1 | 21 | 21 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 152 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(152/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CRISIS COMMUNICATION and MANAGEMENT | PR4114901 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Pazartesi 12:00-12:45 Pazartesi 12:45-13:30 Pazartesi 13:30-14:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc.Prof Yeşim Esgin |
| Aim | The aim of this course is to provide students core elements of crisis communication management and to introduce them to the reputation management. The course allows participants to gain insight about external and internal stakeholders, measuring and evaluation of reputation, CSR, SCCT and crisis leadership. |
| Course Content | This course contains; Introduction to Crisis Communication ,Stakeholder & Shareholder Theory ,Stakeholder Theory / External & Internal Stakeholders,Measuring Reputation,Crisis Communication & The Effects on Reputation,Situational Crisis Communication Theory,Crisis Response Strategies ,Scenario Based Crisis Response ,Crisis Life Cycle & Crisis Risk Score,Crisis Management Simulation,Strategies for Preventing Corporate Disasters /Crisis Leadership,Social Media Use in Crisis Management ,Planning CMP,In-Class Prep For Final Presentations . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| After completing this course, students will: • Understand the general principles of reputation management • Have knowledge about reputation metrics and evaluation • Gain insights about Crisis Communication and the effects on reputation • Have knowledge about general principles of SCCT, Crisis Life Cycle and Crisis Management Plan | 10, 5, 6 | A, D, F |
| Teaching Methods: | 10: Discussion Method, 5: Cooperative Learning, 6: Experiential Learning |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Crisis Communication | Examining the course materials is advisable. |
| 2 | Stakeholder & Shareholder Theory | Key concepts must be comprehended. |
| 3 | Stakeholder Theory / External & Internal Stakeholders | It is necessary to search relevant literature. |
| 4 | Measuring Reputation | Previous topics should be reinforced. |
| 5 | Crisis Communication & The Effects on Reputation | Discussion topics should be reviewed. |
| 6 | Situational Crisis Communication Theory | The articles listed should be read. |
| 7 | Crisis Response Strategies | Course materials should be re-examined. |
| 8 | Scenario Based Crisis Response | Questions should be directed to the instructor. |
| 9 | Crisis Life Cycle & Crisis Risk Score | Key concepts must be comprehended. |
| 10 | Crisis Management Simulation | Reviewing previous lecture notes is recommended. |
| 11 | Strategies for Preventing Corporate Disasters /Crisis Leadership | Project topics should be researched to prepare for the presentation. |
| 12 | Social Media Use in Crisis Management | I-The presentation preparation must be completed and presented in class |
| 13 | Planning CMP | II-The presentation preparation must be completed and presented in class |
| 14 | In-Class Prep For Final Presentations | A general review should be done, and final questions should be asked. |
| Resources |
| Davies, G. & Miles, L., Reputation Management: Theory versus Practice, Corp Reputation Rev (1998) 2: 16. https://doi.org/10.1057/palgrave.crr.1540064 Kadıbeşgil S., İtibar Yönetimi, Mediacat, İstanbul,2013 Lecture Notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | X | |||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |