Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SPORTS MEDIA and COMMUNICATION | - | Fall Semester | 2+0 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | Lect. Ayten GÜNEŞ ÇELİK |
| Name of Lecturer(s) | Lect. Ayten GÜNEŞ ÇELİK, Lect. İlker Fatih KUŞÇU |
| Assistant(s) | |
| Aim | Planning the campaign preparation processes regarding promotional activities for the organizations and events of sports organizations and gaining knowledge and skills regarding sports media |
| Course Content | This course contains; Information About the Purpose, Content and Functioning of the Course, the Concept and Characteristics of Communication,Communication Types, Verbal and Nonverbal Communication,General İnformation About the Definition and Development of Public Relations,Face-to-face and Mass Communication in Media Relations,Importance and Functions of Public Relations in Sports Organizations,Application Areas of Public Relations in Sports,Application Areas of Public Relations in Sports,Examination of Case Studies on the Subject,Examination of Case Studies on the Subject,Advertising, Sponsorship and Features in Sports, Evaluation of Student Project Presentations,Using SEO in Sports Industry and Making a Difference,Public Relations in Private Sports Organizations, Evaluation of Student Project Presentations,Preparing Public Relations Campaigns in Sports Sector,Evaluation of Student Project Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.1.Recognizes the concept and features of communication. | 9 | |
| 2.2.Understands the differences between face-to-face and mass communication in media relations | 10, 19 | |
| 3.1.Explains how public relations are applied in sports organizations. | 6 | |
| 3.2.Learns issues such as advertising, sponsorship, SEO usage and explains their applications. | ||
| 5.2.Evaluates and presents projects in the field of sports media and communication. | ||
| 1.3.Learns the definition and development of media relations. | ||
| 1.3.Learns the definition and development of media relations. | ||
| 1.4.Recognizes the importance and functions of public relations. | ||
| 2.3.Understands the application areas of public relations in sports organizations. | ||
| 2.4.Understands the concept and characteristics of crisis management. | ||
| 3.3.Understands the processes of preparing public relations campaigns. | ||
| 1. Will be able to explain the definition of sports media and communication concepts and other related concepts. | A | |
| 1.2. Understands different types of communication. | 10, 16, 19 | |
| 2. Will be able to understand the historical development of sports media, the application processes and functions of communication. | A | |
| 2.1. Understands the differences and importance of communication types. | 10, 16, 9 | |
| 3. Will be able to practically use the basic concepts of sports media and communication. | H | |
| 4. Will be able to evaluate and explain the basic concepts and rules in sports media and communication fields. | A | |
| 4.1. Analyzes the role of media relations and public relations in sports organizations. | 10, 19 | |
| 4.2. Analyzes crisis management processes. | 10, 19 | |
| 4.3. Analyzes different applications on issues such as advertising, sponsorship and SEO. | ||
| 5. Will be able to evaluate all processes and changes related to sports media and communication. | H | |
| 5.1. Evaluates how to prepare campaigns for promotional activities of sports organizations. |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Information About the Purpose, Content and Functioning of the Course, the Concept and Characteristics of Communication | |
| 2 | Communication Types, Verbal and Nonverbal Communication | |
| 3 | General İnformation About the Definition and Development of Public Relations | |
| 4 | Face-to-face and Mass Communication in Media Relations | |
| 5 | Importance and Functions of Public Relations in Sports Organizations | |
| 6 | Application Areas of Public Relations in Sports | |
| 7 | Application Areas of Public Relations in Sports | |
| 8 | Examination of Case Studies on the Subject | |
| 9 | Examination of Case Studies on the Subject | |
| 10 | Advertising, Sponsorship and Features in Sports, Evaluation of Student Project Presentations | |
| 11 | Using SEO in Sports Industry and Making a Difference | |
| 12 | Public Relations in Private Sports Organizations, Evaluation of Student Project Presentations | |
| 13 | Preparing Public Relations Campaigns in Sports Sector | |
| 14 | Evaluation of Student Project Presentations |
| Resources |
| -Ekin, V. (2014). Sports and Media in Turkey. Köprü Books. -Çelik, F. (2020). Corporate Sports Communication and Social Media. Academician Publishing House. -G., Dittmore S., Branvold, S. (2011). Sport Public Relations: Managing Organizational Communication. Human Kinetics. -Talimciler, A. (2014). Football Fanaticism and Media Relationship in Turkey. Context Publishing. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Has sufficient institutional and applied knowledge about Sports Management | X | |||||
| 2 | Has a high level of understanding of knowledge, skills and values related to the management of fields related to Sports Management | ||||||
| 3 | Knows the sports-specific legal regulations, has the knowledge of occupational standards in the field and the problems of the related fields | ||||||
| 4 | Has the theoretical equipment to establish a relationship between Sports Management and different discipline | X | |||||
| 5 | Has the ability to know and apply the financial management principles and methods required to effectively manage a sports facility | ||||||
| 6 | Has the ability to develop innovative solution proposals and make decisions regarding the problems they encounter in sports management and sports marketing | ||||||
| 7 | Has the ability to plan, implement and evaluate sports and sports-related organizations | ||||||
| 8 | It has the knowledge and equipment to fulfill its responsibilities in the field of sports law, to follow the relevant legislation and to use it when necessary | ||||||
| 9 | Has the ability to follow the entire process of an enterprise in the field of sports management, to establish a working team and to organize its employees and carry out the activities of the enterprise with teamwork | X | |||||
| 10 | Has the ability to take responsibility, make independent decisions and use initiative in sports-specific areas | ||||||
| 11 | Knows the importance of lifelong learning, has the ability to follow and evaluate the changes related to sports fields | X | |||||
| 12 | has the perspective of comparing the basic level of knowledge and skills she has acquired about the functions carried out in a business in general with the situations that encounters in business life and to include her experiences in the learning process | X | |||||
| 13 | Plans processes related to professional development and has the ability to apply this feature | ||||||
| 14 | Has the ability to use information and communication technology tools and other professional tools and techniques | ||||||
| 15 | Makes written and oral presentations in front of the crowd by using professional and individual communication skills in the most effective way | X | |||||
| 16 | Expresses knowledge in a clear and concise manner, verbally and in writing, for the acquisition of sports ethics and culture, the adoption of the philosophy of Olympism and its dissemination to the society | ||||||
| 17 | Informs the relevant people and institutions on the issues related to the field of sports management sciences, conveys their thoughts and solutions to the problems verbally and in writing, and helps those who want to have information with their advice and suggestions in every environment | X | |||||
| 18 | It can use software and hardware developed by information technologies specific to the sports field and helps those who want to learn | ||||||
| 19 | Acts in accordance with the rules and professional ethical rules regarding personal responsibilities in sports management processes | X | |||||
| 20 | Being aware of the need to adopt a quality-oriented approach, social justice, public health, environmental protection, occupational health and safety etc. Knows that should observe the issues and gives place in practices | ||||||
| 21 | Observes fundamental rights and freedoms in international and national sports organizations, acts sensitively to different cultures, shows tolerance and respect | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 5 | 8 | 40 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 16 | 16 | |||
| General Exam | 1 | 32 | 32 | |||
| Performance Task, Maintenance Plan | 4 | 6 | 24 | |||
| Total Workload(Hour) | 140 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(140/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SPORTS MEDIA and COMMUNICATION | - | Fall Semester | 2+0 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | Lect. Ayten GÜNEŞ ÇELİK |
| Name of Lecturer(s) | Lect. Ayten GÜNEŞ ÇELİK, Lect. İlker Fatih KUŞÇU |
| Assistant(s) | |
| Aim | Planning the campaign preparation processes regarding promotional activities for the organizations and events of sports organizations and gaining knowledge and skills regarding sports media |
| Course Content | This course contains; Information About the Purpose, Content and Functioning of the Course, the Concept and Characteristics of Communication,Communication Types, Verbal and Nonverbal Communication,General İnformation About the Definition and Development of Public Relations,Face-to-face and Mass Communication in Media Relations,Importance and Functions of Public Relations in Sports Organizations,Application Areas of Public Relations in Sports,Application Areas of Public Relations in Sports,Examination of Case Studies on the Subject,Examination of Case Studies on the Subject,Advertising, Sponsorship and Features in Sports, Evaluation of Student Project Presentations,Using SEO in Sports Industry and Making a Difference,Public Relations in Private Sports Organizations, Evaluation of Student Project Presentations,Preparing Public Relations Campaigns in Sports Sector,Evaluation of Student Project Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.1.Recognizes the concept and features of communication. | 9 | |
| 2.2.Understands the differences between face-to-face and mass communication in media relations | 10, 19 | |
| 3.1.Explains how public relations are applied in sports organizations. | 6 | |
| 3.2.Learns issues such as advertising, sponsorship, SEO usage and explains their applications. | ||
| 5.2.Evaluates and presents projects in the field of sports media and communication. | ||
| 1.3.Learns the definition and development of media relations. | ||
| 1.3.Learns the definition and development of media relations. | ||
| 1.4.Recognizes the importance and functions of public relations. | ||
| 2.3.Understands the application areas of public relations in sports organizations. | ||
| 2.4.Understands the concept and characteristics of crisis management. | ||
| 3.3.Understands the processes of preparing public relations campaigns. | ||
| 1. Will be able to explain the definition of sports media and communication concepts and other related concepts. | A | |
| 1.2. Understands different types of communication. | 10, 16, 19 | |
| 2. Will be able to understand the historical development of sports media, the application processes and functions of communication. | A | |
| 2.1. Understands the differences and importance of communication types. | 10, 16, 9 | |
| 3. Will be able to practically use the basic concepts of sports media and communication. | H | |
| 4. Will be able to evaluate and explain the basic concepts and rules in sports media and communication fields. | A | |
| 4.1. Analyzes the role of media relations and public relations in sports organizations. | 10, 19 | |
| 4.2. Analyzes crisis management processes. | 10, 19 | |
| 4.3. Analyzes different applications on issues such as advertising, sponsorship and SEO. | ||
| 5. Will be able to evaluate all processes and changes related to sports media and communication. | H | |
| 5.1. Evaluates how to prepare campaigns for promotional activities of sports organizations. |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Information About the Purpose, Content and Functioning of the Course, the Concept and Characteristics of Communication | |
| 2 | Communication Types, Verbal and Nonverbal Communication | |
| 3 | General İnformation About the Definition and Development of Public Relations | |
| 4 | Face-to-face and Mass Communication in Media Relations | |
| 5 | Importance and Functions of Public Relations in Sports Organizations | |
| 6 | Application Areas of Public Relations in Sports | |
| 7 | Application Areas of Public Relations in Sports | |
| 8 | Examination of Case Studies on the Subject | |
| 9 | Examination of Case Studies on the Subject | |
| 10 | Advertising, Sponsorship and Features in Sports, Evaluation of Student Project Presentations | |
| 11 | Using SEO in Sports Industry and Making a Difference | |
| 12 | Public Relations in Private Sports Organizations, Evaluation of Student Project Presentations | |
| 13 | Preparing Public Relations Campaigns in Sports Sector | |
| 14 | Evaluation of Student Project Presentations |
| Resources |
| -Ekin, V. (2014). Sports and Media in Turkey. Köprü Books. -Çelik, F. (2020). Corporate Sports Communication and Social Media. Academician Publishing House. -G., Dittmore S., Branvold, S. (2011). Sport Public Relations: Managing Organizational Communication. Human Kinetics. -Talimciler, A. (2014). Football Fanaticism and Media Relationship in Turkey. Context Publishing. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Has sufficient institutional and applied knowledge about Sports Management | X | |||||
| 2 | Has a high level of understanding of knowledge, skills and values related to the management of fields related to Sports Management | ||||||
| 3 | Knows the sports-specific legal regulations, has the knowledge of occupational standards in the field and the problems of the related fields | ||||||
| 4 | Has the theoretical equipment to establish a relationship between Sports Management and different discipline | X | |||||
| 5 | Has the ability to know and apply the financial management principles and methods required to effectively manage a sports facility | ||||||
| 6 | Has the ability to develop innovative solution proposals and make decisions regarding the problems they encounter in sports management and sports marketing | ||||||
| 7 | Has the ability to plan, implement and evaluate sports and sports-related organizations | ||||||
| 8 | It has the knowledge and equipment to fulfill its responsibilities in the field of sports law, to follow the relevant legislation and to use it when necessary | ||||||
| 9 | Has the ability to follow the entire process of an enterprise in the field of sports management, to establish a working team and to organize its employees and carry out the activities of the enterprise with teamwork | X | |||||
| 10 | Has the ability to take responsibility, make independent decisions and use initiative in sports-specific areas | ||||||
| 11 | Knows the importance of lifelong learning, has the ability to follow and evaluate the changes related to sports fields | X | |||||
| 12 | has the perspective of comparing the basic level of knowledge and skills she has acquired about the functions carried out in a business in general with the situations that encounters in business life and to include her experiences in the learning process | X | |||||
| 13 | Plans processes related to professional development and has the ability to apply this feature | ||||||
| 14 | Has the ability to use information and communication technology tools and other professional tools and techniques | ||||||
| 15 | Makes written and oral presentations in front of the crowd by using professional and individual communication skills in the most effective way | X | |||||
| 16 | Expresses knowledge in a clear and concise manner, verbally and in writing, for the acquisition of sports ethics and culture, the adoption of the philosophy of Olympism and its dissemination to the society | ||||||
| 17 | Informs the relevant people and institutions on the issues related to the field of sports management sciences, conveys their thoughts and solutions to the problems verbally and in writing, and helps those who want to have information with their advice and suggestions in every environment | X | |||||
| 18 | It can use software and hardware developed by information technologies specific to the sports field and helps those who want to learn | ||||||
| 19 | Acts in accordance with the rules and professional ethical rules regarding personal responsibilities in sports management processes | X | |||||
| 20 | Being aware of the need to adopt a quality-oriented approach, social justice, public health, environmental protection, occupational health and safety etc. Knows that should observe the issues and gives place in practices | ||||||
| 21 | Observes fundamental rights and freedoms in international and national sports organizations, acts sensitively to different cultures, shows tolerance and respect | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |