Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CULTURE, COMMUNICATION and SOCIETY | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | |
| Assistant(s) | This course contains; Cultural processes and mobility and spread of cultural phenomena,Cultural change and mass communication,Mass culture,Popular culture,Subcultures-counterculture,Cultural change and cultural identity,Cultural change and gender,International communication and cultural change,Internet culture,New media and cultural change,Cultural dimensions of communication and its place and importance in social structure,Globalisation and culture,Culture and new communication tech.,The effect of new communication technologies on social events through examples. |
| Aim | The aim of this course is to define the traditional and new media tools and explain the effects of oral, visual and written messages on culture to explain the reasons and results of global and local cultural change. |
| Course Content | This course contains; Cultural processes and mobility and spread of cultural phenomena ,Cultural change and mass communication ,Mass culture ,Popular culture,Subcultures-counterculture,Cultural change and cultural identity ,Midterm,Cultural change and gender ,International communication and cultural change ,Internet culture ,New media and cultural change,Cultural dimensions of communication and its place and importance in social structure,Globalisation and culture,General Exam. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Define culture. | 9 | A, D |
| Explain the social effects of communication technologies. | 9 | A, D |
| Explain the effect of new communication technologies on social events. | 9 | A, D |
| Explain the reasons of cultural change. | 9 | A, D |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Cultural processes and mobility and spread of cultural phenomena | |
| 2 | Cultural change and mass communication | |
| 3 | Mass culture | |
| 4 | Popular culture | |
| 5 | Subcultures-counterculture | |
| 6 | Cultural change and cultural identity | |
| 7 | Midterm | |
| 8 | Cultural change and gender | |
| 9 | International communication and cultural change | |
| 10 | Internet culture | |
| 11 | New media and cultural change | |
| 12 | Cultural dimensions of communication and its place and importance in social structure | |
| 13 | Globalisation and culture | |
| 14 | General Exam |
| Resources |
| Nazife Güngör, I?letis?ime Giris?. Ankara, Siyasal Kitabevi, 2015 Dennis McQuail – Sven Windahl, Kitle İletişim Modelleri, Çev. Konca Yumlu, Ankara, İmge Kitabevi John Fiske, İletişim Çalışmalarına Giriş, Çev. Süleyman İrvan, Ankara, Pharmakon, Oya Tokgöz, İletişim Kuramlarına Anlam Vermek Başlangıcından Günümüze Anglo Amerikan İletişim Kuramı, İmge Kitabevi, Ankara, 2015 Oya Morva, Chicago Sosyoloji Okulu ve Sosyal Teoride İletişimin Keşfi, İstanbul Üniversitesi Sosyal Bilimler Enstitüsü Doktora Tezi, 2011 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 14 | 2 | 28 | |||
| Term Project | 1 | 10 | 10 | |||
| Presentation of Project / Seminar | 1 | 4 | 4 | |||
| Quiz | 1 | 2 | 2 | |||
| Midterm Exam | 1 | 21 | 21 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 142 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CULTURE, COMMUNICATION and SOCIETY | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | |
| Assistant(s) | This course contains; Cultural processes and mobility and spread of cultural phenomena,Cultural change and mass communication,Mass culture,Popular culture,Subcultures-counterculture,Cultural change and cultural identity,Cultural change and gender,International communication and cultural change,Internet culture,New media and cultural change,Cultural dimensions of communication and its place and importance in social structure,Globalisation and culture,Culture and new communication tech.,The effect of new communication technologies on social events through examples. |
| Aim | The aim of this course is to define the traditional and new media tools and explain the effects of oral, visual and written messages on culture to explain the reasons and results of global and local cultural change. |
| Course Content | This course contains; Cultural processes and mobility and spread of cultural phenomena ,Cultural change and mass communication ,Mass culture ,Popular culture,Subcultures-counterculture,Cultural change and cultural identity ,Midterm,Cultural change and gender ,International communication and cultural change ,Internet culture ,New media and cultural change,Cultural dimensions of communication and its place and importance in social structure,Globalisation and culture,General Exam. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Define culture. | 9 | A, D |
| Explain the social effects of communication technologies. | 9 | A, D |
| Explain the effect of new communication technologies on social events. | 9 | A, D |
| Explain the reasons of cultural change. | 9 | A, D |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Cultural processes and mobility and spread of cultural phenomena | |
| 2 | Cultural change and mass communication | |
| 3 | Mass culture | |
| 4 | Popular culture | |
| 5 | Subcultures-counterculture | |
| 6 | Cultural change and cultural identity | |
| 7 | Midterm | |
| 8 | Cultural change and gender | |
| 9 | International communication and cultural change | |
| 10 | Internet culture | |
| 11 | New media and cultural change | |
| 12 | Cultural dimensions of communication and its place and importance in social structure | |
| 13 | Globalisation and culture | |
| 14 | General Exam |
| Resources |
| Nazife Güngör, I?letis?ime Giris?. Ankara, Siyasal Kitabevi, 2015 Dennis McQuail – Sven Windahl, Kitle İletişim Modelleri, Çev. Konca Yumlu, Ankara, İmge Kitabevi John Fiske, İletişim Çalışmalarına Giriş, Çev. Süleyman İrvan, Ankara, Pharmakon, Oya Tokgöz, İletişim Kuramlarına Anlam Vermek Başlangıcından Günümüze Anglo Amerikan İletişim Kuramı, İmge Kitabevi, Ankara, 2015 Oya Morva, Chicago Sosyoloji Okulu ve Sosyal Teoride İletişimin Keşfi, İstanbul Üniversitesi Sosyal Bilimler Enstitüsü Doktora Tezi, 2011 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | X | |||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | X | |||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |