Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRODUCTION to PUBLIC RELATIONS | - | Fall Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Gabriela Oana OLARU |
| Assistant(s) | |
| Aim | This course aims to provide students with the core elements of Public Relations and introduce them to PR management. It allows participants to gain insight into PR, MPR, stakeholders, Corporate Identity, Digital PR, CSR, ORM, Crisis Management, and the basic functions of Corporate Communications. 70% attendance is required for this course. |
| Course Content | This course contains; Introduction to PR,History of Public Relations,PUBLIC RELATIONS IN TURKEY AND THE WORLD,PR IN THE CONTEXT OF DIFFERENT APPROACHES,PR APPLICATION AREAS,ETHICS AND ETHICAL LEVEL IN PR PRACTICES,ETHICS, LEADERSHIP AND PR STRATEGY,PR DISCOURSE, ROLES AND MODELS,PR AS A CULTURAL POLICY,THE CONCEPT OF SUBJECT AND CULTURE IN PR,PROFESSIONALIZATION AND STRATEGY IN PR,PROFESSIONALIZATION AND STRATEGY IN PR,PR WRITING,Course Wrap-Up. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehend the concept of Public relations | 13, 16, 9 | A |
| List the elements of public relations. | 13, 16, 9 | A |
| Explain the basic principles of public relations. | 13, 16, 9 | A |
| Comprehend the public relations practices. | 13, 16, 9 | A |
| Recognize the public relations tools. | 13, 16, 9 | A |
| Use the public relations tools. | 13, 16, 9 | A |
| Comprehend the evaluation and the use of communications strategies to achieve organizational goals. | 13, 16, 9 | A |
| Design public relations strategies to achieve organizational goals and solve real-time problems. | 13, 16, 9 | A |
| Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to PR | Reading relevant chapter and lecture notes |
| 2 | History of Public Relations | Reading relevant chapter and lecture notes |
| 3 | PUBLIC RELATIONS IN TURKEY AND THE WORLD | Reading relevant chapter and lecture notes |
| 4 | PR IN THE CONTEXT OF DIFFERENT APPROACHES | Reading relevant chapter and lecture notes |
| 5 | PR APPLICATION AREAS | Reading relevant chapter and lecture notes |
| 6 | ETHICS AND ETHICAL LEVEL IN PR PRACTICES | Reading relevant chapter and lecture notes |
| 7 | ETHICS, LEADERSHIP AND PR STRATEGY | Reading relevant chapter and lecture notes |
| 8 | PR DISCOURSE, ROLES AND MODELS | Reading relevant chapter and lecture notes |
| 9 | PR AS A CULTURAL POLICY | Reading relevant chapter and lecture notes |
| 10 | THE CONCEPT OF SUBJECT AND CULTURE IN PR | Reading relevant chapter and lecture notes |
| 11 | PROFESSIONALIZATION AND STRATEGY IN PR | Reading relevant chapter and lecture notes |
| 12 | PROFESSIONALIZATION AND STRATEGY IN PR | Reading relevant chapter and lecture notes |
| 13 | PR WRITING | Reading relevant chapter and lecture notes |
| 14 | Course Wrap-Up | Reading lecture notes |
| Resources |
| Halkla İlişkiler Nedir? Filiz Balta Peltekoğlu, BETA. |
| Lecture Notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 4 | 56 | |||
| Resolution of Homework Problems and Submission as a Report | 4 | 4 | 16 | |||
| Term Project | 1 | 30 | 30 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 16 | 16 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 190 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(190/30) | 6 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRODUCTION to PUBLIC RELATIONS | - | Fall Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Gabriela Oana OLARU |
| Name of Lecturer(s) | Assist.Prof. Gabriela Oana OLARU |
| Assistant(s) | |
| Aim | This course aims to provide students with the core elements of Public Relations and introduce them to PR management. It allows participants to gain insight into PR, MPR, stakeholders, Corporate Identity, Digital PR, CSR, ORM, Crisis Management, and the basic functions of Corporate Communications. 70% attendance is required for this course. |
| Course Content | This course contains; Introduction to PR,History of Public Relations,PUBLIC RELATIONS IN TURKEY AND THE WORLD,PR IN THE CONTEXT OF DIFFERENT APPROACHES,PR APPLICATION AREAS,ETHICS AND ETHICAL LEVEL IN PR PRACTICES,ETHICS, LEADERSHIP AND PR STRATEGY,PR DISCOURSE, ROLES AND MODELS,PR AS A CULTURAL POLICY,THE CONCEPT OF SUBJECT AND CULTURE IN PR,PROFESSIONALIZATION AND STRATEGY IN PR,PROFESSIONALIZATION AND STRATEGY IN PR,PR WRITING,Course Wrap-Up. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehend the concept of Public relations | 13, 16, 9 | A |
| List the elements of public relations. | 13, 16, 9 | A |
| Explain the basic principles of public relations. | 13, 16, 9 | A |
| Comprehend the public relations practices. | 13, 16, 9 | A |
| Recognize the public relations tools. | 13, 16, 9 | A |
| Use the public relations tools. | 13, 16, 9 | A |
| Comprehend the evaluation and the use of communications strategies to achieve organizational goals. | 13, 16, 9 | A |
| Design public relations strategies to achieve organizational goals and solve real-time problems. | 13, 16, 9 | A |
| Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to PR | Reading relevant chapter and lecture notes |
| 2 | History of Public Relations | Reading relevant chapter and lecture notes |
| 3 | PUBLIC RELATIONS IN TURKEY AND THE WORLD | Reading relevant chapter and lecture notes |
| 4 | PR IN THE CONTEXT OF DIFFERENT APPROACHES | Reading relevant chapter and lecture notes |
| 5 | PR APPLICATION AREAS | Reading relevant chapter and lecture notes |
| 6 | ETHICS AND ETHICAL LEVEL IN PR PRACTICES | Reading relevant chapter and lecture notes |
| 7 | ETHICS, LEADERSHIP AND PR STRATEGY | Reading relevant chapter and lecture notes |
| 8 | PR DISCOURSE, ROLES AND MODELS | Reading relevant chapter and lecture notes |
| 9 | PR AS A CULTURAL POLICY | Reading relevant chapter and lecture notes |
| 10 | THE CONCEPT OF SUBJECT AND CULTURE IN PR | Reading relevant chapter and lecture notes |
| 11 | PROFESSIONALIZATION AND STRATEGY IN PR | Reading relevant chapter and lecture notes |
| 12 | PROFESSIONALIZATION AND STRATEGY IN PR | Reading relevant chapter and lecture notes |
| 13 | PR WRITING | Reading relevant chapter and lecture notes |
| 14 | Course Wrap-Up | Reading lecture notes |
| Resources |
| Halkla İlişkiler Nedir? Filiz Balta Peltekoğlu, BETA. |
| Lecture Notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | X | |||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | X | |||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | X | |||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | X | |||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | X | |||||
| 14 | Carries out measurement and evaluation of the communication activities. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |