Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PR and ADVERTISING PHOTOGRAPHY | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Mert KUTLUK |
| Name of Lecturer(s) | Lect. Selçuk Uğur ÇOBANOĞLU |
| Assistant(s) | Lec. UĞUR ÇOBANOĞLU |
| Aim | From the process of photography to the present, to enable the student to learn all the processes of the art of photography; The aim of the course is to enable the student to carry out the basic photography techniques and theoretical knowledge to the photographic plane which is a communication object. On the side of visual communication, it establishes the connection of photography with human science, social science, psychoanalysis and style science and it is ensured that the photograph questions the "message / upper language" dimension based on the thoughts in this direction. In the course, students prepare a project consisting of 3 different subjects. |
| Course Content | This course contains; Photography in a daily life of a modern. ,Composition in Photography; Description of the Golden Rules and Lines with sample photos., Light in photography,Advertorial photo-shooting at studio,Shooting techniques in infinite background,Contemporary solutions on photo-editing.,Product photo-shooting,Focus in photography.,Portrait photo-shooting,Interim evaluation of student projects.,On field shooting,Photo-shooting with natural lighting at interiors.,Corporate portrait shooting,Evaluation of student projects. . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Learn the basic techniques of photography. | 10, 16, 6, 9 | F |
| Student can regulate modern technologies of photography. | 10, 11, 16, 6, 9 | F |
| Student gains a broad perspective on the relationship between photography and visual communication. | 10, 16, 9 | |
| Students comprehends the historical development of photographic technologies. | 16, 9 | |
| Student have an idea about modern discussion topics of photography. | 10, 16, 9 |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Photography in a daily life of a modern. | Online research on modern photography technologies. |
| 2 | Composition in Photography; Description of the Golden Rules and Lines with sample photos. | Online research on iconic photos with rule of thirds. |
| 3 | Light in photography | Cameras and lights should be technically controlled |
| 4 | Advertorial photo-shooting at studio | Cameras and lights should be technically controlled |
| 5 | Shooting techniques in infinite background | Cameras and lights should be technically controlled |
| 6 | Contemporary solutions on photo-editing. | Online research on modern photo-editing technologies. |
| 7 | Product photo-shooting | An internet research on iconic advertisement photographs |
| 8 | Focus in photography. | A short internet research on lenses |
| 9 | Portrait photo-shooting | Cameras and lights should be technically controlled |
| 10 | Interim evaluation of student projects. | Preparation of project details |
| 11 | On field shooting | Location scouting for photo shooting |
| 12 | Photo-shooting with natural lighting at interiors. | Location scouting for photo shooting |
| 13 | Corporate portrait shooting | Cameras and lights should be technically controlled |
| 14 | Evaluation of student projects. | Project presentation preparation. |
| Resources |
| 1. [CreativeLive - Photography](https://www.creativelive.com/category/photo-and-video) 2. [Resource Magazine](https://resourcemagonline.com/) 3. [American Society of Media Photographers (ASMP)](https://www.asmp.org/) 4. [LensCulture](https://www.lensculture.com/) 5. [Photography Life](https://photographylife.com/) 6. [Digital Photography School](https://digital-photography-school.com/) 7. [Photofocus](https://photofocus.com/) 8. [SLR Lounge](https://www.slrlounge.com/) 9. [PhotographyTalk](https://www.photographytalk.com/) 10. [Magnum Photos](https://www.magnumphotos.com/) |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 6 | 8 | 48 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 10 | 10 | |||
| Term Project | 4 | 5 | 20 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 10 | 10 | |||
| General Exam | 1 | 10 | 10 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PR and ADVERTISING PHOTOGRAPHY | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Mert KUTLUK |
| Name of Lecturer(s) | Lect. Selçuk Uğur ÇOBANOĞLU |
| Assistant(s) | Lec. UĞUR ÇOBANOĞLU |
| Aim | From the process of photography to the present, to enable the student to learn all the processes of the art of photography; The aim of the course is to enable the student to carry out the basic photography techniques and theoretical knowledge to the photographic plane which is a communication object. On the side of visual communication, it establishes the connection of photography with human science, social science, psychoanalysis and style science and it is ensured that the photograph questions the "message / upper language" dimension based on the thoughts in this direction. In the course, students prepare a project consisting of 3 different subjects. |
| Course Content | This course contains; Photography in a daily life of a modern. ,Composition in Photography; Description of the Golden Rules and Lines with sample photos., Light in photography,Advertorial photo-shooting at studio,Shooting techniques in infinite background,Contemporary solutions on photo-editing.,Product photo-shooting,Focus in photography.,Portrait photo-shooting,Interim evaluation of student projects.,On field shooting,Photo-shooting with natural lighting at interiors.,Corporate portrait shooting,Evaluation of student projects. . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Learn the basic techniques of photography. | 10, 16, 6, 9 | F |
| Student can regulate modern technologies of photography. | 10, 11, 16, 6, 9 | F |
| Student gains a broad perspective on the relationship between photography and visual communication. | 10, 16, 9 | |
| Students comprehends the historical development of photographic technologies. | 16, 9 | |
| Student have an idea about modern discussion topics of photography. | 10, 16, 9 |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 16: Question - Answer Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Photography in a daily life of a modern. | Online research on modern photography technologies. |
| 2 | Composition in Photography; Description of the Golden Rules and Lines with sample photos. | Online research on iconic photos with rule of thirds. |
| 3 | Light in photography | Cameras and lights should be technically controlled |
| 4 | Advertorial photo-shooting at studio | Cameras and lights should be technically controlled |
| 5 | Shooting techniques in infinite background | Cameras and lights should be technically controlled |
| 6 | Contemporary solutions on photo-editing. | Online research on modern photo-editing technologies. |
| 7 | Product photo-shooting | An internet research on iconic advertisement photographs |
| 8 | Focus in photography. | A short internet research on lenses |
| 9 | Portrait photo-shooting | Cameras and lights should be technically controlled |
| 10 | Interim evaluation of student projects. | Preparation of project details |
| 11 | On field shooting | Location scouting for photo shooting |
| 12 | Photo-shooting with natural lighting at interiors. | Location scouting for photo shooting |
| 13 | Corporate portrait shooting | Cameras and lights should be technically controlled |
| 14 | Evaluation of student projects. | Project presentation preparation. |
| Resources |
| 1. [CreativeLive - Photography](https://www.creativelive.com/category/photo-and-video) 2. [Resource Magazine](https://resourcemagonline.com/) 3. [American Society of Media Photographers (ASMP)](https://www.asmp.org/) 4. [LensCulture](https://www.lensculture.com/) 5. [Photography Life](https://photographylife.com/) 6. [Digital Photography School](https://digital-photography-school.com/) 7. [Photofocus](https://photofocus.com/) 8. [SLR Lounge](https://www.slrlounge.com/) 9. [PhotographyTalk](https://www.photographytalk.com/) 10. [Magnum Photos](https://www.magnumphotos.com/) |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Public Relations and Advertising disciplines and the basic theories of these disciplines. | ||||||
| 2 | Determines facts related to Public Relations and Advertising and analyzes these facts from various dimensions. | ||||||
| 3 | Using expert knowledge, takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to the field by taking responsibility when necessary. | ||||||
| 6 | Takes part in a team established for projects related to the field, leads the project, plans and manages the events. | ||||||
| 7 | Investigates theoretical and factual problems related to the disciplines and sub-disciplines of Public Relations and Advertising with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopts the principle of lifelong learning. Regularly follows developments, innovations, ideas, methods and techniques in the field and uses them effectively in his/her own work. | ||||||
| 9 | Communicates verbally and in writing by using English at least at the European Language Portfolio B2 General Level. | ||||||
| 10 | Uses new communication technologies effectively in professional and scientific studies and constantly follows the developments in new communication technologies. | ||||||
| 11 | Plans social responsibility activities and takes part in the realization of these activities. | ||||||
| 12 | Acts in a way that adheres to ethical codes in professional and scientific work. | ||||||
| 13 | Carries out various public relations and advertising campaigns in public and private sector organizations, using methods and techniques of Public Relations and Advertising disciplines. | ||||||
| 14 | Carries out measurement and evaluation of the communication activities. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. . | ||||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |